Mashable: Latest 29 News Updates - including “HTC EVO 4G Now Available” |  |
- HTC EVO 4G Now Available
- Turkish ISPs Block Several Google Services?
- Apple Shows Us What HTML5 Can Do
- New York Times Launches City Guide and Checkin Tool for iPhone
- We Might All Be Watching Online Videos by 2015 [STATS]
- GateGuru is an iPhone Guide for Airports
- Grooveshark Offers Former Lala Users Free Premium Service
- Two New Twilight Eclipse Trailers Hit YouTube
- TLC + Foursquare = New Tips and Badges for Summer
- Just for Textbooks: An Insanely Large Dual-Screen Tablet [PICS]
- Yelp Integrates OpenTable for Restaurant Reservations
- Majority of Consumers Not Interested in Purchasing Tablets [STUDY]
- The “Star Wars Kid”: Where Is He Now?
- Exclusive: Sprint’s Social Media Campaign for HTC EVO 4G Debuts Tonight
- Ex-Twitter Employee Didn’t Want to Work for an “Ad Company”
- Get Social Media News with Mashable’s Google Chrome Extension
- Cynthia Rowley Partners with Foursquare to Launch New Dress Line
- Why it’s Prime Time for Apple TV
- HOW TO: Make a Great How-To Video
- Creator of @BPGlobalPR Revealed… Sort Of
- Dell Streak Tablet Gets Priced, Poked and Prodded [VIDEO]
- Facebook Privacy Now Has an Official Fan Page
- Yahoo Gets a New CTO
- Vimeo Announces First-Ever Festival and Awards [VIDEOS]
- HOW TO: Organize Your Contacts for Networking Success
- What Happens to a YouTube Video After 1,000 Uploads?
- Find Jobs Through Your Facebook Friends on Simply Hired
- Google Launches New Tools for Political Campaigns
- What the Future Holds for the Checkin
- Blown Call Costs Pitcher Perfect Game [VIDEO]
| Posted: 04 Jun 2010 05:10 AM PDT  
The device costs $199.99 with a two-year service agreement and after a $100 mail-in rebate (taxes excluded). You can read our hands-on review of the HTC EVO 4G here; in short, it’s a very advanced smartphone with top-of-the-line hardware and capable of 4G data transfer speeds, which is about 10 times faster than current 3G speeds. To highlight the HTC EVO 4G launch, Sprint today started a major social media campaign, called Sprint Firsts, which encourages users to perform various activities at 4G speeds and let their friends know about it. Participants are being awarded 4G badges, and users who manage to be the “first” will get featured on the EVO homepage. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookTags: evo, htc, HTC EVO 4G, Mobile 2.0, smartphone
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| Turkish ISPs Block Several Google Services? Posted: 04 Jun 2010 03:15 AM PDT 
Google’s translation of one such report reveals that ISPs have sent emails to customers, informing them that the services have been blocked for legal reasons. It’s currently unclear exactly which services have been blocked; one report claims that the unavailable services include Google Analytics, Mail and Docs. The same source claims that the Turkish government actually tried to block YouTube’s new IPs and (perhaps inadvertently) blocked a number of other Google services in the process. *Update: according to commenter Emrah Gunduz, the unavailable services are “Google Translate, Sites, Code, AppEngine, Docs, Groups, Feedburner. Other Google services are reachable, but Analytics and Adsense are working slower.” The news comes hot on the heels of Bangladesh and Pakistan’s blockade of Facebook. In Turkey, many popular sites such as YouTube and Last.FM have been blocked from time to time. Now, other Google services join the list; if the reports are true, this could cause numerous problems to individuals and companies who rely on using Google’s services in their work and daily life. Thanks to Oğuz Serdar for the tip. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookTags: ban, blockade, Google, turkey
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| Apple Shows Us What HTML5 Can Do Posted: 04 Jun 2010 12:34 AM PDT 
In typical Apple style, the showcase consists of simple, elegant, and yet quite impressive demos of this technology. In one demo, you can type in some text, quickly change the font, its size and transparency, rotate it or add a shadow effect. Another lets you browse through a horizontal, vertical or grid-shaped gallery of images, while a particularly impressive demo lets you spin a 3D object by clicking and dragging. Apple’s message is clear: HTML5 is mature enough for wide adoption, and sites which require add-ons to display content are a thing of the past. In an obvious jab at Flash, the text on the site states: “Standards aren't add-ons to the web. They are the web.” Yes, you can definitely cover a lot of ground that used to belong to Flash with HTML5. What Apple doesn’t tell us is that one could create a similar showcase in Flash with far more advanced effects, which are way out of reach of HTML5 and CSS3. To try out any of the demos you’ll need to download the latest version of Safari.   For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookTags: apple, HTML5, trending, web standards
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| New York Times Launches City Guide and Checkin Tool for iPhone Posted: 04 Jun 2010 12:03 AM PDT 
The app is, according to its page in the App Store, “a guide to New York City from the staff of The New York Times… We offer lists of our favorite restaurants, bars, events and experiences. You go out and have fun. Check off the places you’ve been, and share what you’ve done with your friends.” Features include an updated list of the Times’ restaurant critic’s top 50 picks for dining out, the Dining Editor’s list of favorite bars, a weekly selection of events and other, Big Apple-flavored treats.
