Mashable: Latest 23 News Updates - including “MashMeet SF Recap [PICS]” |  |
- MashMeet SF Recap [PICS]
- Trip Journal Turns Your Smartphone Into the Ultimate Trip Scrapbook
- New Satellite Images of Oil Spill Show Its Spread [PICS]
- Papa John’s Recruits Facebook Fans to Create Next Pizza
- Mashable Readers Agree: Physical Phone Keyboards Still Rule
- Google Launches Secure Search
- “Shrek Forever After” Storybook Comes to the iPhone and iPad
- Has the iPhone Lost Its Cool?
- How the Next iPhone Will Improve Your Productivity
- Thanks to Mashable’s Socially Savvy Supporters
- Simplify Foursquare Checkins with Barcode Scanning Android App
- Apple Cancels “Get a Mac” Ads
- AT&T Bumps ETF for iPhone to $325
- 5 More Simple Tools for a Paperless Office
- Our Favorite YouTube Videos This Week — Now with More Cats
- 5 Surprising Social Media Business Success Stories
- Dalai Lama Uses Twitter to Circumvent Chinese Government
- Are You Planning on Quitting Facebook? Why? [SURVEY]
- Why Your Company Needs to Embrace Social CRM
- “Sex and the City” Switches from Apple to HP
- Google’s Acquisition of AdMob Approved by FTC
- Google Turns Homepage Logo into a Playable Game of Pacman
- How MySpace Plans to Become the Best Place to Play Games
- iPad Still Selling Like Crazy, Sold-Out at Most Apple Stores
| Posted: 21 May 2010 10:33 PM PDT  
We had a few photographers on hand, but none quicker to upload to Flickr than the intrepid Ken Yeung, blogger, photographer, online marketing strategist and all-around swell fellow. Check out his full set on Flickr. Please feel free to share links to your photos and videos in the comments below, and be sure to check out the rest of our Google I/O coverage, too — these conferences aren’t all fun and games, you know! Finally, if you weren’t able to make it to Roe last night, we do hope you’ll join us for future Mashable events in San Francisco. We’ll keep you posted on them, so stay tuned.
A Big Final Thanks to our Sponsors: Meebo socially connects over 100 million users across the web allowing them to instantly connect, share, and communicate with all of their friends. Because Meebo integrates all social network and communication channels into a single, simple-to-use interface, users can easily share content and communicate in real time with the people who matter to them. Meebo connects people to their friends on the thousands of websites that have installed the Meebo bar, on mobile devices, and with Meebo Messenger. Meebo was founded in 2005 and is a privately held company headquartered in Mountain View, CA. For more information, visit www.meebo.com.  Cisco (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Many thanks to everyone who made this possible:- The Mashable SF Team: Pete Cashmore, Ben Parr and Jolie O’Dell Reviews: Flickr, Google, Mashable, Meebo Tags: Events, MashMeet, San Francisco-San Jose
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| Trip Journal Turns Your Smartphone Into the Ultimate Trip Scrapbook Posted: 21 May 2010 09:02 PM PDT 
Quick Pitch: Real-time travel sharing through Facebook & Smartphone GPS – Broadcast photos and videos live from your vacation! Genius Idea: Trip Journal is a mobile app for iPhone and Android that lets you capture photos, video and route marks of your vacation as it happens. You can then share your trip with your friends and family via Facebook, Flickr and Twitter. Trip Journal is a really great app for users who might be traveling abroad or covering lots of area because it uses your phone’s built-in GPS to give your photos and places a location and marker on an interactive map. That map, which can even be exported to Google Earth, can act as a running log of your trip. You can go back later and add tags, descriptions or notes to the images, but everything associated with your trip is kept in one easy-to-access and attractive place.  One of the things that really impresses us about Trip Journal is its design. The app looks beautiful on both iPhone and Android. In fact, this is easily one of the best-looking Android apps we’ve ever seen. What’s also great is that when you export your trip to Facebook or Google Earth or upload videos to YouTube, the overall look and feel of Trip Journal can become a part of those services. In other words, your friends following along on Facebook get the same sort of vintage-scrapbook feel as you do in the app. The app is $0.99 for iPhone and $2.99 for Android. If you’re planning on a vacation this summer and want a way to chronicle and share your adventure, you might want to give Trip Journal a try. Sponsored by Microsoft BizSpark
Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines)." Reviews: Android, Facebook, Flickr, Google Earth, PHP, Twitter, YouTube, iPhone Tags: Android apps, facebook, google earth, iphoen apps, travel, trip journal, vacation
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| New Satellite Images of Oil Spill Show Its Spread [PICS] Posted: 21 May 2010 07:38 PM PDT 
On April 25, five days after the initial BP oil well blowout, the oil appeared as a large streak in the Gulf of Mexico in satellite photos. Twenty-two days later, the oil continued to pollute these waters and was in danger of reaching more areas of of the Gulf Coast, a beautiful environment that is home to around 400 species of seabirds, whales, dolphins, turtles and more. Scientists monitoring the spill also say the oil has reached currents that could carry the pollution to Florida and possibly to the waters along the East Coast. Because of underwater oil plumes, there may be an amount of oil beneath the ocean’s surface equal to what we can see on the Gulf’s topmost layer. Experts are now estimating as many as 6 million gallons of oil have been spilled so far. Google hopes these images will assist those working to protect coastal areas from the damaging effects of the spill. Here are Google’s pictures of the spill on April 25, May 9 and May 17:
For more information on the Gulf of Mexico oil spill, see our previous coverage. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Google, Twitter Tags: Google, gulf of mexico, oil-spill
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| Papa John’s Recruits Facebook Fans to Create Next Pizza Posted: 21 May 2010 06:27 PM PDT 
The Papa’s Specialty Pizza Challenge tasks Facebook fans with creating the winning recipe for the company’s next specialty pizza through June 14. Although the campaign is just a few weeks old, there are already more than 6,500 entries. Since the campaign launched, the application tab has been loaded close to 80,000 times, with users publishing upwards of 1,700 Facebook news feed items. The volume of attention is to be expected as pizza creators are all vying for some serious cash and prizes. The top three submissions — as selected by “Papa” John Schnatter and corporate taste testers — will be integrated into the Papa John’s menu and sold in stores from August 2 to August 29. To the highest-selling pizza victor go the spoils: 1% of pizza sales post challenge (up to $10,000), pizza for life and a guest appearance in a Papa John’s TV commercial. Masterminding a new specialty pizza is pretty simple. Users can name their pizza whatever they want, select a crust, pick a pizza sauce, add up to seven additional toppings and describe their machination. The final result is then posted on Papa John’s Facebook page where other users can like or share the specialty creation. While it’s not the most original idea, the chain’s pizza challenge is an extremely savvy social media initiative. Since the contest is housed within Facebook, sharing is essentially baked into the campaign at every turn. So not only do Facebook users have to “Like” the Page to see the contest — with that behavior posted back to their activity feeds — but they can invite friends to take the challenge and post their pizza creations to their wall. Another key element to the campaign is that the three finalists will likely need to use their social media presence to promote their pizzas if they want to win the grand prize. To help them with that endeavor, Papa John’s will give each finalist a marketing budget of $1000. We’re curious to see how this challenge develops over the course of the summer. In the meantime, let us know if you plan to enter the contest, and tell us how you think the strategy compares to its rival company’s pizza holdout social media initiative.
