Kamis, 03 Juni 2010

Mashable: Latest 29 News Updates - including “Timesink Alert: FixPix iPhone Game Now Available”

Mashable: Latest 29 News Updates - including “Timesink Alert: FixPix iPhone Game Now Available”

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Timesink Alert: FixPix iPhone Game Now Available

Posted: 03 Jun 2010 02:14 AM PDT

eBoy FixPix, the beautiful 3D puzzle game we wrote about a month ago, is now available.

The game features eBoy’s beautiful pixel art and an amazingly simple premise: tilt the iPhone to align two superimposed images into an image that makes sense.

The game features 100 individual levels which get more difficult as you progress, and it’s quite addictive, so we don’t recommend trying it out at work. Unless, of course, your work includes writing about iPhone games.

You can check out a gameplay video below, or you can buy the game for $1.99 in Apple’s app store.



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Reviews: Facebook, Twitter

Tags: apple, FixPix, game, iphone, Mobile 2.0


Skype iPhone 3G App Downloaded 5 Million Times

Posted: 03 Jun 2010 01:06 AM PDT

On Sunday, Skype 2.0 was launched for the iPhone 3G, bringing a long-sought feature to the table: making calls over 3G. By now, 5 million users downloaded the application from the iTunes Store, showing just how important this feature was to users.

Unfortunately, the new feature came with an unpleasant announcement: after August 2010, Skype will start charging a monthly fee for the 3G calling feature – on top of whatever fee you’re already paying your mobile operator for data transfer.

Skype promises the fee will be reasonable. “We’re not going to want to price ourselves out of the market. I can’t ignore the fact that consumers (currently) use us for free,” said Russ Shaw, Skype’s general manager for mobile. Still, one cannot help but wonder how the users will react when faced with a double fee for mobile VoIP calls. How do you feel about it? Will you continue using Skype over 3G after the fee is introduced? Please share your thoughts in the comments!



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Reviews: Facebook, Skype, Twitter


VISA FIFA YouTube Channel Aims to Create Longest “Gooool!” Cheer

Posted: 02 Jun 2010 11:27 PM PDT

With the World Cup kick-off just about one week away, football (or soccer, as it’s known stateside) fans are already going wild in anticipation. Today Visa has launched its VISA FIFA YouTube Channel to collectively harness this enthusiasm and create the longest “goool!” shout in history.

The channel’s sole purpose is to get fans to upload videos of their best “goool!” cheer and weave them together to create one never-ending triumphant chant.

Viewers can tune into to select cheers, celebrity renditions or watch continuously. Plus, the YouTube user with the most viewed video may be eligible to win a trip to the next World Cup in Brazil in 2014.

Most soccer fanatics are already familiar with the the elongated and climactic pronouncement of the word “gol,” and recall that it was made popular by Spanish-language sportscastor Andrés Cantor at World Cups held in the early 90s. Cantor reprises his now famous cheer for the YouTube channel and even includes a few tips for YouTubers looking to improve upon their shouting abilities.

The FIFA YouTube Channel may not provide any actual footage from the tournament, but if you’re in the spirit to celebrate the phenomenon that is the World Cup, then you won’t be disappointed by the palpable enthusiasm of soccer fans around the globe.




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Reviews: Facebook, Twitter, YouTube

Tags: world cup, world cup 2010, youtube


George W. Bush Goes Nucyular on Facebook

Posted: 02 Jun 2010 10:25 PM PDT

Our last Commander-In-Chief has joined Facebook — sort of — and he’s blowing up on his very first day.

George W. Bush and/or staff have created a Facebook Page for the former POTUS. However, the third-person updates and marketing materials for former First Lady Laura Bush’s book are striking a less than personal note.

Still, fans of the page are effusive in their praise for Bushes and have already built the page’s stats to an impressively high tally. In around 15 hours, a total of two updates have spawned more than 2900 reactions (that’s Likes and comments counted together), and the page has been Liked by more than 57,000 people. This number is soaring even as we type.

Of course, the page has its detractors, as well. But politics aside, it’s good to see another prominent political figure embracing social media just enough to get a taste of what people really think and feel — a very proletariat move for Mr. Bush.

Now we just hope he updates the account himself once in a while; we have the feeling that a personal update from Bush might be more entertaining, more humanizing and better for his overall image online than a string of press release snippets.



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Reviews: Facebook, Twitter

Tags: facebook, george bush, President


Citysearch Transforms into CityGrid Media

Posted: 02 Jun 2010 09:11 PM PDT

In a bid to become a local advertising powerhouse, Internet conglomerate IAC is merging Citysearch, Insider Pages, and Urbanspoon into one company. It is now known as CityGrid Media.

Back in January, Citysearch unveiled CityGrid an advertising network for local businesses. The CityGrid advertising network has existed for years, but it only recently opened up the platform so that advertisers could better target consumers of local communities and publications.

Since January, CityGrid’s growth has exploded, delivering more than half of Citysearch’s total revenue. As CEO Jay Herratti told me, Citysearch has been slowly reshaping its strategy, focusing less on competitors such as Yelp and more on the advertising platform.

The new company will take the place of Citysearch, LLC, with Jay Herratti taking the helm of CityGrid Media. The entity owns not only the CityGrid advertising network, but Citysearch, Urbanspoon (acquired in 2009) and Insider Pages, all of which use the CityGrid ad network.

The move seems to indicate that IAC believes the market and revenue opportunities are in the local advertising network, and the reorganization reflects that attitude. Yelp, Foursquare, and other apps have really pushed the local trend to new heights, and CityGrid is well positioned to monetize that phenomenon.



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Reviews: Facebook, Foursquare, Twitter, Yelp

Tags: advertising, CityGrid, CityGrid Media, citysearch, iac, yelp


First Sprint EVO Commercial Hits YouTube [VIDEO]

Posted: 02 Jun 2010 08:31 PM PDT

This interesting Sprint EVO commercial has just hit the tubes — and the TVs, as well.

For the network’s red-hot-though-as-yet-unlaunched device, the marketing folks have decided to make some pretty grandiose comparisons. Let’s gloss over whatever the narrator is saying, which is something along the lines of, “First isn’t later; it’s now.” If you have any idea what that means, you get a prize.*

*Not really.

Moving on to the imagery, we first see a prehistoric-looking wheel rolling into a velocipede, which tumbles into a locomotive standing on end. This turns into a domino chain of famously game-changing, ground-breaking inventions knocking into one another. A phonograph knocks over a microscope (we’re hoping this isn’t intended to be chronolgical), which bashes into a typewriter and a dangling cluster of lightbulbs. A telephone, a camera, an automobile and a wall of televisions also line up for our consideration.

Without belaboring the point any further, which Sprint indeed does, the company is comparing the phone, one in a string of similar devices such as the iPhone and the Droid, to space travel and microprocessors.