Users will be able to get recommendations for nearby venues based on their current location, and the app will integrate with Foursquare to allow for convenient checkins. It will also play nicely with SMS, email, Twitter and Facebook, natch. We’d love to see an Android Market counterpart come along; while we hold our breath for that, we’d love to hear from our New York-based readers what they think of this app so far. If you’re not in NYC, do you wish your local paper would come up with an app like this? For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Android Market, App Store, Facebook, Foursquare, Twitter Tags: App, iphone, mobile app, new york times, NYC, nyt, the scoop
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| We Might All Be Watching Online Videos by 2015 [STATS] Posted: 03 Jun 2010 11:35 PM PDT 
If online video watching continues at its current rate of growth, in just under 5 years, almost every American with an Internet connection (i.e., the vast majority of Americans, period) will be watching video online. This includes video streamed from the web and downloaded video and encompasses sites such as YouTube, Vimeo, Hulu, DailyMotion and others. In the current survey, Pew researchers found that the majority (61%) of American, adult Internet users watch short clips, television shows and movies on video-sharing sites such as YouTube. These sites have exploded in popularity over the past several years and are on a trajectory to dominate the space. By contrast, just 33% of Internet users in 2006 had watched a video on a vid-sharing site. The groups of people most likely to watch online videos include younger adults, men, the wealthy and the well-educated — a factoid which bucks current wisdom about YouTube comments.  And as more Americans get broadband access, more get online to watch videos. This correlation may or may not be causal; 75% of broadband customers watch online video, and 89% of online video watchers have broadband. We’re collectively increasing our online viewership of comedy, educational and political videos, as well as professionally produced content from TV and film studios. Video uploading is on the rise, too. This activity has doubled in occurrence from 7% to 14% of Internet users between 2007 and now. Moreover, social sites such as Facebook are equal in popularity to video-specific sites such as Vimeo or YouTube when it comes to choosing an online destination for one’s videos.  Do these numbers surprise you at all? Do you expect that online video will continue to grow in popularity until it’s part of all our lives, or do you think YouTube and its ilk will eventually plateau? For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Hulu, Internet, Twitter, Vimeo, YouTube, video Tags: ONLINE VIDEO, survey, youtube
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| GateGuru is an iPhone Guide for Airports Posted: 03 Jun 2010 09:45 PM PDT 
Quick Pitch: GateGuru is designed to redefine the in-airport experience. Genius Idea: Even for those of us who travel frequently, airline travel can make the most calm among us want to pull their hair out. GateGuru’s iPhone app [iTunes link] serves as a mobile directory for 100 different airports in the U.S. and Canada, and can help you avoid travel headaches, at least for the airport portion of your trip. The app experience is pretty much self-explanatory, and you can poke around inside the airport nearest you (and checkin if you’re at the airport), the last airport you visited or select one for the app’s list. You can then choose to peruse the entire airport or limit your digital airport exploration to a particular terminal or concourse. The terminal/concourse guide is essentially the meat of the application, so you can see a comprehensive listing of all airport amenities, or filter for just food, shops or services. Each amenity has its own GateGuru listing so users can view the exact location, add photos, write and read reviews, update information or bookmark a place for future reference. GateGuru also includes a gaming element reminiscent of Foursquare’s leaderboard. In the HighFlyers section, users are awarded points for checking-in to airports, rating and reviewing amenities. This month JetBlue is sponsoring the contest, so the member that accrues the most points nationally for the month of June will win two free JetBlue tickets. Regional winners will also get $100 gift cards. Overall, we find the app to be a handy airport utility and may make those stressful travel experiences much more manageable, and possibly more rewarding.
[img credit: timo_w2s] Sponsored by Microsoft BizSpark
Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines)." For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, PHP, Twitter Tags: gateguru, iphone app, spark-of-genius
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| Grooveshark Offers Former Lala Users Free Premium Service Posted: 03 Jun 2010 08:37 PM PDT   On-demand music service Grooveshark has a nice promotion going on for former users of the now shut down Lala site: one free month of premium VIP service. Cloud storage and streaming service Lala was shut down at the end of May after being acquired by Apple, prompting some to surmise that the latter company intends to bring an online music storage component to iTunes. The promotion is intended to “help ease the pain” of ex-Lala users, who received iTunes store credit for the music purchases they’d made but have lost access to their Lala libraries. The Grooveshark VIP service, normally $3 a month, removes all advertisements from the music streaming site as well as providing access to a desktop client and to mobile apps for the Android, BlackBerry and webOS platforms and for jailbroken iPhones. Former Lala members who want to take advantage of the offer can head to Grooveshark, answer a few questions mostly about their listening habits, and get immediate access to the VIP service. A spokesperson for Grooveshark told us this promotion will be available “indefinitely.” What do you think of this promotion? If you’re an ex-Lala user, will you take advantage of the offer? Thumbnail image courtesy of iStockphoto, chrisgramly For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on FacebookReviews: Android, Facebook, Grooveshark, Twitter, iStockphoto Tags: android, apple, blackberry, freemium, grooveshark, iphone, itunes, Lala, music, streaming music
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| Two New Twilight Eclipse Trailers Hit YouTube Posted: 03 Jun 2010 07:25 PM PDT 
These new spots debuted on Fandango and MSN Movies, respectively; however, wild horses couldn’t keep them off YouTube for more than a few minutes. The trailers show a few new and interesting scenes and plot aspects we haven’t seen before. We learn that Riley Biers, formerly a missing person and now the creator of a vampire army, has vowed to “end the Cullen clan.” And the second spot suggests a creature “stronger… deadlier… something new to fear.” If you want to have a mini-Twilight-trailer-a-thon, check out the March 11 spot and the April 23 spot, too. And be sure to keep those stellar reaction vids coming! What do you think of the new spots? Fascinating or inane? Enraging or delightful? Be sure to let us know your thoughts — including those on how much you hate/love the Twilight saga in general — in the comments. For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on FacebookReviews: Facebook, Twitter, YouTube, twilight Tags: eclipse, trailers, twilight, youtube
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| TLC + Foursquare = New Tips and Badges for Summer Posted: 03 Jun 2010 06:47 PM PDT 
