Mashable: Latest 29 News Updates - including “EXCLUSIVE: Vocus Acquires HARO to Expand Journalist-Driven PR Service” |  |
- EXCLUSIVE: Vocus Acquires HARO to Expand Journalist-Driven PR Service
- Flickr Makes it Easy to Share Photos on Facebook
- Google Custom Homepages Go International; Here’s How You Turn Them Off
- Mashable’s Weekly Guide to Social Media Jobs
- iPhone App Turns a Night Out into a Social Game
- What You Might’ve Missed at Mashable Media Summit [PHOTOS]
- AT&T Security Breach Exposes 114,000 iPad 3G Customer E-mails [REPORT]
- Foursquare CEO Dennis Crowley Talks to Mashable [VIDEO]
- World Cup Spawns New JibJab Diversion [VIDEO]
- Google Merges Street View with User Photos
- Twitter Is So 10 Minutes Ago [Updated]
- Mashable Media Summit 2010 Recap and Complete Videos
- Edward Norton Talks with Mashable About His New Project [VIDEO]
- 20 Resources for Displaying Twitter Updates
- Announcing the Mashable 92Y Social Good Summit [UN Week NYC]
- Microsoft Office Challenges Google Docs with New Web Apps
- BP and Twitter to @BPGlobalPR: Tell Them You’re Joking
- Bravo Testing Foursquare Badge Rewards with Sephora
- Setting the Record Straight on Google, AdMob and Apple’s TOS
- “FarmVille” + “Oregon Trail” = “FrontierVille”
- Facebook Expands Its Reach with Address Book Import
- Bing Adds Facebook Updates and Links to Search Results
- How Political Campaigns Are Using Social Media for Real Results
- Mashable’s Weekly Social Media Event Guide
- Are We Too Complacent About Cloud Computing? [VIDEO]
- Google Pac-Man Logo Leads to Agonizing Customer Support Call [AUDIO]
- HOW TO: Follow the 2010 World Cup on Twitter
- “Tourist Lane” Stunt Delights and Confuses New York City [VIDEO]
- HOW (NOT) TO: Annoy People on Twitter
- Hack Enables 720p Video Recording on Nexus One
| EXCLUSIVE: Vocus Acquires HARO to Expand Journalist-Driven PR Service Posted: 10 Jun 2010 06:15 AM PDT  
We wrote about HARO in a recent piece on journalists using social media for real results. Started as a Facebook group that outgrew its origins, the service connects reporters with reliable story sources in a way that is more journalist-friendly than more traditional methods of media relations in which reporters are inundated with widely-sprayed PR pitches. As a community of credible sources reporters can tap into, Vocus CMO Bill Wagner characterized HARO as being “in line with where social media is taking public relations. The old world of PR is changing and it’s not coming back.” Wagner told us that the vision behind the acquisition is to “take HARO to the whole world of journalists” and that no changes were planned beyond continuing to grow HARO as an individual brand. The service will remain free, and will continue to offer its successful ad-supported daily newsletter that has an impressive 50-60% open rate. Founder Peter Shankman said his new role will be continuing to grow and build the HARO service, telling us, “I get to continue presenting my vision of social media and bring that to Vocus. It’s the best of all possible worlds.” Representatives from both companies spoke to HARO’s ability to break down barriers and directly connect newsmakers with sources, essentially turning the process of traditional PR “on its ear.” Vocus, who acquired PRWeb in 2006 for its role in the democratization of newswire services, said they “saw HARO doing the same thing on the media side” according to Wagner. The synergy between both services aims to offer an alternative to hiring a PR firm, especially for small businesses that might find the cost of that approach prohibitive. In addition to operating transaction-based PRWeb, Vocus also offers subscription-based on-demand software to help small businesses with online marketing. The company employs just shy of 500 people. For more business coverage, follow Mashable Business on Twitter or become a fan on FacebookTags: acquisitions, HARO, Help a Reporter Out, journalism, MARKETING, media, pr, PUBLIC RELATIONS, small business, Vocus
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| Flickr Makes it Easy to Share Photos on Facebook Posted: 10 Jun 2010 05:13 AM PDT 
To enable this feature, go to www.flickr.com/account?tab=extend and click “Connect”. In case you’re worried about privacy, have in mind that only photos that have been uploaded as public (or later set as public) will be shared on Facebook. If you already use the Flickr app on Facebook for sharing photos between these two services, you might want to turn it off and use this new feature instead, otherwise all your photos will be shared on Facebook twice. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookTags: facebook, flickr, photo sharing, social media, social networking
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| Google Custom Homepages Go International; Here’s How You Turn Them Off Posted: 10 Jun 2010 01:35 AM PDT 
Unfortunately, the feature comes with a somewhat bizarre catch: you cannot turn the background images off – at least on certain Google search pages. For example, when I open my localized Google search page – www.google.hr – I’m greeted by a colorful field of flowers. I can change the image by clicking on the link in the lower left corner, but there’s no option to completely turn it off. For many users, this is quite annoying; as you can see from this Twitter search, hundreds of users are trying to find a way to get rid of the feature and restore Google’s traditional, white background. There are a couple of tricks to get rid of the image; for example, you can try clicking on this link, or you can use Google SSL, which is currently in beta, but works pretty much the same as regular Google. You can also choose the color white as the background, available from Google’s editorial choice of images. Most importantly, Google’s backgrounds will be rotated only today, after which (we hope) all will be restored to normal, and users will be able to set a custom homepage only if they choose to. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Google, Twitter, tweetzi Twitter Search Tags: custom homepage, design, Google
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| Mashable’s Weekly Guide to Social Media Jobs Posted: 09 Jun 2010 09:04 PM PDT 
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter. But we’d like to help in a more direct way, too. Mashable's job boards are a place for socially-savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space and beyond. Have a look at what's good and new on our job boards: Mashable Job Board ListingsSales, High Tech at Organic Motion Inc. in New York, NY.
Read more about this opportunity here. Senior Director of Marketing at a major record label in New York, NY.
Read more about this opportunity here. Product Manager at Razoo, LLC in Washington DC.
Read more about this opportunity here. Web Strategist at Razoo, LLC in Washington DC.
Read more about this opportunity here. VP of Sales at Razoo, LLC in Washington DC.
Read more about this opportunity here. Key Account Manager at Razoo, LLC in Washington DC.
Read more about this opportunity here. Writer and Social Media Specialist at Razoo in Washington DC.
Read more about this opportunity here. Senior Flash Engineer at Synacor in Los Angeles, CA.
Read more about this opportunity here. Community Marketing Manager at Isobar North America in San Francisco, CA.
Read more about this opportunity here. Google: Software Engineer, YouTube at in Mountain View, CA.
Read more about this opportunity here. PHP Developer at Synacor in Los Angeles, CA.
Read more about this opportunity here. Engineering Manager at Synacor in Los Angeles, CA.
Read more about this opportunity here. Director of Engineering at Synacor in Los Angeles, CA.
Read more about this opportunity here. Senior Engineer at Synacor in Los Angeles, CA.
Read more about this opportunity here. Media Manager at Goldin Solutions in New York, NY.
Read more about this opportunity here. Senior Social Media Marketing Specialist at Infuse Creative in Santa Monica, CA.
Read more about this opportunity here. Outreach Innovator at in Arlington, VA.
Read more about this opportunity here. Program Associate at in Arlington, VA.
Read more about this opportunity here. Junior Web Developer at Media Refined in Brooklyn, NY.
Read more about this opportunity here. Account Strategist at Electric Artists in New York, NY.
Read more about this opportunity here. Digital Strategist at Magnani Caruso Dutton in New York, NY.
Read more about this opportunity here. Social Media Manager at American Eagle Outfitters in Pittsburgh, PA.
Read more about this opportunity here. Marketing Strategy Manager at Magnani Caruso Dutton in New York, NY.
Read more about this opportunity here. Senior Engineer at Buddy Media in New York, NY.
Read more about this opportunity here. Online Community Manager at Affinitive in .
Read more about this opportunity here. Product Manager at Synacor in Buffalo, NY.
Read more about this opportunity here. Assistant Director of New Media at NCAA in Indianapolis, IN.
Read more about this opportunity here. Group Director at PainePR in New York, NY.
Read more about this opportunity here. Senior Engineer at Synacor in Buffalo, NY.
Read more about this opportunity here. General Assistant at CARA Charity in Astoria, NY.
Read more about this opportunity here. Director of Product Management at LimeWire in New York, NY.
Read more about this opportunity here. Web Content Producer at Media Refined Inc. in New York.
Read more about this opportunity here. Strategic Planning Director at Draftfcb in Chicago, IL.
Read more about this opportunity here. OptINNow Partner Speicalist at Opportunity International in Lisle, IL.
Read more about this opportunity here. Lead Groovy/Grails Developer at Quality Bicycle Products in Europe.
Read more about this opportunity here. Online Communications Manager at Interfaith Youth Core in Chicago, IL.
Read more about this opportunity here. Social and Digital Media Marketing Manager at The Glover Park Group in Washington DC.
Read more about this opportunity here. Associate Account Executives at Mr Youth in New York, NY.
Read more about this opportunity here. Community Social Manager at Premier Farnell in Singapore.
Read more about this opportunity here. Social Media Strategist at Mr Youth in New York, NY.
Read more about this opportunity here. Social Media Manager at The Stationary Studio in Buffalo Grove, IL.
Read more about this opportunity here. Product Manager at Synacor in Buffalo, NY.
Read more about this opportunity here. Web Content Strategist/Information Architect at TMG in Washington DC.
Read more about this opportunity here. Copywriter at Media Boost in San Mateo, CA.
Read more about this opportunity here. Associate User Experience Designer at Buddy Media in New York, NY.
Read more about this opportunity here. Interactive/Search Engine Marketing Coordinator at The Cyphers Agency in Annapolis, MD.
Read more about this opportunity here. Account Executive at RJW Collective in New York, NY.
Read more about this opportunity here. Flash Developer at Bean Creative in Alexandria, VA.
Read more about this opportunity here. Mashable has a variety of web 2.0, application development, business development and social networking job opportunities available. Check them out at Mashable's Job Board.
Got a job posting to share with our readers? Post a job to Mashable today ($99 for a 30 day listing) and get it highlighted every week on Mashable.com (in addition to exposure all day every day in the Mashable marketplace). For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: ActionScript , Facebook, Google, Internet, Linux, Mashable, PHP, Twitter, YouTube
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| iPhone App Turns a Night Out into a Social Game Posted: 09 Jun 2010 06:51 PM PDT 
Quick Pitch: BarCards is an iPhone app/real-life social game that lets you go on scavenger hunts at bars. Genius Idea: The BarCards iPhone app turns a night out with friends — or random bar patrons up for a game — into a social experiment that tests how far people will go for a free drink. BarCards is essentially a modern-day bar game where players take turns to complete scavenger hunt-like tasks. During a turn, a player is presented with a card and a time limit (as set at the beginning of the game) that challenges him or her to find someone or something that satisfies the specified criteria. For example, one card reads, “Get a woman to sing ‘Baby Got Back’,” and another, “Yell out ‘Marco!’ and someone must yell out ‘Polo’.” Users can mark cards to denote whether the task was completed successfully or not. The idea is that losers buy winners drinks — but of course everything is on the honor system, and those rules will need to be enforced by thirsty friends. The app is offered for free as a Lite version with impossible-to-avoid advertisements before each card. There’s also an ad-free paid version [iTunes link] that costs 99 cents and comes with more cards. If you and your friends are open to embarrassing yourselves for the sake of a fun night out, then BarCards won’t disappoint.  [img credit: Will Montague] Sponsored by Microsoft BizSpark
For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: barcards, iphone app, spark-of-genius
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| What You Might’ve Missed at Mashable Media Summit [PHOTOS] Posted: 09 Jun 2010 05:12 PM PDT  Mashable partnered with CNN on their first one-day conference in New York City yesterday: Mashable Media Summit 2010. The day was full of announcements, engaging interviews and other surprises, which included the attendees receiving free Motorola mobile phones. Here are photographic highlights, which include Award-winning actor Edward Norton, Foursquare’s Founder and CEO Dennis Crowley and CNN’s Sanjay Gupta. You can watch videos of the presentations here. Thanks to Ross Berenson for taking the photos.
