Jumat, 11 Juni 2010

Mashable: Latest 24 News Updates - including “Hackers Break Into Reddit’s Gmail and Twitter Accounts”

Mashable: Latest 24 News Updates - including “Hackers Break Into Reddit’s Gmail and Twitter Accounts”

Link to Mashable!

Hackers Break Into Reddit’s Gmail and Twitter Accounts

Posted: 11 Jun 2010 02:05 AM PDT

According to Reddit’s blog, the site’s official Gmail account – reddit@gmail.com – has been broken into. Luckily, it’s just an account for feedback email, so no user data or confidential information has been compromised. Following the security breach, Reddit has changed the feedback email to reddit@reddit.com.

From the blog: “We’re in contact with both google’s and twitter’s security team, and the site has not been broken into. All he’s done at this point is ruined everyone’s night. We don’t recycle passwords, and we don’t store passwords in the reddit email. No one’s account has been compromised. We don’t store any confidential information in that account; it is just for feedback email.”

Notice the part where it says that Reddit contacted Twitter’s security team? Yup, Reddit’s Twitter account was linked to the Gmail account, and it also got compromised, but Reddit has recovered it and deleted the tweets posted by the hacker(s).

Of course, the story about the breach reached the top of Reddit, as well, and one commenter asks an interesting question: Why does Reddit use a Gmail account for this purpose, anyway? One of the site’s moderators answers: “When we were much, much smaller (no mail server, etc) it was the easiest way for several people to get to the feedback account at the same time, and it stuck.”

So there you have it: as the company grows, it should continually update its security practices, otherwise it might find that certain solutions, that were good enough a couple of years ago, simply don’t cut it anymore.

Image courtesy of iStockphoto, bunhill



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Tags: gmail, hackers, hacking, reddit, security, trending


Google Celebrates Cousteau’s Birthday in the U.S., World Cup Everywhere Else

Posted: 11 Jun 2010 01:09 AM PDT

They say that soccer/football is gaining popularity in the U.S., but Google seems to think otherwise. In most countries, Google’s logo today is an image related to the World Cup, which starts today; in the U.S., however, it’s an image of a diver, celebrating the birthday of the great Jacques-Yves Cousteau.

Combined with the recent change of Google’s search results logo, Google is now all dressed up for the World Cup, which will occupy the minds of many, many men and women during the next month.

On the other hand, legendary French explorer and filmmaker Jacques-Yves Cousteau was born on June 11, 1910 and died on 25 June 1997; he practically invented modern underwater diving in the 1940s, and later indebted the world by his many films and books, mostly related to marine life and diving.

According to Google’s official Twitter account, we can expect the U.S. doodle to change to a football/soccer theme later in the day.



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Reviews: Facebook, Google, Twitter

Tags: Google, google doodle, Jacques-Yves Cousteau, logo, world cup


Pete Cashmore Talks Web Trends, Groupon, and the Evolution of Media [VIDEO]

Posted: 10 Jun 2010 09:25 PM PDT

How is established media utilizing social media? What’s the difference between citizen journalism and user-generated content? And which companies should we be watching in the social media space?

After his keynote with CNN’s Dr. Sanjay Gupta and CNN.com general manager KC Estenson at the Mashable Media Summit in New York, our founder and CEO Pete Cashmore went backstage to answer a couple of these burning questions.

What do you think of Pete’s views on content curation? Do you agree that Groupon is “the next big thing” in social media? Watch the video and let us know your answers in the comments.



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Reviews: Facebook, Twitter

Tags: Internet Week New York, internet week ny, mashable, mashable media summit, pete cashmore, video, web video


Motorola Droid 2 Pics and Video Leak Online

Posted: 10 Jun 2010 06:21 PM PDT

The hotter-than-Hades-in-July Motorola Droid — which we just reported is selling so fast that manufacturers can’t keep up with the demand — is getting some sweet upgrades with its newest iteration, the Droid 2.

Photos of the new handset were leaked today by Droid Life, and they’ve got us positively twitching for a release date.

Most significantly, the phone will retain the physical keyboard to which Droid lovers are so addicted. The keyboard has been overhauled, too, and now features keys that are slightly more raised and no gold D-pad, which was a barely useful mystery, at best.

The lower edge of the phone’s keyboard layer is now completely covered by the screen, so you’ll have a smooth-surfaced device without the awkward “lip” seen on the first Droid. The rest of the hardware is pretty much identical to the original Droid.

The device will allow for WiFi tethering, and it features a 750MHz OMAP processor and an updated version of Motoblur, Motorola’s push-based social networking service.

Now for the bad news: It looks like the device won’t be getting a front-facing camera, so no video conferencing just yet for Droid owners. And the phone won’t come with Froyo (Android OS 2.2) installed, in all likelihood. You won’t get an EVO-class 8MP camera; 5MP will have to do.

Still, do you think the Droid 2’s other features will make it worth buying? Do you think this new iteration will be as popular as the original? Check out this video of the phone’s boot sequence while you ponder those questions, then let us know your opinion in the comments.



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Reviews: Facebook, Twitter

Tags: android, droid, droid 2, Google, Motorola


WordPress.com Goes Down, Takes Millions of Blogs With It [UPDATED]

Posted: 10 Jun 2010 05:53 PM PDT

WordPress.com and the millions of blogs hosted by it have gone down for currently unknown reasons. Not only are blogs hosted on WordPress.com down, but WordPress VIP blogs are out of commission as well.

All it currently says on WordPress-hosted blogs is the following:

“WordPress.com will be back in a minute!”

Millions of blogs, including ones like GigaOm, are down for the count. WordPress.com also experienced extended downtime back in February.

UPDATE: WordPress has responded to our inquiry, saying that all hands are on deck to restore service and suggesting that we check out its Twitter account (@Wordpressdotcom) for updates.

Here is what Wordpress tweeted moments ago:

“We are working on restoring WordPress.com as quickly as possible.”

UPDATE 2: From @Wordpressdotcom: “We’ve isolated the issue on WordPress.com, and we are working on a fix.”

UPDATE 3: WordPress.com blogs are back up. Founder/CEO Matt Mullenweg tweeted this: “The vast majority of blogs are back up, bringing up the rest over the next few minutes after we verify them.”

In all, the downtime was around an hour.

UPDATE 4: WordPress.com and most of its blogs have gone back down, less than an hour after they were brought back online.



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Reviews: Facebook, Twitter, WordPress

Tags: BLOGS, Wordpress


FBI Launches Investigation into iPad 3G Security Breach

Posted: 10 Jun 2010 04:29 PM PDT

The FBI has opened up an investigation into a security breach that exposed the e-mails of over 114,000 iPad 3G customers.