TLC’s Foursquare integration will help users find venues conducive to enjoying the warm weather, including barbecue restaurants, zoos, amusement parks, swimming pools and the like. Users will be able to earn the TLC Summer badge by checking in at any TLC Summer-tagged location. Other badges include Cupcake Connoisseur and BBQ Pitmaster. They are what they sound like, and three checkins at approved locations will earn you a badge. Foursquare-based social media marketing campaigns seem to be all the rage in 2010. The app now handles nearly a million checkins each day, and we’ve seen marketing efforts from big-name brands, from Jimmy Choo and Cynthia Rowley to Domino’s and Wendy’s. Even the city of Chicago and the the state of Pennsylvania are getting in on the Foursquare action. TLC isn’t the first brand in its category to use Foursquare for marketing purposes, either. The History Channel tapped the service when it announced a new badge and a series of tips to promote an American history series about a month ago. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Foursquare, Twitter Tags: foursquare, MARKETING, social media, TLC
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| Just for Textbooks: An Insanely Large Dual-Screen Tablet [PICS] Posted: 03 Jun 2010 05:47 PM PDT   A company called Kno, Inc. has announced its flagship product, simply dubbed the Kno. The device is two large 14-inch touchscreens joined by a hinge that specifically targets the education sector. Earlier we dinged the Dell Streak for being a bit on the small side, but the Kno tablet seems to suffer from the opposite problem. Announced at D8, the Kno weighs in at 5.5 pounds and more than an inch thick, rendering it comparable to a laptop but with two screens instead of a screen and keyboard. The company refers to the device as a “digital textbook platform” and has partnered with publishers Cengage Learning, McGraw-Hill, and Pearson and Wiley to produce content for the Kno in a beta program that will kick off at major U.S. colleges and universities this fall. Based on Linux, the Kno also boasts support for Adobe Flash — a hot topic right now since that’s something the iPad doesn’t include. Developers are encouraged to participate in building out a third-party App Store for the device. As for pricing, all we know is that it will be “under $1000,” which already sounds suspiciously too high. Check out a demo video of the Kno and a few more screenshots below, then let us know what you think: Will students be interested in picking up a device like this? If so, would it be in place of or in addition to a laptop or desktop?    For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: App Store, Facebook, Linux, Twitter, Vimeo Tags: education, Kno, Tablet, tablets, textbooks, touchscreens
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| Yelp Integrates OpenTable for Restaurant Reservations Posted: 03 Jun 2010 05:02 PM PDT 
This new all-in-one functionality will significantly reduce the number of steps between finding and dining at a new spot. Users will be able to see reviews, ratings, and price and ambiance information, then immediately execute their dining decision by checking availability at a given restaurant and securing a table for their party. Any user who is logged in to Yelp will be able to make a reservation without having to leave the site. They won’t need an OpenTable account to take advantage of this new feature, either. Current OpenTable users will automatically receive OpenTable points when making a reservation via Yelp as long as the same email address is used for both accounts. “This feature is something that our users have been asking us for, and we’re happy to oblige,” said a Yelp rep in an email today. Right now, almost one third of all reviewed businesses on Yelp are restaurants. The service has already accumulated 11 million reviews total, and in May 2010, Yelp got 32 million visitors. Will Yelp’s integration of OpenTable make discovering restaurants and dining out easier and faster for you? For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter, Yelp Tags: opentable, reservations, restaurant, reviews, social media, yelp
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| Majority of Consumers Not Interested in Purchasing Tablets [STUDY] Posted: 03 Jun 2010 04:30 PM PDT 
The ongoing study queried more than 1,000 respondents about their attitudes on the iPad, iPhone, Android-based tablets and e-readers. What’s especially interesting is the somewhat conflicting desires of consumers when it comes to gadgets. More than 20% of those surveyed — or one in five — said they plan to buy an iPhone this year. When it comes to the iPad, however, 52% of those who have yet to purchase one say that they don’t one, and 38% find it to be too pricey. Only 10% indicated that they are waiting for a good excuse before they buy one.  But in a separate question, 40% of consumers who own or plan to own an e-reader indicate that they will buy an iPad this year. Also, more than half (53%) of the 47% of the respondent pool who are interested in buying a tablet say they would buy an Android-based tablet over an iPad if it was less an expensive. 33% would ditch the iPad if Verizon was the carrier — a somewhat perplexing stat given that the iPad is not a phone, but perhaps data plans are just as important to technology consumers these days. In contrast, 16% of this respondent pool said that nothing would influence them to buy an Android-based tablet over an iPad.  What seems to be happening here is that the consumer population is split down the middle in their attitudes towards tablet devices — technophiles who want new gadgets and everyone else. One point of proof: those with a propensity towards gadgets — ie. they already own an iPhone or Android device — were much less likely to say they didn’t need an iPad. We can also walkaway with the notion that if Android tablets are priced to sell, they will. [img credits: kbaird, retrevo] For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Android, Facebook, Twitter Tags: android, Apple iPad, study, Tablet
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| The “Star Wars Kid”: Where Is He Now? Posted: 03 Jun 2010 03:47 PM PDT 
Raza is now a law student at Montreal’s McGill University. In February of this year, he took control of the Patrimoine Trois-Rivières (formerly called the Society for Conservation and Promotion of Cultural Heritage), which was founded more than 30 years ago. Raza is trying to revitalize the organization by reaching out to academics, releasing new publications and working with the city to make sure that developments in the area keep heritage concerns in mind. Is that where you expected the Star Wars kid to be today? The short attention spans of viral video viewers prevent the subjects of the videos from fully and accurately presenting themselves. Few people would want to be entirely defined by one minute and 48 seconds of fame, but that’s the hand Raza was dealt in his youth. Hardly anyone would recognize him these days, though. That’s the other benefit of the web’s short attention span. The Hidden Story Behind the VideoBack in 2002, a teenage Raza recorded a video that would become one of the most popular viral hits of all time, and one of the first cautionary tales in the debate about privacy on the Internet. In it, he swung a golf ball retriever around as if it were Darth Maul’s double-bladed lightsaber in Star Wars Episode I: The Phantom Menace and accompanied his movements with muffled sound effects. Four classmates discovered the video and distributed it online. It spread rapidly via e-mail and Internet forums, reaching millions of viewers — a great feat in the pre-YouTube era. News outlets reported that Raza was so ridiculed for his activities in the video that he slipped into depression and had to take time off from school to seek psychiatric care. His family sued the families of the classmates who leaked the video for $250,000, then settled out of court. The video has been referenced or spoofed on Arrested Development, Family Guy, The Colbert Report and other TV series. Viral marketing company The Viral Factory estimated that the original clip received more than 900 million views back in 2006; if that estimate was close to the mark, then the final number probably lands well over a billion today. Take that, Lady Gaga. The Original Star Wars Kid VideoFor more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookReviews: Facebook, Internet, Twitter, YouTube, news, society Tags: Canada, ghyslain raza, nonprofit, quebec, star wars kid, viral videos