Mashable Media Summit Times Center Registration Table Sponsors Tables Sponsor Tables The Times Center Adam Hirsch, Mashable COO Shira Lazar, Host Shira Lazar Ricky Van Veen Ricky Van Veen, CEO, CollegeHumor / Notional Ricky Van Veen Presents Tips for Web Content CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable's Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital. More Tips from Ricky Van Veen CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable's Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital. Peter Kafka interviews Ricky Van Veen CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable's Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital. Len Berman, Sportscaster / Author Len Berman, an Emmy Award-winning sportscaster and New York Times bestselling author, talks about the transition from old media to new media. Brian Simpson, Director Social Hospitality at Roger Smith Hotel Brian Simpson, director of social hospitality at the Roger Smith Hotel in New York, talks about how the hotel uses social media to engage their customers by sharing their stories through social platforms, video and more. Backstage interviews Backstage interviews continue Brian Simpson, director of social hospitality at Roger Smith Hotel Brian Simpson, director of social hospitality at the Roger Smith Hotel in New York, talks about how the hotel uses social media to engage their customers by sharing their stories through social platforms, video and more. Duncan Watts, Yahoo! Duncan Watts, the principal research scientist at Yahoo, shares his research about social connections and the dynamics of groups. Duncan Watts on Social Media Science Duncan Watts, the principal research scientist at Yahoo, shares his research about social connections and the dynamics of groups. Vadim Lavrusik, Mashable Vadim Lavrusik, Mashable's community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable's new Foursquare page. Vadim Lavrusik on Community Vadim Lavrusik, Mashable's community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable's new Foursquare page. Vadim Lavrusik on Web Content Vadim Lavrusik, Mashable's community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable's new Foursquare page. Vadim Lavrusik announces Social Media Day Vadim Lavrusik, Mashable's community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable's new Foursquare page. Adam Ostrow interviews Foursquare founder Dennis Crowley Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare's recent growth and partnerships, and talks about how the company is looking to add more value to badges. Ostrow and Crowley Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare's recent growth and partnerships, and talks about how the company is looking to add more value to badges. Crowley Announces new Foursquare features Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare's recent growth and partnerships, and talks about how the company is looking to add more value to badges. Christy Wyatt Presents on Motorola Mobile Devices Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola's evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone. Christy Wyatt on Mobile Strategies Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola's evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone. Christy Wyatt Announces Mobile Phone Giveaway Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola's evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone. Crowd Christy Wyatt Giving Away Free Phones Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola's evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone. Spotlight on Music and Social Media with Singer Josh Charles Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience. Singer Josh Charles Performs Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience. Singer Josh Charles with Another Musical Number Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience. Adam Hirsch Announces Lunchtime! Attendees Line up to Receive Free Phones Attendee Shows-off His New Phone Dennis Crowley and a New Phone Lunch Mashable Staff Attendees Take a Break Networking at Lunch Attendees Talk Social Media More Social Media Talk Afternoon Networking Enjoying the Show More Networking Attendees Mingle Enjoying the Media Summit In the Foyer Attendees Gather Networking Time! Outside the Hall CNN and Mashable Staff Taking Action for Social Good with Wendy Harman (Red Cross) Wendy Harman, social media manager at the Red Cross, talks about how the organization used social media to share information, gather user-generated content and create dialogue around disasters. Dan Rollman, the president and founder of Universal Record Database. Dan Rollman Presents Universal Record Database Crew Adam Hirsch and Shira Lazar Present Chris Bruzzo on How Starbucks Uses Social Media Chris Bruzzo, VP of Brand, Content & Online at Starbucks Coffee Company, talks about how the company uses "brand journalism" to tell stories, engage its customers, and how it got 1 million customers in stores in one day. Chris Bruzzo Presentation Chris Bruzzo, VP of Brand, Content & Online at Starbucks Coffee Company, talks about how the company uses "brand journalism" to tell stories, engage its customers, and how it got 1 million customers in stores in one day. The Afternoon Keynote Conversation with Dr. Sanjay Gupta (CNN), KC Estenson (CNN) and Pete Cashmore (Mashable) Mashable Founder and CEO Pete Cashmore is interviewed by Dr. Sanjay Gupta, renowned neurosurgeon and CNN's general medical correspondent. Both were joined by CNN.com general manager KC Estenson to chat about journalism and the shifts in traditional and digital media. Gupta, Estenson and Cashmore Mashable Founder and CEO Pete Cashmore is interviewed by Dr. Sanjay Gupta, renowned neurosurgeon and CNN's general medical correspondent. Both were joined by CNN.com general manager KC Estenson to chat about journalism and the shifts in traditional and digital media. Audience During the Keynote Conversation Causing a Scene by Charlie Todd (Improv Everywhere) Charlie Todd, the founder of Improv Everywhere, reveals that the group was behind the tourist lane stunt in New York City and explains how the stunt went viral. A Brief Moment in Time with Baratunde Thurston (The Onion) Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137. Baratunde Thurston Delivers an Hilarious Presentation Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137. A Product Launch from The Onion Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137. A Chat with Scott Belsky of Behance Scott Belsky, founder and CEO of Behance, talks about the growth of Behance and the site's new overhaul and features. Scott Belsky of Behance on Usability Scott Belsky, founder and CEO of Behance, talks about the growth of Behance and the site's new overhaul and features. Actor Edward Norton Presents DIY Fundraising Site Crowdrise Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns. Edward Norton Evangelizes Crowdrise Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns. Ed Norton on Philanthropy Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns. Edward Norton on His Social Media Efforts Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns. Closing Keynote with Alec Ross Alec Ross talks about how social media is disrupting foreign policy, including some telling examples. Alec Ross Wraps Up Alec Ross talks about how social media is disrupting foreign policy, including some telling examples. Mashable Summit Networking Backstage Edward Norton Interviewing With Mashable Pete Cashmore Gives Closing Remarks Pete Cashmore and Shira Lazar A Packed Times Center Networking After the Summit At The Wine and Cheese Hour Relaxing After a Successful Event Attendees Gather At the Wine Hour After-Event Networking Enjoying the Wine and Conversation Pete Cashmore at After-Event Networking Wine and Cheese Hour Networking DYN Representatives Motorola Booth After-Hours Networking Close of Day Closing out the Conference End of the Mashable Media Summit For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: cnn, Events, internet week ny, mashable, mashable media summit, timescenter
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| AT&T Security Breach Exposes 114,000 iPad 3G Customer E-mails [REPORT] Posted: 09 Jun 2010 04:57 PM PDT 
A group known as Goatse Security (yes, named after the Internet shock site) sent the media blog a list of 144,067 e-mail entries of iPad 3G customers. The list includes well-known government officials like White House Chief of Staff Rahm Emanuel and high-profile individuals such as Diane Sawyer of ABC News. They obtained it through a script on AT&T’s website that returned email addresses associated with ICC IDs, which are used to link SIM cards on mobile devices with specific subscribers. Gawker emailed two individuals on the list and verified that their ICC IDs matched the ones in the documents Goatse Security sent to them. Gawker says that Goatse Security contacted AT&T and the loophole was quickly closed, but the damage has already been done. Over 100,000 emails are in Gawker’s hands, and it’s unclear who else used the script before the security loophole was closed.  If the report is true, it’s yet another black eye for AT&T. While it’s unlikely the ICC IDs can be used to attack subscribers, the exposing of 114,000 iPad 3G customers is damage enough. [img credit: Gawker] For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Internet, Twitter Tags: apple, att, ipad, security
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| Foursquare CEO Dennis Crowley Talks to Mashable [VIDEO] Posted: 09 Jun 2010 04:40 PM PDT  During an on-stage interview at yesterday's Mashable Media Summit, Foursquare CEO Dennis Crowley revealed the new concept of "badge rewards," his company’s latest growth milestones, and the social network’s partnership with CNN. Afterwards, we caught up with Crowley to talk a bit more about his plans for the red hot startup, his thoughts on the future of social media, and the idea of expanding the concept of "mayorships" within the gaming aspect of Foursquare. Check out the highlights in the video above. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Foursquare, Twitter Tags: dennis crowley, foursquare, internet week ny, mashable media summit, social media
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| World Cup Spawns New JibJab Diversion [VIDEO] Posted: 09 Jun 2010 04:04 PM PDT 
JibJab — who also brought you Star Wars Starring You, among other diversions — released this new toy in honor of the World Cup, which has already blown up on Twitter (via a customizable background), YouTube and the iPhone. If you’re a die-hard soccer fan — or just bored — pop on over to JibJab and add your friend’s snaps to watch a game featuring you. You can then share the ensuing video e-mail or Facebook. I decided to pit editors against reporters: myself and Lauren Indvik against Samuel Axon, Jolie O’Dell and Jennifer Van Grove. Check it out below and watch me play soccer — for the first, and last, time. |
| Google Merges Street View with User Photos Posted: 09 Jun 2010 02:39 PM PDT 
With this new feature, you can view any available user-contributed photographs within the panorama of a Street View location. User photos first came to Street View more than a year ago, but this is the first time we’re seeing image and object recognition used to place this trove of content placed in a real-world context. To try out the overlay, click “Photos” in the top right corner of a Street View screen. Street View will then show thumbnails of related photos placed over Google’s own Street View imagery. When you mouse over the thumbnail, you’ll see a preview of the corresponding photograph without navigating away from Street View. When you click on the photo, you’ll be directed to Google’s photo browser, where you can explore other user-generated images from that location. This is a stunning, inspiring way to see different people, perspectives, seasons, events and even times of day at a given spot. Check out this feature when used to view the Eiffel Tower (below), and then try it at a popular tourist attraction or someplace you’ve always wanted to visit. Let us know what you think in the comments.