Yesterday, a group known as Goatse Security provided the media blog Gawker with a list of 114,067 email addresses of iPad 3G customers. The e-mails were obtained by Goatse Security through a security loophole that allowed it to return countless e-mails associated with ICC-IDs — the unique identifier of the SIM card in an iPad 3G.

The FBI told The Wall Street Journal, Main Justice and other media organizations that it is “aware of these possible computer intrusions” and is in the early stages of an investigation into the security breach.

While FBI investigations and security breaches are nothing to brush off, most believe that it’s unlikely that any real harm was done. No other information beyond the ICC-IDs and e-mail addresses were exposed, and it’s unlikely that someone could use an ICC-ID alone to attack a user.



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Reviews: Facebook, Twitter

Tags: apple, att, FBI, ipad, iPad 3G, trending


City of New York Blankets Times Square with Giant QR Codes

Posted: 10 Jun 2010 04:05 PM PDT

This post is part of Mashable's Internet Week New York Channel, which is presented by HP. Check out HP's IWNY blog for additional coverage.

To celebrate Internet Week 2010, the City of New York outfitted Times Square with giant QR codes earlier today. It’s called “The City at Your Fingerprints” and eleven New York agencies participated in the interactive billboard initiative.

Times Square denizens could use their smartphone barcode scanning app to scan the QR codes — which were featured in an animated sequence on the Thomson Reuters building in Times Square from 11 a.m. to 2 p.m. ET — and pull up information relating to specific agencies being featured.

Participating agencies included 311, NYC Department of Transportation, NYCulture Calendar, NYC Business Express and City of New York Parks and Recreation.

Most of the QR codes direct scanners to websites for more info, although some promise a free ringtone or chance to win tickets to a Times Square viewing of the Tony Awards. Unfortunately, the QR codes miss the mark and don’t provide an optimized experience for scanners on their mobile devices — which pretty much includes the entire target audience.

These QR codes are certainly impressive to behold and are a nice first try from NYC Media, the agency behind the effort. Still we hope future endeavors will yield QR codes that provide scanners with much more exciting and mobile-friendly content.


QR Codes in Times Square


[img credits: NYC Media]



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Reviews: Facebook, Twitter

Tags: internet week ny, MARKETING, new york, QR Codes


Adobe Flash 10.1 Now Available for Download

Posted: 10 Jun 2010 03:17 PM PDT

The Adobe Flash platform saw significant improvements today with the launch of Adobe Flash Player 10.1 and Adobe AIR 2.

According to a blog post from Adobe’s Flash team, the new Flash Player 10.1 features improved performance, power management and video features. The player has also been given new multi-touch and private browsing functionality. The overall viewing experience for Mac users has been fine-tuned as well.

The new Flash player should deliver an altogether smoother, higher-quality experience for web video, with better buffering, peer-to-peer video and online streaming video.

Adobe also says more details on Flash 10.1 for mobile devices will be announced later this month, but we’re not holding our breath for fantastic iPhone news.

As for AIR, this product was released two years ago and hasn’t seen a major update until now. AIR 2 improves overall performance and HTML support while reducing memory usage. AIR 2 also includes some new APIs for developers.



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Reviews: Facebook, Twitter

Tags: adobe, air, air 2, Flash, flash 10.1, flash10.1, video


5 Free Must-Have World Cup Android Apps

Posted: 10 Jun 2010 03:06 PM PDT

Android World Cup ImageForrest Kobayashi is a current freelance online journalist for The Washington Post. He has interned for the USA TODAY Bleacher Report and worked as a Technology Assistant at George Mason University in Fairfax, VA. He blogs about technology and social media at his personal website.

While the iPhone packs a great number of excellent apps for the 2010 FIFA World Cup, Android holds its own and offers a plethora of choices for users who want to follow the competition. The hype is only continuing to grow as now we are less than 24 hours away from what many call the most exciting tournament on earth.

These five apps all bring something slightly different to the table, and diehard fans may consider downloading all five of them to stay informed. Even if you are just a casual follower of the World Cup, there is an Android app out there suited for you.


1. World DroidCup


World Droid Cup Image

This app is currently the highest downloaded for the 2010 FIFA World Cup, and that comes as no surprise considering the number of features that it includes. A user can see the group listings, a competition tree and a fixtures (matches) table. In addition, there is a category within the app that allows a user to track real-time scores which obviously aren’t updated yet, but will be utilized when the games start.

The competition tree lays every qualified team out in an easy-to-read format, similar to a March Madness bracket. Next to each matchup is a blue “i,” which provides information on the venue, time, and round of the fixture.

One of the best features is the stadium map. The app uses Google Maps to pinpoint the locations where the games will be played. By selecting one of the map points, a user can learn the name of the stadium, the city, the capacity, and the number of matches that will be played at that location.


2. 2010 World Cup


2010 World Cup Android Image

While the name of the app isn’t anything spiffy, the 2010 World Cup app is one of the most detailed currently available on the Android market. Upon opening the app, a user can see a countdown with the number of days, hours, minutes and seconds until the first match. 

The calendar is very detailed, and features flags under each date, allowing the user to know exactly who is playing without scrolling from day-to-day. From the calendar, a user can click on any day to get a detailed overview of its fixtures, including the time and location.

One caveat for the casual fans, though — the app uses three letter abbreviations for the countries, so if a user is unable to identify a country, he/she must click through to the scoring page for that fixture to identify it.

This app has an easy to digest news panel as well, allowing for the user to keep up with the latest updates throughout the tournament.


3. World Cup 2010


World Cup 2010 Image

WC 2010 is yet another solid app that any soccer fan should consider downloading. The top navigation bar allows users to access the fixtures, the group standings, live updates and more options. There is also plenty of news available under the navigation.

The fixtures are set up differently than the other apps. A user can browse through each of the dates and see how many matchups are set to be played on that day. A user can expand and collapse the game days as he/she sees fit.

While it may not pack as many features as the previous two apps, it is worth downloading for the sheer amount of news content available.


4. World Cup Essentials


World Cup Essentials Image

Any diehard World Cup fan will appreciate that World Cup Essentials packs not one, not two, but three separate countdowns for three major events in the competition: The opening concert, the kick off, and the finals. Timing aside, this app includes a plethora of information on each of the individual teams, including interesting historical information, such as a country’s biggest win(s), defeat(s) and a general background that reads like a biography.

The matches panel is also set up differently than the other apps, showing all of the fixtures by group. If you are a fan of a team in Group G or Group H, be prepared to scroll down a bit to find the fixtures list.

The one downside to this app is the awkward navigation at the top. To switch to different parts, a user must click on the tab name and then select from a list. If navigation isn’t something that bothers the Android user, this is a great download for any World Cup enthusiast.