[img credit: akuban] For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: MARKETING, papa john's, social media, social media marketing
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| Mashable Readers Agree: Physical Phone Keyboards Still Rule Posted: 21 May 2010 04:53 PM PDT 
The polls are closed, all hanging chads have been counted and the results are in: physical keyboards still rule the roost. At 50.3% of the total vote, the QWERTY keyboard is still a favorite amongst Mashable readers. Still, the virtual keyboard put in a respectable showing at 39.5% of the vote — showing that touchscreen typing has likely come a long way since the advent of the iPhone, which inspired more than a few tech pundits to declare it a completely crazy idea. Meanwhile just shy of 7% of voters couldn’t decide between the two, and 176 of you indicated your T9 keys would be pried from your cold, dead hands. Were you surprised by the results of the poll? Let us know in the comments, and tune in on Monday for the next edition of the Faceoff Series! Faceoff Series: Overall ResultsWeek 1: Week 2: Week 3: Week 4: Week 5: Week 6: Week 7: Week 8: Week 9: Week 10: Week 11: Week 12: Week 13: Week 14: Week 15: Week 16: Week 17: Week 18: Week 19: Week 20: Week 21: Week 21: Week 22: Week 23: Week 24: Week 25: Week 26: Week 27: Week 28: For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Bing, Boxee, Chrome, Digg, Facebook, Firefox, Foursquare, Gmail, Google, Google Buzz, Google Docs, Gowalla, Gtalk, Hulu, Mashable, Pandora, Posterous, Seesmic Desktop, StumbleUpon, Tumblr, TweetDeck, Twitter, TypePad, Windows, WordPress, Yelp, aim, iPhone Tags: keyboards, Mobile 2.0, phones, polls, QWERTY, web faceoff
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| Posted: 21 May 2010 03:55 PM PDT 
Most users recognize SSL connections by the “https” distinction in the address or the “protected” flag that appears in your web browser. These types of protection encrypt and protect the information you transmit to those sites, meaning that the data you are sending out is protected from people or bots that may be monitoring traffic on your network. While it is common for e-mail or e-commerce sites to use SSL connections, search connections can benefit from being secure too. For instance, if you’re at Starbucks or another locale that has Wi-Fi access, you might not want interlopers to have the ability to see that you are Googling for “****** ****** tour” or “Twilight pics.” Now you can get basic SSL protection for your Google searches by visiting https://www.google.com. At the time of this writing, Google is still redirecting all HTTPS requests to the regular Google homepage, but this should change over the course of the day.  As Google notes in its blog post, SSL support is still in beta — hence the new logo. Also, while Google will be encrypting your connection, it will still maintain the same search data that it always maintains. In other words, don’t think that SSL support means you can keep Google from retaining info about your searches. Additionally, Google’s SSL support is only for basic search for now. Image Search and Maps, for instance, don’t support SSL yet. Also keep in mind that if you click on an unsupported service, like Images, you could be taken out of SSL mode. Google hopes to add broader SSL support to more of its search products in the future. What do you think of SSL support coming to Google search? Let us know. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Google, Twitter, twilight Tags: Google, google search, ssl
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| “Shrek Forever After” Storybook Comes to the iPhone and iPad Posted: 21 May 2010 03:28 PM PDT 
As we’ve discussed before, the iPhone and the iPad can both make fantastic digital storybooks for parents and their kids. The touch interface allows kids to skip ahead and interact with content on each “page” and the story can either be read aloud by a narrator or kids can read it themselves. Check out the video below for a visual preview. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Facebook, Twitter, iPhone Tags: ipad apps, iphone apps, Kids, shrek, shrek forever after, storybooks
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| Posted: 21 May 2010 02:52 PM PDT 
Fast forward to 2010. Suddenly, Google Android is winning over the hearts and minds of technologists and signing up 100,000 converts a day. That raises the question: Is the iPhone losing its sheen? That’s the topic of my CNN column this week. Check out the column at CNN.com >>For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: android, android froyo, apple, cashmore, cnn, Google, iphone, pete cashmore
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| How the Next iPhone Will Improve Your Productivity Posted: 21 May 2010 02:35 PM PDT 
Three summers ago, people lined up around the country — and then the world — to get their hands on the next generation of mobile phone. Apple’s iPhone made “app” a household term, while cashing in on a movement that sent their stock — and everyday people’s productivity — soaring. In 2010, Apple released most of the specifications for iPhone OS 4.0, which will launch along with the new iPhone sometime this June. I’d like to take a moment to review what we know about the new OS, the new phone, and what it all means for your everyday productivity.