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| Exclusive: Sprint’s Social Media Campaign for HTC EVO 4G Debuts Tonight Posted: 03 Jun 2010 03:02 PM PDT 
The theme of the social media campaign – which goes live tonight at midnight ET at sprint.com/firsts — echoes that of the TV commercials, encouraging users to perform a number of activities at 4G speeds and then let their friends know about it. Playing on a recent trend we've seen in other campaigns, Sprint's offering up virtual badges when users perform EVO “firsts” including tweet, upload an EVO unboxing video, check-in on Foursquare or take the "first photo of an eight-person 4G hotspot" (a unique feature of the EVO) using their device. Those badges – which prominently feature "4G" images — can then be shared on Twitter and Facebook. Users who are “first” get featured on the EVO homepage too.   We like how the campaign, which was created by Goodby, Silverstein & Partners, connects the device's key selling points – like its 4G speed and hotspot capabilities – to social media activities. There's also a clear tie-in to the traditional marketing Sprint is using, which also emphasize the "firsts" enabled by the phone. As for the device itself, it's yet another major Android debut, with 4G speeds enabling a number of notable features including a video chat service from Qik. Check out our hands-on demo in the video below to check it out: For more business coverage, follow Mashable Business on Twitter or become a fan on FacebookReviews: Android, Facebook, Foursquare, Twitter Tags: advertising, htc evo, MARKETING, social media, social media marketing, sprint
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| Ex-Twitter Employee Didn’t Want to Work for an “Ad Company” Posted: 03 Jun 2010 02:33 PM PDT 
Payne joined Twitter as its 8th employee, but he recently left to co-found the new startup BankSimple, where he acts as Chief Product & Technology Officer. As Twitter’s API Lead, Payne was responsible for interacting with third-party developers and creating many of the hooks that have made Twitter, well, Twitter.
This mirrors our observations about Twitter. Although the company initially made statements that it wouldn’t use advertising as its only business model, expansion into other areas — like offering developers paid-access to more services or more requests — hasn’t happened. It will be interesting to see how the microblogging site continues to evolve in the future, given Payne’s departure and the growing tension between Twitter and some of its developers. Much of Twitter’s success is directly tied to its API and the growing ecosystem of applications and application hooks that were created around the platform. The balance will be in defining and executing Twitter’s goals as a company with a business model, without alienating many of the people who have helped it become a behemoth in social communication. Payne used an interesting phrase to describe what Twitter is becoming: an “interest graph.” We think that’s a very apt description for the role the service is carving out for itself. The question is no longer “What Are you Doing?” It’s now “What Topics Are We Talking About?” From that perspective, Twitter’s trajectory into an advertising-based business model makes even more sense. What do you think about Payne’s interview and where Twitter is headed in the future? Let us know! For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: alex payne, business models, dan benjamin, twitter, Twitter API
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| Get Social Media News with Mashable’s Google Chrome Extension Posted: 03 Jun 2010 02:23 PM PDT 
The extension is easy to add into your Chrome browser and enables you to keep up with our recent and trending headlines, sort by channel (i.e. tech, social media), and get the latest job postings all from a simple drop-down. The extension also enables you to do a quick search on our site if you’re looking for something more detailed or specific. When you see a story that grabs you, you can click through to read more. Let us know what you think and how we can improve it in the comments. Download it here. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Chrome, Facebook, Google Chrome, Mashable, Twitter Tags: browser extension, chrome, Chrome Extensions, mashable
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| Cynthia Rowley Partners with Foursquare to Launch New Dress Line Posted: 03 Jun 2010 02:00 PM PDT 
The promotion is the first collaboration between a designer, manufacturer, retailer and Foursquare. Brides and bridesmaids-to-be can stop by the fashion brand’s New York store on Bleecker Street from 6-8 p.m. today, June 3, to shop the collection with Rowley herself. Visitors who check in at the event will be awarded a $25 gift certificate plus 15% off for bridal-related goods at dessy.com (the website of the line’s manufacturer) and be entered to win a gift set valued at $500. Customers who can’t make it today can check in at Lovely Bride, a bridal shop also carrying the Cynthia Rowley Bridesmaid Collection, at 313 West 4th St. over the course of the next week for “additional incentives.” Foursquare is just one element of the social media plan drafted for the launch. In collaboration with digital media consultancy Fashionably Digital, the marketing team behind Cynthia Rowley has also created a blog for a fictional bridesmaid on lovelybride.com, in addition to profiles on Foursquare and Twitter. “We developed on-brand check-ins, the places that a bridesmaid or bride in the line's target demographic would shop," Macala Wright Lee, founder of Fashionably Digital, told Women’s Wear Daily. The dresses themselves may be traditional, ranging from half- to full-length dresses in feminine cuts and colors, but the marketing is anything but. What do you think of the campaign? Would you like to see something similar from your favorite designer? Share your ideas in the comments. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Foursquare, Twitter Tags: cynthia rowley, foursquare, social media
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| Why it’s Prime Time for Apple TV Posted: 03 Jun 2010 01:48 PM PDT 
Jobs is bluffing. The time is right for Apple to tackle the TV, and the company’s re-entry into that market is a no-brainer. That’s the topic of my CNN column this week. Check out the column at CNN.com >>Tags: apple, Apple TV, cnn, google tv, tech
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| HOW TO: Make a Great How-To Video Posted: 03 Jun 2010 01:39 PM PDT 
