Mashable: Latest 29 News Updates - including “iPad Sales Top 3 Million” |  |
- iPad Sales Top 3 Million
- 10 Best UFO Hoax Videos on YouTube
- Steve Jobs: iPhone 3G Couldn’t Handle iOS 4 Backgrounds
- LinkedIn Revamps Groups with Likes, Follows and Discussions
- Salesforce Chatter Now Available to the Public
- iPhone 4 Arriving One Day Early for Some Lucky Customers
- Foursquare and C-SPAN Team Up for Political Education
- Adobe Launches Flash 10.1 For Mobile
- How iOS 4 and iTunes Work Together [VIDEO]
- “LEGO Universe”: Adventure and Build with Your Friends [VIDEO]
- New App Color-Codes and Filters Your Tweets
- Verizon Offers Contract-Free Option for FiOS
- The Top 10 Most Watched Web Series, May 2010
- Apple Now Stores and Shares Your iPhone’s Location
- Hands-On: iBooks for iPhone iOS 4 [VIDEO]
- iOS 4: The Complete Walkthrough and Guide [VIDEO]
- 9 Universal Principles of Viral Media Sites
- Augmented Reality Ice Cream Machine Trades Smiles for Desserts
- Free Music Monday: 10 Free Downloads Compiled for You
- How Salespeople Are Using Social Media for Real Results
- Would You Break Up via Facebook? [STATS]
- Kindle and Nook Prices Reduced to Less Than $200
- Hands-On with Pandora and iOS 4 [VIDEO]
- 25+ Upcoming Social Media & Tech Events
- Social Media Integration Drives Major Clicks for E-mail Marketers [STUDY]
- Facebook Location Features Confirmed and Coming Soon
- “Sad Keanu Reeves” Meme Gets a Charitable URL Shortner: Kea.nu
- 14 Sites Changing the Way We Shop
- Gmail for iPad Updated [PICS]
- California Considers Selling Ads on Digital License Plates
| Posted: 22 Jun 2010 08:45 AM PDT  
It would appear that iPad sales aren't slowing down at all since launch – in fact, they might be accelerating. The company announced it had hit two million devices sold just 22 days ago, whereas it took the company 28 days to sell its first million devices, and another month to sell its second. With the device going on sale in more countries in July, those numbers could jump even faster. Apple also seems content to keep the spotlight squarely on them this week. It's probably no coincidence that yesterday we saw price cuts on both Kindle and Nook, and today we're reminded that iPad is continuing to sell exceptionally well. Further, with everyone expecting a new Droid phone to be announced tomorrow, this morning saw reports that some iPhone 4 customers will be getting their devices a day early. For more Apple coverage, follow Mashable Apple on Twitter or become a fan on Facebook
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| 10 Best UFO Hoax Videos on YouTube Posted: 22 Jun 2010 07:33 AM PDT 
Interest ever since has always been fairly strong, enhanced at times by world events or popular media. But it wasn’t until the advent of the Internet, and more specifically YouTube, that thousands of clips of UFO footage have been available to view on demand. For entertainment purposes (rather than any deeper conspiracy theories), we’ve trawled YouTube for UFO clips, and have pulled together a list of ten of the very best hoaxes, “unexplained” footage, fakes, and “mysterious” home movies. So, put on your tin foil hat and press play now. As always, be sure to let us know your favorites in the comments below. 1. New York UFO SightingThis promo for a sci-fi TV channel employs a classic premise for fake film clips. It's the old tourist recording a video set-up trick and keeps minimal focus on the UFO, to great effect. 2. UFO HaitiSince revealed to be a "social experiment," which we guess is a fancy name for a hoax, the original video (not embeddable) racked up over 10 million views before the creator admitted to the LA Times it was made with special effects -- something suspected by many owing to the uniformity of the trees. And the fact it appears to depict a freakin' flying saucer. 3. Green Sphere UFO – Original Hoax – CGITheFakingHoaxer is a master of the art of CGI UFO clips. What we like about this "green sphere" effort is how the UFO's form factor is not the norm, making it a more believable clip. 4. UFO Caught on Live TV News! Turkey!This is really nicely done, apart from one small detail. Shouldn't the people be running away from the saucers rather than towards them? Have they not seen Independence Day? 5. 2 UFOs visit the Space Shuttle – by TFH – CGIMore outstanding CGI from TheFakingHoaxer, this time backed up with convincing dialogue too. 6. Mexico City UFO footage – 1997Mexico, and Mexico City in particular, seem to be some kind of sky highway for UFOs. Perhaps they're all visiting Jaime Maussan. Whatever the reason, this flying saucer clip from way back in 1997 got a lot of folks very excited. 7. UFO OVER PARISThese aliens are different. In addition to moving away from the traditional disc-shaped craft (let's face it, that was getting really old) they decided to drop in on Paris rather than the usual hotspots of Mexico City and -- God forbid -- Phoenix. 8. OVNI en MexicoAnother Mexican entrant to the top ten, this OVNI (Objeto Volador No Identificado) has been created with CGI by a clever computer whiz to show off his skills. At least, that's what he claims... 9. Huge UFO Over Shanghai ChinaWe really enjoyed this clever spoof that mixes real footage of crowds in Shanghai reacting to the Human Spider scaling a building, with CGI footage of a huge alien craft. It's all pieced together with a news report format and voiceover. Nicely done. 10. UFO Triangle/Pyramid Over the Kremlin, MoscowThis footage of a sinister-looking black pyramid hovering over the Kremlin was backed up by similar, if shorter, footage captured during the day. It was convincing enough for major news outlets across the world to pick it up and run with it in December 2009. For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookMore YouTube Resources from Mashable:
Image courtesy of iStockphoto, Redemption Tags: hoaxes, List, Lists, spoofs, ufos, videos, viral videos, web hoaxes, youtube
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| Steve Jobs: iPhone 3G Couldn’t Handle iOS 4 Backgrounds Posted: 22 Jun 2010 06:51 AM PDT 
Gizmodo reader Erica wrote Jobs an e-mail asking why older version of the iPhone didn’t have this option. “See, I get why you don’t include multitasking,” she wrote, “but the background thing, I don’t see how that would be memory intensive and/or battery draining. It doesn’t seem like that feature needs to be exclusive to the 3GS and 4G.” Steve’s answer was simple: “The icon animation with backgrounds didn’t perform well enough.” From my experience on an iPhone 3GS, sliding through screens can sometimes feel a bit twitchy, and (at least subjectively) slower than before. It’s quite possible that the icon animations combined with the new backgrounds were simply too much for the poor old iPhone 3G. It seems that Apple really does update the hardware on these devices! For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookTags: iOS4, iphone, iphone 3g, steve jobs
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| LinkedIn Revamps Groups with Likes, Follows and Discussions Posted: 22 Jun 2010 06:34 AM PDT   Over the next few weeks, LinkedIn will be rolling out a complete overhaul to its Groups feature to make creating and following conversations easier and more engaging. When you visit a revamped LinkedIn Group (check out Fans of Mashable), you will immediately notice that strong emphasis has been placed on starting conversations. In the past, you’d have to click either “Start a Discussion” or “Submit News” to add a conversation to a group. Now both of those functions have been combined via a publisher box that is prominently displayed at the top of the page. LinkedIn’s follow system has also been expanded. You may not know this, but the business social network actually gives you the option to “follow” individuals if you want to see what they’re saying in different groups, but aren’t his or her connection. That feature is now prominent, not only for people but for conversations as well. If you stumble across a great debate in a group and want to keep tabs on it, all you have to do is click “follow discussion” and it’ll appear in your news feed and in your inbox. There is also a new focus on surfacing quality conversations from influencers. A new feature allows you to scan different conversations and “Like,” “Pass” or “Comment” on a discussion within a group. This information then brings the best conversations to the top of the group. There is also now a “Top Influencers” feature, which highlights quality contributors based on how well they stimulate conversations from other members. LinkedIn told me that they are trying to make the conversations you have on LinkedIn “a bit closer to the face-to-face interaction” you find at conferences or in-person meetings. To do that, they’ve focused their energy on not only increasing engagement (which should keep people coming back to LinkedIn), but on increasing quality engagement. While groups have long been part of LinkedIn’s core structure, we’re willing to bet most users almost never post news or conversations in them — they’d rather place their thoughts on Facebook or Twitter, where they will get more engagement. We’re looking forward to seeing if this redesign changes things. Check out the video below that explains the new features, and let us know what you think of Groups 2.0 in the comments. VideoFor more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookTags: business, linkedin, Linkedin Groups
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| Salesforce Chatter Now Available to the Public Posted: 22 Jun 2010 05:43 AM PDT 
Chatter was basically designed to be a “Facebook for Enterprise.” It takes the fundamental communication and collaboration features of a consumer product like Facebook but implements it on an enterprise level. The end result is social platform for business communications that hooks into the existing Salesforce.com platform seamlessly. Every time we cover social media tools for the enterprise, we always stress the importance of having tools that hook into existing systems. It’s difficult enough to get end users on the consumer side to adopt a product or a service, but in the enterprise, not only are there more security or protocol-based considerations (especially for team communication applications), but actually getting everyone on board and using the same system is easier said than done. The fact that this new platform is built into the existing Salesforce tools is really smart. New Features and RefinementsSince we last looked at Chatter, a few new features have been added. After listening to the feedback and suggestions from beta customers, Salesforce implemented a Groups tool for users. This allows users to create public or private groups for sharing information and to communicate about projects. Of all the Chatter features, I think Groups will likely be one of the “killer” features, if you will. Consumer-based programs have a difficult time getting groups correct. Having the ability to create public and private groups so that you can share documents and status updates, as well as escalate customer service or internal project concerns, is something that makes a ton of sense.  Salesforce has also created Chatter as a platform, based on its Force.com system. As we said, this means that not only are all 160,000 Force.com apps Chatter enabled, it also means that apps and extensions can be built with very specific Chatter-explicit functions. For instance, CA, one of the largest software companies in the world, is exhibiting a project management tool for software developers that integrates Chatter at a very deep level. Things like changes to files or branches, updates on what other users are doing and when they start, bug reports and milestones are all integrated into a social update stream that can be viewed right inside the app. Pricing and AvailabilitySalesforce Chatter is available to all current Salesforce.com customers now. The pricing model is pretty competitive: Existing Salesforce Sales Cloud or Force.com customers get access and usage of Chatter for free. However, Salesforce is also offering Chatter-only licenses for $15 per user per month. This is really great for businesses that might not need to have every employee with a Salesforce CRM seat, but still want all employees connected to Chatter. Chatter is an ambitious offering and we think that the fact that it not only integrates with the existing Salesforce ecosystem, but is also extensible in its own right, will make it a success. What do you think of enterprise-grade social tools like Salesforce Chatter? For more business coverage, follow Mashable Business on Twitter or become a fan on FacebookTags: cloud computing, enterprise, facebook, SaaS, Salesforce, salesforce.com, software as a service, twitter
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| iPhone 4 Arriving One Day Early for Some Lucky Customers Posted: 22 Jun 2010 03:43 AM PDT 
Engadget is in possession of one such e-mail, and several other lucky users have received one as well. The text of the email is as follows: “Dear Apple Store Customer, You recently received a Shipment Notification email from Apple advising you that your iPhone has shipped. This email is to confirm that your delivery will occur on June 23rd. Although Apple and FedEx tracking information may currently indicate a later date, you can check the FedEx website the morning of the June 23rd to track your package to your doorstep. In the event that you will not be available to accept delivery on June 23rd, it may be more convenient to use our pre-sign delivery option by visiting our Order Status website at http://www.apple.com/orderstatus Sincerely, The Apple Store Team” So, there you have it: your brand new steel-cased, glass-covered bundle of joy may be arriving one day early. Have you checked your e=mail? Update: We’ve received reports that the iPhone 4 might be arriving a day early for customers who had ordered it through AT&T, too. Thanks, @stevehuskisson For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookTags: apple, iphone 4, Mobile 2.0, smartphone