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| Thanks to Mashable’s Socially Savvy Supporters Posted: 21 May 2010 02:04 PM PDT 
Advertise with us and get noticed.
This week, our valued sponsors are the Awareness Networks, The Poynter Institute's Mobile Media blog, CFC Media Lab, The Wall Street Journal for iPad, eBay Developer’s Conference, Bantam Live, Gist, Yield Software, Clickatell, Influxis, Microsoft BizSpark, MailChimp, Sun Startup Essentials, MaxCDN and Eventbrite.  Awareness builds social marketing software for marketers leveraging multiple social channels to engage with customers, build their brand and increase revenues. Built upon Awareness's expertise deploying more than 200 communities and social media projects for the world's biggest brands including Sony, JetBlue, Kodak, ASOS.com and AIRMiles, The Awareness Social Marketing Hub is the first enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. With the Awareness Social Marketing Hub, marketers are now able to publish, manage and measure across all their social channels from one central location using advanced built-in permissioning, workflow and audit controls.  The Poynter Institute's Mobile Media blog is your guide to the intersection of mobile and media. Sign up to receive our blog in newsletter format and be entered into a drawing to win an iPad. Learn more at www.poynter.org/ipadgiveaway.  PUTTING THE FUTURE INTO FOCUS. That's what we do. Whether you are interested in 3D gaming or the idea of MaaS (Media as a Service), CFC Media Lab provides a unique training, research and production think tank environment for new media content developers, practitioners and companies. Graduates emerge as leaders in the world of interactive media, produce innovative projects and start up 21st century companies. Our critically acclaimed Telus Interactive Art & Entertainment Program is currently accepting applicants for its Fall 2010 session.  What’s news meets what’s next. Introducing The Wall Street Journal for iPad, a new way to experience the Journal's award-winning coverage, blending the best of print and online. Touch the stories that matter to you most, get the latest news updates and market data throughout the day and save your favorite articles and sections for later. Subscribe now for just $3.99/week.  Secure your spot at the eBay Developers Conference in San Jose, CA, June 8-10. Inspiration at a special price — only $149 if you register by May 21. Space is limited!  Bantam Live is a web-based collaboration workspace for small business teams that combines “Social CRM” with project/task management and microblogging communication – all centered within a real-time activity stream. Business teams can share an address book and track contacts and conversations, track prospects and sales pipelines and organize projects and tasks to get work done. With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.  Gist helps you build stronger professional relationships by bringing together information from across the web for all your contacts and their companies, giving you the right information at the right moment to get a first meeting, deliver an amazing pitch or just find a better way to make a connection. Gist does all the work for you by assembling a dynamic collection of all your contacts and their companies from your e-mail inbox, your social networks or even your CRM system, automatically building and updating their profiles as new content is published by them or about them.  Yield Software's Yield Web Marketing Suite optimizes paid search (PPC) natural search (SEO) and landing pages, all in one easy-to-use Web-based system. A simple, intuitive interface together with sophisticated algorithms work seamlessly to optimize SEM campaigns every minute of every day, enabling growing businesses and their agencies to lower costs, improve performance and increase profitability. Yield also offers a free SEO Analyzer, which delivers a report covering how well a site is optimized and suggestions for improvement. Yield Software—Web Marketing Made Easy.  Clickatell offers mobile social networks the opportunity to measure their return on investment. Not only does Clickatell offer an Interactive Campaign Manager tool that allows you to monitor and intervene in your customer campaigns in real time, it also generates and manages database integration and comes with additional marketing tools. Track the delivery status of your text messages and the responses; take the guesswork out of campaigning. Your valuable messages will always be delivered as our products allow for message escalation to alternative delivery gateways. Social networks are also, through the account management package, given control over network channels and connectivity options. All necessary tasks have been automated and our central interface allows you to manage multiple connections and projects at the same time. Which leading social networking companies have chosen Clickatell as a mobile messaging partner? Read our success stories here.  Influxis is an official Adobe hosting partner and resource for the Adobe Flash Media Interactive Server. Influxis provides Flash hosting plans for all levels of use – beginner to enterprise. With a reputation for exceptional customer service, Influxis provides an extremely reliable international network of FMS servers in the U.S., U.K. and Germany.  BizSpark is a program which offers new software businesses and entrepreneurs access to Microsoft design, development and production tools with no upfront costs for up to three years. Members can also connect with a nationwide community of Network Partners – investors, incubators, service providers and entrepreneurial organizations – who are keen to help. For more information or to connect with a Microsoft BizSpark advisor, please visit MicrosoftStartupZone.com/BizSpark.  MailChimp is a powerful, easy-to-use e-mail marketing service. You design, me deliver.  If you’re working for a startup, Sun can help you get it off the ground fast. We created the fee-free Sun Startup Essentials program offering deep discounts on industry-leading, power efficient systems and storage products, optimized open-source software, massively scalable Web hosting services, plus free visibility via Sun’s co-marketing engine. It’s time to build your business on the kind of infrastructure that can scale right along with the skyrocketing demands of success. Find out about Sun Startup Essentials today!  MaxCDN – Content Delivery Network. MaxCDN makes it easy and affordable to get maximum global performance from your site and enable your visitors to get the most out of their visit! MaxCDN offers: resistance to the Digg effect, SSL Integration, No Setup Fee, US-based customer service, No Commitments. Get 1 TeraByte for just $10 today!
Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Additionally, thanks to the following partners for making Mashable happen: Since 2007 W3 EDGE has assisted with creative, web development and search / social media marketing Mashable.com and its numerous projects and other web properties. Day-to-day maintenance and support is also handled by Frederick Townes and his W3 EDGE team.
Thanks to ConVerdge for implementing our My Mashable social network.  Mashable would also like to thank AttentionPR for their PR support. AttentionPR proves that PR today is measurable, transparent and yes, social. Learn more about AttentionPR.  Rackspace is the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. Learn why.  iStockphoto offers easy, affordable inspiration with millions of safe, royalty-free photos, illustrations, video, audio and Flash® files. Using the most accurate search in the business, customers download a file at least every second from a collection of more than five million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out approximately $1.2 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada and is a wholly-owned subsidiary of Getty Images. Mashable readers save 10%.  Founded in 1998 as a free service, Dynamic Network Services Incorporated (Dyn Inc.) now operates two extremely reliable, “rock solid,” global DNS platforms; DynDNS.com for home/SMB users and the Dynect Platform for corporations and enterprises. As a leading provider of managed DNS services, Dyn Inc. plays a key role in keeping the Internet’s DNS infrastructure running smoothly, handling trillions of queries per day and servicing nearly four million active users. With a range of innovative solutions, from domain name and e-mail services on DynDNS.com, to failover, load balancing, traffic management and CDN balancing services with the Dynect Platform, Dyn Inc. remains committed to world class customer service and engineering excellence. Uptime is the Bottom Line. For more information about Dyn Inc., visit www.dyn.com, e-mail hello@dyn.com or call +1-603-668-4998.  With over 50,000 publishers serving more than 300 billion ads per month, OpenX is the world's leading provider of ad technology for web publishers. We offer our global community comprehensive and customizable ad-serving technology. OpenX Ad Server empowers more than 150,000 websites with the ability to take control of their ads and maximize their ad revenue. Our ad serving products are translated into 25 languages and used in more than 100 countries. By delivering world-class ad serving functionality along with ad revenue optimization through OpenX Market, OpenX helps publishers everywhere make more money.  ConcentricSky offers web development and strategic consulting services with a focus on emerging technologies such as Social Media and iPhone Apps. From simple websites to integrated web applications, we deliver innovative solutions that exceed your expectations – not your budget. We can get your name out there.Contact us for more information about supporting Mashable’s growth and development. Alternatively, visit our advertise section for more details about:
CPM-based advertising is available through our partner, Federated Media, but if you contact us directly, you’ll be entitled to exclusive unpublished discounts. Reviews: Digg, Mashable, iStockphoto, social media
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| Simplify Foursquare Checkins with Barcode Scanning Android App Posted: 21 May 2010 01:29 PM PDT 
The idea is similar to what Google is doing with the QR code window decals for Place Page business owners, but it’s specific to Foursquare and requires that users download and install Foursquare’s Android app. Here’s how it works: Users or venue owners can generate a printable 2D barcode — using the venue address or Foursquare ID — and stick it on the venue in question. Visitors can then use the Android application [download link] to snap a photo and scan the code. The scan automatically pulls up the venue in question in the Android Foursquare app for a faster checkin. It’s not the perfect solution to QR code checkins given that it only works for Android device owners, but it’s a step in the right direction. We expect to see this type of logic and technology mature in the coming months, though adoption will require that business owners understand the purpose behind it, and that consumers embrace scanner apps like φ² Scanner. You can watch a video of the application in action below. For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Android, Facebook, Foursquare, Google, Twitter Tags: android, foursquare, QR Codes
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| Posted: 21 May 2010 01:01 PM PDT 
The page redirect was noticed by MacRumors and appears to confirm suspicions — which began after Justin Long suggested that Apple was moving on — that Apple would no longer be producing any more of the Mac vs. PC personified spots. The long-running campaign certainly served to create memorable moments in advertising history, but more recent ads teetered on mediocrity and lacked the same comedic flair as earlier renditions. Still, the ads will no doubt be missed by Apple fans everywhere, though we can assume that Apple will come out with something to replace them in the near future. For now you can reminiscence with these 10 best “Get a Mac” ads or check out these iPad spots. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: apple, get a mac, MARKETING
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| AT&T Bumps ETF for iPhone to $325 Posted: 21 May 2010 12:34 PM PDT 
According to All Things Digital, who first reported the news, the fee increase will go into effect on June 1. That comes days before Apple is expected to reveal the new iPhone, and amidst speculation that the device could soon be offered by Verizon. While AT&T's ETF could be seen as a protective move to keep customers from switching to other carriers – especially Verizon if it were to get the iPhone — it's actually still lower than that charged by some others, including Verizon (which, last year, doubled its ETFs on smartphones to as much as $350). In any event, the cost of switching to the latest smartphone seems to be going up across the board, at least if you're still under wireless contract. Update: A representative from AT&T tells us that they are dropping ETFs on other devices, specifically “[from] $175 to $150 for feature phones and quick messaging devices.” For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Facebook, Twitter
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| 5 More Simple Tools for a Paperless Office Posted: 21 May 2010 11:58 AM PDT 