For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Google, Twitter Tags: Google, photographs, software, street view
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| Twitter Is So 10 Minutes Ago [Updated] Posted: 09 Jun 2010 02:38 PM PDT 
The timeline has been creeping further and further behind over the last hour or so –- as of 11:45 EST, the most recent tweets we're seeing are from 11 minutes ago. This isn't an unprecedented problem at Twitter, and usually the timeline can be brought back up to speed fairly quickly (Update: Twitter now says they’re working on the issue). We'll update here when we know more. Meanwhile, let us know "What's Happening?" in the comments! Update [2:50PT]: After resolving site issues earlier this afternoon, problems have resurfaced on Twitter, with timeline delays and fail whales galore. Twitter says “We're experiencing a recurrence of this morning's networking issue. We're investigating.” For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: twitter
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| Mashable Media Summit 2010 Recap and Complete Videos Posted: 09 Jun 2010 02:35 PM PDT 
Our sponsors and partners were also amazing and had creative and engaging presentations, including some exciting new products and never-before-seen demos. For everyone who didn’t make the event or watch it live, thanks to Livestream, we have all the videos below in chronological order for each presentation, including links to the news coverage surrounding the announcements made during the event. We’d also love any feedback about how we can make the event better in the future. Livestream Videos of SpeakersOpening Keynote and Interview with Ricky Van Veen – Ten Web Content Urban Legends CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable’s Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital. Spotlight on Sports and Social Media with Len Berman Len Berman, an Emmy Award-winning sportscaster and New York Times bestselling author, talks about the transition from old media to new media. Spotlight on Hospitality and Social Media with Brian Simpson Brian Simpson, director of social hospitality at the Roger Smith Hotel in New York, talks about how the hotel uses social media to engage their customers by sharing their stories through social platforms, video and more. The Science of Social Media with Duncan Watts Duncan Watts, the principal research scientist at Yahoo, shares his research about social connections and the dynamics of groups. Mashable’s Vadim Lavrusik talks Content & Community Vadim Lavrusik, Mashable’s community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable’s new Foursquare page. Mashable’s Adam Ostrow Interviews Foursquare Founder/CEO Dennis Crowley Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare’s recent growth and partnerships, and talks about how the company is looking to add more value to badges. Christy Wyatt Presents on Motorola Mobile Devices, Announces Mobile Phone Giveaway Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola’s evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone. Spotlight on Music and Social Media with Singer Josh Charles Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience. Taking Action for Social Good with Wendy Harman (Red Cross) and Dan Rollman (URDB – Universal Record Database) Wendy Harman, social media manager at the Red Cross, talks about how the organization used social media to share information, gather user-generated content and create dialogue around disasters along with Dan Rollman, the president and founder of Universal Record Database. Chris Bruzzo on How Starbucks Uses Social Media Chris Bruzzo, VP of Brand, Content & Online at Starbucks Coffee Company, talks about how the company uses “brand journalism” to tell stories, engage its customers, and how it got 1 million customers in stores in one day. The Afternoon Keynote Conversation with Dr. Sanjay Gupta (CNN), KC Estenson (CNN) and Pete Cashmore (Mashable) Mashable Founder and CEO Pete Cashmore is interviewed by Dr. Sanjay Gupta, renowned neurosurgeon and CNN's general medical correspondent. Both were joined by CNN.com general manager KC Estenson to chat about journalism and the shifts in traditional and digital media. Causing a Scene by Charlie Todd (Improv Everywhere) Charlie Todd, the founder of Improv Everywhere, reveals that the group was behind the tourist lane stunt in New York City and explains how the stunt went viral. A Brief Moment in Time with Baratunde Thurston (The Onion) Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137. A Chat with Scott Belsky of Behance Scott Belsky, founder and CEO of Behance, talks about the growth of Behance and the site’s new overhaul and features. Actor Edward Norton Presents DYI Fundraising Site Crowdrise Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns. Closing Keynote with Alec Ross (Secretary of State Hillary Clinton's Senior Advisor for Innovation Alec Ross talks about how social media is disrupting foreign policy, including some telling examples. In Partnership with “CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.” Sponsored by Yahoo! is the place where hundreds of millions of people go every month to connect with the people and things that matter to them most. Yahoo! develops innovative technology to create unique, relevant and engaging experiences for users. We bring together the best of the world – information, knowledge, news, entertainment, editorial – with the best of consumers’ worlds – friends, families, interests, locations, communities, tasks – to provide engaging content and experiences on top-rated sites across the global Web. Our massive and dedicated users make Yahoo! one of the world’s most visited Internet destinations and a world class online media company.  With blogs and communities growing at an exponential rate, managing your company’s social media plan is an ever-increasing challenge. SocialTalk™ is an innovative tool that allows brands to more effectively create, publish and measure their content strategy and posting schedule. SocialTalk can help your company control online presence, reduce marketing and operational costs, and streamline the approval process among all departments. In addition, marketers can measure social media’s return on investment with real-time analytics that offer valuable insight into how conversations are shaping their brands. SocialTalk is powered by Syncapse Corp., a global leader in social technology. To learn more visit http://www.socialtalk.com.”  HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, computing, software, services and IT infrastructure. In particular, HP’s Imaging and Printing Group is harnessing the web to create a powerful new content portal that makes printing more personal. With the launch last year of the world’s first web connected home printer, HP provides easy, touchscreen access to printable content via Apps. HP Apps connect people to relevant, customizable and easy to access digital content without a PC so they can finally print the way they live. For more information on HP’s innovative Photosmart products:www.hp.com/touchprinting.  Founded in 1998 as a free service, Dynamic Network Services Incorporated (Dyn Inc.) now operates two extremely reliable, “rock solid”, global DNS platforms; DynDNS.com for home/SMB users and the Dynect Platform for corporations and enterprises. As a leading provider of managed DNS services, Dyn Inc. plays a key role in keeping the Internet’s DNS infrastructure running smoothly, handling trillions of queries per day and servicing nearly four million active users. With a range of innovative solutions, from domain name and e-mail services on DynDNS.com, to failover, load balancing, traffic management and CDN balancing services with the Dynect Platform, Dyn Inc. remains committed to world class customer service and engineering excellence. Uptime is the Bottom Line. For more information about Dyn Inc., visit www.dyn.com, e-mail hello@dyn.com or call +1-603-668-4998. Exclusive Mobile Partner MOTOBLUR from Motorola was built expressly for the way people communicate today. It’s the only service that automatically delivers and organizes your conversations, contacts and content from all your favorite sites and sources in easy-to-manage streams. Whether it’s Facebook, MySpace, Twitter, text messages, Gmail or work e-mail, MOTOBLUR keeps track of it all and serves it up on a customizable home screen and integrates it through the phone. Plus, with MOTOBLUR you have peace of mind, because all of your info is backed up and secure. Available exclusively on select Motorola handsets, MOTOBLUR lets you spend less time managing life and more time living it. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Foursquare, Gmail, Internet, Mashable, MySpace, Twitter, Yahoo!, social media, sports Tags: internet week ny, mashable media summit, media summit, recap
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| Edward Norton Talks with Mashable About His New Project [VIDEO] Posted: 09 Jun 2010 02:23 PM PDT  Actor Edward Norton took the stage yesterday at Mashable Media Summit to introduce Crowdrise, a new platform that leverages social media to raise money and awareness for service projects. Mashable caught up with the Fight Club star backstage to talk a little bit more about what inspired Crowdrise, why he got involved and his goals for the project. Stay tuned until the end to find out who in the world of social media he'd like to fight! For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Mashable, Twitter Tags: crowdrise, edward norton, internet week ny, mashable media summit, social good
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| 20 Resources for Displaying Twitter Updates Posted: 09 Jun 2010 02:21 PM PDT 
For your inspiration, here are 15 websites that have beautifully and creatively integrated their Twitter feeds, along with five resources on how you can display your own Twitter feed on your site. ExamplesThat INDIE Dude – Freelance graphic and web designer, Alex Linebrink, integrates his most recent Twitter update as a main design element of his portfolio site, manifested as a speech bubble beside an illustration of himself.  Justin Delabar – A simple “About me” section followed by your most recent status update gives you the ability to let your audience find fresher, real-time things about yourself, as shown by this Twitter update website integration.  Koodoz Design – The three most recent tweets by this design agency are shown on the sidebar of their company blog.  Jeffrey Sarmiento – A well-composed Twitter sidebar widget can serve as a great design element, as illustrated by Jeffrey Sarmiento’s blog design.  Snailbird.com – Illustrator and Web Designer, Nikki Jeske, puts a high emphasis on her Twitter feed by placing it prominently at the top of her blog’s sidebar.  CSS-Tricks – This site’s curator, Chris Coyier, has his most recent Twitter update located at the bottom of all web pages as a speech bubble emanating from a headshot photo of himself.  Sower of Seeds – The Twitter status widget of Sower of Seeds bisects the featured content and subsequent content.  Gary Nock – Musician Gary Nock keeps his fans up to date with his activities and whereabouts by displaying his top five most recent tweets on the sidebar of his blog. His updates include his tour schedule, so it also serves as a mini-calendar at times.  the Good Little Company – This Twitter status integration maintains the design’s theme: a piece of paper sticking out of the main content area.  Bert Timmermans – A compact and beautifully designed Twitter status widget sits at the footer of Bert Timmermans’ portfolio site.  Jay Hafling – This Twitter status integration operates as part of the design theme and is situated prominently at the top of the web layout.  Istok Pavlovic – Site Owner Istok Pavlovic’s most recent tweet embodies the site’s watercolor/painted design theme.  Douglas Menezes – A simple and unique compartmentalized design makes this Twitter status integration unobtrusive and functional.  Hey Josh – A piece of notebook paper houses the three most recent tweets by the site owner, providing the Twitter component a unique and creative design.  Web is Love – An illustrated bird positioned at the right of the most recent status update alludes to Twitter’s logo and also retains the site’s hand-sketched design theme.  ResourcesNow that you’ve seen some beautiful examples on how to display a Twitter feed, it’s your turn. If you’d like to have your Twitter status updates displayed on your own website/blog, check out this hand-picked set of tutorials and resources. Official Twitter Widget – Twitter has free widgets that you can take advantage of for displaying your Twitter feed on your website. They have various widgets that can show your most recent tweets, favorite tweets, and more. They’re highly configurable and easy to implement on any website.  Add Twitter to your blog (step-by-step) – This tutorial requires you to use a JavaScript file. If you’re not a coding guru, don’t sweat, the steps are well-explained and can be a simple copy-and-paste affair on your behalf.  Create a Twitter box in your sidebar – Here’s a simple walkthrough of the steps involved in styling and integrating Twitter’s official widgets on your blog’s sidebar.  How To Make a Unique Website For Your Twitter Updates – This is a step-by-step tutorial on how to design a Twitter update component and also how to display your Twitter feed.  Twitter Tools (WordPress plugin) – If you own a WordPress-powered site, Twitter Tools is your all-in-one Twitter toolbox that gives you various options for integrating the web service into your site. This list of beautiful ways to display Twitter updates on websites is just a starter. Add links to your favorite Twitter displays and resources in the comments below. For more dev and design coverage, follow Mashable Dev & Design on Twitter or become a fan on FacebookSeries supported by Ben & Jerry’s Joe  This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Image courtesy of iStockphoto, marekuliasz Reviews: Facebook, Twitter, WordPress, iStockphoto Tags: blog, css tricks, design, display, official twitter widget, resources, tutorial, tutorials, twitter, twitter tools, web layout, website, widget, widgets, Wordpress
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| Announcing the Mashable 92Y Social Good Summit [UN Week NYC] Posted: 09 Jun 2010 02:01 PM PDT  We are very proud to announce Mashable’s next New York City conference, Mashable & 92Y Social Good Summit in Partnership with the United Nations Foundation. At the start of UN Week on Monday, September 20, 2010, Mashable will be hosting a half-day conference at the 92nd Street Y featuring a keynote by Ted Turner. The theme of the Summit is “How new media can change the world.” As the world's attention turns to New York for UN Week, the Summit will showcase the most inspirational, promising and effective ways in which digital media can help address the world's challenges. In partnership with the 92nd Street Y and the UN Foundation, the goal of the Summit is to emphasize the ability of new media to tackle old problems. Further details, speaker announcements and tickets to be released shortly. In addition to the Summit, Mashable, 92Y and the UN Foundation will be announcing additional UN Week-related events and opportunities in the near future. Save the DateDate: Monday, September 20, 2010 Keynote Presentation byR.E. Turner, Chairman, Turner Enterprises Ted Turner is the Chairman of Turner Enterprises, Inc. and former Vice Chairman of Time Warner Inc., the world’s leading media company. He is the founder of CNN, an environmentalist and a philanthropist. Turner created the UN Foundation in 1998 with his historic gift in support of the United Nations. He has said that his gift is an “investment in the future of humanity.” Special Thanks to The UN FoundationThe UN Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner's historic $1 billion gift to support UN causes and activities. We are an advocate for the UN and a platform for connecting people, ideas and resources to help the United Nations solve global problems. We help the UN take its best work and ideas to scale through advocacy, partnerships, constituency building and fundraising:
For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookTags: 92y, social good, social good summit, ted turner, un foundation
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| Microsoft Office Challenges Google Docs with New Web Apps Posted: 09 Jun 2010 01:42 PM PDT 
Office Web Apps will allow for online document creation, editing, collaboration and storage using Windows Live. Documents created in Office 2010 can be stored directly to the cloud, as well. Users will have to download the desktop version of Office 2010 in order to try Office Web Apps. We’re unsure whether Office Web Apps will allow users to import their Google Docs; if not, that might be a stumbling block for otherwise eager adopters. Here’s a preview of what the new apps will look like:
Office Web Apps will also be available as a SaaS solution for businesses. Companies running Office 2010 through a volume licensing program will be able to use Office Web Apps on a server running Microsoft SharePoint 2010. Clearly, all of these features and benefits parallel the Google Docs suite of applications. Google has the advantages of longevity and agnosticism — you don’t have to run any desktop software and Google Docs is plug-and-play — and Google Docs is already integrated into many of our online lives via a Google account. It will be interesting to see how this battle plays out in the enterprise, where legacy and relationships are all-important. Will larger organizations, from corporations to municipalities to educational institutions, be willing to part ways with their current Google Apps installations? Will they be more likely to head for the cloud — some for the first time — with a MS Office-branded product? If not, Microsoft’s bid for businesses’ cloud-based office software needs may be too little, too late. What’s your opinion? For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Google, Google Docs, Twitter Tags: apps, Excel, microsoft, office, powerpoint, web apps, word
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| BP and Twitter to @BPGlobalPR: Tell Them You’re Joking Posted: 09 Jun 2010 01:24 PM PDT 
In response to a request from Twitter and BP to clarify that it is, in fact, a parody, the Twitter account @BPGlobalPR altered its bio this week. Luckily, the fix only added to the hilarity of the profile. According to The New York Times, Twitter contacted @BPGlobalPR on Tuesday to remedy the identity issue (@BPGlobalPR is a parody account created by an anonymous user in response to the massive oil spill off the Gulf of Mexico). The twitterer in question poses as a clueless BP PR person, offering scathing commentary about the manner in which the spill has been dealt with. And, it seems, this week BP had had enough with the charade. "BP requested that the account holder be asked to comply with Twitter's guidelines regarding parody," read a statement from Twitter issued today. "Twitter subsequently provided suggestions of best practices that are found on our parody policy page." Before today, the bio expressed the account’s wish to "get BP's message and mission statement out into the twitterverse!" Now, it reads: “We are not associated with Beyond Petroleum, the company that has been destroying the Gulf of Mexico for 51 days.” Prior to the change, the account holder — who used to purport to be a BP PR man named “Terry” and now goes by “Leroy Stick” — kept up the act, tweeting in confusion:  We’re not sure what effect this fix will have on the account’s fanbase, which has more than doubled since we interviewed the creator via e-mail a few weeks ago. We’re guessing that most people already knew that the account was a spoof, but the NYT reported at 1:37 p.m. that the account had “more than 150,000 followers,” and now it has 144,904 — so maybe some people were confused. What do you think of the switch, and the concept of parody accounts in general? Have you ever been fooled by a handle such as @BPGlobalPR? For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: humor, pop culture, social media, twitter
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| Bravo Testing Foursquare Badge Rewards with Sephora Posted: 09 Jun 2010 01:11 PM PDT 
The NBC-owned cable network has partnered with cosmetics retailer Sephora to reward Foursquare users who unlock the Bravo Real Housewives badge with $100 Sephora gift cards at select stores in New Jersey and New York over the next four weeks. The first person to see the promotion (via Bravo’s or Sephora’s tweet), show up at the specified store and show their Real Housewives badge to the manager will win the gift card. The badge reward initiative kicked off yesterday, and already both companies are excited by the online and offline activity that has been generated. We spoke with Ellen Stone, Bravo TV’s senior vice president of marketing, about the Bravo badge reward at Sephora. She says the idea is to give fans of the Real Housewives series their own Housewives moment. Stone hopes the badge rewards will further their Foursquare success, saying that it was a calculated move on their part to partner with another company who could also benefit from Bravo’s Foursquare presence. The decision to work with Sephora made sense because “they have a very Bravo-like clientele; engaged, upscale and urban.” Stone also raved about the company’s ongoing relationship with Foursquare, claiming that “it’s been an amazing partnership with Dennis [Crowley] and Tristan [Walker].” Moving forward we can expect to see more of these Bravo badge rewards with other partners should the initiative prove successful.  For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Foursquare, Twitter Tags: bravo, foursquare, MARKETING, tv
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| Setting the Record Straight on Google, AdMob and Apple’s TOS Posted: 09 Jun 2010 01:06 PM PDT 
The tensions between Apple and Google are on the rise after Apple made changes this week to its iOS developer agreement that purportedly ban Google and the recently acquired AdMob from the iPhone and iPad. But is Apple really preventing its biggest competitor from advertising on its popular OS? AllThingsD’s Peter Kafka broke the news about Apple’s revised mobile ad policies, yesterday. He and others interpreted the changes as limiting Google AdMob from advertising in iPhone and iPad apps, and in fact, AdMob has lashed out at Apple over the changes. However, we’re not convinced that Apple will actually bar Google or AdMob from advertising on its products. While the technology titan might love the idea of banning Google, it’s very unlikely to pull the trigger. The following is an explanation of what’s going on, and two potential paths Apple could take in its quest to defeat Google on its own turf. Apple’s Developer Agreement: The New VersionIn order to understand what’s going on, it’s important to understand what’s changed. The following is the full, revised language from section 3.3.9 of the agreement. I’ve bolded key sections for emphasis:
It’s shorter and crisper than the old version of section 3.3.9, which targeted companies such as Flurry from gathering detailed analytics through apps. Scenario One: Apple Bans AdMobScenario one is what the blogosphere is buzzing about. The developer agreement explicitly says that developers cannot “collect, use, or disclose to any third party, user or device data without prior user consent.” and that even then, it can only be “provided to an independent advertising service provider whose primary business is serving mobile ads.” Apple even explains that a third party owned by a company that is a “developer or distributor of mobile devices, mobile operating systems or development environments other than Apple” wouldn’t qualify. To many, that screams AdMob, now a subsidiary of Google. And at face value, that interpretation seems sound. What will happen, though, when iPhone app developers almost certainly test their luck and include AdMob ads in their apps? Will Apple cite section 3.3.9 and ban the app from the app store until it removed AdMob? It’s possible, but we bet that the U.S. Department of Justice (DOJ) and/or the U.S. Federal Trade Commission (FTC) would immediately get involved. The FTC is already investigating Apple over its recent activity in the mobile advertising space. The FTC even cited Apple as a key reason the AdMob deal was approved. Mark my words: if Apple outright bans AdMob from advertising in iPhone apps, it would not sit well with the FTC, and they would be knocking on Apple’s door. The More Likely Scenario Last week at the D8 Conference, Steve Jobs answered an audience member’s question about whether Apple intended to ban rival advertising platforms from iOS devices. His response: “We’re not banning other advertisers from our platforms.” Apple made changes to its developer agreement in April not because of the threat AdMob or other advertising platforms posed, but to thwart analytics firms from selling sensitive user data, such as device data and geolocation info, to third parties. He specifically cited Flurry Analytics as making him “go through the roof” — they published a report in January in which they detected about 50 iPads on Apple’s campus before the iPad was even announced. We don’t think Steve Jobs has changed his mind on rival ad platforms in just one week. An outright ban would bring the wrath of the FTC, and Apple certainly doesn’t want a full-blown FTC investigation. However, the new language gives Apple more flexibility and control over what analytics firms and mobile advertisers can collect, and this may be what the company is really after. If Apple can make things more difficult for Google and AdMob on the iPhone platform, it provides a subtle advantage to iAds. Apple can cite “protecting user privacy” as it approves or denies certain information from being sent to Google and its advertising machine. Apple is all about control, and the updated language to its developer agreement gives it more flexibility to deal with more situations. By having the ability to deal with mobile advertisers on a case-by-case basis, Apple can effectively control what comes in and out of its iOS ecosystem while walking the tightrope between the FTC and monopoly. We expect many of these issues to be clarified as iPhone and iPad app developers submit their AdMob-enabled apps to the iOS marketplace. We’ll be keeping a close eye on what happens next. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookMore social media resources from Mashable:
Reviews: Facebook, Google, Twitter Tags: admob, advertising, apple, Column, Google, iads, ipad, iphone, The Social Analyst
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| “FarmVille” + “Oregon Trail” = “FrontierVille” Posted: 09 Jun 2010 12:40 PM PDT 
The game is already playable on Facebook today, and it adds some features that FarmVille doesn’t have. You can control multiple avatars (a whole family of settlers, just like in Oregon Trail) on the same screen at the same time. Picking a spouse and raising children is an important part of the game play. You start out with “a wagon and a plot of land,” according to Zynga. From there you can work your way up to a beautiful, self-sufficient home. Along the way you’ll encounter wildlife and dynamically-changing plant life and weather. As with FarmVille, growing crops is a big part of your task, but you’ll also have to worry about your reputation and relationships with other settlers in the burgeoning frontier community. Zynga is now worth $4 billion thanks to games like this one, FarmVille, Mafia Wars, FishVille and Treasure Isle. People love to kill time at work, don’t they?   For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: casual games, facebook, facebook platform, farmville, frontierville, gaming, online games, social games, Zynga
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| Facebook Expands Its Reach with Address Book Import Posted: 09 Jun 2010 12:06 PM PDT 
Facebook’s growth over the past couple years has been phenomenal; perhaps this new move will help the company maintain that trajectory by increasing the number of invitations to the network. According to Facebook, these changes to the multi-friend selector for app invitations “make it easier for users to invite friends who don’t have a Facebook account. The multi-friend selector already enables users to invite friends using their email address. This [feature] adds a page to the end of the flow and removes friction from the process by allowing users to invite contacts from their address book.” Previously, users had the option to manually enter e-mail addresses for non-Facebook friends; however, this new feature eliminates the need to search through your e-mail client to find the address you need. The importer also recognizes which e-mail addresses belong to your current Facebook friends, so the imported contacts list won’t contain many redundancies. You’ll be able to import contacts from a web mail client (such as Gmail or Yahoo Mail), from a program such as Outlook, Outlook Express, Thunderbird or Apple Mail. You can import files (such as VCF or CSV files) for other types of contacts, too. We tested out this feature for an event invite, and here’s the flow we saw:    After that process, we were able to select non-Facebook friends and invite them from a list with check boxes. Will this personally make it easier for you to manage your events, play your games and stay connected? Will it also help Facebook extend its reach into the inboxes of non-users and keep up it breakneck pace of growth? For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Gmail, Twitter
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| Bing Adds Facebook Updates and Links to Search Results Posted: 09 Jun 2010 11:12 AM PDT 
Microsoft’s search engine will combine both Facebook and Twitter results into one search experience. Results will include Facebook Page updates, as well as popular shared links from Facebook in aggregate form. Bing promises that the Facebook links that surface in search results are based on Facebook updates that are shared with “everyone.” The company is even going so far as to share only the link content, so Facebook users’ names and photos won’t be revealed.  The blog post on the news explains how the search engine handles links with this example (as seen above): “Searching for ‘World Cup’ will show what links Facebook users are sharing on the topic – with a caption that is extracted from the original article shown below the link.” Bing will also be updating the homepage to surface trending topics based on Twitter and Facebook data. What do you think of the new search features? For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Bing, Facebook, Twitter
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| How Political Campaigns Are Using Social Media for Real Results Posted: 09 Jun 2010 11:02 AM PDT 