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| Foursquare and C-SPAN Team Up for Political Education Posted: 22 Jun 2010 03:07 AM PDT 
The cable network will have a major presence on the mobile geosocial network, starting with Foursquare.com/cspan, a completely customized homepage for the C-SPAN/Foursquare partnership. It is the central nexus for C-SPAN content, including official tips and information about the cable network’s new Foursquare presence. Tips are at the core of the partnership. In public locations throughout Washington, D.C., C-SPAN will offer educational tips about U.S. public policy, politics, and government. If you check in to the U.S. Capitol for example, you will be able to access a YouTube video explaining aspects of the Federal Budget. More tips will be added outside of D.C. later on.   The second part of the partnership focuses on the “C-SPAN Digital Bus,” a virtual entity that will travel the country, providing tips and checking in at locations across the U.S. Partnering with media companies isn’t new for Foursquare — Bravo, The New York Times and MTV are just a few of the many with Foursquare presences. The C-SPAN partnership strikes us as both unique and utterly useful, though. Tourists in D.C. can use Foursquare to gain a great deal of knowledge about the lesser-known facts of the Beltway. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookTags: C-Span, foursquare
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| Adobe Launches Flash 10.1 For Mobile Posted: 22 Jun 2010 12:45 AM PDT 
Unfortunately, this doesn’t mean that users will actually be able to install it right away. Flash 10.1 will be immediately available for phones using Android 2.2 (or Froyo), but that version of Android hasn’t been deployed to devices yet. Adobe has shipped Flash to its other device partners, too, which means it’ll soon be available on Symbian, Windows Phone 7, BlackBerry, Palm webOS, and other platforms. Adobe says it’s hoping to bring Flash 10.1 to more than half of all smartphones by 2012. One platform is, of course, absent — Apple’s iOS4. Steve Jobs and Apple have decided that Flash simply isn’t good enough for mobile devices, and it will probably never be supported on the iPhone and the iPad. The question is: Can Adobe prove that Flash is good enough for mobile on the new, powerful generation of smartphones (other than the iPhone)? We won’t know that until the final version of Flash 10.1 for mobile is properly tested, so for now it’s still a battle of words, and Adobe has thrown in a lot of those. According to Adobe, Flash 10.1 for mobile has been completely redesigned from the ground up; it supports multi-touch operation, smart zooming and accelerometer-aided device rotation. It’s been thoroughly optimized to work with “all major chip and mobile platforms”; in short, we can expect better CPU, battery and power consumption. Finally, Adobe claims that most existing Flash content will “just work.” If Adobe delivers on these promises, who knows, maybe after a couple of years Apple will reconsider its stance and embrace the platform once again? For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookTags: adobe, flash 10.1, Mobile 2.0
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| How iOS 4 and iTunes Work Together [VIDEO] Posted: 21 Jun 2010 10:21 PM PDT  Edit: The video is louder now and without my phone number on display. Thanks for the feedback! With iTunes 9.2, iOS 4 devices are natively supported. This also means you can add PDF files to sync with iBooks and you can create folders and better manage the organizational structure of you iPhone or iPod touch. Check out the video above to get familiar with what’s new with iTunes and iOS 4. For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookTags: iOS 4, iphone, iPod Touch, itunes
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| “LEGO Universe”: Adventure and Build with Your Friends [VIDEO] Posted: 21 Jun 2010 08:38 PM PDT 
In the game, players are challenged to use the element of “imagination” to solve problems and build solutions for fighting back the Maelstrom, an evil force that must be pushed back in order to restore harmony to the universe. As in other MMO titles, your character adventures through the game’s universe completing quests and accruing new equipment, which determines your Lego minifigure’s stats in lieu of more typical character leveling and experience point progression systems. Beyond the story-driven gameplay, LEGO Universe also features an extensive building and behaviors system that lets players create and animate their own LEGO environments complete with a scripting language that gives life to their creations. Think of it as the online equivalent of the LEGO playtime you may have enjoyed as a kid, with the ability to imagine almost any creation and see it realized on screen. Plus, you’re able to inhabit and enjoy your own created LEGO corner with any friends you see fit to invite into your customized world. From what we’ve seen of the game so far, developer NetDevil have done a superb job staying true to the spirit and mentality of the LEGO brand while simultaneously creating a new virtual online version of a franchise many of us have known and loved since childhood. LEGO Universe is a family-friendly title that we suspect will end up captivating a good chunk of adult players along with the more obvious younger demographic of brick enthusiasts. LEGO Universe launches October 26, with early access commencing October 12 for players who pre-order the game. The $39.99 title includes a free 30-day subscription to the massively-multiplayer title, which will run you a $9.99 per month subscription cost thereafter. Check out a video demo from the game’s Creative Director Ryan Seabury below, along with some screenshots in the companion gallery. What do you think of the game so far? Do you have any thoughts about this most modern iteration of the LEGO pantheon? LEGO Universe Demo and GameplayBuilding Tools Castle Building Castle Friends Forbidden Valley Maelstrom Spider Nimbus Station Property Friends Property House Property Tractor Space Station For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookTags: e3, E3 2010, games, Lego, LEGO Universe, MMOs, NetDevil, video games
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| New App Color-Codes and Filters Your Tweets Posted: 21 Jun 2010 07:13 PM PDT 
Quick Pitch: Twimbow is a colorful, web-based Twitter client with a focus on filtering. Genius Idea: This app embraces the concept that, for some of us, Twitter is the new e-mail. At first glance, the interface will remind you of Tweetdeck and Seesmic Web so much that it’ll make your head hurt. The feature sets are almost identical, with both Seesmic and Tweetdeck having the relative advantages of age, stability and a generally more thorough toolbelt for users, including multiple apps and multiple accounts. (Note: While Tweetdeck doesn’t yet have a web-based client, we saw them demo one at Google I/O.) Twimbow’s main distinction lies with its bright and shiny interface, which lets you assign a different color to different users and groups and change the color of a tweet shown in the app by adding a #color tag. You can then sort and filter tweets by color. In the end, it works kind of like Gmail’s labels and folders.
In future iterations, you’ll be able to track and color-code keywords, too, making Twimbow an interesting and viable option for brand managers and social media marketers. All your conversations, DMs, favorites and retweets are contained in a single column; the colored filters do the sorting for you, even turning certain people or “colors” on and off at your discretion. (This is a particularly great feature when a buddy is attending a conference and decides to start live-tweeting a panel that has no relevance to you. You can temporarily “mute” the chatterbox without unfollowing him or her.) Twimbow’s creators used HTML5 and CSS3 to create this interesting and useful web app. If you think this app is something you’d like to test or use, go to the Twimbow site to sign up for notification. The app is currently in a gloriously buggy pre-alpha with a proper alpha coming in a few weeks and a more stable public beta rolling out this fall. How do you think Twimbow will fare in the competitive market of Twitter clients? Sponsored by Microsoft BizSpark
For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookTags: spark-of-genius, twitter, twitter app, twitter client
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| Verizon Offers Contract-Free Option for FiOS Posted: 21 Jun 2010 05:40 PM PDT 
Like other broadband providers, Verizon incentivizes new customers to sign up by offering reduced prices for the first several months of service. Normally those “savings” only come with a contract, but Verizon now offers the discounted rates on its TV/phone/Internet bundles for a full year without any contract, equipment included. You can still sign a 2-year contract if you want to keep the discounted rates for two years, and in that case the company now offers a “worry-free guarantee” that ensures you won’t incur any cancellation fees if you decide FiOS isn’t for you and cancel within the first 30 days of starting service. Both of these programs are available in the California, Connecticut, Delaware, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Texas, Virginia and the District of Columbia — at least, in the neighborhoods where Verizon FiOS is available at all. Additionally, the contract-free option is available in Indiana, Oregon, South Carolina and Washington. This might be hyperbole, but sometimes it seems like every time you get a new gadget or piece of software you need to sign a 2-year contract. It’s hardly a consumer-friendly solution, and given today’s increasingly mobile and transient lifestyles, agreeing to receive service at one home for two years is almost laughable for some people. Point is, we’d like to see more of this from other providers, or even from other divisions at Verizon. That’s not to say Verizon is the only one that offers such a deal — it isn’t. It’s just good to see a major service provider join the ranks. Image courtesy of iStockphoto, Saturated For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Internet, Twitter, iStockphoto Tags: broadband, contract, fios, internet service provider, ISP, verizon, verizon fios, voip
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| The Top 10 Most Watched Web Series, May 2010 Posted: 21 Jun 2010 04:22 PM PDT 
If you’re looking for some video entertainment to watch online during your lunch break, this chart is a great place to start. Just find a show you’re interested in and click the play button to the right to check it out. May’s chart displays record viewership, but the top shows are mostly the same, with no newcomers and only small changes in ranking. People are watching more of their favorite web TV series, but most aren’t venturing to different series online. Look below for the chart and some deeper insights. The Chart: May 2010
*The Visible Measures Top 10 Webisodes Chart focuses on digital studio-driven Web series that appear on Internet video-sharing destinations and publisher microsites. Each Web series is measured on a True Reach™ basis, which includes viewership of both studio-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures platform, a constantly growing repository of analytic data on more than 200 million Internet videos across more than 200 video destinations. If you are a webisode publisher and would like clips from your microsites to be counted towards the chart, please contact Visible Measures. Note: This chart does not include vloggers, interviews, how-to series, news shows, or product review shows. View-count results are incremental by month. To notify Visible Measures of an upcoming Web series, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly. If you're interested in exploring this data further, go to visiblemeasures.com/mashable . A New Record: 168 Million Views This month, the top 10 web series collectively accumulated the highest number of views ever recorded: 168 million. Visible Measures believes this boost can be explained by the increased frequency of content from series like The Station, and the explosive popularity of series that cater to general audiences, like The Annoying Orange. The Annoying Orange: Could It Be Any Bigger? Not only does The Annoying Orange hold the number one spot, but it accounts for 38% of the chart’s total views at more than 64 million views. The show might not be the most sophisticated one in the top 10, but it’s still topical. A Pac-Man-themed episode hit YouTube not long after Google revived the Pac-Man craze on the game’s 30th anniversary with its playable logo. Fred’s Gradual Decline Fred used to be the champion of the chart, but he’s been slipping gradually over the past few months. Why? Because he’s not putting out any new content! At first we chalked that up to the fact that the actor has been working on a Fred movie for Nickelodeon, but production has wrapped and the web series is as short on new content as ever. However, landing at #5 with no new content on tap is nothing to shake a stick at. Charlie the Unicorn and Potter Puppet Pals also placed on the chart without new episodes.