A few weeks ago, we discussed some digital tools to help reduce paper use within the office. But there are still more services and apps that focus on reducing your paper consumption (and subsequently your costs) when it comes to external systems, like postal mail, invoicing, and in-person networking. To continue in this eco- and budget-friendly vein, read on for five more paper saving services. 1. ShoeBoxed When it comes to running a small business, it’s hard to avoid that ever-growing pile of miscellaneous paper. Not only does it quickly become office clutter, but it’s a good way to lose track of important items. One solution is the digitization service ShoeBoxed. If you’ve collected 25 expensable receipts on your last visit to the West Coast office, stuffing them into a pre-paid envelope would likely be more efficient than manually entering the data into a spreadsheet. ShoeBoxed will scan the papers and index them in your account. From there, you can generate highly detailed, sortable reports, and integrate them into your existing database systems, including Excel, Quicken, Outlook, Gmail, Freshbooks (see below), and many others. Essentially, the service can turn a pile of disorganized paper into an expense report or contact database without you ever touching a keyboard. Pricing starts at $9.95 per month for up to 50 item scans, which could be a good fit for a small operation or freelancer looking to save time on bookkeeping. More comprehensive plans are available for businesses with more to keep track of. 2. CloudContacts It’s time to turn that business card collection or Rolodex into a searchable database. While ShoeBoxed is focused mainly on digitizing receipts, CloudContacts is all about your business network. Send them your pile of 2 x 3 inch card stock, and get back standardized data that you can import into nearly any contact, e-mail, or CRM system, including Outlook, Gmail, SalesForce and 37Signals’ Highrise. Another nice feature is the one-click connection to social media. When a business card cites a social profile, a link will be incorporated in your data, allowing you to easily connect on LinkedIn, Facebook, or Twitter. And for those businesses located in New York City, in-person pickup is available. 3. Freshbooks Generating paper invoices can be extremely inefficient. Freshbooks not only takes the paper out of your billing system, but can give it a complete organizational overhaul. The web-based software can be accessed from any computer with your account login and password, eliminating the need for proprietary installations. Once logged in, you’ll have access to a complete online overview of your billing system, which you can use to track expenses, generate reports, and most importantly, invoice your clients. Invoices are sent via e-mail with secure links where customers can review their bill and related information (e.g. estimates, quotes, etc.). Clients can even make direct payments from their invoice page via a number of intermediate services including PayPal, Verisign, and Authorize.net. If your clients prefer PDF invoices, you can always utilize a PDF printer driver. Billing can be automated within Freshbooks (eliminating the need to follow-up manually with “Past Due” reminders), can be done in any currency, and there’s even an iPhone app for tracking on the go. The service is $39.95 per month, plus $10 for each additional user, for unlimited client entries and invoices. 4. Earth Class Mail Businesses receive tons of paper mail. Much of it is junk; some of it is vital to operations. All of it is cumbersome and unsearchable. Earth Class Mail seeks to remedy this with their snail mail digitization services. Sign up, and you’ll be assigned a special code (like a suite number) to add to your business’s existing street address. For example:
Then, securely re-route all the mail coming to this address via the U.S. Postal Service. Incoming paper will be scanned and stored in your Earth Class Mail account, and you’ll be notified by e-mail of new arrivals. Now your paper mail is searchable, easily archived, and won’t be piling up on your desk any time soon. Digital storage of your mail is unlimited, and the paper will be kept for 30 days before it’s securely shredded and recycled. Because your new digital “suite number” is tied to the re-routing designation with the USPS, you can control what type of mail goes to ECM (lower priority items, junk mail, etc.), and what still comes to your door. If you’re aiming to go fully digital, additional features like integrated check cashing through your bank account, and package forwarding are also available, meaning that once the system is set up and in full swing, you may never need to touch a piece of paper mail again. Currently, the service is only available in 19 U.S. cities, and it seems there’s a lot to keep track of when setting up an account, especially if you plan to split your mail between two destinations. But if you’re committed to a green solution, or focused on de-cluttering your office, Earth Class Mail might be a good option. Pricing starts at $19.95 per month for scans of 100 mail items. 5. Zumbox Zumbox is another paperless mail solution with a different approach. They’ve created a digital mailbox for every physical address in the U.S. Companies and other organizations that send paper materials to physical addresses can opt-in to Zumbox and send them digitally instead. Recipients (at either personal or business addresses) can enable their Zumbox account by inputting their street address. Zumbox sends a piece of physical mail with a pin number that enables users to activate their addresses. Essentially, the service lets businesses and individuals send digital communications to physical locations, without the need for e-mail addresses. It may be hard to see the immediate practicality of Zumbox, as both the recipients and the senders would have to opt-in to accounts, and getting all of the people you do business with to do so is unlikely. However, because the service is built on the massive existing infrastructure of the U.S. Postal Service, the potential here is enormous, and certainly worth exploring, even from a marketing angle. For more business coverage, follow Mashable Business on Twitter or become a fan on FacebookMore business resources from Mashable:
Image courtesy of iStockphoto, wragg Reviews: Facebook, Gmail, LinkedIn, Shoeboxed.com, Twitter, iStockphoto Tags: business, List, Lists, small business, web apps
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| Our Favorite YouTube Videos This Week — Now with More Cats Posted: 21 May 2010 11:36 AM PDT 
Yes, that’s right, this week’s YouTube roundup features not one, but two vids starring your favorite furry feline friends. And then there’s some stuff about Lost… and some children… and a couple of men speaking with pleasant accents… and then there are some wolves. Basically, this week’s list of YT fare is deliciously distracting. So plug in those headphones, you checked out after the first bite of your sandwich, anyway. Animals AutoTuned: WolvesBrenna Ehrlich: This is brilliant. Just nix all those silly bands named after woodland creatures and replace them with actual woodland creatures. Best watch your back, Wolf Parade. PS22 Chorus “LISZTOMANIA” PhoenixLauren Rubin: I don’t know how they do it, but the young kids of PS 22 manage to add a wistful note to a fun song by French group and current favorite of @keithtiley, Phoenix. An Englishman’s Boat Is His [Bouncy] CastleMatt Silverman: These guys sail a blow-up bouncy castle right into the middle of an international Regatta boat race. The best part? When they spot the U.S. racer and shout, “Hey USA! Barack Obama!” LOST Re-enacted by Cats in One MinuteBrett Petersel: LOST. Cats. Period. (Please note that I’m not a fan of cats, but I do love Lost!) NIKE WRITE THE FUTURE – FULL-LENGTH VERSIONAmy-Mae Elliot: The World Cup is edging closer and Nike’s upping the hype ante with Arial Font Is Bullsh*t (Hungry Beast)Josh Catone: I first came across this video a couple of months ago, but after a discussion with a friend this morning about how terrible Arial looked on our website, I had to view it again. It’s one of my favorites, and any type nerds are bound to find themselves nodding along as they watch. Caution: If yours is the type of workplace where enraged swears shouted in an Aussie accent are considered NSFW, throw on a pair of headphones for this one. Oh, and Arial really does suck. Kitten Suckles AirLauren Indvik: There is absolutely no reason to watch this entire video, but the first five seconds are good for a laugh. For more web video coverage, follow Mashable Web Video on Twitter or become a fan on FacebookReviews: Facebook, Twitter, YouTube Tags: humor, pop culture, viral video, youtube