But when was the last time a local politician garnered the same social media buzz as a hip startup, or a savvy online retailer? As it stands, the social web is ripe with opportunities for candidates and office holders alike to connect with voters, foster transparency, and even spar with opponents in the same ways they have been in the traditional media for hundreds of years. We spoke with some innovators who have been tapping into the political power of social media. If their work is any indication, expect the future of elected government to be measured in fans and followers, as well as votes. Transparency and Credibility Spin and misinterpretation can cloud a political message as it passes from candidate, to spokesperson, to media, to public. But this chain can be broken by something as simple as a Facebook update. “I first began posting every vote from the floor of the Michigan House of Representatives in June 2009 — six months after taking office,” said Republican State Rep. Justin Amash in an e-mail interview. “It was really a spontaneous undertaking. I figured, why not post my votes, too, with some explanations? … I instantly received comments from dozens of people who wanted me to know how much they appreciated what I was doing. It became clear to me that posting my votes in real-time on Facebook could revolutionize the process of legislating.” Rep. Amash is among the first legislators to post all of his votes on his Facebook Fan Page. He has received significant media attention for his open social policies, and has since announced his candidacy for U.S. Congress on Facebook. “I wasn't considering a run for Congress or any other seat when I began posting my votes, but Facebook has turned into a fantastic campaigning tool,” said Amash. “Above all, it has helped me to gain credibility with voters. When I say that I’m a principled, consistent conservative, people know that it’s true. They can see it, and they can tell from our discussions that I’m actually reading the bills.” Rep. Amash’s Facebook strategy seems to have bypassed some of the partisan choir preaching and flame warring that is rampant in the political blogosphere. “Because I’m willing to explain myself and account for my actions, I’ve gained Facebook fans from across the political spectrum. Some of my best interactions are with people who disagree with my votes. I’m trying to foster the kind of civil, rational discourse that has been missing from politics for a long time.” One important element of Amash’s Facebook success is that he (and he alone, as he tells us) is the one posting, commenting, and replying. “In fact, as of now, no one else — not even my legislative staff or campaign staff — has access to it. Yes, it’s a lot of work, but it’s important that I hear directly from constituents and that they hear directly from me.” Even a cursory scan of Amash’s Facebook Page reveals that this type of direct contact has engendered productive conversations, even about political minutiae and hyper-local issues — topics that can be glossed over as they filter through traditional media outlets. Highly Targeted and Inexpensive AdsAs businesses have known for some time, the social web can be a cost-effective medium for targeted advertising. Whereas expensive television and print ads might blanket a wide swath of voters with uncertain viewership and impact, social media engagement costs pennies on the dollar, and can deliver highly targeted and measurable results if executed properly. In 2008, Julielyn Gibbons, President of i3 Strategies, an online strategy consulting firm, and Senior Fellow at the New Organizing Institute in Washington, DC, helped an “unorganized, under-funded” group, defeat deep-pocketed opposition by relying on social media marketing to get messaging to constituents. As part of a campaign to pass a ballot initiative in Michigan that year, Gibbons and her team established Twitter, Facebook, and YouTube presences, and invested heavily in Google and Facebook ads “that mirrored our traditional media advertising, with a twist. We focused heavily on micro-targeting by age and gender, going for the the ‘goosebump factor’ as I call it — giving the public something that was very personal that they could relate to and that would win over the scare tactics that the opposition was running.” Gibbons notes the importance of a “cyclical message strategy” when digging into the nitty gritty of social media advertising. “Every outlet linked to or mentioned the other outlets. For instance, at the end of every YouTube video, we included the URL of the campaign website, the Facebook Page, the Twitter page. Tweets linked to YouTube videos, important updates on the Facebook Page, links to fundraising pages on the site, etc.” The proposal ultimately passed by a very slim margin. “Afterward, pundits credited our heavy use of social media with organizing, mobilizing, fundraising and ultimately turning out voters in support of the measure,” said Gibbons. Let the People Be Your VoiceWhile you can pay to market politics online, it’s arguably better to engage your network of supporters and let them spread the message for you. Their reach and trust value far outweigh anything you could broadcast or pay for. Once you have their attention, little calls to action can go a long way. “Some of the tactics that we used included asking supporters to change their Facebook profile picture and Twitter avatar to the campaign logo days before the election, posting and sharing campaign ads and messages on YouTube, encouraging supporters to share on their Facebook walls, [and] creating and spreading a hashtag when folks tweeted about the campaign,” said Gibbons. And don’t discount e-mail marketing — it makes for great follow-up after some preliminary, non-invasive social engagement. “When we sent an e-mail, we always gave supporters a quick list of actions that they could take, and we always let them know that they were a vital part of the campaign. For instance: ‘We’ve got a new ad on TV, have you seen it?’ Can you help us raise [additional funds] to keep it on air for another three days?’” Again, Gibbons notes the importance of cyclical messaging. Every e-mail sent should offer proactive ways for supporters to connect back to the campaign’s social media sites. Improving Public Service “Ivory Tower Syndrome” is a problem in every sphere — including politics — where influence and money can divide those in office from the people they serve. Social media can democratize information and reconnect politicians to the vox populi. “Our goal by using social media is to have an active conversation with our constituents,” said Nicole Russo, Legislative Aide to New York State Senator Kemp Hannon. “Sometimes we have to ask the hard questions and get real, truthful, and sometimes harsh answers. The more we know about what our constituents are thinking, the better we can serve them.” While Senator Hannon is not actively campaigning at this time, Russo notes that Facebook is the ideal medium for this type of communication and discovery, and that the senator’s Facebook profile has become “almost a personal news outlet for both Senator Hannon, the community and the state. Whether a constituent is wondering what Hannon’s latest legislation is or what are the key issues of concern of the 6th Senatorial District of New York, constituents can read about it and freely give their opinion on his Facebook [profile].” Calculated Political StrategiesWhile many political campaigns are fumbling to leverage social channels effectively, consulting firms have seized the opportunities that exist in these knowledge gaps, and have applied many business concepts to the model. “Political campaigns aren’t much different than traditional marketing campaigns, with a few exceptions,” said Gibbons. “Whether you’re selling a product, an idea, or a candidate, you’re ultimately trying to convince the public to embrace something.” To that end, political consultants leverage some aggressive strategies to keep a client’s social media presence at the top of mind. “We always invest in getting a few of the opponents’ supporters to fan our page,” said Josh Koster, Managing Partner of Chong + Koster, a digital consulting firm that works on political campaigns. “Why not 100% supporters? Because by leaving just a few haters on the page (and thus ensuring massive back-and-forths in the comments threads) we ensure higher marks from Facebook’s Edge Rank algorithm.” He also notes the importance of keeping 99% of the Page’s discourse on your side to dominate the conversation, which may convince casual visitors of your point of view. Koster also touts the value of e-mail marketing — something that is amplified by social media trust building. “In an ideal world, we use social media to push out a steady drum-beat of ‘warm fuzzy’ content and use e-mail to drive the hard asks. The more value we build on social media, the more hard asks we get to make via e-mail,” he explained. “The trick is getting the social media universe and the e-mail universe to overlap.” The Bottom LineWhen it comes to politics, is social media a marketing tool? A conversation with constituents? An ear to the ground of civic responsibility? The versatility of these platforms means it can be any or all of these things, depending on the needs of a campaign or office. Regardless of use, the importance of authenticity seems to be universal. “You want the social media [component] to be a very natural, authentic extension of the campaign and candidate or issue,” said Gibbons. “If it’s forced, or faked, the public will know it and you’ll look worse than not trying it all.” The importance of utilizing social channels can’t be understated. If you want to compete in today’s online political world, dedicate resources appropriately, and stick with it. “Do not leave your social media networking up to an intern,” said Russo. “Many organizations make a page and then forget to update or allow someone that is unqualified to update it for them. You really need someone who knows when and what to post in order to capture an audience that will benefit your organization.” And while social mediums may come and go, the message (and how it’s disseminated) remains the most critical part of any campaign. “The best way to garner votes and support is by maintaining transparency and communication with voters,” said Rep. Amash. “Most elected officials haven’t figured that out yet.”  Gist helps you build stronger professional relationships by bringing together information from across the web for all your contacts and their companies giving you the right information at the right moment to get a first meeting, deliver an amazing pitch, or just find a better way to make a connection. Gist does all the work for you, assembling a dynamic collection of all your contacts and their companies from your email inbox, your social networks, or even your CRM system automatically building and updating their profiles as new content is published – by them or about them. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookImage courtesy of iStockphoto, Kativ Reviews: Facebook, Google, Twitter, YouTube, iStockphoto Tags: business, campaigns, facebook, government, MARKETING, politicians, politics, real results, social media, twitter, youtube
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| Mashable’s Weekly Social Media Event Guide Posted: 09 Jun 2010 11:00 AM PDT 
Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace.  July 7, 2010, Melbourne, Australia: Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Featuring leaders in Australian sport and digital media – including Australian Football League star, Harry O'Brien – there is something for everyone. Mashable readers get $20 off the ticket price with the code dssmash.  June 7-10, Baltimore, MD: RailsConf, the largest official conference dedicated to everything Rails, is the meeting place for the most innovative and successful Rails experts and companies. Learn useful information, ideas and techniques you can put to work immediately with a program designed for all levels of expertise. Save 15% with Discount Code rc10mash at www.railsconf.com.  June 8-9, 2010, Seattle, WA: Free Sessions, Networking and More at SMX Advanced Seattle. Meet more than 20 leading solution providers. Access 4 sessions on emerging search engine marketing topics. Attend 3 networking events and meet your next client, employer, vendor or mentor. Search Marketing Expo – SMX Advanced hits the Bell Harbor Conference Center in Seattle June 8-9. Be part of this exclusive event – for free – when you register for an SMX Expo+ Pass. Learn more and register today at SMX Expo+ Pass.  June 9, 2010, Mountain View, CA: The Online Community Unconference is a gathering of online community professionals – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. Get $20 off by registering with discount code mashable.  June 9-10, 2010, Chicago, IL: Making Media Connections. This annual conference will explore story telling in a digital age bringing together social media experts, nonprofit communicators and media for two days of trainings and panels. Keynoter Deanna Zandt, author of Share This! How You Will Change the World With Social Networking. Use promo code Mashable2010 for 20% discount on conference.  June 9-11, 2010, San Jose, CA: No longer a shiny new toy, social media is simply the professional communicators reality. This Social Media Summit brings together today's top brands and most dynamic presenters armed with cast studies and tested social media applications. Hosted at Cisco Systems headquarters, the conference will deliver practical, proven and innovative strategies and tools for corporate communicators. We invite you to come learn from the best and sharpen your skills in beautiful San Jose. Register today by visiting ragan.com/summit-MASH10 and you’ll save $200 off the standard registration price!  June 10, 2010, Los Angeles, CA: The Sales Innovation Summit is a collaborative event bringing together leaders from the sales, marketing and academic world to rethink the sales cycle. We will explore together how to execute in the new market reality in order to win market share and achieve a sustainable competitive advantage. Tickets are free.  June 10, 2010 Manchester, UK: jist, the north west's leading synchronised communications company are hosting a UK tour of introductory events for businesses looking to use social media as a communication tool. Communicate more effectively with your customers, prospective customers and other major stakeholders! Take a look online http://email.jistuk.com/T/ViewEmail/r/9961002AAB0F3900 – Use discount code mashable1 to get 10% off your ticket.  June 11-20, 2010, Washington, DC: Digital Capital Week (#DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital in our nation's capital. Modeled after Internet Week NY, Social Media Week, FotoWeek DC, Fringe Festival, etc. — DCWEEK will consist of a series of distributed events produced and hosted by individuals, organizations and community groups. Technologists, Artists, Entrepreneurs, Communicators, Govies and social capitalists of all kinds will participate in panels, workshops, projects and parties. Register at dcweek.eventbrite.com – general admission is FREE.  June 13, 2010, Los Angeles, CA: Fashion Camp: Fashion Industry's First UnConference presented by Mashable, FashionablyMarketing.Me and XCVI Clothing. Fashion Camp LA is an interactive one-day conference, that brings together fashion industry professionals, bloggers and designers and teaches them how to use technology as a marketing and business development tool. Tickets are $10-20.00; use code MASH for 25% discount!  June 14, 2010. New York, NY: Join the Real Time Revolution at TWTRCON NY, the Twitter for Business conference. Hear case studies and learn best practices from top organizations using real-time tools to deliver bottom-line results. Learn how to drive revenues, build your brand and listen and respond to customers and stakeholders using Twitter. Register today with code DVYN301 and save 20%.  June 14, 2010, Seattle, WA: Online Marketing Summit (OMS) is coming to Seattle with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and an exclusive “Social Media and Content Marketing Workshop and Breakfast,” brought to you by the Online Marketing Institute and Wharton Interactive Media Initiative. Learn search, social media and integrated marketing from leading experts such as REI, SEOmoz and Web Analytics Demystified. Register now with promo code MASH20 for 20% off.  