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| Apple Now Stores and Shares Your iPhone’s Location Posted: 21 Jun 2010 04:06 PM PDT 
Apple goes on to assure customers in the remainder of the new clause that location data is “collected anonymously in a form that does not personally identify you.” Still, there seems to be no effective method of opting out of the data storage and sharing, as you’ll need to agree to the new terms and conditions before downloading new apps or any media from the iTunes store. The company gives a nod to MobileMe’s “Find My iPhone” feature as one of the services that requires personal location information to work, but it’s not saying much about other details, including who the data will be shared with and for how long it will be stored. Apple says the information it collects will be used to “provide and improve location-based products and services”; check out the full text of the new paragraph in the privacy policy below:
What do you think: should iPhone, iPad and Mac users be wary of this change in the privacy policy? Will this be business as usual now that geographic data is easy to come by on most of our devices? [via LA Times] For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookTags: apple, geographic, ipad, iphone, lbs, location, mac, privacy, user data
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| Hands-On: iBooks for iPhone iOS 4 [VIDEO] Posted: 21 Jun 2010 03:54 PM PDT 
The iBooks interface is smartly designed, and pages and text are rendered extremely well. Simply put, other e-reader applications pale in comparison to iBooks. It’s only too bad that the selection isn’t as good as some of its rivals. The newest version of iBooks supports in-app PDF viewing, as well as ePub files. What do you think of iBooks for iPhone? Will you use it to read books on your phone? VideoGalleryLibrary Page This is how the e-books in your collection are displayed. If you're getting Delicious Library flashbacks, you're not alone. iBooks Store - Featured Featured titles in the iBooks Store. iBooks Store - Charts Best sellers in both the iBooks Store and on the New York Times Best Seller list. iBooks Store - Browse You can browse titles by author. Purchases You can view your purchases from other devices and choose to download them to the device you are on. iBooks - Reading This gives you an overview of a title page. iBooks - Reading This is an example of a page with more dense text. Word Selections You can select words or passages and look them up in the dictionary, highlight them, make a note associated with the word or phrase and search the rest of the book for the same phrase or word. iBooks Search You can search the full text of your e-books, a great feature. Brightness Settings You can adjust the text, the brightness and the background color in iBooks. Table of Contents You can access a well-formatted table of contents directly from the menu options. For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: e-books, e-reader, iBooks, iOS 4, iphone, iphone apps, Kindle
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| iOS 4: The Complete Walkthrough and Guide [VIDEO] Posted: 21 Jun 2010 03:21 PM PDT 
If you haven’t yet had a chance to upgrade your device — or you’re waiting until later this week to get an iPhone 4, we’ve got a full walk-through of the new version of iOS and its biggest features in a video below. We’ve also created an extensive gallery that shows what’s new and different in iOS 4. What do you think of the upgrade? VideoGalleryHome Screen Folders Folders can store multiple apps and it's a great way to organize your iPhone. Custom Wallpaper Apple finally joins 2002 and offers the ability to customize your wallpaper in addition to your lock screen. Wallpaper Choices Apple has added some new wallpaper images to its existing gallery. Replace Wallpaper You can set the lock screen and your wallpaper individually or keep them the same. App Switching Double-clicking on the iPhone's home screen lets you access recently opened applications for instant access. Music Widget Pandora, iTunes and the iPod app all work with a special right-gesture swipe at the app switcher which lets you play, pause and skip tracks from your music player. Backgrounding Evernote is uploading and synching files in the background, a task it can do whether it is the forefront application or not. Note Synching Notes can now be synced across your mail accounts. System Wide Auto-suggest The auto-suggest feature is now system wide. System Wide Spell Check Checking spelling and choosing an alternative is also now system wide. YouTube Portrait You can now play YouTube videos in portrait. Digital Zoom The digital camera now supports 5x digital zoom. Calendar Selection You can now select what calendars you want to display. E-mail Boxes Accounts are separated and also have a single inbox option. Unified Inbox Unified inbox goodness! Web Mail Icons There are now icons that are customized based on what type of web service you are using. IMAP Calendar Sync Google accounts now support calendar sync over IMAP. New Text Message Settings Slightly Refined Text Message Window Create a Playlist in iTunes Location Settings Monitor and change your device location settings on a per-app basis. Enhanced Data Options You can now turn of 3G data or Internet data all together. Enable Tethering (AT&T) Tethering via AT&T is now an option Tethering Pop-up Pop-up message for AT&T tethering. Spotlight Options Search Engine Selection You've got Bing in my Safari, you've got Safari in my Bing! Bing Search Bing Results For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookTags: apple, iBooks, iOS, iOS 4, iphone apps, trending
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| 9 Universal Principles of Viral Media Sites Posted: 21 Jun 2010 02:40 PM PDT 
There’s a good chance that you’ve come across the word “meme” at some point or another in the past few years. It’s an arcane academic concept but at the same time it’s also one of those things that you can identify, but can’t describe easily. Richard Dawkins coined the phrase in an effort to help explain cultural evolution in his 1976 book, The Selfish Gene, where it’s defined as a shared element intended to be passed around within a culture, a societal analog to a gene. Everything from Tamagotchis to “That’s what she said” count as memes. On the Internet, memes are more visible than ever before, and what’s more, they’re also serious business. Now, even though it may not be immediately apparent, there are a number of universal qualities that all successful viral memes have in common. 1. Content is Everything On the Internet, content is everything. It's what will make or break a site. Why would anyone want to go to a website if there’s nothing interesting or entertaining to see? Visitors will flock to your creation so long as you consistently feed users good content that’s appropriately presented and packaged. There are two major types of content: great original content (Stuff White People Like, The Landlord from Funny Or Die) and curated, user-generated content (Regretsy, FAILblog). This may read like a page from the Book of ‘Duh’, but play to your strengths. For instance, if you’re not a fan of writing a whole lot, don’t start a long-form, text-heavy blog, and stick to editing incoming user-generated content. 2. Simplicity “Going viral necessitates a universal understanding of the joke," says Lauren Leto, co-founder of Texts from Last Night. "There’s a reason commentary on quantum physics doesn’t pull the attention of the masses, but a joke about a cat stuck in a box does – because it’s a quick laugh. The easier to digest, the more people will forward the content around." Beyond the content, your site should be simple to interact with as well. We all know that every type of person is on the web now, so by designing a simple, elegant, and intuitive site for users, as well as administrators, may save you a lot of headaches down the road. Sometimes you don't even need to build something fancy and custom yourself. This Is Why You're Fat runs off of Tumblr, which is a great platform for testing out whether or not the public will eat up your idea, and also has integrated sharing features which is helpful for growth. Depending on what your project is, you may not need to expand beyond it, but if you do, the next step up would be a service like Wordpress, which affords the administrator more customized options. You can always build your own site, but that can often be time and cash-intensive. 3. EmoteThe brain is very good at making associations. If your content is able to get people to respond emotionally, get people to laugh and enjoy themselves, you're gold. That emotional connection serves as a sort of glue, binding the association between your content or site and enjoyment and with each exposure to entertaining, funny, or otherwise emotionally provocative content, that association between "your site" and "totally amazing" becomes stronger and stronger. Here's a quick case study: According to my network of unnamed spies, there are two groups of people who seem to be drawn to LOLCats. The first are people who just find it funny. The other group is made up of the passionate folks perhaps better known as "crazy cat ladies." Their overwhelming love of cats drives them to spend time on the site as well as to spend money on the books that are available now as well. Think about that. One of the biggest emotional hooks is empathy, which is where the success from sites like Awkward Family Photos and Shit My Dad Says come from. We’ve all got our own awkward family portraits, and we’ve all heard our parents say ridiculous things. White people will laugh at themselves reading Stuff White People Like, while non-white people will gladly laugh at the ironically accurate absurdity of “the definitive guide to the unique tastes of millions.” Note how race and family are some big-picture concepts. There’s lots of potential material in those spaces to play with, which can get users to respond to easily. 4. Own Your SpaceWhat do sites like Texts from Last Night, Urban Dictionary, My Mom is a Fob, and FML have in common? They're all masters of their own space. They're original concepts unattached to any other properties, and by virtue of that, their owners can do things like make T-shirts, produce iPhone and iPad apps, and even develop TV shows (Shit My Dad Says landed a TV deal with CBS not too long ago and its slated to star William Shatner). Then there are a those other sites that are inherently related to some third party “black box.” Sometimes that third party has no problem with what you're doing (Remember Rick Astley Rickrolling the Macy's Thanksgiving Day Parade?), sometimes they do. Avoid any potential messes by working on something completely unique and independent. 5. Share It As with all things on the ever-growing social web, memes live and die by the ability to share content. If your content isn't bite-sized and isn't surrounded by some controls to share: Like, Tweet, Stumble, Digg, or something else, you're doing something wrong. “Your content should be instantly identifiable no matter where it ends up on the web," says Ben Bator, co-founder of Texts From Last Night. "Humorous material is meant to be shared, so don’t limit the possibilities.” My personal favorite sharing control is the "share by e-mail" function found on ICanHasCheezburger. Remember how crazy cat ladies love that stuff? Guess what else they love to do – that's right, forward everyone they know those pictures, so why not have that right on the site? Brilliant, though unfortunate for the rest of us. If you’re using a blogging service like Wordpress or Tumblr, make sure that that sharing via third party services (Facebook, Twitter) as well as controls like AddThis are enabled. At the launch of your project, you should also make sure that there are appropriate avenues for discussion, sharing, and fandom on third party services. Get yourself a Facebook Fan page, add certain pages to Stumble Upon, register appropriate Twitter handles, and popularize the hashtags you want to use. Being in control of your content outside of your site is important. 6. Protect Your ContentBecause you're working on the Internet, there's a good chance that your content will spill out everywhere besides your website. Set Google Alerts for your site's name and even for popular content (if it's text-based) so that you can be alerted to copycat websites or apps. You should have an attorney send any copycat sites cease and desist notices immediately to the owners of those sites. You don't absolutely need an attorney to do this for you, but you're usually guaranteed better results. Most copycats will stop immediately once they hear from you if you've done the job properly. In addition, you should protect yourself from potentially angry users by creating a bulletproof “Terms of Service” page. “[It] should be the first page you complete. Make your intentions clear, otherwise you will just piss off your users (and possibly lose out on a book deal)," says Bator. Unless you're an oracle, it's unlikely that you know what direction your site will follow as it grows. "Launch with a broad but legit terms of service and take it from there," suggests Jessica Amason, co-creator of This Is Why You're Fat and Viral Media Editor at BuzzFeed. 