We don’t think so. It’s cool, and we get that Sprint wants us to know it’s the first 4G device, but they didn’t reinvent the wheel. Or space travel.

While this bit of filmic whimsy might appeal to some, I personally preferred the hard, cold awesomeness of the robotic arms in the Motorola Droid ads. What do you think of this commercial? Is Sprint exaggerating the EVO’s impact? Or is it a cool bit of advertising that will speak to more people than previous smartphone campaigns?



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Reviews: Facebook, Twitter

Tags: Commercial, evo, sprint, youtube


Twitter Testing New “You Both Follow” Feature

Posted: 02 Jun 2010 07:14 PM PDT

Twitter is apparently testing a new feature that helps you figure out how you know — or if you want to follow — a given account.

If you catch a glimpse of this feature in the wild, you’ll see a slim strip of avatars on a user’s profile right above the grid of people that user follows. The headline above this reads, “You both follow.”

You can also choose to click the link below this avatar-strip snapshot to see all the people you and the other Twitter user both follow. We’re thinking this will make Twitter a lot more interesting for stalker-types, as well.

Overall, this new feature is a quick reference tool that shows deeper connections in the social media grid, and it’s a simple addition that makes Twitter seem less like a one-way communication tool and more like a robust, legitimate social network.



Also, it doesn’t take a rocket scientist to deduce that this feature is ever so similar to Facebook’s featuring mutual friends when you visit the profile of one of your current Facebook friends. But we won’t be so petty as to accuse Twitter of stealing the feature; we might, however, say that the mutual friends snapshot is sufficient weregild for Twitter features that Facebook has appropriated over the years.

Will this feature, if and when it’s rolled out to all users, make it easier for you to keep track of who’s who — and who you might actually know in some meaningful context — on Twitter?

[hat tip: dacort]



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Reviews: Facebook, Twitter

Tags: Feature, follow, trending, twitter


Mark Zuckerberg on Privacy and the Stupid Things He Did in College

Posted: 02 Jun 2010 06:50 PM PDT

At the D8 Conference outside of Los Angeles, another well-known tech CEO was grilled on stage: Facebook CEO Mark Zuckerberg.

Yesterday, Steve Jobs took the stage and was hit hard with questions on Adobe Flash, the lost next-generation iPhone and Facebook’s increasing competition with Google.

AllThingsD producers Walt Mossberg and Kara Swisher definitely didn’t let up the 26-year-old founder. They questioned him on the recent privacy fiasco, instant personalization, his past at Harvard, and his future as CEO of the web’s most important companies.


The Privacy Backlash


Swisher and Mossberg wasted no time digging into the big issue: Facebook and privacy. Zuckerberg started by making it clear that “privacy is very important to us.” He says that Facebook isn’t out to make all of their users’ information public — that’s a misperception. In fact, he drilled deeper, saying that they never changed people’s privacy settings, they just suggested settings where some information is left public.

It didn’t take long for Mossberg and Swisher to turn up the heat, though. Mossberg asked Facebook’s CEO why he’s making people take extra steps to protect their information. Zuckerberg eventually responded that people still have control over their Facebook information, and more than half of the userbase has changed privacy settings at one point, demonstrating that most users understand the privacy tools.

That wasn’t the end of the privacy discussion, though. Much of the conversation became Mossberg and Swisher trying to get answers to one question, but Zuckerberg finding ways to dodge. There was no straight answer from Zuckerberg about why Facebook Instant Personalization was opt-out instead of opt-in. Most likely, we’ll never get one.


Zuckerberg the Kid, Zuckerberg the CEO


There was a lot of focus on Zuckerberg himself during his time on stage. Swisher asked Facebook’s CEO how he felt about the backlash against him and whether he has been accurately portrayed to the rest of the world. His response began with his telling Swisher that he “did a lot of stupid things” when he was in college, and that he doesn’t intend to make excuses for it. He was likely referring to IMs that recently surfaced that took a less-than-serious attitude towards privacy.

More of the focus was on Zuckerberg as the 26-year-old CEO of Facebook. He discussed how it is his job not to make the same mistakes of his competitors, although he once again dodged the actual question (“Who are your competitors in this space?”). He reiterated that he intends to be CEO of Facebook when it goes public, although he wouldn’t reveal when that would happen. Given his tight control over the Facebook Board of Directors, it’s tough to find a scenario where he would be forced out.

As with many of his interviews, Zuckerberg focused less on himself and more on generalities, such as his focus on building a great team and having a clear direction for the company. He didn’t seem to think of himself as the CEO of one of the world’s most important companies, but just the leader of a team that shares his values.

Overall, Zuckerberg likes to talk about the topics that interest him — the social graph, building great products, etc. — and he avoided answering the uncomfortable questions about privacy, controversies, and IPOs. Still, we give him credit for going on the stage of D8 at all.



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Reviews: Facebook, Google, Twitter

Tags: ceo, D8, facebook, mark zuckerberg


Google’s Pac-Man Logo Perplexes Scores of Firefox Users

Posted: 02 Jun 2010 06:02 PM PDT

While a goodly chunk of society was squandering away roughly $120,483,800 in productivity messing about with Google’s playable Pac-Man logo the other week, some less technologically inclined Internet denizens were apparently, well, freaking out.

A few weeks ago, Google launched an awesome interactive logo — Pac-Man — in celebration of the arcade game’s 30th birthday. Predictably, people were completely and totally stoked. A game! Built into one’s browser! For free!

Well, while some were busy figuring out how to download the game so as to keep playing for years to come, a cadre of Firefox users were downright confused. “What are these strange noises emanating from my browser?” they wondered aloud (at least they wondered aloud in my imagination — there’s also hair-tearing and teeth-gnashing). Subsequently, said users headed on over to the Firefox support center.

According to Compete’s blog — a writer from which was tipped off by Director of Developer Relations at Mozilla Christopher Blizzard’s Twitter stream, where he was lamenting about the influx of confused users — the day the logo launched was a peak day for activity on the help center page. The growth for Daily Reach was up 52.56% from the previous day, and the Daily Attention experienced a 47.71% increase. Now we’re not sure if this spike in traffic can be attributed solely to the appearance of the Google logo, but the numbers certainly are interesting.

Which camp did you fall in: the captivated or the confused?



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Reviews: Facebook, Firefox, Google, Twitter

Tags: Google, pop culture, software, tech


Twitter Rolling Out New Annotations Feature for Apps

Posted: 02 Jun 2010 05:03 PM PDT

Twitter is beginning a preliminary run of annotations, a feature that will add an almost infinite range of data types to tweets.

Developers building apps using Twitter’s Streaming API will be the first to see the new functionality; end users may have to wait a couple weeks.