5. Goal.com Mobile


Goal.com App Image

Goal.com introduces another viable app choice for World Cup fans to consider. Upon opening the app, the user is presented with a news feed and can easily scroll across the secondary navigation bar to access live scores, teams, fixture lists, and stage standings/results. News junkies will want to check out the “Breaking” tab in the main navigation, which lists the latest stories and how long ago they were published. 

Aside from World Cup content, club news is posted for the U.S. National Team, England, Mexico, Italy and Spain. Live scores are provided for each of the major soccer leagues around the world, and the user can access league standings under the “More” tab. While the app provides a great deal of World Cup information and updates, it is a recommended download for users who want to continue tracking world football well after the competition has ended.



For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on Facebook




More World Cup resources from Mashable:


- HOW TO: Follow the 2010 World Cup on Twitter
- 3 Ways to Watch the 2010 World Cup
- 10 Best World Cup Goals on YouTube
- Top 6 Free World Cup iPhone Apps

Image courtesy of iStockphoto, ErikdeGraaf


Reviews: Android, Facebook, Google Maps, Twitter, iPhone, iStockphoto, news

Tags: android, Android apps, apps lists, fifa, List, Lists, Mobile 2.0, Mobile Lists, soccer, sports, world cup, world cup 2010


Earn More Perks Per Checkin with All-in-One Location App

Posted: 10 Jun 2010 02:48 PM PDT

Mashable's Spark of Genius series is made possible by Microsoft Bizspark. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark.

Name: Topguest

Quick Pitch: Topguest is a new platform that gives travelers loyalty points and rewards for checkins on all major geolocation applications.

Genius Idea: This app lets you check in using Brightkite, Gowalla, Foursquare, Twitter, Google Latitude, Yelp and Loopt. Not only do you get the standard benefits, badges or promotions from the apps you use to check in; you’ll also get rewards from Topguest if you check in at a partner location.

The service automatically gives travelers loyalty points and rewards for checkins on most of the major geolocation apps. Frequent “guests” get points from their existing loyalty programs and from Topguest partners when they check in at a hotel or frequent flyer lounge, when they hop on a plane or when they rent a car.

The first Topguest partner is The Standard, an upscale chain with hotels in L.A., Manhattan and Miami. The initial promotion is for 25% off a room reservation after 10 checkins at a Standard hotel, bar or restaurant and a complimentary one-week stay for users who check in and stay at all four Standard hotels in a single week. Other rewards include spa treatments, boutique discounts and cocktails. The company says it will be announcing other partnerships with major travel brands later this year.

While we like the idea, this service seems geared toward the JetSetter/A Small World crowd of luxury travel aesthetes; in so many words, it’s the rare man or woman who manages to hit up all four coast-to-coast Standard hotels in a week. Topguest is going to need a lot more brand partnerships aimed at a wide variety of cultural and class strata if it’s going to scale. Then again, it might not need to scale in order to run a successful niche business.

On the technical side, the app is nicely built, but buggy. For a relatively new application, this is to be expected; but this app’s core functionality is its ability to integrate fluidly with a wide variety of location-based services; currently, it’s not there yet.

Play around with Topguest and let us know what you think in the comments. If the company introduced more partnerships, could you see yourself using this service?


Sponsored by Microsoft BizSpark


BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.



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Reviews: A Small World, Brightkite, Facebook, Foursquare, Gowalla, Twitter, Yelp

Tags: checkin, geolocation, lbs, rewards, startup, topguest, travel


Aviary Launches Online Music Creation Tool

Posted: 10 Jun 2010 02:17 PM PDT

Aviary, maker of a number of browser-based tools for creatives, today adds the Music Creator to its lineup. The online composition tool allows easy drag-and-drop creation of music loops from a sample library of more than 50 free instruments.

Upon loading the tool, the you can select which bank of sounds to start with, pre-populating a selection of 12 tracks with individual sounds. An 8-bar grid features a clickable series of quarter notes to turn notes on or off for each sound. Tooltips are displayed when you first open the app, and can be accessed again at any time from the “help” question mark at the upper right.

You can swap out any individual sound by loading a new bank from the Instrument panel at the upper right and simply dragging and dropping from the Sounds pane below it onto any existing track. Dropping a new sound on the track will change the sample but preserve the pattern you’ve already set up in the track, making it easy to audition new sounds for particular parts.

When you’re happy with a loop or composition you’ve created, you can save your work and get a number of options for sharing it: via embed code, MP3 download, forum code, Facebook, Twitter and more. You can also publish your creation to the larger Aviary community for discovery by other users.

Serious musical composers may find the Music Creation tool limiting, but they’re not really the target audience here — the idea is to provide simple and intuitive tools for anyone at any level of musical knowledge to crank out some beats. Considering that only a decade ago the tools of musical production still set back would-be composers thousands if not tens of thousands of dollars, bringing simple point-and-click loop creation tools into the web browser is still an impressive milestone in the overall democratization of musical creation.

Moreover, the sample sounds are decent and the sharing tools are a nice value-add here. Aviary has also chosen to release the tool without commercial restrictions under a Creative Commons Attribution license, meaning that the provided instrument library can be used to create compositions for any purpose, even commercial usage.

You can check out our own chicken scratching test loop for an idea of what you can use the Music Creation web app to generate. If you get a chance to sample the tool, be sure to let us know your impressions in the comments.



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Reviews: Aviary, Facebook, Twitter

Tags: Aviary, loops, music, web apps


Fashion Mag Turns to Facebook to Find New Stylists

Posted: 10 Jun 2010 01:50 PM PDT

E-retailer Yoox and British style magazine i-D have launched a Facebook application and contest to celebrate the styling talents of their customers and readers, respectively.

The Facebook app lets users assemble men’s and women’s outfits from Yoox’s online catalog of medium to high-end designers. Users can arrange items in a collage and customize background colors and styles, then save the outfits and submit them to the gallery for voting. Users also have the option to post their ensembles on their Facebook walls to solicit feedback and votes from their friends.

The 10 ensembles with the most votes by midnight GMT on June 20 will be sent to the editors at i-D Magazine, who will use the “most creative” one as inspiration for the styling of a photo shoot in the magazine’s September issue. The winning stylist will also be profiled in the issue.

To try your hand at the contest, install the Facebook application and click “Create your style.” If you’d rather not participate, you can still browse the gallery and vote for your favorite ensembles. If you run across a piece you particularly admire, you can click on it to purchase the item on Yoox.com.

From a marketing perspective, the campaign is rather brilliant. Not only does it take advantage of Facebook’s viral sharing capabilities to encourage new customers to sample Yoox’s extensive catalog, but also motivates them to hunt down their favorite pieces, which they can easily opt to buy once they’ve finished assembling their outfits. The partnership with i-D Magazine extends the campaign to an offline audience, while also granting online exposure to the print glossy.