7. ListenThe only reason Chuck Norris Facts exist is because I asked the visitors to my site what they wanted to see. I had started my site with “Vin Diesel Facts” and after getting a few million hits and some mentions in the press, I put up a poll to ask visitors who the site should include next. The rest is history. Don't necessarily crowdsource your major decisions to your users since you probably don't know or trust them that well, but it's just as much their site as it is yours to a certain extent. Users/members ought to have a say in things, if only to let you know if you're going in the right direction. 8. Don't Force It There's a good chance you've heard this phrase in one context or another. Most memes seem to start and grow organically — their successes are a result of good content, stellar execution, and everything else previously mentioned. It's really hard to work backwards. Some people in the meme-machine world will actually start a large number of sites per year, expect most of them to fail, and just support the ones that take off. Others think that because they may have succeeded with one meme that they will be guaranteed success with their next venture. The best example of this in recent memory is follow-up project that the creator of the Million Dollar Homepage started after he finished making his million bucks. The man made a million dollars. Anyone in his shoes probably thought that the next move, whatever it might be, would be golden, but it was a total flop. But hey, expect to make mistakes. You learn more from them anyway. 9. Love it, and Let it GoAll memes reach a point when their 15 minutes are up and the traffic levels off to die-hard fanatics, and a relatively constant stream of new visitors who come and go. As with all things in life, make sure you love what you're doing. There's a lot of work involved with running these things. I had to review thousands and thousands of submissions at my site's peak. It’s hardly fun, especially knowing you're on a ticking clock. Also, be sure to consider the implications of being the face of your meme. The people who seem to be into it the meme I created most right now are annoying frat guys who spend their days “icing” their “bros,” and that's not necessarily a group that I want to call myself the leader of. Sure, it's great that so many people from around the world have enjoyed what I'm responsible for, but at the end of the day, it's pretty ridiculous. What are some of your favorite Internet memes? Tell us in the comments below. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookMore Social Media Resources from Mashable:
Image courtesy of icanhascheezburger Reviews: AddThis, Digg, FML, Facebook, Internet, Tumblr, Twitter, WordPress Tags: blog meme, chuck norris, facebook, funny, humor, internet meme, lol cat, Meme, pop culture, strange, tumblr, twitter, viral video, weird, youtube
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| Augmented Reality Ice Cream Machine Trades Smiles for Desserts Posted: 21 Jun 2010 02:22 PM PDT 
SapientNitro is currently testing out the machine at the Cannes Lions International Advertising Festival (the event that dude sold his soul to Twitter to attend). Apparently, the machine uses augmented reality to draw passersby into a branded world — i.e. when one looks at the screen at the front of the machine, one’s face is outfitted with mustaches and other kinds of tomfoolery. After it prompts you to smile, the dessert-vending device measures the wideness of your grin using facial recognition technology, snaps a pic, and, with your permission, uploads that snap to Facebook. (You can peruse a gallery of smiles now on Cannes Sapient Nitro’s Facebook Page). Next, you choose the free treat of your choice via the touchscreen at the front of the machine and collect your sweet reward. (Treats will only be free at Cannes.) Both augmented reality and facial recognition have been in heavy rotation among a bevy of brands and social networking sites lately (Facebook has its share of recognition apps, and everyone from Esquire to Urbanspoon has taken a crack at augmented reality). Still, we think the social media integration is what makes this campaign interesting. Although participants have yet to tag themselves in the photos featured in the gallery, we can imagine folks adding these snaps to their Facebook galleries, thus spreading word of the vending machine virally around the web. According to SapientNitro, these machines will roll out to high-traffic locations like shopping malls across the globe over the next 18 months, and will accept cash as well as grins for the sugary products. Will you smile for your sundae? Disclosure: Ben & Jerry's, one of Unilever’s brands, is also a Mashable sponsor. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Mashable, Twitter Tags: Augmented Reality, facebook, facial recognition, Gadget, gadgets, Hardware, humor, MARKETING, money
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| Free Music Monday: 10 Free Downloads Compiled for You Posted: 21 Jun 2010 02:04 PM PDT 
We hope you enjoy this edition’s eclectic selection of free tunes we’ve collected. If there’s a genre you’d like to hear more of, drop us a line in the comments. And if you’d like to appear in a future edition of Free Music Monday, please check out the submission guidelines at the end of this post! As ever, thanks for tuning in to Free Music Monday!
As always, big thanks to all who tuned in for this week’s Free Music Monday! If you find something you like in this feature, please feel free to share it with your music-loving friends. You can always check out the latest edition of FMM, plus all the past editions, on the Free Music Monday tag page, so be sure to tune in each week. We’ve also included the list of past Free Music Mondays at the end of this post in case you want to check out the back catalog. Huge thanks to everyone who has submitted tracks. If you sent us something and we haven’t included it yet, stay tuned for a future Free Music Monday. Here is how to submit your music to FMM: Attention artists/labels: there are new submission guidelines for Free Music Monday. Please pick one track you’re willing to give away to Mashable readers as a free download and either a) include it as an attachment in your email to barb+FMM AT mashable DOT com (25 MB file size limit, please) or b) include a link to a location where we can download the song (use temporary file sharing sites like zshare at your own risk, because we may not get around to auditioning your track before the links expire). If you want to use “in exchange for email” or other specific widgets to offer the track to Mashable readers that’s totally fine — just send us or point us to the embed code. Please also include any relevant information about the artist (or link to their bio) plus their Twitter account, if they have one. If you’d like to also point us to more of the submitted artist’s work online where we can stream and/or download it, please feel free — but you must complete either a or b to be considered for Free Music Monday. Due to overwhelming submission volume we are sadly unable to include each and every submission or even reply to every inquiry. If we haven’t posted your track yet, you are welcome to submit another new track at a reasonable and totally not pushy time interval. If we’ve already posted a track from your band or artist, we are unlikely to double up and post something else from you for some time — as much as we love all of you! This makes FMM more diverse and inclusive of new music. Thanks! Free Music Monday Back Catalogue
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| How Salespeople Are Using Social Media for Real Results Posted: 21 Jun 2010 02:00 PM PDT 
We've found a collection of small companies and websites that can help you get the most out of your social media network. Whether you’re a tiny Italian ice shop, a regular seller, or a seasoned vet – these resources can help you get real results. Online Vendors One of social media's greatest benefits is how easy it is to get brand exposure. Your products aren't limited by having to set up a physical shop or take out ads in the local newspaper. However, with so many online vendor websites (such as eBay or even Craigslist) available, it can be difficult to find your customers through all the noise. Craigslist and eBay are expansive platforms that reach a huge swathe of customers. While this is great for reaching a large market, it can be difficult for individual salespeople to get their products featured, or noticed. Instead, look to niche online markets that suit the kind of products you're selling. Imagine you're a local farmer selling honey. Selling a jar on eBay might be tricky, however, sites like Foodzie or Foodoro that focus on selling goods from small food producers is a more focused way to get exposure and sell your product. A quick search can turn up other niche online vendor hubs. Creating Updates Once you've found a place to sell your goods, you need to let people know about it. Facebook fan pages and Twitter accounts are two great ways to let existing or potential customers know about your product. Food carts across the country have already jumped on the wagon in order to let their customers know where they'll be parked. For example, New York's Rickshaw Dumpling Truck regularly tweets its location for the day with light-hearted updates and customer service. But what if you don't have a food cart? Twitter updates are still a good way to build buzz and excitement and create a community of customers. Group Buying  Group buying (or mob buying) is becoming increasingly popular as a win-win for businesses and customers alike. Sites like Groupon, Deals for Deeds, Buy with Me, and Social Buy provide its users with large discounts on businesses. While there is an expected discount in the transaction, group buying sites allow salespeople to reach new customers and draw in large chunks of profit. Most group buying sites (including the three listed) have a section where buyers can sign up to be a featured vendor. Some sites, like Deals for Deeds (based in Washington D.C.), include an option for buyers to donate their savings to charity. Sellers beware: Because of the nature of group buying, most sites are regionally based so make sure you find a site or group that is around your area or willing to sell your products online. Foursquare Specials Foursquare is more than just an invasive new technology for young folk; it's a powerful tool for salespeople to share their products through social media. Sellers now have access to a small business dashboard that allows them to offer rewards and special deals to their most loyal customers. One such example is Rita's Ice in Bellmore, NY. The Italian ice shop was able to attract customers over its competitors because of its specials and offers – some of which were only accessible via Foursquare. Foursquare is a good way to both find new customers and reward long-time patrons for their loyalty. The Dangers Yup, even the Girl Scouts – long-known for their door-to-door cookie drives — have turned to social media in order to sell their strangely addictive cookies. The Girl Scouts previously shunned the online world for safety reasons but are just now experimenting with a new, safe online outreach to allow customers to buy their favorites. You can find corporate accounts for Girls Scouts on Twitter, Facebook, Flickr and YouTube. But more importantly, you’ll find Girl Scouts everywhere sending Facebook messages to their friends and family members, inquiring on cookie orders. While they are reaching a much larger audience, the Girl Scouts illustrates the danger of tarnishing a traditional brand image through selling via social media. They are so associated with door-to-door sales, that some see the turn online as a step backwards for the Girl Scouts’ image. Branding is just as important for any other business or salesperson. Define your brand and decide how you can market it online without compromising your authenticity. With a little bit of forethought and tenacity, you can use social media to sell your goods with real results. Are you seeing real results from your social media sales initiatives? Let us know in the comments below. Series supported by Gist  Gist helps you build stronger professional relationships by bringing together information from across the web for all your contacts and their companies giving you the right information at the right moment to get a first meeting, deliver an amazing pitch, or just find a better way to make a connection. Gist does all the work for you, assembling a dynamic collection of all your contacts and their companies from your email inbox, your social networks, or even your CRM system automatically building and updating their profiles as new content is published – by them or about them. Image courtesy of iStockphoto, jgroup For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook
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| Would You Break Up via Facebook? [STATS] Posted: 21 Jun 2010 01:38 PM PDT 
In fact, a recent poll shows that one out of four newly dumped Facebook users found out about the breakup by seeing it publicly broadcast on Facebook. Ouch! Facebook dating app AreYouInterested conducted this survey on its Facebook Page, gathering about 1,000 responses in total. The results are telling. Apparently, a lot of us are using this social network to do the “dirty work” of dating, from surreptitious splits to manipulative messaging.