“We will test Streaming API Tweet Annotation as early as next week,” wrote Twitter infrastructure employee John Kalucki in a Google Groups thread relating to the Twitter APIs. “All streaming clients, including user streams preview clients, should expect empty annotations and the rare populated annotation during arbitrary test periods.”

If these tests are stable, Twitter will leave annotations on for the forseeable future.

Annotations were first announced from the stage at Chirp, Twitter’s developer conference held in April.

Ryan Sarver, Twitter's director of platform, said then that app developers would soon be able to add annotations of any kind to tweets. These annotations could include metadata of any kind.

Since annotations are just a format for attaching more data to a tweet, the ball has been left in developers’ courts to decide what kinds of apps they build to showcase what kinds of metadata. The idea is that emergent behavior and apps will surface in a trickle-up fashion rather than Twitter forecasting users’ wants and needs then dictating user behaviors by narrowing the spectrum of metadata available with tweets.

Tweets can contain multiple annotations of any kind as long as the attached information doesn’t exceed 512 bytes. Twitter has recommended developers start out with annotations about location, websites, reviews, music, films, products, securities (a.k.a. stock), events and a few other topics, as well.

To learn more, check out this slightly technical but comprehensible overview.

We can’t wait to see what developers come up with as annotations become a permanent part of Twitter’s API. What kinds of data are you most excited about being able to attach to your tweets?

[img credit: tsevis]



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Reviews: Chirp Blu, Facebook, Google Groups, Twitter

Tags: annotations, apps, developers, twitter


Google Mobile Search Results Now Include Apps, Too

Posted: 02 Jun 2010 03:57 PM PDT

Starting today, when you conduct a Google search on your iPhone or Android device, you’ll get apps as results along with regular search results.

These special links will take you directly to the app’s page in the Android Market or iPhone App Store, where you can buy or download the app immediately. Links will include star rating, number of reviews, price and the name of the app maker.

This should significantly cut down on link-clicking, cutting-and-pasting and general back-and-forth navigation between searching for and downloading mobile apps.

For example, if you want to search for the music app Shazam, you might see something like this:

We’re impressed that Google has made this feature available to iPhone users from the start. This functionality is available right now in the U.S. and will be expanding internationally soon.

Will this make finding useful, entertaining apps easier for you? Let us know your thoughts in the comments.



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Reviews: Android Market, App Store, Facebook, Google, Shazam, Twitter

Tags: apps, Google, Mobile 2.0, Search


Hello Kitty Has Her Own iPhone Twitter Client

Posted: 02 Jun 2010 03:47 PM PDT

After Twitter purchased and relaunched Tweetie for the iPhone (now known as Twitter for the iPhone), many people expected the race for the ultimate iPhone Twitter app to slow down. Those individuals didn’t count on a Hello Kitty Twitter client. Yes, that’s right, we said a Hello Kitty Twitter client.

Developed by Digital Garage, makers of the free Japanese Twitter client Tappit, Hello Kitty on Tappit [iTunes link] is a fully skinned Twitter client featuring everyone’s favorite mouthless cartoon cat. The images are all licensed by Sanrio and the app works in both English and Japanese.

We’ll admit, we originally purchased this $3.99 app for the novelty factor. I mean, come on, a Hello Kitty Twitter client is the sort of thing three-year-old Christina would go completely crazy over. At 27, I still squealed like a little girl.

Here is where it gets interesting: As a Twitter client, Hello Kitty on Tappit is actually pretty awesome.


Advanced Features Plus Hello Kitty


The interface for the app is almost identical to that of Tweetie. The layout of the bottom menu is the same, and the compose menu and multiple account support work the same way.

In addition to being able to upload videos and pictures and shorten hyperlinks, Hello Kitty on Tappit lets you embed what are called “deco-images.” These images are basically little animated icons that can be viewed natively in any Tappit Twitter client or via a hyperlink for users of other Twitter clients. 40 of these deco-images are available in the app.

You can also choose between four different backgrounds for the client itself. We wish we could also change the color of text, as it is difficult to read on certain backgrounds.

Retweets are handled the same way the official Twitter app handles them. You can also use and search by geolocation, and view the latest trends (powered by What the Trend) and user profiles. The only feature that this app doesn’t have is Twitter List support.

Additionally you can customize gesture controls in the app for designated actions. By default, a swipe to the right will create an @reply. You can customize swipes to the left or two finger swipes to perform other actions, including favoriting a message and sending a direct message, retweet or quote.

For kitschy fun — or for users that want a Twitter client with superb Japanese language support — Hello Kitty on Tappit manages to be both adorable and functional.

[via Recombu]



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Reviews: Facebook, Twitter, tweetie

Tags: hello kitty, iphone apps, tappit, twitter


YouTube Dance-Off: Conan O’Brien vs. Stephen Colbert & Jon Stewart [VIDEO]

Posted: 02 Jun 2010 03:18 PM PDT

Conan O’Brien and Stephen Colbert decided to resolve a dispute with an epic yet awkward dance-off at New York’s Radio City Music Hall last night, and Jon Stewart joined the battle wearing what Conan called “a Mexican waiter” outfit.

The cameos by The Colbert Report and The Daily Show hosts were just two of many in the special New York City stop in Conan’s “Legally Prohibited From Being Funny On Television Tour,” which Conan began shortly after he left his job as host of The Tonight Show.

Other extra appearances last night included The Office’s John Krasinksi, Saturday Night Live’s Bill Hader, and TV and movie hunk Paul Rudd. We don’t have video of those, but these clips should give you more than enough laughs.

Be sure you stay tuned for Stewart and Colbert’s dramatic moment at the very end.


Videos


There’s no official video, but there are three of varying quality from different angles here. The top one is the one that appeared on the Team CoCo blog. Enjoy!

[via The Hollywood Reporter]



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Reviews: Facebook, Twitter

Tags: comedy, conan o'brien, dance, dance off, jon stewart, new york, stephen colbert, television, The Colbert Report, the daily show, tv, video, viral videos, youtube


Facebook Fans to Pick Next Face of Levi’s

Posted: 02 Jun 2010 02:38 PM PDT

Levi’s is holding a video contest on Facebook to find the first online “face and voice” of Levi’s womenswear, who will be known simply as “Levi’s Girl.”

Aspiring virtual spokeswomen of the American denim and casual wear manufacturer are asked to submit a 1-2 minute video via the company’s Facebook app explaining why they would be the perfect fit for the role, which involves reaching out and engaging with Levi’s female fan base on Facebook and Twitter. Video submissions will be accepted until June 20.

"Last year, we empowered the 'Levi's Guy' -– our social media coordinator –- to be the voice of the Levi's brand to our Facebook community," recounted Director of Women's & Digital Marketing Kristin Bannister. Now the company is looking for someone with “an amazing personality who is willing to be the face [of the brand] and to connect with our female fan base.” Ideally, that person will already have a strong social media presence and be passionate about global issues, fashion and style, Bannister explained.