What’s more, the promotion will likely attract thousands of new Facebook Fans that the company can push marketing messages to in the future.

One unfortunate aspect of the app is that there is no option to share outfits and solicit votes on other platforms, like e-mail and Twitter, which greatly hampers the potential virality of the campaign.

What do you think of the collaboration? How could Yoox and i-D Magazine make the campaign even better?



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Reviews: Facebook, Twitter

Tags: contest, facebook, i-d magazine, MARKETING, social media, yoox


Android Phones Selling Faster Than They Can Be Built

Posted: 10 Jun 2010 01:14 PM PDT

Motorola CEO Sanjay Jha revealed to Reuters today that the company’s Android-powered mobile devices are selling faster than they can be manufactured. Verizon has had similar experiences with the Droid Incredible from HTC, an Android phone whose biggest problem has been that demand outstrips current supply.

More Motorola devices, including several with front-facing cameras for video conferencing, are slated for release later this year. Sprint’s EVO, another video conferencing-capable Android handset, has been on sale for just a few days and is already sold out and breaking Sprint sales records, too.

Additionally LG, a company that had previously committed to releasing Windows Mobile handsets, has stated it will release 20 Android handsets this year alone.

Ever since the Droid’s launch last November, its sales figures have rocked the mobile industry. Manufacturers and carriers might well see this hot, new breed of Android smartphones as a fiscal shot in the arm; with the notable exception of the Nexus One, we’ve seen quite a few dazzling successes in this market.

It’ll be interesting to compare sales between some of these Android devices and the upcoming iPhone 4. We reported last month — before the iPhone 4 or EVO releases — that Androids as a whole were outselling iPhones. Do you think the greater range of choice between carriers and handsets will give Android manufacturers the ultimate advantage in the smartphone wars?



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Reviews: Android, Facebook, Twitter

Tags: android, droid, htc, Mobile 2.0, Motorola, verizon


Which App Does Checkins Best? [STUDY]

Posted: 10 Jun 2010 01:04 PM PDT

uTest’s Checkin Challenge report looked at checkin applications and found that Foursquare had the least amount of reported bugs and ranked highest in terms of ease of use, while Gowalla won in the location accuracy category. The big loser in the study, however, was the notion of badges for prestige.

In May, the software testing service provider surveyed more than 300 testers in 35 countries on their attitudes toward checkin services Foursquare, Gowalla and Brightkite.

Participants were also tasked to report bugs. One hundred and seventy-seven bugs were reported for Foursquare, with another 316 for Gowalla and 377 for Brightkite.

The report includes findings in six key areas: ease of use, opportunity to earn deals, location accuracy, status features, friend connectivity and social media integration. Foursquare ranks highest in all but the location accuracy category, as seen below.

In terms of feature significance, 46% of respondents voted “ease of use” as the most important criteria for choosing a checkin service. Location accuracy came in second with 24% of the vote. Despite the popularity of Foursquare badges, the ability to earn status or prestige with badges or stamps was voted “most important” by only 2% of the respondent pool.

When it comes to privacy, 80% of respondents indicated that they were concerned about the impact checkins have on their personal safety. Forty-nine percent said that they don’t use the services more often because of privacy concerns.

uTests’s findings are not scientific, but they do underscore a few interesting points, mainly that privacy is a huge concern and badges may not be as cool to users as we think. If you’re building location-sharing into your application, these findings might help you fine tune your offering to better address users’ wants and needs.



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Reviews: Brightkite, Facebook, Foursquare, Gowalla, Twitter

Tags: brightkite, checkin, foursquare, gowalla, study


College Humor Co-Founder on “Saved by the Bell,” Zombies and Candy Corn [VIDEO]

Posted: 10 Jun 2010 12:42 PM PDT

Earlier this week, College Humor's Co-Founder Ricky Van Veen took the stage at the Mashable Media Summit to share his 10 Web Content Urban Legends and to announce a partnership with Pepsi’s SoBe. We caught up with Van Veen backstage for more details about the deal, as well as more viral tips and tricks.

Check out the video above to hear Van Veen’s take on Saved By the Bell (our generation’s most popular cultural touchstone — or “candy corn”), our society’s desire to document experiences, and which he would rather be: a plant or a zombie.



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Reviews: Facebook, Twitter

Tags: college humor, humor, internet week ny, MARKETING, money, pop culture, ricky van veen, video, viral video


17 Fresh Web Tools for Working with Colors

Posted: 10 Jun 2010 11:33 AM PDT

This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.

Color is a design tool that sets the tone, theme, and mood of a visual project. The colors you use greatly impacts how your design is perceived by its viewers.

Below are some handy web tools to help you choose the perfect colors for your designs. This post follows up on a Mashable post published close to three years ago called "COLORS TOOLBOX: 20+ Tools For Working With Colors," which you should also check out for even more color tools to add to your design arsenal.


Developing Color Palettes


1. ColoRotate – This web-based color palette generator is a fun and visually appealing method for putting together your color combinations. You can explore and tweak preexisting color palettes for inspiration, or create your own. You can also view color palettes in a variety of ways to give you a greater perspective on how well your colors work together.

2. COPASO – This web tool is a feature rich and advanced color palette generator created by COLOURlovers, a leading site for designers looking for color inspiration. The tool lets you develop color palettes that you can assign meta data information on to (such as keyword tags and a related URL) for easy searching and organization. You can attach a photo to your workspace to draw colors from, which can be handy if you already have a good picture of the color scheme you want to create.

3. ColorMunki Design – This palette generator gives you various options for choosing colors. You can select colors from established color systems, such as Pantone, choose colors from images and photos, or find user-generated color palettes. They have a built-in feature for sharing your color palettes that can prove useful for times when you’re seeking peer feedback about your color choices.

4. Toucan – Developed by popular web-based graphics editor software makers, Aviary, Toucan is a user-friendly web tool for creating color schemes. It has a color wheel for more precise selection of colors as well as an image picker feature that lets users sample colors from a photo using an eyedropper.

5. Palette Man – This basic but highly useful color palette generator allows you to pick a certain color theme (such as "Romantic" or "Industrial") that you can use as starting points for your color palettes.

6. Pictaculous – This simple tool will automatically generate a color palette for you based on an image that you upload, helping you find out which colors an image uses. This could be a quick method for developing a color scheme based on a website design screenshot or scanned copies of a company’s printed material.


Finding and Exploring Colors


7. 0to255 – This intuitive web tool gives you the opportunity to explore variations of certain selected colors. This is a wonderful web app for getting exactly the right shade of color that you want.

8. ColorPicker.com – This tool only does one thing, but it does it well: it puts the color picker feature that you often find in many graphics editor such as Photoshop and GIMP, on the web. In a pinch, this tool can be of aid to designers needing access to this frequently used graphics editor feature.