The vast majority of respondents to this survey were guys; just 30% of survey takers were women. How would you have responded to this poll? Would you ever break up with a guy or girl via a Facebook status change? Do you think such behavior is acceptable? Let us know your opinions in the comments. [img credit: unlistedsightings] For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: break up, breaking up, dating, facebook, online dating, relationships, sex, social media, social network
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| Kindle and Nook Prices Reduced to Less Than $200 Posted: 21 Jun 2010 01:01 PM PDT 
The Kindle will still be available with 3G wireless connectivity without a contract or any monthly charges. With the arrival of iOS 4, which brings Apple’s iBooks app to millions of devices, e-readers are also getting a new competitor: the iPhone. Although the iPhone lacks the larger screen and more book-friendly interface of the iPad, the barrier to entry is now ridiculously low, since all a current iPhone user has to do is download the free iBooks app and start browsing for titles with no extra hardware required. The price cuts could have been initiated in anticipation of this development, which was announced two weeks ago. Or they could have been planned as a way to position e-readers as cheaper — if less fully featured — alternatives to the new (and apparently popular) iPad. Of course, there’s already a Kindle iPad app, but for people who just want a good way to download and read e-books, a straight e-reader gadget is not a bad option. What do you think is the best, most cost-effective e-reader for the average person today? Do you think these price cuts will affect consumer purchasing decisions? For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Twitter
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| Hands-On with Pandora and iOS 4 [VIDEO] Posted: 21 Jun 2010 12:02 PM PDT 
While users have always been able to listen to music while doing other tasks using the built-in iPod app, device owners who prefer to use a streaming service like Pandora haven’t been able to do so. That can make long trips — you know, those occasions where you might want to read a book or group of articles and listen to music — pretty painful. As you can see below, the application works great and integrates ingeniously with the iPhone’s new app switcher function. To quote The Office, “This is totally going to change the way I work out.” What do you think of the new Pandora? For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookReviews: Facebook, Pandora, Twitter Tags: iOS 4, iphone apps, music, pandora
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| 25+ Upcoming Social Media & Tech Events Posted: 21 Jun 2010 12:00 PM PDT 
This summer, don’t forget to check out the Mashable U.S. Summer Tour that’s making stops at Seattle, San Francisco, Washington D.C, New York and Chicago! Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. Here are some tips on how to network, share your information, and/or promote your event using social media: – HOW TO: Plan and Promote Events with Social Media Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace.  June 21-23, 2010, Denver, CO: Hosted by WebmasterRadio.FM, AffCon 2010 is a conference series designed specifically to meet the needs of affiliate marketers. As such, admission is FREE for all working affiliates to attend! Don't miss out on this unique opportunity to meet and share ideas with the brightest business people in the affiliate marketing industry. Pulling together an amazing lineup of session panelists and speakers (including super affiliates), AffCon 2010 – Denver also features an exhibit hall, general and targeted skills sessions, networking and WebmasterRadio.FM’s epic AffiliateBash. Get registered today!  June 21-24, 2010, Ottawa, ON: Attend the Advanced Learning Institute's Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading organizations such as: City of Ottawa, ON; Public Safety Canada; U.S. Department of State; Norfolk County, ON; Canadian Internet Registration Authority; Office of the Ombudsman, ON; Alberta Environment; Office of the Privacy Commissioner of Canada; Public Service Commission of Canada; Ottawa Public Library; Department of National Defence; Corporation of the City of London, ON; Thornley Fallis Communications & 76design; and more. Mention Mashable when registering to save $200.  June 22-23, 2010, Atlanta, GA: The Business Of WordPress Conference is focused on providing generally non-technical business people with a roadmap for how they can leverage WordPress to establish or advance their business' presence on the web. This two-day event will include a Workshop Day on June 22nd for hands-on WordPress training. The second day will be an all day conference to learn what’s possible on the web today with WordPress, which now makes it easy for almost anyone to launch a world-class website. Register now and save 15% off of the June 23rd Conference. Use discount code mashable.  June 22-24, 2010, Santa Clara, CA: Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof, Velocity packs a wealth of big ideas, know-how and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 15% with Discount Code vel10msh at http://en.oreilly.com/velocity2010.  June 23, 2010, San Francisco, CA: The B2B Search Strategy Summit is designed by B2B Search Engine Marketers for B2B Search Engine Marketers to provide strategic and tactical Marketing knowledge and bring together the best minds in B2B search engine marketing, email, PR, social media and lead generation to share leading-edge information and experience. Conference attendees will walk away with a toolbox full of new strategies and tactics to apply immediately to current B2B Marketing challenges and opportunities. Register today and save 30% when you use the code MASHABLE. Attendance is limited to 150 B2B marketing professionals.  June 23-24, 2010, Boston, MA: Join us for the USENIX Conference on Web Application Development (WebApps ‘10) which will be part of the USENIX Federated Conferences Week. WebApps ‘10 is a new technical conference filled with the latest research in all aspects of developing and deploying Web applications. The diverse 2-day conference program will include invited talks by industry leaders including Adam de Boor, Google, on “Gmail: Past, Present and Future,” a variety of topics and new techniques in the paper presentations, WiPs and a poster session. Since WebApps ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities for interaction and synergy across multiple disciplines. Learn more at http://www.usenix.org/webapps10/mash. Receive $100 discount by entering CONW10MASH upon registration.  June 23-25, 2010, Boston, MA: Join us for the 2010 USENIX Annual Technical Conference (USENIX ATC ‘10) which will be part of the USENIX Federated Conferences Week. Don’t miss the 3-day conference program filled with the latest innovative work in systems research, including invited talks by Ivan Sutherland on “Some Thoughts About Concurrency,” Ben Fry on “Visualizing Data,” and Matt Welsh on “RoboBees.” Find out about the latest in groundbreaking systems research in the paper presentations, WiPs and a poster session. Since USENIX ATC ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities to network with peers across multiple disciplines. Learn more at http://www.usenix.org/atc10/mash. Receive $100 discount by entering CONW10MASH upon registration.  June 24, 2010, Oklahoma City, OK: Get Social Conference is hosting a groundbreaking social media business event in Oklahoma City. GSC is a traveling half-day unconference focused on the business case for social media. This cozy unconference is limited to 150 attendees at a cost of $100 & includes VIP all-access to the legendary OKC Tweetup boasting 400+ attendees. Mashable readers receive a 25% off discount by using the code Mashable.  June 24, 2010, Seattle, WA: Deploy is the premier event to learn about the technology and techniques to get your software product or web application built and shipped faster and cheaper. Hear from technology leaders who have delivered, like Vanessa Fox, Brady Forrest and Cheezburger Network’s Scott Porad. You’ll learn the latest effective technology to meet your product goals. To see all of the topics and speakers go to http://deployday.com. To save an additional 10% use the promotion code mashable. Don’t miss it!  June 24-25, 2010, New Orleans, LA: At The Customer Centric Solutions Expo we'll discuss how health plans should re-assess their customer service practices to ensure they implement “new” service models that meet the needs of their members. As health plans implement strategies to transform their business into customer centric organizations, essential to their success will be new customer service models supporting marketing, communications and benefit design strategies. Remain competitive in this new marketplace, register today to SAVE $200 on the current registration rate, mention PROMO CODE: XCX344 to qualify (not valid for gov't rate).  June 25, 2010, Walla Walla, WA: The Wine Bloggers Conference is now in its third year, with wine bloggers, social media experts and wine industry insiders gathering in Walla Walla, the heart of Washington’s wine country. The conference is limited to 300 attendees and content will focus on blogging and social media as related to the wine industry. Sponsorships are still available for wineries or other companies wishing to promote their product or service to wine bloggers. Mention mashable on your registration form to receive a $10 discount, not combinable with other discounts or for those already registered.  June 25, 2010, London, UK: Cleaning up communications: Let's face it. For reputation makers – from 'social media experts' to 'communicators' , PR folk and 'reputation managers', that 'spin doctor' tag is never too far away and our collective reputation is less than pristine. In an environment where trust is vital, what can be done to clean up communications? An informal, conversational event, with speakers including the PRCA. Free event.  June 28–29, 2010, Sydney, Australia: Crime and Legal Issues in Social Media will advise and assist professionals on the utilisation of social networking without fear of the risks. Some organisations are still hesitant to maximise their use of online networking. Risks such as breach of privacy, fear of legal action, developing a negative reputation and lack of control have given way to avoidance of this important medium. The event will explore the legal implications of using social media and the policies that manage the risks. Save 15% when using code CrimeSocialMash or call +61 1300 550 662  June 29, 2010, San Francisco, CA: Whether it’s social games, social news, social discovery, social search or other forms of social solutions, developers today are facing new hurdles in building instantly scalable products. As new technologies emerge to address the challenges faced by social application developers, it’s increasingly important to come together for knowledge sharing purposes.  June 29-30, 2010, London, UK: The 2nd annual Cloud Computing and Enterprise 2.0 World Forum is the perfect event to learn and discuss the future development and integration of cloud and enterprise 2.0 services and products. Building on the success of the 2009 show, this two day conference and exhibition will provide a focused platform for the global cloud computing and enterprise social media industry. The 2010 show will include a free-to-attend exhibition with scenario based workshop area and key service providers demonstrating their products.  July 1, 2010, London, UK: Brand Republic's Achieving Maximum Value From Your Social Media Strategy conference. Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and PR. Roundtable discussions, case studies and presentations from social media experts including: BT, Photobox, Speedo, BSkyB, Facebook, Lastminute.com, Labour Party, Amnesty International, Mirror Group, TripAdvisor, Fatface, Space.NK, SeaFrance and many more. Register online quoting MASHABLE50 and receive an extra £50 off the early booking discount at www.socialmediastrategyevent.com.  July 2, 2010, London, UK: Social Media and the Social Web are two of the most dominant web trends today. BrightLemon is bringing together a number of leading figures in this field to discuss why, how and who should use the “Social Web.” The focus for this event will be on building online communities, social web tools and how they benefit organizations and brands. Register for FREE now.  July 6, 2010, New York, NY: Game Dynamics and Marketing. Learn how to increase user engagement, promote viral adoption and make your app fun through game dynamics. Foursquare motivates people to share their location by offering badges and mayorships. On Facebook, LinkedIn and Twitter users are obsessed with their connection counts. On Q&A sites people spend hours sharing their expertise for free — just for the prize of being seen as an expert to their peers. Learn the secrets to make your site into a game that is both fun and promotes the behavior you’re after. Mashable readers can receive 25% off registration with promo code mashable.  