Levi’s will comb through the entries and select five finalists, whose videos will then be shared on Levi’s Facebook Page. Community members will have one week to vote for their favorite candidate, to be announced at the end of July. The winner will land a six-month paid position in Levi’s San Francisco headquarters, working alongside “Levi’s Guy” in the marketing department.

Levi’s has pursued an aggressive social media strategy in the past, having been one of the first major brands to integrate Facebook’s new Instant Personalization features with its site and launching what we dubbed as one of the most innovative viral video ads of 2009.

When asked about the value social media provides to Levi’s, Bannister explained that “it’s more about engagement…we don’t put strict measurements on sales.” The brand boasts more than 300,000 Facebook fans, which has grown by more than 25% in the last few months. In addition, Levi’s Guy has over 5,000 followers on Twitter.

We think the campaign is great for a number of reasons. Firstly, it will attract far more attention than a generic post on a job board — or any other traditional employee search method for that matter — while still allowing Levi’s to exercise some control over the selection process. Perhaps even more importantly, it will increase engagement with existing Facebook fans and attract new fans from contestants’ social networks. What’s more, Levi’s fanbase will already be familiar with the Levi’s Girl before she even starts work.

What do you think of the contest? Have you ever competed in something to win a job?



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Reviews: Facebook, Twitter, video

Tags: facebook, jobs, levis, social media


4 Social Media Efforts to Aid the Gulf Coast

Posted: 02 Jun 2010 02:10 PM PDT

Gulf Oil Spill ImageGeoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.

The far-reaching Gulf oil spill tragedy has left many people feeling powerless to help out. But beyond the official Deep Horizon response, pockets of non-profits and people are starting to use social media tools to organize grassroots activities throughout the Gulf region. Here’s a quick look at four tools and efforts geared towards delivering aid and cleaning up crude oil in local coastal areas.


1. Oil Reporter Apps


Oil Reporter App Image

The Oil Reporter open data initiative was recently launched by Crisis Commons to enable people to help with the recovery effort by using real-time checkins to report what they’re seeing on the ground. Users can upload photos and videos to report oil, harmed wildlife sightings, and much more.

Data collected utilizing the Oil Reporter mobile applications will be managed by San Diego State University's Visualization Center. Dr. Eric Frost will lead a team to provide visualization tools and products based on the Oil Reporter data. Further, local organizations can reuse the open Oil Reporter source code and enable their local volunteers to report with a custom app. The app is available for iPhone and Android platforms.


2. Greater New Orleans Foundation Helps Local Fisherman


The Greater New Orleans Foundation has turned its website into a virtual command center to activate citizens in its 13 parishes. From YouTube videos and blogs to Twitter and Facebook, the Foundation is using social media to tell stories and support its Gulf Coast Oil Spill Fund.

Fund dollars are used to help Louisiana’s displaced commercial fisherman. In the coastal parishes of Louisiana most affected by the spill, there are over 6,400 licensed commercial fishers, many of whose families have been fishing for generations. Nearly one-third of U.S. seafood is harvested in Louisiana waters.


3. National Wildlife Federation Organizing Local Teams


In addition to a massive mobile and social media fundraising campaign to benefit the Gulf, the National Wildlife Federation is using social media to organize local and online volunteers. Interested parties can volunteer to spot wildlife in distress, work with the Coalition to Restore Coastal Louisiana and clean up the coast, or use their social media properties to organize concerned online communities.


4. “Adopt a Beach” with Crisis Commons


In a second related effort, Crisis Commons is teaming again with the San Diego State University Visualization Center to launch the “Adopt a Beach” initiative. The organizations are processing high resolution images of all the local gulf beaches in an effort to provide any interested party the opportunity to help. Any concerned party with a computer can adopt a beach, and use the images to report crude oil on beaches as well beached birds and marine wildlife.

The reported data will be made publicly available to any group organizing local clean-ups, from the official Deep Horizon response effort to local churches and citizens. Crisis Commons says the Adopt a Beach initiative will likely go live in the next couple of weeks.



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More social good resources from Mashable:


- HOW TO: Monitor the Gulf Oil Spill Using Social Media
- 5 Ways Non-Profits Can Increase Engagement With YouTube
- How Open Data Applications are Improving Government
- HOW TO: Turn Slacktivists into Activists with Social Media
- How Does Twitter's New Social Good Initiative Stack Up?

[Image Credit: NWFblogs]


Reviews: Android, Facebook, Twitter, iPhone

Tags: gulf oil spill, List, Lists, social good, social media


Pepsi’s New iPhone App Rewards Restaurant Patrons for Checkins

Posted: 02 Jun 2010 01:56 PM PDT

Soda drinkers who show their love for Pepsi by checking in to venues that carry its products can now earn rewards in the process thanks to the newly released iPhone app — Pepsi Loot [iTunes link].

This Pepsi-made checkin service allows iPhone users to locate Pop Spots (Pepsi-selling food service venue) in the Base section of the app, and check in to accumulate rewards. Users can also access a more detailed map that allows them to filter Pop Spots by cuisine type. They can also visit the Loot section within the app to view goodies, as well as watch music videos from featured artists. For every three checkins, consumers earn a free digital song download at the Pepsi Loot Store.

Some restaurants will offer freebies to Pepsi Loot patrons, so those that check in at Pop Spots may find that certain venues offer free Pepsi with the purchase of an entree.

Obviously Pepsi Loot sounds a whole lot like Foursquare, just catered toward the restaurants that serve Pepsi and their patrons, and with a musical twist. It’s somewhat hard to envision soda drinkers getting excited about Pepsi checkins, and making their meal destination choices solely on the venue’s soda provider. Still, the company has been successful with its prior social media initiatives, so it should be interesting to see how consumers respond to the one-off brand-specific location app.

In a separate initiative, Pepsi is also now the exclusive non-alcoholic beverage partner of Foursquare. Though the terms are still being worked out, Foursquare’s Tristan Walker tells us that they will be conducting several experiments with retailers to see if they can move more Pepsi products.

He indicates that Foursquare isn’t involved with the Pepsi Loot app, and that it will instead focus on the convenience stores and retailers — as opposed to the restaurants — who sell Pepsi products.

Disclosure: Pepsi has been a sponsor of Mashable events.

[img credit: Lel4nd]



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Reviews: Facebook, Foursquare, Mashable, Twitter

Tags: foursquare, MARKETING, Pepsi, pepsi loot


PHILO Is Twitter + Foursquare For TV Fanatics

Posted: 02 Jun 2010 01:38 PM PDT

A new web and iPhone app [iTunes link] called PHILO makes watching TV interactive by having users “tune in” to TV programs as if they were checking in to venues on Foursquare or Gowalla, then discuss shows in a Twitter or Facebook newsfeed-like conversation stream while they’re watching.