9. ColorSuckr – If you find an inspiring image on the web that you want to extract colors from, ColorSuckr is just the tool that will get it done. All you have to do is supply the URL of the image and it’ll detect the colors within it, along with the colors’ hexadecimal, RGB and closest web-safe hexadecimal color codes.

10. Cymbolism – Color is a powerful tool for evoking emotional responses from its audience. For example, in most cultures, red is a symbol of danger and excitement. Cymbolism is a social experiment that presents its users a word and asks them to choose the color that they think represents that word. This gives designers developing color schemes a better way of picking colors based on words and subjects they intend to convey in a design project. The words directory displays the associated colors that people most commonly pick for a particular word.

11. Name that Color – Do you constantly ask yourself questions like, "Is this Royal Blue or Navy Blue?" If so, use this tool to learn what name (approximately) best describes a particular color.

12. 500+ Named Colour – This crib sheet lists color names and their associated RGB and hexadecimal color codes; it can be handy when writing descriptions or presenting your color choices to your clients and colleagues.


Checking Colors for Accessibility


13. Check My Colours – Poor color contrast affects readability. This easy-to-use web tool checks a website’s foreground and background color combinations. All you have to do is plug in the URL of a web page, and in turn, it’ll output a report showing page elements that don’t meet color contrast standards recommended by the W3C.

14. Luminosity Colour Contrast Ratio Analyser – This tool allows you to input the hexadecimal color codes of your foreground and background color, then runs a luminosity contrast algorithm recommended in the Web Content Accessibility Guidelines 2.0 from the W3C. This simple tool saves you from having to pull out a calculator and trying to remember the math lessons you had in high school.


Color Inspiration


15. Multicolr Search Lab – This web tool will show you a grid of photo thumbnails that embody the colors you pick. Photos come from a selection of 10 million interesting images from Flickr’s Creative Commons. This excellent tool is for discovering inspiring images based on colors that interest you.

16. Daily Color Scheme – Every day, this web resource is updated with an inspiring color palette that you can use in your design and art projects. Each color palette displays hexadecimal, RGB, and HSB color codes for your convenience in case you find a color theme that you want utilize out of the box or tweak on your own.

17. Colr Pickr – Colr Pickr is a useful tool for designers and photo editors looking for inspiring images based on certain colors. The tool presents you with Flickr photos of a certain subject (such as flowers or graffiti) that match the color you choose. It’s a great way to surround yourself with inspiring photos of a given color.

Which web tools do you use for working with color?



For more dev and design coverage, follow Mashable Dev & Design on Twitter or become a fan on Facebook




Series supported by Ben & Jerry’s Joe

This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.


Reviews: Aviary, Facebook, Flickr, GIMP, Mashable, RSS Graffiti, Twitter

Tags: 500+ named colours, Aviary, check my colours, color, color palettes, colormunki, ColoRotate, colorpicker, colorsuckr, colourlovers, colr pickr, COPASO, cymbolism, daily color scheme, design, juicy studio, krazydad, List, Lists, luminosity color, luminosity colour contrast ratio analyser, multicolr, name that color, palette man, pantone, pictaculous, toucan, web design, Web Development


Twitter Acquires Smallthought Systems to Integrate Analytics Tools

Posted: 10 Jun 2010 10:49 AM PDT

Twitter has acquired Smallthought Systems, makers of Dabble DB and Trendly, an analytics dashboard that appears to have inspired the acquisition.

With the acquisition, Twitter will bring the Smallthought team in-house to integrate Trendly concepts into Twitter.

The news is also featured on Dabble DB’s website. The company writes that this is not the end of Dabble DB and that operation and technical support will continue as usual for existing users, although new sign-ups will not be allowed and no new features will be released.

[img credit: tsevis]



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Reviews: Facebook, Twitter


Why You May Not Need a Mobile App

Posted: 10 Jun 2010 10:18 AM PDT

mobile app imageKevin Nakao is the Chief Operating Officer for WhitePages, a Top 40 Web and Mobile Publisher. You can find him on Twitter, and on the Whitepages Blog where he writes about mobile, local, and social media.

Ever since Apple launched the iPhone app store, the company has been pushing its apps to get all of the attention. But when was the last time you read a review about a new mobile website? Thousands of apps and billions of downloads consistently steal the headlines, while the mobile web is largely ignored by everyone but the consumer. Yet, despite what the marketing would lead you to believe, consumers use the mobile web just as much as apps.

At my company, we raced down the same road, putting pedal to the metal on our apps while leaving our mobile website on cruise control. Our iPhone app has been a Top 10 iPhone reference application for almost two years with almost six million downloads, and even with all of the great chart positions and visibility – just as many iPhone consumers use our mobile website as the application. We are not alone; Comscore reported in April that 72 million mobile users accessed a website compared to 69 million users who used an application. Both are showing more than 25% year-to-year growth.


Mobile Web Gets Better


When the app store first launched, only apps could use and access the device's location. Last July, Apple launched OS 3.0 which provided Safari with GPS/location functionality. Apple's HTML5 agenda continues to advance the mobile web browsing experience with video, audio, and a limited amount of caching or offline storage of data. The lines between apps and mobile web are blurring and converging.

Here's a quick comparison of capabilities offered by applications and the mobile web:

iphone infographic image


But Apps Make Money


Apps make more money because iTunes makes it easier for consumers to pay. Similar to Amazon's one-click check-out, iTunes is a virtual wallet used by 125 million consumers. But a mobile website can't integrate with iTunes billing — you need an app for that: We tested a premium offer via our iPhone app which achieved a 50% higher conversion rate than the same offer on the mobile web.

However, for advertising revenue, the rates we receive on the mobile web are similar to in-app advertising. In terms of performance, a study on the mobile web versus app for a major travel advertiser showed the mobile web out-performing advertising on the application. Apple does place restrictions on in-app advertising and has the right to block out ad networks they deem competitive. There are no such restrictions on the mobile web.

So which should you choose for your business: A mobile web site, or a mobile application?


Why the Mobile Web Makes Sense


taptu image

Even if an app is still the right choice for you, consider building a mobile website first since it will allow you to build and refine a great consumer experience, optimizing touch screen navigation. Mobile search provider Taptu has highlighted the importance of this through its listings of "touch-friendly" mobile sites.

Another benefit of the mobile web is that you can write once to be read everywhere. With the mobile web, you can reach more devices with a single development effort. Unfortunately, mobile app platforms are fragmented, meaning you have to build specific apps for iPhone, Android, RIM, and Palm Pre. A mobile website can be built to standards that works on all these devices. There are also some fairly easy implementations that allow you to manage device profiles and optimize for different screen sizes.

google voice image

One of the most satisfying benefits of the mobile web is the freedom to rapidly innovate and refine without approval or requiring the user to update and download. When Google could not get its voice application approved, for example, it responded by building a web version that required no approval process and used HTML5 for audio playback and SMS/Email for alerting.