A bad how-to isn’t worth the pixels it’s rendered with, so we quizzed Tom Laidlaw, CEO of VideoJug.com — a site dedicated to how-to videos that stocks over 125,000 of them. He shared some dos and don’ts for the format. Whether you’re a small business owner and want to demo a product, an artisan wanting to show off your skills, or even a consumer with a passion for sharing knowledge, before you pick up the camcorder, have a read of our top tips below. 1. Do Your Research “If you find something that lots of people want to know, and no one has already made a film of how to do it, then that’s a great title for a ‘how to’ film,” says Laidlaw. If you’re not in such a lucky position, then you need to think carefully about the exact content, or angle, for your video. A more specific how-to looking at a key area is likely to do better than a general title. For example, “How To: Use This Software to Make a Flow Chart,” might prove more useful, and ultimately more popular than just, “How To: Use This Software.” Another important part of research is using the free analytic search tools available to you. Laidlaw suggests that a more “scientific” approach to deciding on content or titles is to look at what people are searching for on Google. This should help narrow your focus down to what people actually want to watch. To use our earlier example again, if the number of flow chart searches are low, but pie chart searches are high — and the software can do both — then be flexible and change your topic, which at an early research stage won’t be a big hassle. 2. Get an Expert ViewIf you’re the expert, then great. If not, get one involved in the project, preferably with the actual video, but at the very least as an advisor. “Find an expert and talk to them first — before you put pen to paper,” recommends Laidlaw. Even if your audience doesn’t know the subject matter, chances are they will pick up on a video made by someone who is clearly winging it. “A script that consists of a loads of borrowed material, cut and pasted from the Internet, and cobbled together, won’t be very good,” Laidlaw states. In the example above, the “actor” is also a highly experienced carpenter. In addition to his convincing “acting skills,” he also provided VideoJug with all the information for the script. 3. Write a Great Script Even if you think your improvisation skills are top notch, an instructional video can’t afford to miss one tiny step, bore the viewer with unnecessary data, or worse — include digressions. So, Laidlaw says, be sure to write a script. “If people have searched for the answer to a particular problem, then they want you to answer that question quickly, and without too much extraneous prose,” Laidlaw explains. “Long, wordy sentences are also harder to film because you need more footage to illustrate them. Stick to short, descriptive sentences that explain in a clear, simple, step-by-step way, how to do the job.” 4. Shoot It and Test It!Laidlaw advises hiring professionals that know one end of the camera from the other for the best results, but if your budget doesn’t stretch that far, be sure to light your video properly, get the camera mounted on a tripod to mitigate any unwanted shakes, and think carefully about the duration of shots. “Hold each shot for long enough for the viewer to be able to work out what's going on,” says Laidlaw. “Then when you edit it, make sure the film is long enough for the viewer to be able to understand exactly what’s going on — but not so long that they fall asleep watching it.” Laidlaw highlights the video above as an example of a tidy how-to. The approval process at VideoJug involved people trying to make the origami sculpture while watching the film. “If everyone could do it, the film passed!” says Laidlaw, highlighting the importance of testing the clip on as many people as you can to make sure it’s clear and simple to follow. 5. Promote It “It can be the best film in the world, but it’s no good if no one watches it,” says Laidlaw. Promoting your new video is an important part of getting it out to as wide an audience as possible. “Make sure Google is going to find it by tagging it with the right keywords and making a text version available on the same page,” advises Laidlaw. In addition, blog about the new clip, promote it on social networking sites, and if relevant, e-mail it to websites and bloggers who might be interested in writing about it. You can also make sure it’s embeddable and thus more easily shared. As most know, sites such as YouTube and Vimeo allow for easy embeds. Add a Facebook “Like” button, giving viewers the option to share it with their buddies, and a Tweetmeme-type button for Twitter sharing too. For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookMore web video resources from Mashable
Image courtesy of iStockphoto, anderm Reviews: Facebook, Google, Internet, Tweetmeme, Twitter, Vimeo, YouTube, iStockphoto Tags: how to, video, videojug, Vimeo, web video, youtube
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| Creator of @BPGlobalPR Revealed… Sort Of Posted: 03 Jun 2010 01:20 PM PDT 
The other week, a Twitter account burst on the scene that took BP to task for the massive oil spill in the Gulf of Mexico, as well as the company’s PR efforts. The man behind it chose to remain obfuscated, responding to all of our inquiries in character. Well, now we have some more clues as to his identity. In the post, he refers to himself as “Leroy Stick” — a name we’re pretty sure is a farce (even though he appears to have a Facebook profile). From the post:
Uh-huh… Names aside — we e-mailed “Stick” and asked for another interview — it appears as though Stick works for, or has some other affiliation with, Street Giant, where the blog post appears. He’s selling “BP Cares” T-shirts via the site to benefit healthygulf.org. (He’s raised $10,000 so far). Stick, however, did come out and tell the Internet why he started the account:
He also offered some thoughts as to why it’s taken off (a question we asked last week): “Why has this caught on? I think it's because people can smell the bullshit and sometimes laughing at it feels better than getting angry or depressed over it.” Perhaps the most interesting part of the post is where Stick takes BP to task over the concept of “brand image” (something companies like Nestle are all to familiar with):
Stick raises an interesting point. Although businesses and organizations can take ownership of their image via social media — hello, Hugo Chavez — the ability for the average Joe to speak out is growing stronger (it helps, however, when said Joe has access to an established audience — like Street Giant’s). Sometimes that voice manages to drown out the official jabber. You can read Stick’s entire statement here. What do you think of his sentiments? For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Internet, Twitter Tags: humor, Political, pop culture, twitter
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| Dell Streak Tablet Gets Priced, Poked and Prodded [VIDEO] Posted: 03 Jun 2010 12:50 PM PDT   The price of the Android-based Dell Streak 5-inch tablet has finally been revealed — $500 unlocked, direct from Dell. It will become available to U.S. consumers starting next month, and potential buyers in the UK will be able to pick up the device as early as tomorrow. We’ve been keeping an eye on the Dell Streak as one of an initial batch of alternative tablets to Apple’s iPad. The problem, now that we know the price point for the device, is its size; it’s larger than a smartphone but much smaller than the iPad, despite being within range of the latter’s lowest-end model. Dell executive Ron Garriques pitched the Streak as the “largest Internet device that still fits in a man’s shirt pocket” (and where do women carry their Streak, we wonder?) on stage at D8. Show producers Walt Mossberg and Kara Swisher seemed unsure about the prospect of this 5-inch tablet form factor; Mossberg saying it felt like “like holding a waffle to his head” and Swisher quipped that the Streak looked most promising as “something to eat.”  Dell itself points to the dual cameras and videoconferencing features of the Streak as two of its key selling points, and Garriques went on to say he thought the device could eventually replace other gadgets with both smaller and larger screens that an owner might already have in his or her arsenal. We’re not so sure — if we don’t happen to have a wardrobe full of top-pocketed shirts, it’s hard to imagine how exactly we’d carry this thing around other than in a bag. And if we’re already carting around a bag, why not “upgrade” to a device with a larger screen? There’s one other problem with the Streak. Rumor has it that there will be a subsidized price for the device — but only with a monthly plan from AT&T. It’s hard to imagine a worse carrier choice for a tablet that hopes to compete with Apple’s iPad. Still, neither Dell not AT&T have commented officially, so we could potentially still see other carrier options emerge for the Streak. Check out a hands-on demo of the Streak below courtesy of CNet along with the D8 Dell demo session below that. What do you think of this device and its price? Is $500 too much? Dell Streak Hands-on DemoDell Streak D8 DemoFor more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Android, Facebook, Internet, Twitter Tags: android, apple, att, D8, dell, dell streak, ipad, streak, tablets