June 14-16, 2010, New York, NY: Arm yourself with the best digital and direct marketing strategies at Digital Marketing Days. You'll learn the latest strategies and best practices to acquire and retain customers in the digital era. Be privy to over 40 educational sessions on email, mobile, search, b-to-b strategies, international marketing and more, as well as keynote presentations, intensive workshops, a multichannel exhibit hall and fun networking opportunities. Mashable readers get $100 off the full access or daily conference pass with key code MASH1. Exhibit Hall Only passes are free until 5/28/10. Sign up today at www.dmdays.com.  June 14-17, 2010, Boston, MA: Attend Enterprise 2.0 Boston to learn how to use collaborative tools to accelerate information flow, drive revenue and increase productivity. Visit a bustling Expo Pavilion featuring technologies from 50+ established leaders and innovative start-ups, network with Enterprise 2.0 visionaries and gain comprehensive thought leadership —from strategy to execution and performance monitoring—bringing the power of collaboration to your organization. Register today with code CNRNEB26 for a FREE Expo Pass ($100 value) or save 30% on the on-site price of any Conference pass.  June 15-16, 2010, Chicago, IL: Building on the success of the 2009 event, The 2nd Annual Health Care New Media Marketing conference will feature presentations from healthcare executives that implemented Web 2.0 strategies and developed quality metrics for evaluating the success of new media campaigns. Over the course of two days, attendees will have the opportunity to learn from thought leaders from major hospitals, healthcare institutions and social media outlets. Through a series of case studies and forums, attendees will walk away with the tools needed to ultimately reach consumers through new media in an accurate and appropriate. Discount code: MASHABLE get $50 off.  June 15-16, 2010 New York, NY: How your business can use social media for better marketing and communications: learn best practice through practical case-studies from corporate peers at 20+ experts from big businesses like McDonald’s, Dell, GM, PepsiCo and Adidas share best practice at new conference designed for large businesses. Companies like General Mills, Sears, Timberland and Merck are already attending. You can download a PDF brochure, book a ticket or even read our free white paper at our website here. Mashable readers save $200 if you quote MSH200 when booking.  June 15-16, 2010, Wilmington, DE: Join the sharpest minds in the investment community at the 2010 Early Stage East Venture Conference, the exclusive venture capital showcase for promising young companies. Listen to these high-growth startups present in the areas of Financial Services Tech, Cleantech and Media Tech and connect with an audience representing over $5B in capital. Our featured guests and panelists include keynote Daymond John, Founder of FUBU, Josh Kopelman, managing partner of First Round Capital and Jeff Pulver, founder of the #140 Conference. Register now to get the early bird discount. Mashable readers please use ESEM for $100 off.  June 16-18, 2010, New York, NY: Like every other industry, financial services is being transformed by the power of social media. We’re covering every topic of interest to PR, Marketing, Investor and Media Relations professionals. You'll discover the best way to pitch stories to the media about your company on Twitter, how to get the C-suite to buy into an aggressive social media plan and how NASDAQ Corporate Services helps companies track their online brand to make better decisions about their corporate strategy–the ideas go on and on! Register today by visiting  June 17, 2010, London, UK: Social Media Marketing 2010 will bring together some of the finest social media minds to discuss the latest campaigns, techniques and theories for achieving viral marketing success. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. Social Media Marketing 2010 will allow attendees to question the world's leading social media experts, including Chris Brogan & Brian Solis (via video), Mat Morrison, Andrew Walker, Charlie Osmond, Richard Sedley, Murray Newlands, Luke Brynley-Jones, Sue Keogh and Nadeem Azam. Register with code mashable to get a 10% discount.  June 17, 2010, New York, NY: Untethered 2010: Profitable Media in the Tablet Era. How will tablets and e-readers change the media, publishing and advertising business? Join the media and technology experts who are shaping this quickly evolving market for an intense day of discussion and debate. Featured participants include top executives from Simon & Schuster, NPR, Google, Sony, The Washington Post Company, HarperCollins, Ogilvy & Mather, Condé Nast Digital, Starcom MediaVest, Razorfish, Hearst and more. For full details and to reserve your seat today, please visit http://untethered.thebigmoney.com. Use special code MASHABLE for a 20% discount at registration.  June 18-19, 2010, Washington DC: The third annual Blogging While Brown Conference gives Bloggers of Color an opportunity to meet, network and learn about the latest technology to assist them with creating and distributing their content. During tremendous economic uncertainty and evolving technology, maintaining cutting-edge skills and strengthening relationships are more important than ever. As digital media content creators and distributors, bloggers rest at the intersection at some of the most challenging policy issues of our time, including broadband internet access, net neutrality and an evolving business environment for content providers. Register today and save 10% with promo code BWBMASH2010.  June 21-23, 2010, Denver, CO: Hosted by WebmasterRadio.FM, AffCon 2010 is a conference series designed specifically to meet the needs of affiliate marketers. As such, admission is FREE for all working affiliates to attend! Don't miss out on this unique opportunity to meet and share ideas with the brightest business people in the affiliate marketing industry. Pulling together an amazing lineup of session panelists and speakers (including super affiliates), AffCon 2010 – Denver also features an exhibit hall, general and targeted skills sessions, networking and WebmasterRadio.FM’s epic AffiliateBash. Get registered today!  June 21-24, 2010, Ottawa, ON: Attend the Advanced Learning Institute's Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading organizations such as: City of Ottawa, ON; Public Safety Canada; U.S. Department of State; Norfolk County, ON; Canadian Internet Registration Authority; Office of the Ombudsman, ON; Alberta Environment; Office of the Privacy Commissioner of Canada; Public Service Commission of Canada; Ottawa Public Library; Department of National Defence; Corporation of the City of London, ON; Thornley Fallis Communications & 76design; and more. Mention Mashable when registering to save $200.  June 22-23, 2010, Atlanta, GA: The Business Of WordPress Conference is focused on providing generally non-technical business people with a roadmap for how they can leverage WordPress to establish or advance their business' presence on the web. This two-day event will include a Workshop Day on June 22nd for hands-on WordPress training. The second day will be an all day conference to learn what’s possible on the web today with WordPress, which now makes it easy for almost anyone to launch a world-class website. Register now and save 15% off of the June 23rd Conference. Use discount code mashable.  June 22-24, 2010, Santa Clara, CA: Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof, Velocity packs a wealth of big ideas, know-how and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 15% with Discount Code vel10msh at http://en.oreilly.com/velocity2010.  June 23, 2010, San Francisco, CA: The B2B Search Strategy Summit is designed by B2B Search Engine Marketers for B2B Search Engine Marketers to provide strategic and tactical Marketing knowledge and bring together the best minds in B2B search engine marketing, email, PR, social media and lead generation to share leading-edge information and experience. Conference attendees will walk away with a toolbox full of new strategies and tactics to apply immediately to current B2B Marketing challenges and opportunities. Register today and save 30% when you use the code MASHABLE. Attendance is limited to 150 B2B marketing professionals.  June 23-24, 2010, Boston, MA: Join us for the USENIX Conference on Web Application Development (WebApps ‘10) which will be part of the USENIX Federated Conferences Week. WebApps ‘10 is a new technical conference filled with the latest research in all aspects of developing and deploying Web applications. The diverse 2-day conference program will include invited talks by industry leaders including Adam de Boor, Google, on “Gmail: Past, Present and Future,” a variety of topics and new techniques in the paper presentations, WiPs and a poster session. Since WebApps ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities for interaction and synergy across multiple disciplines. Learn more at http://www.usenix.org/webapps10/mash. Receive $100 discount by entering CONW10MASH upon registration.  June 23-25, 2010, Boston, MA: Join us for the 2010 USENIX Annual Technical Conference (USENIX ATC ‘10) which will be part of the USENIX Federated Conferences Week. Don’t miss the 3-day conference program filled with the latest innovative work in systems research, including invited talks by Ivan Sutherland on “Some Thoughts About Concurrency,” Ben Fry on “Visualizing Data,” and Matt Welsh on “RoboBees.” Find out about the latest in groundbreaking systems research in the paper presentations, WiPs and a poster session. Since USENIX ATC ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities to network with peers across multiple disciplines. Learn more at http://www.usenix.org/atc10/mash. Receive $100 discount by entering CONW10MASH upon registration.  June 24, 2010, Oklahoma City, OK: Get Social Conference is hosting a groundbreaking social media business event in Oklahoma City. GSC is a traveling half-day unconference focused on the business case for social media. This cozy unconference is limited to 150 attendees at a cost of $100 & includes VIP all-access to the legendary OKC Tweetup boasting 400+ attendees. Mashable readers receive a 25% off discount by using the code Mashable.  June 24, 2010, Seattle, WA: Deploy is the premier event to learn about the technology and techniques to get your software product or web application built and shipped faster and cheaper. Hear from technology leaders who have delivered, like Vanessa Fox, Brady Forrest and Cheezburger Network’s Scott Porad. You’ll learn the latest effective technology to meet your product goals. To see all of the topics and speakers go to http://deployday.com. To save an additional 10% use the promotion code mashable. Don’t miss it!  June 24-25, 2010, New Orleans, LA: At The Customer Centric Solutions Expo we'll discuss how health plans should re-assess their customer service practices to ensure they implement “new” service models that meet the needs of their members. As health plans implement strategies to transform their business into customer centric organizations, essential to their success will be new customer service models supporting marketing, communications and benefit design strategies. Remain competitive in this new marketplace, register today to SAVE $200 on the current registration rate, mention PROMO CODE: XCX344 to qualify (not valid for gov't rate).  June 25, 2010, Walla Walla, WA: The Wine Bloggers Conference is now in its third year, with wine bloggers, social media experts and wine industry insiders gathering in Walla Walla, the heart of Washington’s wine country. The conference is limited to 300 attendees and content will focus on blogging and social media as related to the wine industry. Sponsorships are still available for wineries or other companies wishing to promote their product or service to wine bloggers. Mention mashable on your registration form to receive a $10 discount, not combinable with other discounts or for those already registered.  June 25, 2010, London, UK: Cleaning up communications: Let's face it. For reputation makers – from 'social media experts' to 'communicators' , PR folk and 'reputation managers', that 'spin doctor' tag is never too far away and our collective reputation is less than pristine. In an environment where trust is vital, what can be done to clean up communications? An informal, conversational event, with speakers including the PRCA. Free event.  July 26-28, 2010 Chicago, IL: Celebrate the 5th Anniversary of the eduWeb Conference, a premier annual event for higher education. We have 4 tracks, 46 presentations, 4 pre-conference workshops, 2 receptions and a dynamite program. Professionals in marketing, PR, alumni, admissions, advancement, student affairs, IT, athletics and other HE departments attend eduWeb to learn how to strategically communicate through their online presence. Register now and save an additional $50; use discount code: 10eduWebMash.  June 28–29, 2010, Sydney, Australia: Crime and Legal Issues in Social Media will advise and assist professionals on the utilisation of social networking without fear of the risks. Some organisations are still hesitant to maximise their use of online networking. Risks such as breach of privacy, fear of legal action, developing a negative reputation and lack of control have given way to avoidance of this important medium. The event will explore the legal implications of using social media and the policies that manage the risks. Save 15% when using code CrimeSocialMash or call +61 1300 550 662  June 29, 2010, San Francisco, CA: Whether it’s social games, social news, social discovery, social search or other forms of social solutions, developers today are facing new hurdles in building instantly scalable products. As new technologies emerge to address the challenges faced by social application developers, it’s increasingly important to come together for knowledge sharing purposes.  June 29-30, 2010, London, UK: The 2nd annual Cloud Computing and Enterprise 2.0 World Forum is the perfect event to learn and discuss the future development and integration of cloud and enterprise 2.0 services and products. Building on the success of the 2009 show, this two day conference and exhibition will provide a focused platform for the global cloud computing and enterprise social media industry. The 2010 show will include a free-to-attend exhibition with scenario based workshop area and key service providers demonstrating their products.  July 1, 2010, London, UK: Brand Republic's Achieving Maximum Value From Your Social Media Strategy conference. Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and PR. Roundtable discussions, case studies and presentations from social media experts including: BT, Photobox, Speedo, BSkyB, Facebook, Lastminute.com, Labour Party, Amnesty International, Mirror Group, TripAdvisor, Fatface, Space.NK, SeaFrance and many more. Register online quoting MASHABLE50 and receive an extra £50 off the early booking discount at www.socialmediastrategyevent.com.  July 2, 2010, London, UK: Social Media and the Social Web are two of the most dominant web trends today. BrightLemon are bringing together a number of leading figures in this field to discuss why, how and who should use the “Social Web”. The focus for this event will be on building online communities, social web tools and how they benefit organisations and brands. Register for FREE now.  July 6, 2010, New York, NY: Game Dynamics and Marketing. Learn how to increase user engagement, promote viral adoption, and make your app fun through game dynamics. Foursquare motivates people to share their location by offering badges and mayorships. On Facebook, LinkedIn and Twitter users are obsessed with their connection counts. On Q&A sites people spend hours sharing their expertise for free – just for the prize of being seen as an expert to their peers. Learn the secrets to make your site into a game that is both fun and promotes the behavior you’re after. Mashable readers can receive 25% off registration with promo code mashable.  