When To Create An App


Once you’ve optimized the experience, you can use your mobile website to graduate users to a more robust native app.

One of the most important differences between a popular app and the thousands you've never heard of is the merchandising from the iTunes App chart. Hitting the Top 4 on the Free App chart drove over 250,000 downloads for the WhitePages Mobile App. Download volume and positive ratings are important factors needed to get onto the chart. We achieved first week download velocity by promoting the app on our mobile website, which we had steadily built an audience for. Learning and optimizing our mobile website helped us create a better app that led to better reviews and ratings. It helps to think of the mobile web as a beta, and the app as gold.

On-device placement is also important, and a bookmarked site gets the same favicon placement on your iPhone as a downloaded app. Social media will continue to be an important distribution engine, and sharing the URL for a mobile website provides one-click gratification.

Whether you are just starting to put your mobile strategy together or have been at it for some time, don't just chase the shiny lure of an app before catching the mobile users that are already surfing your site. Let me know about your experience and best practices for building a mobile website in the comment section below.



For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on Facebook




More mobile resources from Mashable:


- Top 8 iPhone Apps for Self-Help
- 27 Ways to Find Amazing New Android Apps
- 10 Free Android Apps to Boost Your Productivity
- 8 Best Android Apps for Photo Editing
- 7 Ways Journalists Can Use Foursquare

Image courtesy of iStockphoto, jonya


Reviews: Android, Facebook, Safari, Twitter, iPhone, iStockphoto

Tags: app store, apps, ComScore, HTML5, iphone, Mobile 2.0, mobile web, safari, taptu, whitepages


Watch the World Cup Kickoff Concert Live Online

Posted: 10 Jun 2010 09:51 AM PDT

Today at 11 a.m. PST, the FIFA World Cup Kick-Off Celebration Concert kicks off in Johannesburg, South Africa. If you’re not able to be there in person, you can still catch the event — featuring performances from the Black Eyed Peas, Alicia Keys, John Legend, Shakira and more — on the VEVO live stream available worldwide.

The event will mark entertainment service VEVO’s first foray into worldwide live music streaming. Executive-produced by Control Room, the concert will be live streamed in high definition around the globe in real time. If you’re unable to tune in for the event as it airs, the concert will also be made available on-demand at VEVO.com and VEVO’s YouTube channel along with exclusive programming from the performers and behind-the-scenes video from the event through July 10.

The Celebration Concert’s live stream player will also feature integrated Twitter chat; to participate while watching simply add the hashtag #VEVOworldcup to your related tweets. Will you be tuning in for the World Cup Kick-Off Celebration today? Let us know in the comments!




For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on Facebook




Reviews: Facebook, Twitter

Tags: control room, fifa, livestream, music, soccer, South Africa, vevo, world cup


BP Oil Spill Response Parodies Flood YouTube [VIDEOS]

Posted: 10 Jun 2010 09:38 AM PDT

Twitter isn’t the only venue for showing one’s disdain for BP via parody — YouTube users are uploading a steady stream of videos (some better than others) that use humor to express their anger at the disastrous situation.

It’s been more than a month since a BP oil rig explosion led to a massive spill in the Gulf of Mexico, and the Internet has not been shy about venting its frustration: Tumblr painted its dashboard black in an effort to raise cash, creative agency Jess3 developed a Firefox plugin that aims to black out all mentions of BP across the Web and satirical Twitter account @BPGlobalPR has gained a mighty following for its biting commentary. At this rate, YouTube parodies were pretty much an inevitability.

We’ve spared you the blues songs, and gathered together a few of the most popular vids. What do you think of the videos below? Do you think expressing your anger via parody is effective when going head-to-head with such a large-scale disaster?


BP Spills Coffee



Rich Fish



“Big Oilmance (Original)” – BP Oil Spill Parody



BP Parody: Press Conference Ends Awkwardly



BP Oil Spill Protest Anthem from Raging Grannies: “Halliburton & BP, You Suck!”




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Reviews: Facebook, Internet, Tumblr, Twitter, YouTube

Tags: bp, oil-spill, Political, twitter, video, viral video, youtube


Collecta Raises $5M for Real-Time Search

Posted: 10 Jun 2010 08:34 AM PDT

Real-time search outfit Collecta has just announced a $4.7 million Series B round of funding from Dace Ventures.

Funding will be used to help grow the company’s team, strike more content partnership deals, and increase the level of engagement and time spent on its sites. The company’s products include user-friendly widgets, custom Site Search and several APIs.

Collecta will also be moving its headquarters to LA, advantageous for creating and strengthening relationships with big, traditional media companies. To date, one of the company’s greatest strengths has been its ability to broker deals with and create value for companies such as CNN and FOX. We look forward to seeing what kinds of partnerships are forged once the staff has settled into its new home.

“This funding is a great validation of both Collecta’s technology, as well as the company’s core vision that real-time data applications are fundamentally changing how we access information on the Internet,” said Collecta CEO Gerry Campbell.

Collecta’s leading real-time platform is based on the open messaging standard XMPP, and its platform gathers real-time content from a network of more than 15 million content sources, including Twitter, WordPress, Flickr and other social sites, along with news outlets such as the Associated Press and Reuters.

Collecta’s Series A came in the form of $1.85M from early-stage VC firm True Ventures and other individuals last spring.



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Reviews: Facebook, Flickr, Internet, Twitter, WordPress

Tags: collecta, funding, real-time, real-time search, series b


Top 10 Ways to Tweak Your WordPress Theme

Posted: 10 Jun 2010 08:12 AM PDT

WordPress Tools ImageBrian Casel is a web designer and owner of ThemeJam WordPress Themes and CasJam Media.  You can follow Brian on his blog at briancasel.com or on Twitter @CasJam.

WordPress is the fastest growing CMS platforms in today’s web design industry (yes, it’s a true CMS).  Much of the action in the WordPress community is largely driven by the market for WordPress themes.

The vast selection of free and commercial themes is what makes WordPress so attractive.  But the theme is often only a starting point for further customizations.  Web developers and DIY website owners like to start with a great theme and tweak it to perfectly suit their (or their client’s) needs.

Many themes, particularly commercial themes, come packaged with a robust theme options page, which lets you to configure many aspects of it.  You should check out those available options before diving into the code.  That said, all themes are different, and sometimes you need to get your hands dirty to fully customize it.

Below are some of the most common things website owners like to tweak, and of course, how to tweak them!  This article is based on the assumption that you have at least a light background in website design, code editing, and a familiarity with WordPress.