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| 5 Surprising Social Media Business Success Stories Posted: 21 May 2010 10:45 AM PDT 
Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook. Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers? B2B service providers? Equine dentists? Are they experimenting with social media? You bet. Here are five examples, all at different stages of their experiments, and all indicating the breadth of business use of social media. 1. Equine Dentist Builds Relationships With Facebook How do you turn a regional service business into an international destination for industry thought leadership? Facebook. At least that’s what worked for Geoff Tucker, an equine dentist based in Palm City, FL. In a business driven by relationships, Geoff says that Facebook allows him to build new ones. “People do business with people who they’re friends with. Period,” he says. “And Facebook is a great way to get to know people. It allows people to see that I’m a person.” As he builds these relationships using social media, Geoff is also expanding his company’s reach. He says it was his blog, his Twitter feed, and his Facebook account that helped him win appearances on Horse Talk Radio and HorseGirl.tv. So what’s this done for his business? Geoff says that over the last year, Facebook alone has generated about 100 leads and 10-to-15 customers. 2. Steel Building Manufacturer Taps New Verticals As a manufacturer of prefabricated steel buildings, SteelMaster was initially hesitant to get involved in social media. “It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company. “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.” About a year ago, SteelMaster put its first toe into the social media water. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains. Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebook gives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested. 3. Full Social Media Integration for Marketing Paint Idea Paint is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process. The company blog, where employees publish videos, images and stories of product installations, is the hub of Idea Paint’s social media activity. The company uses Twitter and Facebook to share content published on the blog — then to listen to, respond to, and interact with the community that content engages. Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago. What’s this mean in terms of business results? Social media is now one of Idea Paint’s largest sources of leads and traffic — and it is growing steadily. Meanwhile, the company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2. Idea Paint produced this video on their social media strategy, exclusively for Mashable readers: 4. Integrating Twitter Into the Paper Selling Process One year ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products, confronted a growing problem: It was becoming harder and harder to reach new potential customers. Their traditional channels — phone conversations and in-person meetings — were not working as well. Prospects were tuning them out. Jamie Saunders, Neenah’s marketing communications manager, noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers, and that social media could be a way to better engage them. So Neenah took a step into the social media world. While the experiment started with Neenah’s marketing team, its sales team was one of the biggest beneficiaries. They discovered they could do prospecting and nurturing via Twitter. Today the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business. Jamie says these sales reps are finding that social media is simply a more effective way of engaging with their prospects. “It’s an invitation to have a conversation. You’re getting permission to have a conversation — a conversation that used to happen in person.” 5. Leading the Online Aviation Maintenance Discussion In November 2008, a handful of auto executives flew their private planes to Washington, DC to testify before Congress in support of federal aid for their industry. This perception of corporate excess created an outcry, and the private aviation industry’s image was damaged. At that time, aircraft maintenance and support company Duncan Aviation had just started using social media. The company discovered that the new medium could be a way to positively shape the conversation — to add its perspective and improve the industry’s damaged reputation. Beth Humble, now Duncan’s social media lead, explains that while social media is an important part of Duncan’s strategy, the company doesn’t aspire to create a Comcast- or Coke-like presence on the social web. Instead, the goal is simply to influence the right people. “There are a lot of industry people that we network with that are on Twitter: Journalists, other aviation bloggers, and industry and media outlets,” Beth explains. “If you connect with the right few people, you can really get in there and connect with thousands of people.” For more business coverage, follow Mashable Business on Twitter or become a fan on FacebookMore business resources from Mashable:
Image courtesy of iStockphoto, FANDER09 Reviews: Facebook, Mashable, Twitter, blog, iStockphoto Tags: business, facebook, List, Lists, small business, social media, social media marketing, trending, twitter
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| Dalai Lama Uses Twitter to Circumvent Chinese Government Posted: 21 May 2010 10:32 AM PDT 
The Twitter chat was hosted by Chinese writer Wang Lixiong who met with the Dalai Lama in a New York hotel room. The Dalai Lama’s Twitter responses were translated by a Chinese interpreter and tweeted on Lixiong’s Twitter account. A translated portion of the conversation from Lixiong’s Twitter profile can be seen below. The Twitter chat was a strategic maneuver on behalf of Wang and the Dalai Lama to communicate directly with the Chinese people despite long-time opposition from Chinese officials. According to the AFP’s report, “Nearly 12,000 people selected the 250 questions by online voting done on a Google Moderator site, which was blocked in China on Thursday.” Another report writes that, “the Dalai Lama tweeted messages of criticism about the Chinese government’s policies in Tibet and words of welcome to Chinese citizens.” It’s not known how many Chinese people were able to follow the tweets as Twitter is blocked in China. Still there are an estimated 150,000 people in China who use Twitter, and access to the Dalai Lama’s responses were accessible via third-party Twitter applications.