July 7, 2010, Melbourne, Australia: Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Featuring leaders in Australian sport and digital media – including Australian Football League star, Harry O'Brien – there is something for everyone. Mashable readers get $20 off the ticket price with the code dssmash.  July 8, 2010, San Francisco, CA: Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the power of social networks.  July 12, 2010, Washington, D.C.: Online Marketing Summit (OMS) is coming to D.C. with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and an exclusive “Social Media and Content Marketing Workshop and Breakfast," brought to you by the Online Marketing Institute and Wharton Interactive Media Initiative. Learn search, social media and integrated marketing from the leading experts at Kodak, ExactTarget and HubSpot. Register now with promo code MASH20 for 20% off.  July 12-13 & 15-16, 2010, Singapore & Hong Kong: Join us at this Media Relations conference. This 2-day event will see leading PR practioners gather to share more about the integration of social media & traditional media. PR professionals can look forward to discussing strategies that help you achieve your communication objectives and enhance your media relations & positive coverage. Learn how top B2B and B2C companies integrate new media tools for an all-rounded approach. Register today. Save 10% when you enter Mashable under ‘Additional Info’.  July 12-13, San Francisco, CA: MobileBeat 2010, VentureBeat's third annual executive conference on the future of mobile, has expanded this year to a new two-day format. The theme: The Year of The Superphone and Who Will Profit. We’re assembling the major players in the industry to discuss, debate and explore who’ll win in the midst of the superphone revolution, and why. Join 500 mobile industry leaders — from the major U.S and international carriers, to the top device makers, developers, startups, marketers and investors — for two packed days of exciting content, breakaway sessions, power networking, and deal-making. For all events details, click here. Register here with promo code VB_Mashable and save 15%.  July 12-15, 2010, Washington, D.C.: Attend the Advanced Learning Institute's 19th Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to incorporate social media into your communications and marketing plans and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals. Hear practical advice, firsthand, from leading organizations such as: Army Corps of Engineers; National Wildlife Federation; USDA; City of Raleigh, NC; University of Georgia Libraries; CDC; U.S. Department of Defense; U.S. Navy; Social Security Administration; U.S. General Services Administration; Transportation Security Administration; and more. Mention Mashable when registering to save $200.  July 13, 2010, London, UK: This senior level forum offers SVPs, VPs, Directors & Heads of eCommerce, Online, Marketing, Digital and Customer Experience the opportunity to discuss strategies, solutions and best practice for enhancing the customer experience and delivering competitive differentiation by effectively managing and integration online, social and mobile channels. Offering a unique mix of keynote briefings, interactive discussions and one-to-one meetings Customer Experience Online will provide you with a unique opportunity to propel your online initiatives to success and position yourself at the forefront of the industry. Spaces are limited and by invitation only, click here to find out if you qualify. When booking your place, please use discount code MASH_BAN for a 10% discount.  July 19-20, 2010, Marina del Rey, CA: BlueGlass LA, the widely anticipated follow-on conference to the Search & Social Spring Summit, is brought to you by an industry first: a special collaboration between firms Search & Social and 10e20, online marketing industry leaders. The speaker lineup includes leading technologists and entrepreneurs like Ben Huh from ICanHasCheezburger, Neil Patel from KissMetrics, Dave McClure from FF Angel and Brent Csutoras, social media expert whose company was recently acquired by 10e20. These experts will huddle with attendees to personally help them brainstorm digital marketing opportunities. Save 10% with discount code: mashablebg.  July 19-23, 2010, Portland, OR: OSCON takes place at the Oregon Convention Center in Portland, Oregon. In its 12th year, OSCON continues to be the premier meeting ground for everyone using open source. At OSCON, you’ll participate in hundreds of sessions covering open source languages and platforms, practical tutorials that go deep into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products, fun networking events and activities and the best “hallway track” around. No matter the economic climate, a strong technology foundation is the key for moving your business and projects forward. In just five information-packed days (and nights) OSCON gives you the tools you need to succeed. Join over 2,500 people passionate about open source and register now and save 15%. Use discount code os10mash when registering at: http://www.oscon.com/oscon2010.  July 20, 2010, New York, NY: Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies and six brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program and earn amazing word of mouth. Save $75 off registration by using the code ILoveMashableWOM.  July 21, 2010, New York, NY: Social Convergence & The Enterprise: Case Studies & Roundtables. The conference will demonstrate how leading consumer and B2B brands are embracing social media and networking across the enterprise. The case studies will be followed by moderated interactive roundtables. Use promo code MASH for a discounted rate of $155.  July 21, 2010, Toronto, Ontario: Building on the success of a sold-out NYC event, Cross Media Toronto will bring together leaders from all key media industries to discuss, demonstrate and debate cross media integration and partnerships. This is not your ordinary listen-to-talking-heads gabfest. One jam-packed panel with five executives from key sectors that will act as the bridge between four technology demos and two cross-media case studies, as well as what's sure to be a heated debate on a pressing current issue. The event will move quickly with some company introductions from the floor allowing everyone to know who is there and what they do. We want something big to come out of this. Mashable readers save 15% off using the discount code MASH2010.  July 21-23, 2010, Sydney, Australia: KM & Collaboration Australia will feature renowned and respected international keynote presenters and Australian industry practitioners who will explore prospects and challenges in networking and collaboration, social media and Web 2.0, sustainability and profitability, and will outline and explain best practice tools, techniques and advancements in these critical areas. The event will provide you with useful, practical and timely lessons that you'll be able to implement within your organization as soon as you return to the office! Save 15% when using code KMAusMash at http://www.kmaustralia.com/registration.htm.  July 22, 2010, London, UK: Brightlemon Drupal Training – Introducing Drupal (London): This Drupal course quickly gets you up to speed with building dynamic database-driven websites with Drupal. It begins with a basic introduction into the main concepts behind Content Management Systems (CMS) and the types of websites they are meant to help create. A running theme throughout the course is to illustrate how one can map general requirements to specific Drupal concepts. Buy tickets here.  July 23, 2010, London, UK: Brightlemon Drupal Training – Advanced Drupal (London): This Drupal training course gives you a head-start and walks you through all the methods used in more advanced dynamic websites. Create complex content types, sophisticated displays of content and its filtering, advanced community features. Learn how to handle multiple types of media from audio podcast to video and present content with attractive effects. Buy tickets here.  July 26-28, 2010 Chicago, IL: Celebrate the 5th Anniversary of the eduWeb Conference, a premier annual event for higher education. We have 4 tracks, 46 presentations, 4 pre-conference workshops, 2 receptions and a dynamite program. Professionals in marketing, PR, alumni, admissions, advancement, student affairs, IT, athletics and other HE departments attend eduWeb to learn how to strategically communicate through their online presence. Register now and save an additional $50; use discount code: 10eduWebMash.  July 27, 2010, New York, NY: The Future of Jewish Nonprofit Summit (#FOJNP) gathers handpicked professionals, volunteers and lay leaders to candidly interact in a laid back setting to unlock the full value of moving this vital industry forward. Some of the most respected nonprofit professionals, social media experts, marketers and online fundraisers are coming together to share their best practices, ideas and case studies. Sponsorship opportunities are available. Visit http://www.fojnp.com for complete details. Use registration code mashable for 15% off.  July 29, 2010, Santa Monica, CA: Back by popular demand, Schmoozd 3 is scheduled to make another go-around at the Wokcano. The last event had over 300 people from a variety of fields: entertainment, tech, medical, marketing, venture capitalists, the press and many more. Schmoozd is an exclusive social mixer bringing together professionals in marketing, advertising, technology, social media and startups. The event is designed to facilitate knowledge sharing, relationship building and deal making. For more information, please visit www.schmoozd.com. Mashable readers get 50% off when registering via this link.  August 3, 2010, Mountain View, CA: See Elon Musk, CEO of Tesla Motors and SpaceX, and Jason Calacanis, CEO of Mahalo.com, speak at the The Founder Showcase. This quarterly startup pitch and networking event brings together over 275 investors, founders, and members of the press in Silicon Valley to hear talks from leading CEOs and pitches from 10 hot technology startups. Over $1MM has been raised by presenting companies at previous Founder Showcase events. Tickets start at just $40 — to register or enter the free Pitch Competition, go to foundershowcase.com. Mashable readers get 15% off by using discount code mashable_15.  August 11-13, 2010, Washington, D.C.: Whether you’re a researcher, a system administrator, or a policy wonk, come to USENIX Security ‘10 to find out how changes in computer security are going to affect you. The 3-day program includes an innovative technical program, starting with a keynote address by Roger G. Johnston of the Vulnerability Assessment Team at Argonne National Laboratory; invited talks, including “Toward an Open and Secure Platform for Using the Web,” by Will Drewry, Google; a refereed papers track, including 30 papers presenting the newest advances; and a Poster session displaying the latest preliminary research. Gain valuable knowledge on a variety of subject areas, including detection of network attacks, privacy, Internet security, Web security and more. Learn more at http://www.usenix.org/sec10/mash. Receive $100 discount by entering SEC10MASH upon registration.  August 13, 2010, Nashville, TN: At Big South Social Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino's as well as social media loving celebrities who will speak directly on how they drive ROI through social media. Speakers will share real-world success stories, pit falls and case studies to demonstrate the true value of social media. This summit will allow business leaders to finally understand how social media can propel their business and how to produce real results. More than the mechanics, this is a relatable summit that will open eyes to the power of social media in business. Get 15% off the ticket price by using the vacomash discount code.  August 13-15, 2010 – Boston, MA: The 6th Annual Second Life Community Convention 2010 brings Residents of the Second Life community together to network, build friendships and to discuss Second Life in a common forum. This year’s convention will be held at the Boston Park Plaza Hotel and Towers, with a new organizing committee at the helm. In addition to new programming and content, AvaCon, Inc. has also launched a new website at http://www.slconvention.org which has all the details for the convention. SLCC is the largest virtual world convention combining art, business, community events, education, music, non-profit and the technical aspects of Second Life, other virtual worlds and related technologies in one location. Register Now & save an additional 10% using the discount code Mashable2010 at http://slcc2010.eventbrite.com/?discount=Mashable2010.  August 15-17, 2010, New York, NY: Affiliate Summit East, the premier affiliate marketing conference, is taking place August 15-17, 2010 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Use discount code mashable for 10% off any pass type.  