The app shows you what’s trending among your friends, and you can use it as a discovery engine to find new shows. You can then determine when those shows are playing on your local cable or satellite TV provider. When you do have something to watch, your updates can optionally be broadcast to Facebook and Twitter so your friends can see what you’re watching and what you think of it.

Foursquare-like badges are on tap for users who check in to programs regularly. If you watch Seinfeld a lot, you might get the Art Vandelay badge. PHILO CCO Greg Goldman says more tangible rewards are also planned, such as exclusive content from production companies.

We don’t have specifics about those additional rewards yet, but Goldman did confirm that Studio Lambert (Undercover Boss) and Donald Trump Productions (The Apprentice) are the first two production companies to establish relationships with PHILO.

Android and BlackBerry versions are coming soon.


Pics




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Reviews: Android, BlackBerry Rocks!, Facebook, Foursquare, Twitter

Tags: App, checkins, iphone, PHILO, social media, television, tv


Bing Envy? Google Now Lets You Create Custom Homepages

Posted: 02 Jun 2010 01:15 PM PDT

Ever think that Google’s homepage was just a little too sparse? If all of that white space bothers you, your prayers have been answered: Now you can customize your background on Google.com.

You can now choose any photo or image from your hard drive or your Picasa Web Albums to enhance your search experience. A new link on the bottom left-hand corner of Google.com will soon appear for all users that will give them the ability to change their search background. The rollout begins with the U.S. over the next few days, with international users to follow.

The announcement, written by Google VP of Search Products Marissa Mayer, doesn’t go into much detail as to why Google decided to add this feature. Personalization isn’t something new — iGoogle, Gmail and other Google products offer this type of feature already. However, the search giant has been working diligently to reduce clutter on the homepage.

The new feature immediately reminds us of Bing, Microsoft’s upstart search engine. Every day it has a different photo on its homepage, and it has proven to be a popular feature.

Will you be customizing your Google homepage? Is this a smart move by the company? Let us know in the comments.



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Reviews: Bing, Facebook, Gmail, Google, Twitter

Tags: bing, Google, picasa


New Toshiba Screen Lets You Bend to Zoom in Google Earth [VIDEO]

Posted: 02 Jun 2010 12:41 PM PDT

Toshiba is showing off a novel user input case for its flexible LCD screen: you can physically bend the screen to zoom in or out in Google Earth. Shown off at the Society for Information Display 2010 Conference, the bend sensor in the display changes resistance values as the screen is flexed.

The 8.4-inch LCD panel is only 0.1 mm thick and displays at an SVGA resolution of 800 x 600 pixels. Custom software from Toshiba handles the translation between changes in the bend sensor’s resistance values and the level of zoom in the aerial Google Earth display.

It’s a surprisingly simple gesture that looks awfully intuitive. Check out a video of the flexible display in action below and let us know what you think. Do you want to see consumer devices begin to incorporate flexible displays?

[via Engadget]



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Reviews: Facebook, Google Earth, Twitter

Tags: displays, flexible screens, google earth, LCD, Toshiba


Recreate Ferris Bueller’s Day Off on Foursquare with Chicago Tourism Promotion

Posted: 02 Jun 2010 12:32 PM PDT

The city of Chicago’s tourism office, Explore Chicago, has been avant garde in its approach to mastering Foursquare, especially with the On Location badge that challenges users to recreate the movie, Ferris Bueller’s Day Off.

Now the city is giving away a free trip so that two out-of-towners can visit Chicago and try their hands at the Foursquare mission.

The Explore Chicago giveaway was posted on Foursquare’s Facebook Page earlier today, asking users to leave a comment with the scene they’d like to recreate from the movie for a chance to win the prize: two Southwest Airlines tickets, a hotel stay and museum passes.

If you want to win, be prepared to pull out a little Bueller lore and make sure to submit your entries by this Friday, June 4.

The Foursquare giveaway isn’t breaking any new ground in the social media space, but it is a fun way for the city of Chicago to inspire tourism via Foursquare by getting people excited about the alternative experiences that the city has to offer.

[img credit: Jeremy Gould]



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Reviews: Facebook, Foursquare, Twitter

Tags: explorechicago, foursquare, giveaway, MARKETING


New Facebook Clickjacking Attack Uses Justin Bieber as Bait [WARNING]

Posted: 02 Jun 2010 12:13 PM PDT

Earlier this week, we reported on a new Facebook clickjacking scheme that takes advantage of the service’s “Like” buttons; today a variation of that attack is starting to appear, this time using Justin Bieber as bait.

While the baited links in the last attack were focused on sensational, if generic, titles like, “LOL This girl gets OWNED after a POLICE OFFICER reads her STATUS MESSAGE,” the new vector takes advantage of the popularity of YouTube star Bieber, as well as Paramore lead singer Hayley Williams.

The targeted links display text that says either, “Paramore n-a-k-ed photo leaked” or “Justin Biebers Phone Number Leaked!” In the case of the Paramore clickjack, users are then taken to a page that says “Click here to continue if you are 18 years of age of above.” Clicking anywhere on the site then launches an invisible iframe which contains a Facebook Like button, thus spreading the link to more and more users.

The Justin Bieber vector is actually even more clever. First, it takes you to a page that says “Click here to continue” — this is the invisible Facebook Like button — however, after clicking on the page, users are then given what is purported to be Bieber’s phone number and address.

Unlike the previous attack, it doesn’t appear that this clickjacking — or “likejacking” as some are calling it — attack has any malware or worms embedded on the serving websites. Still, if you or someone you know falls victim to these fake links, you should remove the links from your “Likes and Interests” section on your Facebook profile page.

As far as clickjacking techniques are concerned, the use of the Facebook Like button iframe is one of the more clever methods we’ve seen. We hope Facebook can address this issue and better control how the controls work, lest we all become inundated with spammy “Likes” across our news feeds.

[img credit: Sophos]

Image courtesy of iStockphoto, Antagain



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Reviews: Facebook, Twitter, YouTube, iStockphoto

Tags: clickjacking, facebook, justin bieber, likejacking, security


Flotilla Raid Inspires @BPGlobalPR Imitators on Twitter

Posted: 02 Jun 2010 12:06 PM PDT

It’s official: The @[insert name here]GlobalPR Twitter account is a true blue meme. Following a raid by the Israeli navy on an aid flotilla headed to Gaza that left 10 aid workers dead, another satirical faux Twitter account was launched, @IsraelGlobalPR, closely followed by @HamasGlobalPR.

Last week we spoke to “Terry,” the man behind fake Twitter account @BPGlobalPR, about his wildly popular micoblogging campaign against BP’s handling of the gulf oil spill crisis — or we tried to at least; he wouldn’t break character. At that time, his account had 55,000 followers; one week later, it has more than 100,000.