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| Facebook Privacy Now Has an Official Fan Page Posted: 03 Jun 2010 12:31 PM PDT 
Today, the social networking site announced on its blog that it has created a page all about everyone’s favorite topic: Facebook privacy. A few weeks ago, tensions came to a head with regard to Facebook — people were sick and tired of changing privacy settings, confused by the Open Graph and shocked by allegedly leaked IMs from Facebook founder Mark Zuckerberg’s college days, in which he scoffed at users for trusting him with their info. A (failed) movement calling for folks to quit the site grew, alternative versions of Facebook began popping up, and Time magazine even put privacy on its cover. Finally, Facebook launched new, simplified privacy settings in an attempt to make good. Now, users have an official venue in which to get info on changes such as these, as well as to ask questions and (most likely) vent frustrations. Currently, there are a few video tutorials explaining the new privacy settings up on the page, as well as a series of articles on privacy from various publications. Will you “Like” Facebook Privacy? Let us know in the comments. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter, blog
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| Posted: 03 Jun 2010 11:56 AM PDT 
Stata is charged with overseeing all of Yahoo’s technologies and leading the technical strategy and direction of the company. However, Stata will not report to CEO Carol Bartz, but instead report to Chief Products Office (CPO) Blake Irving. As Yahoo’s chief architect, Stata drove the technology behind Yahoo Search and its advertising platform. He joined Yahoo in 2004 when he sold his company, Stata Lab, to the search giant. Former CTO and EVP of Product Ari Balogh resigned in April for “personal reasons.” Not long after, Yahoo hired former Microsoft executive Blake Irving as CPO. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Twitter
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| Vimeo Announces First-Ever Festival and Awards [VIDEOS] Posted: 03 Jun 2010 11:06 AM PDT 
Vimeo, who is currently celebrating its fifth anniversary, is an online video site that focuses more on content creators than viral vids. We spoke with Vimeo yesterday, who stressed to us the importance of its community — which it says is made up of talented filmmakers. Vimeo decided to honor this community with a festival — packed with workshops and screenings — as well as awards given in 10 categories. The festival will take place October 8-9 in New York City, and submissions for awards will be taken from June 3, 2010 – July 31, 2010 (filmmakers: You can find out more about how to submit here). Categories include:
…along with two honorary awards:
Vimeo also plans to have some pretty intriguing judges, including Adam Quirk of Wreck and Salvage, David Lynch, DJ Spooky, Doug Pray, Fred Seibert, Justin Cone, Jose Luis de Vicente, Lucy Walker, Morgan Spurlock, Nabil Elderkin, Nicholas Schmerkin, Nick Campbell, Roman Coppola, Ree Treweek of the Blackheart Gang, Vincent Laforet and more to be announced. Do you plan on entering? While you ruminate on that, check out the promo videos featured on the Vimeo site: [img credit: woodleywonderworks] For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookReviews: Facebook, Twitter, Vimeo
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| HOW TO: Organize Your Contacts for Networking Success Posted: 03 Jun 2010 10:10 AM PDT 
Managing your online network is critical, whether you're looking for a job, trying to advance in your career, or you're starting a business. Think of the Internet as a global talent pool that has more contact information than the White Pages. In fact, 80 percent of available jobs are never even advertised, with more than half of all employees finding their jobs through networking, according to BH Careers International. Social networks have connected and exposed us to more people than ever before. With all the online friends and followers you've accumulated, it's become increasingly complicated to make sense of your social graph and use it to your advantage. It's also never been more important to build your contact database, organize it, and then put it to work for you. The old adage "it's not what you know, it's who you know," is true, so consider your rolodex more valuable than your wallet when it comes to achieving success in business. Here is how to create a basic contact management strategy, stay connected and organized from your desktop to your phone, and give you some insight onto how to expand your network. Your Contact Management StrategyYou will always have different tiers of relationships, from family, to friends, to associates, to acquaintances and everyone in between. In order to organize your database, you need to have specific categories in mind. Consider things like the strength of your relationship, how important the relationship is to you, the last time you connected with them, three things about them, what company they work for, their location, and their contact information (e-mail, phone, address, LinkedIn). You can use a Microsoft Excel spreadsheet, an Access Database, Act!, or another similar software package to help manage your contacts, using these columns. Aside from these software packages, there are other applications listed below that can help you. By organizing your contacts under these main categories, it will allow you to reconnect with the right people, and expand your relationships. 1. From Your Social Graph to Your Desktop It's very important that you have physical copies of your contact database as a backup. Although, you may participate in a handful of social networks, that data resides in the cloud, and not on your desktop. Backing up your social graph means that if, for some reason, your social media profile disappears, is removed entirely, or the social network collapses and you lose everything, you'll be protected regardless. Try to get in the habit of exporting your contacts so that you have a copy on your desktop in an Excel file. Here is how to save your social friends, contacts, and followers on your desktop:
2. From the Cloud
Disclosure: Gist is a sponsor of Mashable. 3. From Your Phone The strongest relationships are created in the real world, not the virtual world. If you're on a plane, train, car, or just at a networking event, you'll want to capture contact information from the people you meet. A paper business card is still extremely important for exchanging information with people, but the following tools will help store information virtually on the go.