August 16-20, 2010, San Francisco, CA: Discover the tools of engagement at this year's SES San Francisco. No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media and video in even basic ways will transform both your site’s visibility and profitability. Packed with sessions on PPC management, information architecture, social media, local search, mobile application development, video optimization and other advanced topics, we have created an educational and networking environment designed for both beginners and veterans in digital marketing. Register by July 30th and SAVE up to $554 with code MHNY15.  August 17-19, 2010, Seattle, WA: Taking place during Seattle Geek Week, pii2010 (privacy identity innovation) will explore how emerging technologies and business models are impacting the way data is created, shared and aggregated and how to strike a balance between protecting sensitive information and enabling innovation. The conference will also serve as the official launch pad for pii Labs, an open forum for brainstorming and collaborating that will be held at the Space Needle building. Tickets start at $345, and Mashable readers save 20% when they register with this Discount Code: 4MASH. Sign up today at http://www.pii2010.com!  August 26, 2010, Galway, Ireland: Attend BlogTalk 2010: the 7th International Conference on Social Software. Join developers, researchers, practitioners and others who share, analyze and enjoy the benefits of social software and social media. Keynote speakers including Stowe Boyd, Dan Gillmor and Don Thibeau will share insights and discuss future developments. There will also be a one-day workshop on microblogging as part of the event. The cost is €200 for early birds and €250 for regular registrants. Use the mashtalk promotional code when registering to save 10%. We will also have a medieval banquet, but space is limited so register early.  September 7-9, 2010, Las Vegas, NV: The Global App Show is focused on delivering the optimum network environment for app developers, mobile manufacturers, businessmen and users alike. If you are serious about your app, if you want to increase your downloads, users and audience growth rate, improve your development skills, quality or functionality of your app, if you want to influence decision makers, find experts, sell a product or service, if you want to promote yourself as an industry expert, or build your brand, then you cannot afford to miss the Global App Show. Go to GlobalAppShow.com, mention MASH and receive $25.00 off your show pass. Early pricing ends June 15th.  September 13-14, 2010, Charlotte, NC: Social Media 4 Responders is the first hands-on social media conference specifically designed with responders in mind. Law enforcement; fire service, emergency management, public health, disaster and crisis aid, emergency medical services, public utilities and the list goes on! Seven hands-on workshops and four power packed sessions over two-days that will provide you with the knowledge & skill you need to get your organization engaged in the fastest growing means of communication in the world. Follow us on Twitter hashtag #sm4r. Use promo code Mashablesm4r to save 10% on your registration fee.  September 15, 2010, Los Angeles, CA: Announcing our 2nd annual Digital Media Pipeline conference which will offer the only industry event that has as its primary focus – the distribution pipeline that helps connect the world's leading digital media content providers with the end user. Digital Media Pipeline offers an opportunity for digital retailers, Hollywood studios and aggregators, technology and service providers to share learnings and experiences in the business of retailing digital entertainment. Join us; register now and use the discount code MASH45 to receive $45 off.  September 16-17, 2010, Dallas, TX: This year's 2nd Social Media Optimization Summits event, presented by Multifamilypro, brings together small to mid-sized business owners with an interest in putting social media to work successfully within their organizations. The event offers two full days of intensive, hands-on workshops from the intermediate to advanced level, led by top social media experts including Brian Solis of FutureWorks, Jason Falls of SocialMediaExplorer.com, Shama Kabani of The Marketing Zen Group and Shama.TV, Geno Church of Brains on Fire and more. The unique "See it. Hear it. Do it." approach allows attendees to learn by doing and begin applying newly-acquired skills and knowledge while the event is underway. Register now and save $125 at: http://optimizationsummits.com/. Use discount code Mashable.  September 21–22, 2010, London, UK: ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital innovators and marketers. Mashable readers can take 20% off their conference ticket price – call John Corrick on + 44 (0) 203 180 6595 and quote Mash10. Register online now at www.ad-techlondon.co.uk.  September 21, 2010, London, UK: Join us at this topical event to ensure that you are fully aware of all the legal and regulatory requirements surrounding data protection, as well as to hear how other organizations are handling these challenges. Speakers include Rosa Barcelo, Senior Legal Adviser to the EUROPEAN DATA PROTECTION SUPERVISOR, and Martin Hoskins of everything everywhere (the company that manage T-Mobile and Orange), who will discuss the lessons learnt from T-Mobile's data breach experience. Plus, don’t miss out on our post-conference workshop on Cloud Computing. Mashable readers save 10% with the following code: KW8112MASH. For more info or to register, go to http://www.ibclegal.com/dataprotectionmash.  September 22-23, 2010, Singapore, Asia: At Social Media World Forum Asia, become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities. learn from social networks, brands, advertisers and analysts. Mention you are a Mashable reader to receive 15% discount  September 27, 2010, Miami, FL: Calling all Affiliates, Merchants, Advertisers and Social Media Strategists looking to CONNECT to the right people, LEARN from the experts, increasing their EARNING potential and GROW their business! The Performance Marketing Expo is the premier event for best-in-class educational sessions (become an expert at Landing Page Optimization, Search, Social Media Strategies and Relationship Management), highly effective facilitated networking (in the Tune-Up Shop, Idea Factory, Masters of the Universe Roundtable sessions) and access to the leading Super Affiliates (Stephanie Nelson, Coupon Mom – Zac Johnson, MoneyReign, – Todd Martini, Alex’s Coupons – plus, eCoupons, MarketAmerica, TrialPay, Parent Media and more). Save 15% when using code PME2010MASH at www.iirusa.com/performancemarketingexpo.  September 28-30 2010, London, UK: IIR's Mobile Broadband World is an absolute must for all those involved in the MBB ecosystem, including Mobile Operators, Content Developers, Financial Investors, Press and Media, Consultants, Technology Partners, Handset Developers and more. To claim your 10% discount courtesy of Mashable, please quote I2GS2MASH when registering.  September 28, 2010, London, UK: Brands are frequently companies’ most valuable asset. The threats to this valuable asset are increasingly coming through online channels. This event will provide practical solutions and risk mitigation strategies for brand owners to combat these critical risks. Join experts from companies including Abercrombie and Vodafone to benefit from the practical advice and guidance they can provide. Not only will they share their own experience of preventing brand abuse, but will explain how they derive real ROI from their brand protection activities. Mashable readers save 10% on the event with the code KW8079MASH. For more info or to register, please go to http://www.ibclegal.com/obpmash.  September 30th, 2010, London, UK: Bringing together collective thoughts on Social Media for 2011. We know its going to be much more than an introduction to Social, we're looking forward into the bigger picture about how we communicate within the platforms and how we measure and integrate Social Media into our strategies. We're bringing together some of the leading authorities in Social Media, from app developers to word of mouth evangelists to discuss where and how the industry is evolving! – 'A forward thinking social media conference'. For more information, please visit http://www.social-collective.com. Mashable readers can receive 25% off ticket prices at registration with promo code MASH25 September 30, 2010, London, UK: Get the latest on the attempts to increase regulation surrounding the moderation of UGC. What qualifies as illegal and inappropriate content and how should it be dealt with? This year Luisa Edwards, Head of Commercial, Google Legal EMEA, will share with you her expertise on the interactive online environment, based on experience managing the legal challenges facing Youtube. Plus attend the workshop Social Networking and the Law: Challenges, Risk & Opportunities; a fully interactive guide on protecting your organisation and maximising on the opportunities that social networking presents. Mashable readers save 10% on the event with this code: KW8094MASH. For more info or to register, go to http://www.ibclegal.com/ugcmash.  October, 5-6, 2010 Prague – EyeforTravel's Online Marketing & Social Media in Travel Summit brings together top travel brands to share key insights on how to maximize the impact of your online marketing and social media initiatives. The 2 days are packed full of case studies, presentations and networking opportunities. Speakers hail from across Europe and include Lufthansa, Lonely Planet, Expedia, TripAdvisor, P&O Cruises and many more. Use the code MASHABLE to claim your €100 discount on the price to attend.  October 13-14, Princeton, NJ: Brought to you by the producer of the sold-out ePharma Summit, the Multi Channel Pharma Marketing Event brings together product managers and marketing operations under one roof to discuss cross-channel media plans for building brand value and elevating top line sales. Join us at the ONLY industry event focused on breaking down internal silos to achieve channel integration and maximize return on engagement. Visit www.multichannelevent.com for more information. Register with Priority Code XP1515MASH to save 15% off standard registration!  October 14-15, 2010, London, UK: Creating and distributing video online? Join us at Online Video Strategies this October in London and learn how to choose the online video solutions that meet your needs, increase audience engagement with interactivity, use video for marketing, promotion and branding, deliver video to the iPad, iPhone, and other mobile devices, leverage video for internal and external corporate communications, make sure your video gets seen by viewers and search engines, and measure the ROI of your video projects. In addition, Online Video Strategies is a featured event at Streaming Media Europe and all delegates enjoy unlimited access to the Streaming Media Expo as part of their registration. Register at www.streamingmediaglobal.com/ovs. Quote priority code MASHABLE20 for a 20% discount.  October 17-19, 2010. New York, NY: Pivot Conference is the only industry conference to explore and evaluate the attitudes, technologies and preferences of the “always on” 18-34 year old consumer. Attend Pivot Conference and hear from those successfully engaging with today’s emerging consumer and create your own action plan for success. Register today with code MASH101 and save 20%.  October 17-20, 2010, Scottsdale, AZ: agencyside presents one of the only digital marketing conferences exclusively developed for agencies. BOLO 2010 brings new ideas, new knowledge and actionable next-steps to both help your bottom line and achieve the goals of your clients. We realize time and money are both tight. That's why we've designed a conference that'll expand how you think and at the same time teach you hands-on how to manage digital more efficiently. You'll hear from industry thought leaders through keynotes, panel discussions and one-on-one meetings. agencyside has a proven track record for helping agencies become experts in the digital space. Build a team of subject matter experts. Fine tune operations to sustainable profitability. Generate new business for digital marketing services. This event will show you how. Early Bird of $699/person through June 18th. Use discount code mashable to save 15% off registration at any time.  October 26, 2010, San Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can't make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10!  November 1-2, 2010, New York, NY: Are you a health marketing and communications professional? Please join us at unNiched 2010, a unique collaborative boot camp where you will actively learn and use collaboration, strategic marketing and communications skills. Using our unNiched Innovation Model, gain the tools to create and drive marketing communications success within (and without) your organization. In addition, you’ll have access to a private online group and learn from a range of experts from the Centers for Disease Control and Prevention, AIDS.gov, Edelman, Vertex Pharmaceuticals and the Stanford University Persuasive Technology Lab. Use the discount code Mashable and get 10% off.  The Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace. Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite.