The popularity of @BPGlobalPR mostly arises from the timeliness of the tweets, their controversial nature, and the humor and wit behind the account. @IsraelGlobalPR and @HamaGlobalPR appear to be banking on a combination of similar factors in hopes of gaining viral success. They also seem to be sticking to their guns when it comes to staying in character, if these responses to our requests for an interview mean anything:

Yeah, don’t expect any tweets about sunshine and puppies from these two. @IsraelGlobalPR launched on May 31 with the following tweet:

Currently, the account has nearly 5,000 followers and only follows one other Twitterer: @HamasGlobalPR, who has garnered 379 followers since it launched yesterday with this tweet:

So this is about the time that the pundits will start pointing and shouting, “Copy cat!” whilst hopping up in down in derision. And maybe they’re right — to a certain degree. Faux Twitter accounts are nothing new, however; remember “Christopher Walken’s” Twitter account, and, of course, Fake AP Stylebook? Still, Twitter has become a venue for an odd kind of performance art — hell, Shakespeare even had a shake at Twitter greatness — so it was only a matter of time before politics and art combined.

The thing that saves @IsraelGlobalPR from being a complete and utter re-run is an added layer of relevancy: The Israeli government’s own efforts via YouTube and Twitter to quell the conflict. (Side note: The official IDF spokesperson account has around 3,990 followers). The result is an interesting loop: Governments embracing social media in order to spread their message, and then activist humorists appropriating that media in order to strike back — and doing so more successfully, we might add.

Yes, whoever is behind @IsraelGlobalPR probably should have found a more original name, but part of meme creation is a kind of branded recognition, so we can probably overlook that slight (Heyo, LOL [Insert animal here], F*ck Yeah [Insert random thing here] and Stuff [Group of people] [Hate/Like/Feel ambivalent about]).

The question now becomes: Is what @IsraelGlobalPR and @HamasGlobalPR are saying of value? Can social media actually be a valuable place in which to discuss such an ancient, deeply-rooted conflict? What do you think?

[via The Inquisitr]



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Tags: humor, social media, twitter


Even Dolphins Love the iPad

Posted: 02 Jun 2010 11:22 AM PDT

It seems that yet another member of the animal kingdom has taken a liking to the iPad — dolphins.

Cats love it and dogs aren’t so sure, but apparently a bottlenose dolphin named Merlin is now an iPad enthusiast. Researcher Jack Kassewitz of SpeakDolphin is working on using the Apple tablet device as a language interface for marine mammals.

“We think that once the dolphins get the hang of the touch screen, we can let them choose from a wide assortment of symbols to represent objects, actions and even emotions,” Kassewitz said of the project. “Merlin is quite curious, like most dolphins, and he showed complete willingness to examine the iPad.”

The young two-year-old Merlin (not the first two-year-old to enjoy the device!) is reportedly able to use his snout to touch photos of objects on the iPad’s touchscreen after being shown their real-world counterparts. “This is an easy task for a dolphin, but it is a necessary building block towards our goal of a complete language interface between humans and dolphins,” said Kassewitz.

What do you think of the latest member of kingdom Animalia becoming a fan of the iPad? Do you think he’ll be upset by AT&T’s new data plan pricing?

[via Boing Boing]



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Reviews: Facebook, Twitter

Tags: animals, apple, dolphin, ipad, Science, tablets


Design and Build an Attractive Personal Homepage with Flavors.me

Posted: 02 Jun 2010 11:01 AM PDT

This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: Flavors.me

Quick Pitch: Flavors.me allows anyone to create an elegant website using content from around the web, ideal for homepages and brand marketing.

Genius Idea: It’s becoming common place for web users to have a presence on a number of different social media sites, especially those of us who use the web for professional purposes. The challenge then becomes picking the destination to direct contacts that represents you best, or trying to tie all of the sites together in an elegant manner.

Flavors.me (referred to as just Flavors) tackles both of those challenges, providing you with a easy-to-design website that can serve as your personal homepage, microsite or splash page. Flavors is ridiculously simple to use and includes a four-section design panel that’s user-friendly and makes creating an aesthetically pleasing page a just-add-water experience.

Users can enter their name and bio in the About section and start to populate their Flavors home. In the Services section, users can then opt to add up to 19 different web accounts to their site. Content from each added service is automatically refreshed and pulled into the Flavors site.

The Design section is where everything comes to life. Here users can select from a pool of different layouts, each with their own flare for organizing the connected services. For example, the Basic layout displays the user’s name and bio with social sites listed below on one side. When visitors click on a service name they are then presented with the dynamic updates from that service on the opposite side of the page.

The Design section also lets users upload their own background image, adjust the color scheme with color palettes or individual color selections, and tweak fonts.

Users can then promote their site via various social media channels and adjust site metadata for search engines in the Promote section.

The full Flavors experience — which includes metadata, additional fonts, layouts, analytics, a contact form and a custom domain — costs $20 a year, but a respectable scaled-down version is also available free of charge.


Sponsored by Microsoft BizSpark


BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines)."



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Reviews: Facebook, Flavors.me, PHP, Twitter

Tags: flavors.me, spark-of-genius


5 Small Business Social Media Success Stories

Posted: 02 Jun 2010 11:00 AM PDT

This series is supported by Bantam Live, a web-based collaboration workspace with “Social CRM” for small business teams. For more information visit BantamLive.com.

A recent study conducted by the University of Maryland’s Smith School of Business showed that nearly one in five small business owners are integrating social media into their business processes, and that technology adoption rates in the U.S. among small businesses have doubled in the past year from 12% to 24%.

Whether your business is ahead of the curve or looking to catch up, small businesses on both sides of the track can learn from the success stories of others. Here’s a list of five companies that are kicking tail and taking names while staying on top of their social media efforts.


1. Emerson Salon Creates a New Business Model


In 2008, when co-owners Matt Buchan and Alex Garcia decided to buy and makeover a hair salon in Seattle, Washington, which they renamed Emerson Salon after Ralph Waldo Emerson, they decided that the Internet would be an important focus for their business. Little did they know that two years later, 75% of their business would be sourced from Facebook, Twitter and their blog. After talking with these savvy entrepreneurs, it was obvious that they had created a whole new business model in the hair and beauty industry, in which social media was king. Social media is so ubiquitous in their salon that Buchan noted that, “it’s rare for even a walk-in customer to come in and not have read our blog or seen our tweets.”

Buchan and Garcia have lent tremendous efforts towards building an online community while keeping up with the latest trends. You can measure their efforts by taking a look at their website. Right away, they have links to all of their social profiles, links to all of their stylists’ social profiles, their blog feed, and a button where users can book their next hair appointment online. Even more impressively, after booking an appointment, a user can share their appointment with friends on Twitter or Facebook. Since introducing social media into the mix, traffic to their website has more than tripled. It’s no wonder the salon believes so strongly in the power of connecting.