Growing Your NetworkThere is a lot of value in a contact management system. It saves you time from researching information about people you've already met, and can act as a reference sheet. It also allows you to keep organized and aware of which contacts you haven't spoken to in a while, and who works at companies that you either want to collaborate with, or work for. The payoff of investing time in a contact management system is that you will be able to keep track of the people you meet, refer back to it, and grow it throughout the course of your life. In order to expand your network, you need to target people who are in your industry, and those who share the same interests and passions that you have. Once you connect with them in-person, through e-mail or phone, put them into your contact management system. More business resources from Mashable:
Image courtesy of iStockphoto, tiridifilm Reviews: Facebook, Gmail, Internet, LinkedIn, Mashable, Microsoft Outlook, Twitter, Windows, Xobni, iStockphoto Tags: business, contact management, contacts, facebook, how to, linkedin, networking, organize, twitter
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| What Happens to a YouTube Video After 1,000 Uploads? Posted: 03 Jun 2010 09:32 AM PDT   YouTube user canzona uploaded a video to the web, downloaded it, then re-uploaded it one thousand times, gradually eliminating “all human qualities” of his voice and image. The final video in canzona’s series is a mess of distorted colors and sounds; you can recognize from the motion that the original featured a person talking into the camera, but all individual characters and specifics have been lost, replaced by artifacts created by YouTube’s video and audio compression algorithms. All 1,000 steps of the process — which took a full year — are available on canzona’s YouTube profile. The project is titled “I Am Sitting in a Video Room,” and it’s inspired by an audio art project recorded by composer Alvin Lucier more than 40 years ago. The first, 100th, 250th, 500th and 1,000th steps are embedded below. Why Did This Happen?Each time you upload a video to YouTube, that video is compressed by YouTube’s servers so the file size becomes small enough to easily stream to web viewers. Image compression is achieved by recording only changes from one frame to another rather than all of the data in each frame, removing small differences in color that the human eye usually can’t detect while an image is in motion, and through other small modifications to the image. The idea is that these small changes will not result in any dramatic loss in quality to the untrained eye. However, when you compress the same thing 1,000 times over, it’s like the old adage about making a copy of a copy — the changes pile on top of one another and the image is so corrupted that it becomes unrecognizable. The same goes for audio compression. The Inspiration: Alvin Lucier’s “I Am Sitting in a Room”In 1969, avant garde composer Alvin Lucier made an audio recording of a brief speech, then played the speech on the speakers and recorded that playback. He repeated this until the acoustics of the room caused some frequencies to overwhelm others more with each recording. The result was a recording that sounded more like a message from another dimension than a man’s voice. Lucier’s work often focused on the natural, physical properties of sound instead of musical theory. YouTube’s canzona was inspired by Lucier’s work to create “I Am Sitting in a Video Room” — even the words that he speaks are similar to those in Lucier’s original work. There have been other digital projects inspired by “I Am Sitting in a Room.” Arguably the best known is Residuum’s entirely synthesized variation; he uses a computer voice synthesizer and applies a digital filter that emulates the echoes of a real room. By the 57th iteration, a crystal clear resonance sound replaces the original phrasing. Upload #1,000Upload #1Upload #750Upload #500Upload #250Upload #100[via Gawker] For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookReviews: Facebook, Twitter, YouTube Tags: alvin lucier, canzona, codec, compression, i am sitting in a room, i am sitting in a video room, trending, video, youtube
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| Find Jobs Through Your Facebook Friends on Simply Hired Posted: 03 Jun 2010 09:04 AM PDT 
Users who log in to Simply Hired with their Facebook accounts can now search for jobs at their friends’ companies and send private messages to inquire about openings on the site. SimplyHired also pulls profile data about current and previous work titles, location and interests (including companies users “Like”) to make more personalized job recommendations. These features are currently available to residents in the U.S., UK, Australia, Canada and India. "Simply Hired is showing what's possible when you make it easy to find jobs through friends," said Ethan Beard, director of the Facebook Developer Network, in a blog post. "Personal relationships and professional networking have always been the best ways to find a new job. By integrating with Facebook, Simply Hired is bringing this to life online and helping users tap into their social connections to personalize the job search process,” he explained. The integration helps Simply Hired move a step closer to the services provided by LinkedIn, which helps users organize and leverage their professional networks to make connections and obtain referrals while job hunting, among other things. In its current state, Facebook is not optimally designed for professional networking; the site does not offer a job board nor does its search engine help users easily identify individuals based on workplace. However, Facebook has a great deal of valuable data about users’ connections, data that SimplyHired can effectively leverage to help users find relevant jobs and obtain referrals for those jobs. What do you think of the integration? Can Simply Hired use Facebook data to effectively replicate some of the functionality of LinkedIn? What’s your preferred method or site for finding jobs? Image courtesy of iStockphoto, PinkTag For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Australia, Facebook, LinkedIn, Twitter, iStockphoto Tags: facebook, jobs, linkedin, simply hired, social media
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| Google Launches New Tools for Political Campaigns Posted: 03 Jun 2010 08:39 AM PDT 
With YouChoose 2010, federal and state candidates who want to leverage YouTube in their campaigns can apply to have their own YouTube Politician channel. The political offering supports branding, longer videos, custom thumbnails, and includes Google Moderator and YouTube Insight for video analytics. Candidates on YouTube can also pay for the ability to add call-to-action overlays to videos, run their TV spots as in-stream ads in other YouTube videos and promote select videos as ads for search terms via Promoted Videos. The Google Campaign Tools feature is less impressive; it’s merely points candidates to existing Google Apps should they wish to leverage other Google products for the duration of their campaigns. For candidates in states who have already held their primary elections, these tools are being offered a little late in the race. Still, they can help candidates use Google products to get their message in front of larger audiences in upcoming elections. During crunch time, that may be all that matters.  Image courtesy of iStockphoto, sjlocke For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Google, Twitter, YouTube, iStockphoto Tags: candidates, Google, politicians, YouChoose, youtube