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| Social Media Integration Drives Major Clicks for E-mail Marketers [STUDY] Posted: 21 Jun 2010 11:54 AM PDT 
Specifically, the study of 500 million e-mails sent using the service found that e-mails that included options like share on Facebook or Twitter generated a 30% higher click-through rate than emails without them. Moreover, when e-mails included at least three different sharing options, publishers experienced a 55% higher CTR on average. Despite these findings, GetResponse reports that only 11.2% of e-mails actually offer three or more sharing options. That's up a bit from stats published last year on the same subject, but still low considering what are becoming increasingly clear benefits of social media integration. At the same time, we're seeing a quick move by e-mail marketing service providers into the realm of social. In the past couple months, we've seen ExactTarget buy CoTweet and Constant Contact acquire NutshellMail. We see the trend of e-mail marketing getting more social continuing, especially with more numbers pointing to the positive return on what's a pretty simple investment. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: email marketing, MARKETING, social media
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| Facebook Location Features Confirmed and Coming Soon Posted: 21 Jun 2010 11:39 AM PDT 
According to several reports, the young CEO told attendees at a local Facebook Developer Garage event, “We are finishing designing our application soon and hope to offer it soon.” This confirmation is the culmination of months of rumors milling around the blogosphere. In March, The New York Times reported that location features would be launching in April. In May, Advertising Age said location would come to Facebook in June. Of course, we were all expecting Facebook to announce major location features at f8, its developer conference in April. But while Zuckerberg did introduce the Open Graph API, no mention was made of location. Finally, toward the end of May, we learned that several projects had been sidelined while Facebook engineers and execs gathered to hammer out a new set of privacy interface changes — damage control for the media and PR fiasco that had built up around users’ privacy complaints and confusion. With that particular hoopla largely out of the way, we can assume that Facebook staff have been able to devote more time to developing, designing and debugging new functionality for the website and mobile interfaces, including location-based features. While it’s good to hear from the horse’s mouth that our hopes for location features are not in vain, there’s still a lot we don’t know. Will Facebook pull and push data from existing services, such as Foursquare, Brightkite and Gowalla? Will Facebook begin to function as a checkin mechanism? Will our posts and pictures be location-tagged? What will these features mean for the brands and small businesses who use Facebook for marketing purposes? Finally, how will privacy settings for location features work, and will that result in another media-fueled tornado? For the time being, we’ll have to wait patiently for the notoriously tight-lipped devs at Facebook to tell us what to expect. What are your hopes and fears for Facebook location features? For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Brightkite, Facebook, Foursquare, Gowalla, Twitter Tags: facebook, lbs, location, Zuckerberg
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| “Sad Keanu Reeves” Meme Gets a Charitable URL Shortner: Kea.nu Posted: 21 Jun 2010 10:46 AM PDT 
Snow has created a URL shortener — http://kea.nu — that allows you to both easily and simply share links, get in on the most recent viral memes and benefit the charity, Stand Up 2 Cancer. All you have to do is enter the link you want shortened, and then do what you will with it (i.e. share it to Facebook, Twitter, etc). When your friends and followers click on said link, they will be directed to an ad as well as the iconic “Sad Keanu Reeves” image. The user can then click through to the link. This isn’t the first time we’ve seen a URL shortener used for charitable purposes — Good.ly donates 55% of referrals fees to a charity of your choice if you use it to create a link to a product or service online. Kea.nu, however, works with all links and donates 100% of money generated to charity. So why Stand Up 2 Cancer? According to Snow, Reeves’s sister has Leukemia, and the actor is actively involved in promoting cancer research and charities. And for those of you worried about the toll the tool will take on your Twitter feed, Snow assures us, “After a couple weeks, we’ll 301 redirect the url so there is no more ad and your SEO can flow like Jay-Z.” Nice. What other memes would you like to see turned into charitable ventures? For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookTags: celebrities, facebook, Meme, pop culture, software, twitter, url, viral
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| 14 Sites Changing the Way We Shop Posted: 21 Jun 2010 10:40 AM PDT  This Innovation Series is supported by Lexus.
We’ve been shopping online since the mid-’90s, and the web is so much more than a viral mall. It’s become a playground for smart and savvy shoppers who know how to make the most out of a dollar. What’s more is that there are now more sites than ever before pandering to bargain hunters. Here are 14 sites changing the way we shop. Tweeting Deals Finding the best deals used to take a lot of effort. Now with sites like Cheap Tweet you can just sit back and let the deals fill your Twitter feed. Each day the site’s search engine prowls more than 30,000 tweets about deals and picks the best ones. They rank the deals based on users’ votes and by how much they are being re-tweeted on Twitter. You can add Cheap Tweets to your feed or, if you aren’t a Twitter user, you can simply visit their site and view the updated feed there. For a more personalized potential savings experience, you can sign up for a feature called the “Deal Stream” where you can check off the categories (fashion, tech, entertainment, food, and more) of things you’d be interested in finding deals on. One problem is that while you do get a ton of deals, you get a ton of deals. Some deals, like a gift card giveaway for a restaurant in Rhode Island, aren’t of any use to many people. Group Buying You know when you’re in line at the grocery store and somehow end up adding batteries, gum, a flashlight and the latest gossip rag to your bill at the last second? Well, online shopping hasn’t done away with impulse buying. In fact, it has made it easier, and so much better. Now, instead of schlepping over to the grocery store, all you have to do is open your inbox to find great deals, many of them being sent from group buying sites. If you haven’t heard of group buying, this is how it works: Consumers band together via websites like Groupon, Living Social, and Tippr to get better discounts on products and services. Recently, Groupon ran a deal offering 50% off ice skating admission and skate rental at Chelsea Piers in New York. The deal went into effect once 200 people bought in. The offer ran for 24 hours and had nearly 1,800 deal takers. It’s neat to see how many other people have an intense desire to do some summer skating (the discounted admission expires Sept. 30). Each site offers different deals by the city, and if you want to make your life even easier, you can sign up for Yipit, which organizes all the deals on the aforementioned sites and recommends the best ones for you based on the kind of deals you are looking for. This is great, because you don’t have e-mails from each individual site flooding your inbox. The downside to these group buying sites is that it’s impulsive shopping at its best and worst. Deals usually only last a maximum of three days and can run as short as 24 hours, forcing you to make your decision quickly. I spent all day wondering if I really needed that tour of New York City in a hearse from Dead Apple Tours for $22. Groupon changes its deals daily, so I missed out. I guess I’ll never know. Coupons Do you have memories of your mother or grandmother religiously clipping out coupons from the weekly fliers? Well, coupons don’t just save you $1 off cereal anymore, and websites like Retail Me Not and Coupon Cabin can help you save on almost anything. Retail Me Not was made for the online shopper, as well as for those who still venture outside their homes to make their purchases. Users can search for coupon codes for over 50,000 online stores. The code “smart30ch” will save you $30 off all smartphones at Verizon Wireless when you shop online, for example, or if you search for Victoria Secret deals, the code “SP1020425″ should get you $10 off a bra. Coupon codes can be hit and miss, but this site lets users vote if the code actually snagged them some savings. For those who prefer human interaction when dropping some cash, you can search printable coupons in your zip code for specific items like laundry detergent, dry cleaning, or pizza. Coupon Cabin offers similar features, but also has a handy feature where you can compare in-store and online prices to find the cheapest one and can then seek out coupons for that store to make it an even better deal. Personal Shopper Finding the deals is half the battle, and fashionistas looking to add the most designer labels to their closets, while still having something to actually put in their Fendi clutches will revel in sites like Shop It To Me and My Perfect Sale. These sites scour the Internet to bring you your favorite designers, deeply discounted. Shop It To Me asks for which brands, sizes and items you are looking for. Then you can choose how often you want them to e-mail you the latest in slashed prices: daily, weekly or bi-weekly. The great thing about this site is that it takes your size into account. It’s great if that Marc Jacobs blazer is 50% off at Saks Fifth Avenue, but if it’s not in your size, then who cares? Sample Sales Online sample sales are a clotheshorse’s best friend. A slew of sites like Ideeli and Gilt have popped up online in the last few years. The premise is simple, these sites offer great discounts on brand name clothing and accessories, with new sales starting every day. The catch is that you have to jump to get the deals. There is a limited number of each item available, and the hottest stuff will sell out fast. So fast that Gilt has an app for the iPhone and iPad, so you never miss the start of a sale. While both sites are free, they both require that you be invited to join, and Ideeli has a paid members option where for $6.99 each month you become part of the “1st Row” for access to new sales one hour before everyone else. The Big Ones The marriage of shopping and the Internet is a glorious union that has brought us old faithfuls like Amazon, Craigslist and eBay. In the last 15 years these sites have transformed shoppers from passive vessels left to buy whatever merch was offered in their local malls into active and sometimes aggressive consumers who will demand, search and find what they are looking for, at a price they find acceptable. As some of the most popular destinations for online shopping, you can find everything from groceries on Amazon, to a signed photo of Elizabeth Berkley in Showgirls on eBay, to a parking space in Hoboken, NJ on Craigslist. With this much access to the world’s goods, shopping has been forever changed. This Innovation Series is supported by Lexus. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookImage courtesy of iStockphoto, Brainsil Reviews: Amazon.com, Craigslist, Facebook, Internet, Twitter, eBay, iPhone, iStockphoto Tags: bargains, deals, group buying, innovation series, saving, shopping, social media, twitter
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| Posted: 21 Jun 2010 10:24 AM PDT 
The improvements center around the compose interface, used for writing e-mails on Gmail. Now, when an iPad user composes a new message in Gmail, she will be able to do so in a large, full-screen window instead of the split view that also displays inbox messages. The new interface creates more space for writing while also removing distractions. The update also includes an important bug fix for scrolling on longer messages. For now, the new interface will only be available to English-speaking users in the U.S.; we’re sure Google will start rolling it out to others soon. Here’s what Gmail on the iPad will look like moving forward:  And here’s the new interface compared with the old:  What do you think so far? Will this interface make it easier to compose new e-mails on a tablet? For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Facebook, Gmail, Google, Twitter Tags: apple, gmail, Google, ipad, user interface
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| California Considers Selling Ads on Digital License Plates Posted: 21 Jun 2010 10:06 AM PDT 
San Jose Mercury News reports that Democratic State Senator Curren Price submitted a bill focused on the initiative, and that it was passed with no opposition. Now the state’s transportation authorities will consult with the Highway Patrol and other groups to decide whether or not to go through with the plan. Advocates believe the digital license plates could actually cut license plate construction costs and bring money to the state via ad sales. Hypothetically the tech could be used to display personalized messages as well. The obvious quip here would be one about accidents caused by drivers distracted by flashy advertisements, but the plan is to only show ads when a vehicle has been stationary for more than four consecutive seconds. Things would stay simple when the vehicle is moving, and the license plate number would remain visible at all times. On the other hand, some people will complain that there are already too many ads out there. Billboards line the highways, cabs carry ads, and cities and states have been selling ads on buses and trains for ages. Maybe that’s too much, or maybe we’re all accustomed to tuning it out by now anyway. Image courtesy of iStockphoto, Rpsycho For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Twitter, iStockphoto Tags: advertising, california, gadgets, license plates, News, traffic
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The California DMV might soon issue digital license plates that display ads when a vehicle is not in motion, as a means to draw in revenue to battle the state’s high deficit.| You are subscribed to email updates from Mashable! To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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