Lastly, Emerson Salon makes it a point to stay involved with the local community and build a place where customers can gather for just about anything. Buchan elaborated that, “whether it’s talking about the next local street fair, things we are passionate about (like the Lost finale), or just our latest hair cut special, social media is a great place to engage the community.”


2. Butter Lane Supports a Following


If there’s a cupcake bakery out there with an knack for social media, it’s Butter Lane. Not only are they on Facebook and Twitter, but they also run a Yelp offer and manage their Yelp venue page, maintain a blog on Tumblr, run group-buy specials on Groupon and LivingSocial, and have a special on Foursquare.

How do they keep up with all of it? Co-Owner Maria Baugh said she and her team are avid users of Postling, a social media management tool that allows businesses to see all of their brand activity on various social media platforms all from a single interface. Baugh noted, “It has a dashboard where we can see on one screen the most recent tweets, Facebook posts and Yelp reviews. And simply click one button to reply to any post immediately. Very convenient.” For small businesses who are strapped for time, a tool like Postling offers a one-stop place for staying in contact with customers.

For Baugh, the focus for Butter Lane will always be on perfecting their products and delivering excellent customer service. She stressed that:

“Obviously it's crucial to make a great product, but it's also extremely important to give the customer a great experience. It's so incredibly simple, yet it's so often overlooked. Go the extra step with service and you'll win customers for life. Social media helps us do this in a variety of ways. Yelp particularly is very helpful for us to monitor our customer service and make sure our staff is going above and beyond. We take all of the reviews very seriously and have made modifications to both staff and product based on Yelp reviews over the months.”

It’s no surprise then that Butter Lane has gained a dedicated following. When recently asked to explain how Butter Lane had created a cult following, Baugh’s response was that, “it never occurred to us that people viewed us that way, and of course, we were thrilled. But if we do have any kind of cult following it is due in large part to our involvement in social media.”


3. The Social Man Gets Personal


In a business like social coaching, there’s no avoiding one-on-one conversations. A typical session could entail a lesson at the bar, a discussion on social dynamics, or a break-down of an interview with a hot girl. Jonathan Christian Hudson, founder of The Social Man, a small social coaching business based in New York City, explained the dynamics between coaches and clients. “Our clients have to trust us and like us in order to work with us,” he noted, “and there’s no better way I know of to demonstrate that than by putting our faces out there and having a real dialogue with them.”

Hudson asserted that one of The Social Man’s biggest competitive advantages was the natural personalities of his teammates:

“I’ve been told that the biggest thing that sets us apart is our personality. We come across as, and I’d like to think we are, down-to-earth guys –- the sort of cool brother that a dude always wanted. It’s the casual nature of the conversation we have with our audience that separates us from the pure marketers.”

Videos sites Blip.tv and YouTube have allowed The Social Man to get personal with clients and prospects. Through their channels on both sites, they run a series called “Ask the Social Man,” in which Hudson and his colleagues answer questions on dating and pick-up techniques. Since they began uploading daily videos, the company has seen a rise in site visits and sales.


4. Liberty Bay Books Starts Conversations


Liberty Bay Books is an independent bookstore located in Poulsbo, Washington that specializes in Scandinavian and nautical books. From a brief conversation with Owner Suzanne Droppert, you immediately understand that she places a very high value on conversation and the exchange of intellectual ideas. Social media, then, is a natural outlet for a community thought leader like Droppert.

Droppert began experimenting with social media after attending an educational seminar early last year. The presenter absolutely insisted the attendees join Twitter immediately. Droppert believes it is important to stay connected with online social conversations regarding your business’ space. She stays abreast on books, travel, food and local events via her store’s Facebook and Twitter pages. She also keeps the community up-to-date on book signings and in-store events on the company blog and YouTube channel.

In the end, Droppert’s goal is to share views, ideas and conversation with her customers and the authors who visit her store. Her social media efforts, which are an extension of her genuine interest in her customers, have led to a growth in sales, as well as a growth in genuine connections with her customers. Droppert mentioned, “People will mention they saw a post of mine on Facebook, and we’ll talk about it over coffee here in the store.”

The types of connections that Droppert has with her customers are rare in our fast-paced, self-centered world — something that every business, big or small, can work towards.


5. Feather Your Nest Makes a Name for Itself


Set in the tourist destination of Eureka Springs, Arkansas, Feather Your Nest is a specialty shop for homemade and vintage-looking gifts. You can find them on Facebook, Twitter, Etsy and their blog. Owner Gina Drennon, a web designer and self-starter, is a gem in the rough when it comes to Internet-savvy small business owners in her neighborhood. Drennon explained,

“Eureka Springs is a tourist resort with literally dozens and dozens of shops. We stand out in the crowd because very few [of those shops] are active in social media. Very few businesses here sell online, and those that do have not seen the success that we have.”

Drennon illustrated the situation perfectly. Eureka Springs is a town where not even use of the Internet has begun to blossom among small business owners. In that type of environment, an entrepreneur like Drennon is positioned to pull ahead. And that she did.

Drennon has made a name for her shop, and she has had tremendous success. Says Drennon:

“I’ve seen our web stats increase, followers increase, interactions increase, and most importantly, sales increase. But not only that, I’ve made many meaningful connections with bloggers and magazine editors that have featured our products and our store, which bring us huge amounts of attention that you really cannot put a price on. I can positively say that at least half of the national press we’ve received is due to contacts we’ve made over social media.”

Small businesses with shoestring marketing budgets should never underestimate the power of word of mouth generated by media. The folks at Feather Your Nest have certainly taken advantage of it.

There are countless examples of small businesses taking the reigns of social media and leading their businesses to success. Let us know which success stories stick out in your mind in the comments below.

Image courtesy of iStockphoto, dgrilla



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Series supported by Bantam Live

Bantam Live is a web-based collaboration workspace for small business teams that combines “Social CRM” with project/task management and microblogging communication – all centered within a real-time activity stream. Business teams can share an address book and track contacts and conversations, track prospects and sales pipelines, and organize projects and tasks to get work done. With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.


Reviews: Facebook, Foursquare, Internet, Tumblr, Twitter, Yelp, YouTube, blog, iStockphoto

Tags: bantam live, butter lane, emerson salon, facebook, feather your nest, liberty bay books, small business, small business tips series, social media, the social man, twitter, yelp, youtube


Google Acquires Advertising Platform Invite Media

Posted: 02 Jun 2010 10:35 AM PDT

Google has purchased advertising technology company Invite Media according to a report published by AllThingsD. Invite Media bills itself as a “universal buying platform for display media.” In other words, it helps buyers purchase advertising from multiple ad exchanges in-real time, all in one dashboard.