[img credit: Elton Melo] For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: china, Dalai Lama, twitter
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| Are You Planning on Quitting Facebook? Why? [SURVEY] Posted: 21 May 2010 09:53 AM PDT 
There’s movements forming against it. It’s cover news for Time Magazine. There’s even a faction of Zuckerberg-alikes looking to cash in on those opting out of the social network. Why the pitchforks, torches and generally burgeoning discontent among the virtual townspeople? Well, take one big fat privacy change, add in some misplaced messages, a healthy helping of the thoroughly confusing Open Graph, even more misplaced messages, a couple of “f*ck”s from Zuck and top it all off with the fact that Facebook is selling your info to advertisers, and you’ve got a recipe (excuse this horrible, horrible cliché) for disaster. Well, as the day of reckoning rapidly approaches, we want to know what you, our readers, are planning on doing. Being denizens of the social media realm, we’re all most likely sticking around for the next installment — but what about you? Are you ready to close the book on Facebook? Take our survey below. Image courtesy of iStockphoto, Antagain For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Facebook, Twitter, iStockphoto Tags: facebook
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| Why Your Company Needs to Embrace Social CRM Posted: 21 May 2010 09:50 AM PDT 
If you have been tracking conversations around social media for business, you have undoubtedly come across people talking about Social CRM. If you are anything like me, the first time you heard it, you probably rolled your eyes and said, "Ugh, another social media buzzword!" And while I do take issue with the jargon itself (and will discuss that later), Social CRM is a central concept that businesses need to understand deeply and integrate fully, in order to serve the social customer. Who Is the Social Customer?
Bottom line: The social customer owns the relationship, and you need to earn her trust. What is Social CRM?Paul Greenberg, and author and leading authority on SCRM, stated that Social CRM is "…designed to engage the customer in a collaborative conversation in order to provide a mutually beneficial value in a trusted and transparent business environment. It's the company response to the customer's owning of the relationship." Another great definition was put forward by Michael Fauschette: “Social CRM is the tools and processes that encourage better, more effective customer interaction and leverage the collective intelligence of the broader customer community with the intended result of increasing intimacy between an organization and its prospects and customers. The goal is to make the relationship with the customer more intimate and tied to the company by building a public ecosystem to better understand what they want and how they interact with the various company touchpoints like sales, customer service etc…” At the end of the day, it doesn't really matter what you call Social CRM or how you define it, as long as you understand it and know how to apply it to your organization. It's all about the execution. At Attensity, for example, we developed the “LARA” framework, which addresses the end-to-end process of Social CRM:
Jacob Morgan of Chess Media has developed this pretty comprehensive diagram that I like to refer to:  As mentioned above, I don't necessarily agree that Social CRM is the best name for this kind of process because CRM has typically enabled one-way conversations with customers, with a disproportionate focus on technology. The name CRM stands for "customer relationship management," which is a misnomer because the company no longer controls or manages the relationship –- the customer does. In one of my favorite quotes about Social CRM, Mitch Lieberman states that "Social CRM is about bringing "me" [the social customer] into the ecosystem… It is not about the technology, it is about the people, process and cultural shifts necessary to support and grow a business." This is a very important notion to understand in order to avoid coming down with a case of "analysis paralysis." We all have a tendency to over complicate things, and while SCRM is a big concept that takes a lot of savvy and planning to get right, it's really very simple at its core. Companies that successfully execute on the Social CRM process share the following characteristics:
The social customer may go to Twitter with a question, a user forum with a customer service query, Facebook with a compliment, or Yelp with a complaint. The processes you establish will largely determine your ability to respond quickly and with the relevant information, while uniting all of these interactions under one customer record. At the end of the day, you must ask yourself if the steps above help you enrich the two-way relationship between the social customer and your social business. Use the Right ToolsEven though Social CRM is mostly about people and processes, you do need the right tools to help you achieve the following:
Are you ready for enterprise-wide engagement? Can your organization support Social CRM? What are some of the steps you have taken to build a rich relationship with your social customer? For more business coverage, follow Mashable Business on Twitter or become a fan on FacebookMore business resources from Mashable:
Image courtesy of iStockphoto, iqoncept Reviews: Facebook, Twitter, Yelp, iStockphoto Tags: business, customer service, enterprise, facebook, List, Lists, small business, social media, social media marketing, SocialCRM, twitter
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| “Sex and the City” Switches from Apple to HP Posted: 21 May 2010 09:40 AM PDT 
Carrie Bradshaw is switching to Windows?! Say it isn’t so. As CNET pointed out earlier this week, Sex and the City 2 features product placement from HP instead of Apple. In fact, HP has an entire site dedicated to its Sex and the City campaign. Now, normally product placement deals in movies wouldn’t be that big of a deal, but this is Sex and the City we’re talking about. In the original HBO television series, Carrie’s Mac was practically its own character. Not only were her Mac laptops (a series of PowerBook G3 models, though it was a PowerBook Pismo for the bulk of the show’s run) shown at the beginning and end of many episodes, it even had its own subplot in the episode, “My Motherboard, My Self.” In fact, for the first Sex and the City Film, Warner Bros. and New Line Cinema actually put together a promotional site called, “Carrie Bradshaw’s MacBook Pro” that let fans explore a replica desktop of Carrie’s MacBook from the film. This included e-mails, IM conversations and other novelties. So What’s Up with the Big Switch to HP?If we had to guess, we’d say it all comes down to money. Although Apple will often offer products for promotional consideration and sometimes even do more branded promotions — as was the case with the last Sex and the City film — HP has been much more aggressive in securing product placement deals in the film and television industry. HP also has a history of targeting the fashion-conscious buyer. Since 2008, HP has partnered with designer Vivienne Tam to turn the standard HP Mini netbooks into digital clutches. HP has also sponsored the Lifetime series Project Runway. And while the first Sex and the City film was a great success, the entire movie industry is in cost-cutting mode, which means exchanging product placement for funding — not to mention a larger promotional campaign — might just trump fictional consistency. After all, even Carrie Bradshaw has to make some concessions in a rebuilding economy. If the worst thing that has to happen is that a Mac gets replaced with a very attractive Windows 7 laptop, so be it. What do you think of the move? Will Carrie always “be a Mac” in your eyes? Let us know! [h/t TG Daily] [img credit: Craig Blankenhorn] For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on FacebookReviews: Facebook, SEX, Twitter, Windows Tags: apple, HP, Movies, product placement, satc, sex and the city