July 8, 2010, San Francisco, CA: Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the power of social networks.  July 12-13 & 15-16, 2010, Singapore & Hong Kong: Join us at this Media Relations conference. This 2-day event will see leading PR practioners gather to share more about the integration of social media & traditional media. PR professionals can look forward to discussing strategies that help you achieve your communication objectives and enhance your media relations & positive coverage. Learn how top B2B and B2C companies integrate new media tools for an all-rounded approach. Register today. Save 10% when you enter Mashable under ‘Additional Info’.  July 12-13, San Francisco, CA: MobileBeat 2010, VentureBeat's third annual executive conference on the future of mobile, has expanded this year to a new two-day format. The theme: The Year of The Superphone and Who Will Profit. We’re assembling the major players in the industry to discuss, debate, and explore who’ll win in the midst of the superphone revolution, and why. Join 500 mobile industry leaders — from the major U.S and international carriers, to the top device makers, developers, startups, marketers, and investors — for two packed days of exciting content, breakaway sessions, power networking, and deal-making. For all events details, click here. Register here with promo code VB_Mashable and save 15%.  July 12-15, 2010, Washington, DC: Attend the Advanced Learning Institute's 19th Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to incorporate social media into your communications and marketing plans, and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals. Hear practical advice, firsthand, from leading organizations such as: Army Corps of Engineers; National Wildlife Federation; USDA; City of Raleigh, NC; University of Georgia Libraries; CDC; U.S. Department of Defense; U.S. Navy; Social Security Administration; U.S. General Services Administration; Transportation Security Administration; and more. Mention Mashable when registering to save $200.  July 13, 2010, London, UK: This senior level forum offers SVPs, VPs, Directors & Heads of eCommerce, Online, Marketing, Digital and Customer Experience the opportunity to discuss strategies, solutions and best practice for enhancing the customer experience and delivering competitive differentiation by effectively managing and integration online, social and mobile channels. Offering a unique mix of keynote briefings, interactive discussions and one-to-one meetings Customer Experience Online will provide you with a unique opportunity to propel your online initiatives to success and position yourself at the forefront of the industry. Spaces are limited and by invitation only, click here to find out if you qualify. When booking your place, please use discount code MASH_BAN for a 10% discount.  July 19-20, 2010, Marina del Rey, CA: BlueGlass LA, the widely anticipated follow-on conference to the Search & Social Spring Summit, is brought to you by an industry first: a special collaboration between firms Search & Social and 10e20, online marketing industry leaders. The speaker lineup includes leading technologists and entrepreneurs like Ben Huh from ICanHasCheezburger, Neil Patel from KissMetrics, Dave McClure from FF Angel and Brent Csutoras, social media expert whose company was recently acquired by 10e20. These experts will huddle with attendees to personally help them brainstorm digital marketing opportunities. Save 10% with discount code: mashablebg.  July 19-23, 2010, Portland, OR: OSCON takes place at the Oregon Convention Center in Portland, Oregon. In its 12th year, OSCON continues to be the premier meeting ground for everyone using open source. At OSCON, you’ll participate in hundreds of sessions covering open source languages and platforms, practical tutorials that go deep into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products, fun networking events and activities and the best “hallway track” around. No matter the economic climate, a strong technology foundation is the key for moving your business and projects forward. In just five information-packed days (and nights) OSCON gives you the tools you need to succeed. Join over 2,500 people passionate about open source and register now and save 15%. Use discount code os10mash when registering at: http://www.oscon.com/oscon2010.  July 20, 2010, New York, NY: Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies and six brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program and earn amazing word of mouth. Save $75 off registration by using the code ILoveMashableWOM.  July 21, 2010, New York, NY: Social Convergence & The Enterprise: Case Studies & Roundtables. The conference will demonstrate how leading consumer and B2B brands are embracing social media and networking across the enterprise. The case studies will be followed by moderated interactive roundtables. Use promo code MASH for a discounted rate of $155.  July 21, 2010, Toronto, Ontario: Building on the success of a sold-out NYC event, Cross Media Toronto will bring together leaders from all key media industries to discuss, demonstrate, and debate cross media integration and partnerships. This is not your ordinary listen-to-talking-heads gabfest. One jam packed panel with 5 executives from key sectors that will act as the bridge between 4 technology demos and 2 cross media case studies as well as what's sure to be a heated debate on a pressing current issue. The event will move quickly with some company introductions from the floor allowing everyone to know who is there and what they do. We want something big to come out of this. Mashable readers save 15% off using the discount code MASH2010.  July 21-23, 2010, Sydney, Australia: KM & Collaboration Australia will feature renowned and respected international keynote presenters and Australian industry practitioners who will explore prospects and challenges in networking and collaboration, social media and Web 2.0, sustainability and profitability, and will outline and explain best practice tools, techniques and advancements in these critical areas. The event will provide you with useful, practical and timely lessons that you'll be able to implement within your organisation as soon as you return to the office! Save 15% when using code KMAusMash at http://www.kmaustralia.com/registration.htm.  July 29, 2010, Santa Monica, CA: Back by popular demand, Schmoozd 3 is scheduled to make another go-around at the Wokcano. The last event had over 300 people from a variety of fields: entertainment, tech, medical, marketing, venture capitalists, the press and many more. Schmoozd is an exclusive social mixer bringing together professionals in marketing, advertising, technology, social media and startups. The event is designed to facilitate knowledge sharing, relationship building and deal making. For more information, please visit www.schmoozd.com. Mashable readers get 50% off when registering via this link.  August 13, 2010, Nashville, TN: At Big South Social Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino's as well as social media loving celebrities who will speak directly on how they drive ROI through social media. Speakers will share real-world success stories, pit falls and case studies to demonstrate the true value of social media. This summit will allow business leaders to finally understand how social media can propel their business and how to produce real results. More than the mechanics, this is a relatable summit that will open eyes to the power of social media in business. Get 15% off the ticket price by using the vacomash discount code.  August 15-17, 2010, New York, NY: Affiliate Summit East, the premier affiliate marketing conference, is taking place August 15-17, 2010 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Use discount code mashable for 10% off any pass type.  August 16-20, 2010, San Francisco, CA: Discover the tools of engagement at this year's SES San Francisco. No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media and video in even basic ways will transform both your site’s visibility and profitability. Packed with sessions on PPC management, information architecture, social media, local search, mobile application development, video optimization and other advanced topics, we have created an educational and networking environment designed for both beginners and veterans in digital marketing. Register by July 30th and SAVE up to $554 with code MHNY15.  August 17-19, 2010, Seattle, WA: Taking place during Seattle Geek Week, pii2010 (privacy identity innovation) will explore how emerging technologies and business models are impacting the way data is created, shared and aggregated, and how to strike a balance between protecting sensitive information and enabling innovation. The conference will also serve as the official launch pad for pii Labs, an open forum for brainstorming and collaborating that will be held at the Space Needle building. Tickets start at $345, and Mashable readers save 20% when they register with this Discount Code: 4MASH. Sign up today at http://www.pii2010.com!  August 26, 2010, Galway, Ireland: Attend BlogTalk 2010: the 7th International Conference on Social Software. Join developers, researchers, practitioners and others who share, analyze and enjoy the benefits of social software and social media. Keynote speakers including Stowe Boyd, Dan Gillmor and Don Thibeau will share insights and discuss future developments. There will also be a one-day workshop on microblogging as part of the event. The cost is €200 for early birds and €250 for regular registrants. Use the mashtalk promotional code when registering to save 10%. We will also have a medieval banquet, but space is limited so register early.  September 7-9, 2010, Las Vegas, NV: The Global App Show is focused on delivering the optimum network environment for app developers, mobile manufacturers, businessmen and users alike. If you are serious about your app, if you want to increase your downloads, users and audience growth rate, improve your development skills, quality or functionality of your app, if you want to influence decision makers, find experts, sell a product or service, if you want to promote yourself as an industry expert, or build your brand, then you cannot afford to miss the Global App Show. Go to GlobalAppShow.com, mention MASH and receive $25.00 off your show pass. Early pricing ends June 15th.  September 15, 2010, Los Angeles, CA: Announcing our 2nd annual Digital Media Pipeline conference which will offer the only industry event that has as its primary focus – the distribution pipeline that helps connect the world's leading digital media content providers with the end user. Digital Media Pipeline offers an opportunity for digital retailers, Hollywood studios and aggregators, technology and service providers to share learnings and experiences in the business of retailing digital entertainment. Join us; register now and use the discount code MASH45 to receive $45 off.  September 16-17, 2010, Dallas, TX: This year's 2nd Social Media Optimization Summits event, presented by Multifamilypro, brings together small to mid-sized business owners with an interest in putting social media to work successfully within their organizations. The event offers two full days of intensive, hands-on workshops from the intermediate to advanced level, led by top social media experts including Brian Solis of FutureWorks, Jason Falls of SocialMediaExplorer.com, Shama Kabani of The Marketing Zen Group and Shama.TV, Geno Church of Brains on Fire and more. The unique "See it. Hear it. Do it." approach allows attendees to learn by doing and begin applying newly-acquired skills and knowledge while the event is underway. Register now and save $125 at: http://optimizationsummits.com/. Use discount code Mashable.  September 21–22, 2010, London, UK: ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital innovators and marketers. Mashable readers can take 20% off their conference ticket price – call John Corrick on + 44 (0) 203 180 6595 and quote Mash10. Register online now at: www.ad-techlondon.co.uk.  September 22-23, 2010, Singapore, Asia: At Social Media World Forum Asia, become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities. learn from social networks, brands, advertisers and analysts. Mention you are a Mashable reader to receive 15% discount  September 27, 2010, Miami, FL: Calling all Affiliates, Merchants, Advertisers and Social Media Strategists looking to CONNECT to the right people, LEARN from the experts, increasing their EARNING potential and GROW their business! The Performance Marketing Expo is the premier event for best-in-class educational sessions (become an expert at Landing Page Optimization, Search, Social Media Strategies and Relationship Management), highly effective facilitated networking (in the Tune-Up Shop, Idea Factory, Masters of the Universe Roundtable sessions) and access to the leading Super Affiliates (Stephanie Nelson, Coupon Mom – Zac Johnson, MoneyReign, – Todd Martini, Alex’s Coupons – plus, eCoupons, MarketAmerica, TrialPay, Parent Media and more). Save 15% when using code PME2010MASH at www.iirusa.com/performancemarketingexpo.  September 28-30 2010, London, UK: IIR's Mobile Broadband World is an absolute must for all those involved in the MBB ecosystem, including Mobile Operators, Content Developers, Financial Investors, Press and Media, Consultants, Technology Partners, Handset Developers and more. To claim your 10% discount courtesy of Mashable, please quote I2GS2MASH when registering.  October 14-15, 2010, London, UK: Creating and distributing video online? Join us at Online Video Strategies this October in London and learn how to choose the online video solutions that meet your needs, increase audience engagement with interactivity, use video for marketing, promotion, and branding, deliver video to the iPad, iPhone, and other mobile devices, leverage video for internal and external corporate communications, make sure your video gets seen by viewers and search engines, and measure the ROI of your video projects. In addition, Online Video Strategies is a featured event at Streaming Media Europe and all delegates enjoy unlimited access to the Streaming Media Expo as part of their registration. Register at www.streamingmediaglobal.com/ovs. Quote priority code MASHABLE20 for a 20% discount.  October 17-19, 2010. New York, NY: Pivot Conference is the only industry conference to explore and evaluate the attitudes, technologies and preferences of the “always on” 18-34 year old consumer. Attend Pivot Conference and hear from those successfully engaging with today’s emerging consumer and create your own action plan for success. Register today with code MASH101 and save 20%.  October 17-20, 2010, Scottsdale, AZ: agencyside presents one of the only digital marketing conferences exclusively developed for agencies. BOLO 2010 brings new ideas, new knowledge and actionable next-steps to both help your bottom line and achieve the goals of your clients. We realize time and money are both tight. That's why we've designed a conference that'll expand how you think and at the same time teach you hands-on how to manage digital more efficiently. You'll hear from industry thought leaders through keynotes, panel discussions and one-on-one meetings. agencyside has a proven track record for helping agencies become experts in the digital space. Build a team of subject matter experts. Fine tune operations to sustainable profitability. Generate new business for digital marketing services. This event will show you how. Early Bird of $699/person through June 18th. Use discount code mashable to save 15% off registration at any time.  October 26, 2010, San Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can't make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10!
The Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace. Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Reviews: Australia, Facebook, Flickr, Forum, Foursquare, Gmail, Google, Internet, LinkedIn, Mashable, Twitter, WordPress, social media, timberland Tags: conferences, Events, mashable
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| Are We Too Complacent About Cloud Computing? [VIDEO] Posted: 09 Jun 2010 10:52 AM PDT 
And for most of us, that fact causes very little mental or emotional distress. Sure, we might raise hell when a few blogs get contentious about Facebook privacy, and we might shake our heads when Google gets caught collecting user data from its Street View vehicles. But even when it comes to our business practices, very few of us know or care about what it really means to have control over our online activities, identities and data. And why should we care? Letting others control our computing is inexpensive, convenient and mostly safe… right? Have a look at what Richard Stallman has to say. He started the Free Software Foundation, and he knows a thing or two about what users should be able to do with their own apps and programs. As a refresher in Free Software 101, Stallman believes the following four tenets hold true for all software you’d need to use to perform everyday work:
Anything that doesn’t meet those four criteria is considered proprietary software. An example of free software would be The GIMP image editor or OpenOffice document editor. Proprietary software includes programs such as Adobe Photoshop or Microsoft Word. We’ve talked in the past about how proprietary software robs users of control and freedom. But another category of software we all know and use is software as a service (SaaS) — a web-based version of proprietary software that ships out all your data across the tubes and lets someone else do the computing for you. SaaS programs range in scope from banking software to e-mail apps, and they’re typically used more by small and medium-sized businesses. When it comes to SaaS, Stallman considers these programs worse than proprietary software. They take away freedom (as defined above), and they require that you relinquish control of your data to “the cloud,” a nebulous entity that resides behind a big logo and deep inside an enormous and hypothetically secure data center. But are SaaS applications the best solution for businesses, where control over data and software modifications are even more important than to consumers? In an essay on SaaS, Stallman writes, “The real meaning of ‘cloud computing’ is to suggest a devil-may-care approach towards your computing. It says, ‘Don’t ask questions, just trust every business without hesitation. Don’t worry about who controls your computing or who holds your data. Don’t check for a hook hidden inside our service before you swallow it.’ In other words, ‘Think like a sucker.’” Check out what Stallman has to say in this video, and let us know your thoughts in the comments. You can check out the previous episodes from our chat with Stallman in our archives. Note: Stallman asked that we use Ogg Theora, an open format, for encoding this video. To download the original video, go to its Wikimedia page. This video is published under a Creative Commons-No Derivatives license. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Adobe Photoshop, Facebook, Google, Twitter Tags: control, free software, freedom, SaaS, software as a service, Stallman
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| Google Pac-Man Logo Leads to Agonizing Customer Support Call [AUDIO] Posted: 09 Jun 2010 08:52 AM PDT  Google probably thought it was doing the world a favor when it released its Pac-Man logo that doubled as a playable version of the game. But alas, web users are not as sophisticated as Google anticipated. A legion of Firefox users were perplexed by the design decision and headed over to support to learn how they could fix the “problem.” Now we have possible audio evidence — in the form of a tech support call uploaded by YouTube user Mrcoolbrad — highlighting just how confusing this was for parts of the online population. Poor Loranne is confused by the presence of the Pac-Man game and tells her customer support representative, “I have the Pac-Man game and I want to disable that on my homepage.” In most cases we would never recommend that you laugh at your elders, but you have to admit the entire exchange is chuckle-inducing. [via CollegeHumor] [img credit: Divine Harvester] For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookReviews: Facebook, Firefox, Google, Twitter, YouTube Tags: Google, pac-man, viral videos
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| HOW TO: Follow the 2010 World Cup on Twitter Posted: 09 Jun 2010 08:23 AM PDT 
This bodes well for avid soccer fans keen to stay up to date with all the most recent news from their favorite players and teams. The real-time nature of Twitter may well entice these newcomers to hop on the micro-blogging site. To get new users ready for the action, we’ve got a few tips for how to follow the World Cup on Twitter complete with a list of who you should be following to stay informed on the games, news, and goings on in South Africa. 1. Hashtags and Searches While Twitter’s hashtag system is a great way of monitoring a certain topic, and for getting real-time updates on what the Twitterverse is saying about a live event, the organic nature of exactly how the tags are decided can cause confusion. Currently, there seems to be a fair amount of footie-related tags in circulation, although we’d imagine by the first few days of the tournament these will be narrowed down as the most popular ones become trending topics and are adopted by tweeters. At the moment, #worldcup seems to be the largest tag by volume of tweets, but #wc2010 is also doing the rounds, as is #2010worldcup. Don’t forget, however, that the World Cup is a global event, so different languages also come into play. In Spanish, World Cup is “Copa Mundial,” in French it’s “Coupe du Monde,” and so on. Other tags have, of course, sprung up around teams. #England is what most people are using to refer to the England team, while mentions of the United States team can be found under the tag #USMNT. To quickly access a stream of tweets containing a certain hashtag you can save a search on Twitter, so that the results are just a click away from your home page — and the search can be easily removed after it’s no longer relevant. 2. Lists The World Cup only lasts for a month, so it’s unlikely you’ll want to permanently follow all the World Cup-related sources you’ll be getting your footie news from over the next four weeks, especially as many sources have been created solely for the event. The quickest and easiest way to get a month’s worth of World Cup info is to follow a ready-made list. Mashable’s Twitter list directory has World Cup lists ready and waiting and there’s also a Top Tweets account direct from Twitter that algorithmically selects the “top tweets” about the World Cup. Simply follow the list and then you can unfollow it after the final. Alternatively, if you’re just interested in the big headlines, rather than blow-by-blow coverage, TweetMeme’s World Cup 2010 aggregated feed of popular tweets might be of interest. It’s more work, but if you’re a little more selective then you can create your own list and simply delete it after the tournament on July 11. To get you started we’ve made some suggestions of World Cup Twitter news resources that can be found below. 3. World Cup News Sources on Twitter Whether it’s the official FIFA feed, tabloid newspaper coverage, big broadcaster’s headlines or just the final scores, you’ll find the news you need in this list. 2010 FIFA World Cup – “The Twitter page of the 2010 Organizing Committee.” News and updates. SA2010 World Cup – “Official 2010 FIFA World Cup South African Government website with all the information you need!” News, personal updates and commentary. FIFAWorldCupTM – “The FIFA soccer world cup tweets. All the latest FIFA news and information on the 2010 soccer world cup.” Updates, human interest, emphasis on players and coaches. TheFA.com – “The official website for the England Football Team and The FA Cup.” Updates on England players and live Tweets from England matches. US Soccer – “U.S. Soccer: the governing body of soccer in all its forms in the United States.” Inside look at the US team, players and matches. CNN World Cup – “All the latest news on the 2010 World Cup in South Africa from CNN International.” News and match scores culled from CNN reporters. Telegraph World Cup – “World Cup 2010 news, analysis, pictures and video from Telegraph.co.uk” Links back to stories posted by The Telegraph. NY Times Goal – “The New York Times Soccer Blog reports on the international game and the 2010 World Cup in South Africa.” Live updates and links back to New York Times stories. AP World Cup – “Join the conversation as @AP covers the 2010 World Cup in South Africa.” News, match scores and brief commentary. BBC World Cup – “A feed dedicated to World Cup headlines from the BBC website.” Links back to BBC. Sports Illustrated Soccer – “Soccer, World Cup coverage from Sports Illustrated and SI.com writers and photographers.” Player news and general features. The Sun World Cup – “Follow all the latest news on the 2010 World Cup in South Africa with The Sun.” Mostly England updates and news, general match coverage. Four Four Two – “Humorous but wholehearted, polished but readable, substantial but accessible, it’s football’s most insightful brand – with added F.U.N.” Quirky and off-beat updates, general news. Fox Soccer News – “FOXSoccer.com headlines.” Links back to Fox Soccer. World Cup Scores – “Live 2010 world cup soccer scores.” Match scores and live updates. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookMore sports resources from Mashable:
Image courtesy of iStockphoto, kevinjeon00 Reviews: Facebook, Twitter, iStockphoto, news Tags: football, soccer, South Africa, sport, sport lists, trending, twitter, world cup, world cup 2010
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| “Tourist Lane” Stunt Delights and Confuses New York City [VIDEO] Posted: 09 Jun 2010 08:06 AM PDT  Yesterday, we revealed at the Mashable Media Summit that The "Tourist Lane" (a painted creation located on 5th Avenue and 22nd Street in NYC) spread across the web — from a single photo posted to a blogger’s Tumblr (with no prodding from Improv Everywhere founder Charlie Todd or Greenspan) to major media outlets. As you can see in the video, it also caused much confusion and delight among tourists and native New Yorkers alike. Check out Improv Everywhere’s site for complete coverage of the prank. What other cities do you think could use a tourist lane? For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: humor, internet week ny, pop culture, viral video
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| HOW (NOT) TO: Annoy People on Twitter Posted: 09 Jun 2010 08:05 AM PDT 
Still, sometimes the urge to shout one’s barbaric yawp over the roofs of the world can overshadow a little something we call “foresight,” leading to the dreaded and ever-so-annoying overshare. In its most extreme form, the overshare can lead to, well, police involvement (tweeting about your desire to blow up an airport is probably not recommended). Still, cops and whatnot aside, tweeting with glorious abandon can, ultimately, alienate and annoy your followers. That’s the topic of my most recent CNN column, which I co-author with fellow Stuff Hipsters Hate blogger, Andrea Bartz. Check out the column at CNN.com >>For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: cnn, how to, humor, Opinion, social media, twitter
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| Hack Enables 720p Video Recording on Nexus One Posted: 09 Jun 2010 06:52 AM PDT 
Although not officially supported, this “feature” makes sense given that Nexus One’s camera is one of the most advanced cameras we’ve seen on a smartphone. You must run Cyanogen's CM5.0.8test3 software, which unfortunately means that Android 2.2 (Froyo) is not supported. The full procedure to enable 720p video recording on your Nexus One is detailed here. Future updates to the hack should include Froyo support, as well as better video and audio quality. Check out a very short sample 720p video, recorded with a Nexus One, below. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Android, Facebook, Twitter Tags: 720p, Google, nexus one, video recording
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Today Software-as-a-Service company 
Flickr has 
Last week, Google enabled an interesting feature: 
Mashable's Spark of Genius series is made possible by Microsoft Bizspark. If you would like to have your startup considered for inclusion, please see the details 
Name: 
An apparent AT&T security breach has exposed the e-mail addresses of 114,000 iPad 3G subscribers, according 
If you’re so stoked about the upcoming World Cup that you’ve started having stress dreams about actually competing in it, you may want to check out the newest toy from JibJab: Soccer! Starring You!
Google is now allowing you to overlay photos from other users into Street View, giving you a new way to experience places near and far.
Twitter is a mix of fail whale "over capacity" messages and significantly delayed timelines this morning, with the microblogging service experiencing a host of technical issues that are 
A big thank you to everyone who came or watched the 
Displaying your Twitter feed on your website is a wonderful way to show visitors real-time news and events. An attractive Twitter widget can encourage your website’s audience to follow you on Twitter, serving as an additional method for expanding your network. Furthermore, when designed right, a Twitter feed can improve the aesthetics of a website’s layout.
In a move that seems like a challenge to Google’s suite of web-based office tools, Microsoft is 
Foursquare Co-Founder Dennis Crowley spoke about experimenting with 
Game maker Zynga just launched a new game called 
Facebook search will go live later today at 
Just as social media has opened a dialogue between businesses and consumers, its value is apparent to those in political office, whose work and very professional survival hinges on the needs and perceptions of their constituents.
It’s a brand new week, which means it’s time for Mashable's guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s 
Let’s have a little midweek reality check: Almost all of us have almost no control over our own computing.
The 2010 World Cup is going to be a very interesting one as far as social media goes — it’s the first to be played out in the 
There’s no denying that 
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