Peter Kafka from AllThingsD estimates that the deal is in the $70 million range and that Google intends to keep Invite Media running as a separate unit. As Kafka points out, this makes sense, given that Invite Media’s customers expect to be able to buy from multiple exchanges, including Google’s AdX.

The plan would then be to integrate Invite with DoubleClick for Advertisers for those customers that want to use the ad-serving and ad-buying technologies side-by-side. This isn’t dissimilar to what newly-acquired AdMob does with AdWhirl in the mobile space. The difference is that in this case, AdWhirl doesn’t handle ad-buys, just the ability to support multiple ad networks within an app.

From a business perspective, it makes sense for Google’s ad strategy to expand to other ad exchanges. After all, if a customer is ultimately using a Google dashboard and Google ad-serving technology to buy and display advertisements, where those ads are purchased isn’t necessarily of upmost importance. Plus, customers get the ability to bid on ads from different exchanges, without necessarily having to use multiple services.

[img credit: TheTruthAbout]



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Reviews: Facebook, Google, Twitter

Tags: advertising, display advertising, Google, invite media


Sonic and DivX Merge to Deliver Video to Millions of Living Rooms

Posted: 02 Jun 2010 10:19 AM PDT

Sonic Solutions will purchase DivX for $323 million this September, forming a union that will greatly expand online video viewing options on millions of consumer electronics devices.

Sonic Solutions is best known for online video distribution service CinemaNow (renamed RoxioNow after Best Buy bought the CinemaNow trademark), which offers 14,000 videos including feature-length films and television episodes on the web and supported consumer electronics devices. Sonic also makes popular DVD authoring software for Macs and PCs.

DivX got its start as a desktop and web video codec very popular among video pirates on file-sharing networks due to its excellent balance between high image quality and conservative file size. The company went on to sign deals with consumer electronics manufacturers like LG so millions of TV-attached devices would support the format, and it’s working on an online video service and interface called DivX TV.

The merger between Sonic and DivX will combine Sonic’s massive library with DivX’s technology and footprint on the consumer electronics market — not that Sonic’s existing presence or DivX’s current library are anything to scoff at. The DivX tech offers a few unique features, though; for example, you can burn DivX videos, which you can download to DVDs that are playable on any device that supports DivX’s Digital Rights Management (DRM) standard.

Given Sonic’s popularity as a maker of DVD-burning software, you can probably see why the two companies are a good match. However, competition is fierce in the frontier of living room-based online video. Apple TV, Google TV, Yahoo TV Widgets — it seems like everyone has a plan for this space. The combined consumer electronics clout of Sonic and DivX is a massive advantage.

Do you think the new Sonic/DivX alliance will be a frontrunner in this competition? Let us know in the comments.



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Reviews: Facebook, Twitter

Tags: acquisitions, business, DivX, divx tv, DRM, Film, Movies, News, sonic solutions, streaming video, television, tv


Twitter Gets Its Own Swear Jar [APPS]

Posted: 02 Jun 2010 09:23 AM PDT

As a kid, my mom made my brother and I put 10 cents in a swear jar each time a “bad word” escaped our lips. New service SwearJarr applies the same curse-word fiduciary punishment logic to potty-mouthed Twitter users.

SwearJarr is a simple site with a simple purpose — to clean up Twitter for a good cause. SwearJarr operates with a self-policing model, so Twitter users can check their own tweets for curse word violations by inputing their Twitter names.

The self-righteous Twitterers among us can also use the site to become an honorary member of the swear police and notify other Twitter users of their swearing violations.

The website suggests a scaled monetary donation per profanity, where the worst bad words cost more, although users can choose to donate any amount of their choosing. SwearJarr then splits the monthly proceeds between two charitable organizations; new charities are chosen at the beginning of each month.

The site estimates that, on average, there are 475,200 swear words tweeted per day, which means that there is definitely potential to do some good with the money raised by the foul language on Twitter. So, even though Twitter will never become a curse-free medium, perhaps your charitable SwearJarr donations can equalize the effects of the less refined words you use in your tweets.

[img credit: katutaide]



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Tags: swearjarr, twitter


iPad Developers and Advertisers Get New Tools from Google’s AdMob

Posted: 02 Jun 2010 08:59 AM PDT

Just because AdMob is now officially a part of Google doesn’t mean the company isn’t planning big things for Apple’s iPad. AdMob announced today that it is expanding its iPhone OS SDK to support iPad native apps, as well as new ad formats.

The new SDK will work across all devices running the iPhone OS, which should make things much easier on developers who may have several projects in their pipelines. The SDK will support text & tile ads and image ads in native iPad applications. These ad formats will be available in three different IAB standard ad sizes.

The text & tile ads will work the same way as current CPC text ads that you can already create in the AdMob SDK for the iPhone. The same 35 text characters are just re-formatted depending on the size of the ad.

Image ads will become available next week and will also be available in three sizes. AdMob says that Amazon.com is already running a campaign for the Kindle iPad app using the new iPad SDK.


HTML5 Is Coming


Both Google and Apple have announced plans to offer tools for more creative and interactive mobile advertising via iAds or AdSense for Mobile, respectively. AdMob is also committed to creating more engaging ads using HTML5.

The company has put out this video, showing a demonstration of what HTML5 can do for mobile ads. This isn’t for a live campaign, but it shows off the power of the technology.

Publishers and developers can start creating and integrating ads for the iPad by downloading the AdMob SDK.



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Reviews: Facebook, Twitter

Tags: admob, apple, ipad, MARKETING, mobile advertising


Online Video Will Push Internet Traffic to Quadruple by 2014 [REPORT]

Posted: 02 Jun 2010 08:39 AM PDT

Cisco Systems has predicted that Internet networking traffic will have quadrupled between 2009 and 2014 in its Annual Visual Networking Index Forecast. It also predicted that online video will be the primary driver of that growth.

Cisco’s report says that 767 exabytes of data (one exabyte is the equivalent of one billion gigabytes) will be transferred online in 2014, and that 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers.

There’s also a closer milestone in Cisco’s research: Online video will surpass peer-to-peer traffic (which includes file sharing services like BitTorrent and a bulk of content piracy) for the first time this year. P2P has been the largest portion of consumer online traffic for some time now, and it will continue growing — just not anywhere near as quickly as online video.

We’ve already learned from comScore’s data that web users are watching more videos for longer than they used to, but Cisco also predicts massive growth in video calling. Remember how The Jetsons promised a future in which people made phone calls with video screens? That future is gradually becoming more than just a cartoon reality.

Devices like Apple TV and those running Google TV could contribute to increased online video usage up, too.


The Chart


You can create a custom chart at Cisco’s website for the Annual Visual Networking Index Forecast, but here’s the chart that shows how different forms of traffic will grow over the next five years.



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Reviews: Facebook, Twitter

Tags: bittorrent, cisco, News, p2p, peer to peer, streaming video, traffic, video calling, video conferencing, visual networking index


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