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| Google’s Acquisition of AdMob Approved by FTC Posted: 21 May 2010 09:24 AM PDT 
In a statement issued moments ago, the FTC declared that it finds the transaction “not likely to harm competition.” While it has serious antitrust concerns over combining the two powerful mobile ad networks together, Apple’s launch of iAds was the tipping point that got the deal approved:
While the deal is now approved, the FTC will continue to monitor the mobile marketplace to ensure that it doesn’t become dominated by one player. The FTC believes that monetizing mobile content through ad sales is going to play a major role in the expansion of mobile apps and the web itself. While the FTC believes that mobile advertising innovation blossomed due to head-to-head competition between Google and AdMob (before the acquisition), Apple entrance into the mobile marketplace, spurred by its acquisition of Quattro Wireless, made it strong enough competitor to approve the deal. Included below is the full announcement from the FTC: FTC Announcement
For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on FacebookReviews: Android, Facebook, Google, Internet, Twitter Tags: admob, apple, breaking, FTC, Google, government
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| Google Turns Homepage Logo into a Playable Game of Pacman Posted: 21 May 2010 08:50 AM PDT   Google's known for changing its homepage logo to celebrate special occasions, but today brings a new first: a playable game in the logo's place –- specifically, a game of Pacman to mark the its 30th anniversary. The game is just as addictive as the original, and as Google's Marcin Wichary says, "[We] made sure to include PAC-MAN's original game logic, graphics and sounds, bring back ghosts' individual personalities, and even recreate original bugs from this 1980s masterpiece." The company even changed its "I'm Feeling Lucky" button to "Insert Coin" in honor of the occasion. And with that, the world's collective productivity takes a sharp plunge on this Friday. Coolest Google doodle ever? Let us know what you think in the comments. For more technology coverage, follow Mashable Tech on Twitter or become a fan on FacebookReviews: Facebook, Google, Twitter Tags: Google, pacman, trending, video games
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| How MySpace Plans to Become the Best Place to Play Games Posted: 21 May 2010 08:34 AM PDT 
MySpace launched its MySpace Games platform earlier this year, and the company has already said that it hopes to increase user engagement with games and apps from around 20-30% to something more like 50%. The company believes the program, called MySpace Games Lab, will increase the quality of the gaming experience. Developers and project managers from game-making companies will work in MySpace’s Seattle and Los Angeles offices to learn the best ways to make use of the platform. One specific goal: Help developers avoid annoying users with unwanted, spam-like messages and notifications related to games — the sort of thing you’ve no doubt seen on competing platforms. Taking Games SeriouslyMusic is MySpace’s big claim to fame, of course; the network is home to countless bands who share their music, tour info and more. A push into video characterized the previous couple of years of the social network’s existence, and now it looks like games might be the next frontier. It’s a reasonable strategy; if you need proof, just look to FarmVille creator Zynga, which is now valued at $4 billion. Zynga offers games on both the Facebook and MySpace platforms, but MySpace has been responding to recent backlashes against Facebook by deploying privacy standards that Facebook users complain they don’t have. This new commitment to improving the gaming experience by cutting down on unwanted updates and other nuisances common to Facebook is a move of similar character. MySpace Co-President Mike Jones told us that a “substantial portion” of the site’s page views are driven by music, and that he hopes to achieve similar success with games. “We’ll take games as seriously as we’ve taken music,” he said. To that end, the company has hired Manu Rekhi as the general manager of the games and development platform, and has also brought on anthropologist Raquel Recuero (who previously worked with Twitter) to improve user experience. Following those hires, the Games Lab program is the next step. Developers small, medium, large, new and old will participate in the program, though it’s an invite-only affair. Neither Rekhi nor Jones would get too specific about exactly how the new Games Lab program will change the way MySpace Games are played, but the idea is to work with developers to “protect the common good” of users and figure out what those developers want to see on MySpace that other platforms like Facebook lack. If you haven’t been paying attention to games on MySpace, this might be the right time to take a look. Let us know what you think if you do. For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on FacebookReviews: Facebook, MySpace, Twitter Tags: games, gaming, manu rekhi, meez, Mike Jones, myspace, myspace games, myspace games lab, playdom, raquel recuero, social games, social media, social networking, thebroth, video games, Zynga
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| iPad Still Selling Like Crazy, Sold-Out at Most Apple Stores Posted: 21 May 2010 07:26 AM PDT 
Furthermore, Apple’s online store now lists that iPad is shipping in 7-10 days (previously it was 5-7) days, which also indicates that Apple is selling more iPads than it anticipated. "Seventy-four percent of the stores we checked were completely sold out of all iPad models, 26 percent had some WiFi models in stock, and no stores had any 3G models available," Munster claims. iPad sales have been phenomenal from the very beginning. Earlier this month, Apple announced it had sold one million iPads. On May 28, iPad is slated to begin shipping in European countries. The question is: Will Apple have enough iPads to satisfy the demand? For more Apple coverage, follow Mashable Apple on Twitter or become a fan on FacebookReviews: Facebook, Twitter Tags: apple, Apple Tablet, ipad
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A big thanks to everyone who came to Mashable's MashMeet event in San Francisco, where a few hundred souls joined Pete Cashmore, Ben Parr, Jolie O’Dell and a slew of Googlers and assorted techies for drinks, music and networking after the Google I/O conference had closed. We had an amazing time, and we’ve got the pics to prove it!
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