One general tip before we get into specifics:  It’s often a good idea to make your modifications by creating or editing a “Child Theme,” rather than editing the “Parent Theme” itself.  The benefit here is that if and when the theme author releases updates to the core functionality, you can easily update your theme without losing your modifications.  Check out the WordPress.org Codex to learn more about Child themes.


1. Edit Your Theme’s CSS


Firebug CSS Image

If you’re looking to tweak colors, fonts, layout, backgrounds, spacing, and other visual elements, your best bet is to start by editing the CSS.  Most of the time, your theme’s CSS styles will be located in the file style.css.  This file is always present in a theme, as this is what defines the theme in the WordPress admin.  But sometimes there are additional stylesheets, which may be located in a sub-folder.

The best way to track down a particular style and location within the theme files is to employ a browser web development tool, such as FireBug.  It’s a FireFox extension, which allows you to inspect and tweak CSS styles on the fly, and quickly locate the stylesheet and line number you need to edit.  If you don’t already use FireBug, it’s time to start.


2. Display Post Excerpts or Full Content


Sometimes, by default, your theme displays the full content of your blog posts on your home page.  Let’s say you would rather display only a short excerpt from the post as a little “teaser” to click through to the full article.  Or perhaps it’s the other way around — the theme shows excerpts, but you’d rather display full blog posts.  Here are the two tags you need to swap:

This tag displays your full post content:

<?php the_content(); ?>

More info on this tag.

This tag displays your post excerpt (in the Edit Post screen, it’s the text box just below your main body box): 

<?php the_excerpt(); ?>

If no excerpt is set, it will automatically display the first few sentences of your blog post. More info on this tag.


3. Create a Custom Page Template


Sometimes you have one page that requires a unique layout — something different from the others.  You’d like some flexibility in the HTML markup, but don’t want to affect all the pages on your site.  WordPress makes it really easy to create unique templates and assign them to specific pages.  Here’s how:

1. Duplicate your theme’s page.php file.  This is the file WordPress uses to display your generic pages.

2. Re-name it anything you want.  In this example, let’s call it pricing.php (we will be creating a unique “Pricing” page).

3. At the very top of the page, add this to the code:

<?php
/*
Template Name: Pricing
*/
?>

4. Modify the markup and CSS for this page template however you want.

5. Create your “Pricing” page.  Using the “Template” drop-down, select “Pricing.”

6. Save your page.  It now displays using the markup you created in your unique template.


4. Crafting The Loop: Excluding/Including a Category


Let’s say you’d like to display posts from all categories with the exception of one.  This is a common request for a variety of reasons.  One example would be if you have a featured posts slider at the top of your home page, showing posts categorized as “Featured.”  You’d like to display the rest of your posts below the slider, but avoid displaying the same post twice on one page.  Here’s how you do it:

Add this code before your loop:

<?php query_posts(‘cat=-8′); ?> 

This will exclude all posts which have the category ID 8. Change this number to whichever category ID you’d like to exclude.

Perhaps you’d like to do the opposite: Display posts only from one category. Simple! Remove the ” – ” before your category ID, like so:

<?php query_posts(‘cat=8′); ?>

More info on The Loop and Query Posts.


5. Crafting Your Page Navigation the Easy Way


Navigation Image

Many themes display all of your pages across the top of your site, perhaps with drop-down menus for hierarchical navigation.  But let’s say you’d like to exclude a page from your main navigation.  Sometimes you have pages on your site that don’t need to be right out in front, like a “Privacy Policy” page for instance. 

Here’s an easy way to exclude a page from your navigation.  Find this code, which displays your list of pages:

<?php wp_list_pages(); ?>

Change it to this:

<?php wp_list_pages(‘exclude=5′); ?>

You’re telling WordPress to list all of your pages except for the page with ID 5. Change this number to whichever Page ID you’d like to exclude.

More info: WP List Pages


6. Enabling Menu Management in WordPress 3.0


Let’s say you’d like to have complete control over your site navigation including setting your own order, including/excluding pages, categories, and external links.  WordPress 3.0 provides an awesome new feature called “Menus,” which gives you this flexibility.  However, you can’t use this feature unless your theme supports it.

Here’s how to change a traditional page navigation (using wp_list_pages(); above) to the new admin-controlled menu.

NOTE: You must be running WordPress 3.0+.

First, you must enable this feature by adding the following code to your theme’s functions.php file:

<?php add_theme_support(‘nav-menus’); ?>

Then, add your menu to your theme, likely somewhere in your header.php file:

<?php wp_nav_menu(); ?>

Of course, you will need to create your custom menu by going to Appearance > Menus

More info: WP Nav Menu


7. Create a Simple Conditional Statement


Sometimes, you’d like to display or modify a piece of content depending on which page is currently being viewed.  For example, when viewing your “Pricing” page, you’d like to display a message in your sidebar reading “Pricing Plans For Any Budget,” but on all other pages, you’d like this message to read “Quality Products, Reliable Service!”

Here’s how to set this up using a simple conditional statement:

<?php if ( is_page(‘Pricing’)) { ?>

<p>Pricing Plans For Any Budget!</p>

<?php } else { ?>

<p>Quality Products, Reliable Service!</p>

<?php } ?>

More info: Conditional Tags


8. Add Post Thumbnails


Thumbnails Image

WordPress 2.9 introduced a handy feature called Post Thumbnails.  As the name implies, it allows you to set a thumbnail image for a post, without the need for custom fields or embedding within the post content.

NOTE: In WordPress 3.0, this feature has been renamed to “Featured Image,” but the functionality hasn’t changed.

Post thumbnails are useful for adding a colorful dynamic to your post listings, or if you’re using WordPress posts as your portfolio.  There are many other ways thumbnails might come into play.  Here is how to enable and insert post thumbnails in your theme:

Like menus, Post Thumbnails need to be enabled in your theme.  Add this code to your theme’s functions.php file:

<?php add_theme_support( ‘post-thumbnails’ ); ?>

Then, insert your post thumbnail image within your loop, using the following tag:

<?php the_post_thumbnail(); ?>

You may want to tweak the layout using some CSS.  You can also add various thumbnail sizes, and cropping options.  Check out this detailed tutorial about the Post Thumbnails feature for more information.


9. Add Something (Anything) to the End of Every Blog Post


Sometimes, you’d like to add a bit of content to the end of every blog post — something constant, like a promotional message about your services, a link to subscribe to your newsletter, an advertisement, etc.

The file you want to edit is your theme’s single.php.  This is the template that displays your single articles.  Open that file and find a good spot to add your additional message.  A good spot is usually after your article, but before the comments, like so:

<?php the_content(); ?>

Your additional message here…

<?php comments_template(); ?>

Your theme may have additional formatting tags and whatnot, but this should point you in the right direction.