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| What the Future Holds for the Checkin Posted: 03 Jun 2010 08:18 AM PDT 
Location-based apps and checkin features are dominating interest in mobile. In the last year, apps like Foursquare and Gowalla exploded onto the scene and are still at the center of the conversation in the tech media community. Mobile users are starting to see the value in broadcasting their current location in order to earn points, gain mayorships and meet new people. But skeptics still ask how these apps will make money and what comes after the simple notion of a checkin. Is the checkin a feature, or the beginning of a whole new class of mobile experiences? For early users of these apps, checkins and leaderboards were novelties. Until very recently, you would check in to a venue alone, or with just a handful of other users. Low mainstream adoption made spontaneous socializing hard within the app. Even if it persists as a behavior, the initial excitement of the checkin wears off over time. But as applications like Foursquare and Gowalla gain traction beyond the early adopters, checkin numbers are just beginning to get interesting. Today, it is common to check into large events like conferences or baseball games with 50+ other people. These growing real-time checkin numbers are opening the door for a new set of features. So, what happens next? In 2010, we’re likely to see verticals that don't typically use location-awareness, like movies, music, and sports, add checkin features to their social software. These features will create exciting new "in-venue" user experiences that will change the way we use mobile applications. Here are a couple of examples of what might be possible. At the Game Sports applications present some of the most interesting in-venue opportunities. Imagine the next time you go to a Red Sox game, you and hundreds of other fans might check in to Fenway Park via your favorite sports app. Before the game starts, you could enter an InstaFantasy game by picking three players on either roster. During the game, the progress of your "team" is ranked against all the other InstaFantasy teams that have been picked by other fans in the ballpark that night. Between innings, the app shows a trivia question about players along with an in-game trivia leaderboard. Comment and trash talk about the game while there and connect via Facebook with other season ticket holders who you play against every night. Using location, any sports app could add these types of in-venue features. At the MoviesMovie apps will also get in on in-venue features. Moviegoers could check in to a theater on the opening night of a film with their favorite app. The venue could offer discounts on popcorn upon checkin, and users could vote on the movie previews shown before the feature. While the movie is playing, they could get trivia questions from IMDB about the current movie and comment on the movie with other app users a la "Mystery Science Theater 3000." The theater could award that night's trivia winner a discount on their next visit to the theater and could gather information based on answers about which type of movies each customer likes. When movie apps start adding these experiences, going to the movies will turn into a much more social and interactive experience. ConclusionUsers will soon be able to interact with a whole new set of features built around the checkin, making activities around a single event that much more social and interesting. There is a major opportunity here for apps and brands to own consumer engagement everywhere — from the couch to the stadium, from the bar to the office — and gather highly valuable targeting information about consumers. The apps that win will provide mobile experiences dedicated to every venue. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookMore location resources from Mashable:
Images courtesy of iStockphoto, LeggNet, sweetandsour Reviews: Facebook, Foursquare, Gowalla, Twitter, iStockphoto, movie, sports Tags: checkin, foursquare, gowalla, location, location-based, location-based service, Mobile 2.0, social media
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| Blown Call Costs Pitcher Perfect Game [VIDEO] Posted: 03 Jun 2010 07:20 AM PDT 
One out away from perfection, umpire Jim Joyce called Cleveland Indians batter Jason Donald safe at first base when replays clearly showed that Galarraga, covering the bag for the first basemen, beat the runner. The disputed hit ended Galarraga’s bid for a perfect game. The stunned Galarraga smiled and shook his head, while even Donald threw his hands up in apparent disbelief. Following the game, a noticeably distraught Joyce admitted that he missed the call, “It was the biggest call of my career, and I kicked the [expletive] out of it,” he said. “I just cost that kid a perfect game.” For his part, Galarraga said that he hugged Joyce and told him, “Nobody’s perfect.” Meanwhile, Michigan Governor Jennifer Granholm issued a Twitter proclamation that Galarraga had indeed pitched a perfect game. The incident has led to a renewed call for instant replay in baseball. YouTube has already removed a couple of clips of the near perfect game, but while they last, here are a few: The blown call: The entire final inning: MLB.com has a non-embeddable version of the video here. Governor Granholm’s tweet:  For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on FacebookReviews: Facebook, Twitter, YouTube Tags: armando galarraga, Baseball, blown call, jim joyce, perfect game, sports, video, youtube
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As previously 
According to numerous 
Apple is one of the biggest supporters of HTML5, and 
The New York Times has just unveiled its latest foray into digital media. Dubbed “
According to recent 
This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details 
Name: 
We’ve just seen the two latest Eclipse trailers, and the Twilight fans here at Mashable (read: the author and no one else) are at a fever pitch.
TLC has used information from its stars and fans alike to run a 
Tonight, Yelp is announcing its integration of 
Apple may be selling 
Today, Canadian law student Ghyslain Raza is 
Sprint is set to debut the first 4G phone in the US on Friday – the 
5by5’s Dan Benjamin 
Cynthia Rowley has partnered with location-based mobile app Foursquare to draw attention to the unveiling of the brand’s new line of bridesmaids dresses.
If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or list of steps and brings the topic to life.
The man behind 
Nearly two months after 
Job search engine Simply Hired has integrated with 
Today Google is releasing new tools for politicians using YouTube and 
In what is likely the worst call, at the worst moment you will ever see, Detroit Tigers pitcher Armando Galarraga was denied what would have been the 21st perfect game in Major League Baseball history and the third this year (something that has never happened).| You are subscribed to email updates from Mashable! To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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