10. Add Google Analytics Tracking Code


Google Analytics

Everyone wants to know how many visitors come to their site.  Google Analytics is the most popular tool for tracking your traffic.  Setting up Google Analytics is very easy.  Once your free account is created, Google provides you with a chunk of code, which you need to embed on your site at the bottom of every page.

You want to add that tracking code to your footer.php file.  Paste your Google Analytics tracking code just above the </body> tag.  It is now included on all pages of your site.



For more technology coverage, follow Mashable Tech on Twitter or become a fan on Facebook




More WordPress resources from Mashable:


- WordPress 3.0: The 5 Most Important New Features
- HOW TO: Add Facebook "Like" Buttons to Your WordPress Blog
- HOW TO: Secure Your WordPress Blog
- 7 Superb Social Plugins for WordPress
- 14 Fantastic Free WordPress Themes


Reviews: Facebook, Firefox, Google, Google Analytics, Twitter, WordPress

Tags: blog, BLOGS, CSS, design, development, html, List, Lists, trending, web design, Web Development, Wordpress, Wordpress Tips


Keep Your Business Files Synced Between the Desktop and the Cloud [APPS]

Posted: 10 Jun 2010 07:52 AM PDT

Cloud-based storage and collaboration platform Box.net is launching Box Sync for Business, a new tool that will make it easy for businesses and organizations to keep their files on the desktop always in line with files on the cloud. Think of it as Dropbox for the Enterprise.

Using the new Box Sync client (available for Windows now and Mac by the end of the summer), users can selectively sync files and folders to make collaboration easier between colleagues. Like Dropbox, folders you choose to sync with Box Sync will be accessible both on the cloud and on your desktop, and changes made in one folder will automatically be updated in the other.

This is a big step for Box, who over the last 18 months has really transitioned from a consumer-facing online storage company into a SMB-centric competitor to higher-level file server and storage systems, like Microsoft’s SharePoint. The desktop sync client completes that circuit, so to speak, by making the physical location of files less of a consideration.

Box Sync will be free for business and enterprise customers, and will be rolled out to users over the next few weeks. Later this year, individual and “Lite” users will get the feature too.

For an overview of how Box Sync works, check out this video:

If you’ve used Dropbox before, the idea should be pretty familiar. Existing Box.net share rules will be carried over to the sync client so that you can selectively control who can see what files. Someone who has read-only access might be able to view a file in the cloud, but he won’t have a copy in his “My Documents” folder.

All of Box Sync’s files are held in a Box Sync folder within My Documents. This is to make it clear which files are shared or synced with the cloud and which aren’t. A blue sync icon is appended next to files and folders within Windows Explorer to indicate that a file is shared on Box Sync. Likewise, files on Box.net have the same icon to show they are being synced with the desktop.

A big issue with any file syncing tool — especially in a collaborative environment — is conflict management. If two people are editing the same file at the same time, a system needs to stay in place to merge those changes without overwriting the other file. Box knows this and put great effort into making a sophisticated conflict management system that was designed primarily with business and collaborative users in mind. Box.net already has a versioning system wherein you can view the history of a file or document, and in Box Sync you can view previous revisions and download a copy to your desktop.

For business users, especially new businesses that might just be starting out, there are many advantages of using a cloud-based file system. First, it can allow companies to eschew the cost of buying and maintaining a central file server. Second, the advantage of the cloud is that you have access to your files no matter where you are: the web, your phone, your iPad, etc.

However, one problem with cloud-based systems is that unless they have a sync client, you have to manually upload your files and documents and create all new files within the cloud. That can work for a lot of workflows, but sometimes it’s just easier to keep your local files local and know that you can keep them automatically in sync with the cloud.

We think that Box Sync is a really important step for cloud-based file systems because it streamlines a lot of workflow issues, while also retaining existing share rules and keeping other devices in the loop.

How do you keep your local files synced with the cloud?



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Reviews: Dropbox, Facebook, Twitter, Windows

Tags: box.net, cloud computing, cloud storage, Dropbox, productivity, sharepoint, software


Mashable and PepsiCo Partner for New Startup Challenge

Posted: 10 Jun 2010 07:24 AM PDT

In partnership with Mashable and Highland Capital Partners, PepsiCo has announced PepsiCo10, a new competition that looks to match startups in fields like social media and mobile marketing with industry mentors and brands within PepsiCo with which they can pilot their products.

Mashable is supporting the project as a media sponsor, meaning we'll be covering some of the innovative ideas we see during the two rounds of submissions, as well as helping decide on the 10 winners that will ultimately be selected during a two-day event at PepsiCo's headquarters. At this stage in the game, we're looking for submissions, which will be accepted through June 24.

You can learn more about the submission process and what PepsiCo is looking for on the PepsiCo10 website, though Seth Kaufman, director of media strategy and investment for PepsiCo North America Beverages sums it up well in a statement: “With this program, we are championing outside innovation and welcoming it into the organization to push our marketing and communications expertise to new levels, including how to leverage innovative tools to better connect with and engage our consumers."

PepsiCo is looking for companies that are already beyond the idea stage and stand to benefit by having their emerging technology products piloted by one of their brands (and in turn becoming a case study), which include Frito-Lay, Gatorade and SoBe, among many others. Thus, one of the requirements for startups is that they've already raised between $250,000-$10,000,000 or are doing at least $250,000 per year.

The competition does not involve PepsiCo, Mashable or Highland Capital Partners taking equity in the winners. Rather, the goal is to provide your startup with expertise, resources and connections that can take it to the next level. Stay tuned to Mashable for more coverage of the event over the next two months.



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Reviews: Facebook, Mashable, Twitter

Tags: highland capital partners, internet week ny, mashable, Pepsi, pepsico, startups


Google to Integrate Google Voice with Gmail [RUMOR]

Posted: 10 Jun 2010 06:37 AM PDT

Google is testing a new feature in Gmail, in which a phone icon opens a special Gmail chat window consisting of a dialpad, contact search, credit balance and a call button. The feature is not yet publicly available.

A couple of weeks ago we asked whether Google was building a Skype competitor after Google acquired VoIP company Global IP Solutions (GIPS). Google also acquired another VoIP-related company, Gizmo5, in late 2009 and integrated its team with Google’s own Google Voice team.

Now, it’s all coming together in Gmail, which already offers voice chat to users. Google Voice lets you do VoIP over the phone, but integrating that with Gmail’s voice chat feature means that you could call anyone directly from Gmail, finally solidifying Google’s VoIP offering as a true Skype competitor.

[img credit: Google Operating System]



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Reviews: Facebook, Gmail, Google, Google Voice, Skype, Twitter

Tags: gmail, Google, Skype, voip


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