Kamis, 12 Agustus 2010

Mashable: Latest 26 News Updates - including “HOW TO: Get Tweetable Moments from Your Presentations”

Mashable: Latest 26 News Updates - including “HOW TO: Get Tweetable Moments from Your Presentations”

Link to Mashable!

HOW TO: Get Tweetable Moments from Your Presentations

Posted: 12 Aug 2010 03:08 AM PDT

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Dan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Priming


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Before you deliver your Tweetable moment, you should spend some time priming your audience to get them ready to Tweet your ideas.

  • 1. Expectations

    Over the past few decades, psychological researchers have been successfully experimenting with a behavior modification technique called “expectancy manipulation,” similar to the placebo effect. Essentially, if you tell an audience to expect something, they will often look for that same outcome.

    For example, if you can establish the expectation that sharing your content will somehow benefit you audience, you may be able to increase the amount of sharing that occurs. In fact, many survey takers told me that they were motivated to share presentation content by the potential benefit to their reputations.

  • 2. Ingratiation

    Many respondents said they were motivated to Tweet about a presentations if they liked the presenter. Ingratiating yourself is a strategy to persuade a person based on their positive feelings towards you. In the 2008 edition of Introduction to Social Psychology, the authors highlighted two types of ingratiation that may be useful to presenters: Flattery and self-presentation.

    By flattering your audience you may be able to positively influence their feelings about you and encourage them to share your content. Most people can tell if you’re being honest, so don’t just throw out compliments at random. Be genuine with your flattery and you’ll be rewarded with tweets.

  • 3. Calls-to-Action
    As with any form of marketing, calls-to-action are extremely important. You have to tell people exactly what action you want them to take. If you ask your audience to Tweet, they’ll follow suit.

Delivering "AHA"


twitter bird image

Now that you've primed your audience to be ready to share your Tweetable moments, you need to actually deliver a moment that induces an "AHA, I need to Tweet that" feeling.

  • 1. Novelty

    In my survey, many respondents cited novelty and newsworthiness as a key motivator to sharing presentation content. People want to share ideas that they and their audience have never heard before.

    Novelty doesn't have to be something no one on earth has ever heard before, only something that members of your audience haven't heard in quite that way. Be sure to put your own spin on things, and avoid saying things that people have heard many times before.

  • 2. Delayed Orientation

    Like jokes, a key aspect of contagious content is delayed orientation. This means that the audience is following your setup, but then a "punch line" shows the audience a piece of information they didn't previously know.

    A good Tweetable moment using delayed orientation will walk the audience through a commonly understood situation, but climax with the new idea or piece of information you're delivering to them in a powerful punch line.

  • 3. Humor
    Writing jokes can be very difficult and fail badly. If you've given presentations about a topic a few times, you may have identified several quips that tend to get a good audience reaction, so you can polish these up and use them to deliver the "AHA" you need to create a great Tweetable moment.

The Sound Bite


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You've primed your audience, and setup the context to deliver "AHA." Now you have to craft the actual quote you want your audience to Tweet.

  • 1. Length
    You have to create a sound bite that is less than 140 characters if you want your audience to be able to fit it into a Tweet. You'll actually want to aim to keep it under 100 characters so that they can add your user name or a hashtag.
  • 2. Understandable Out-of-Context
    Not only does your sound bite have to fit into a Tweet, but it has to make sense to people who aren't in your audience, since your audience's Twitter followers might not be in the room with you. Think about your quote outside of the context of your presentation, can it stand on its own or does it need further explanation?
  • 3. Stats or Rules of Thumb
    Concreteness is best for Tweetable soundbites. While opinions are sometimes retweeted, most often people share concrete ideas, like statistics, data or rules of thumb. Use whatever interesting numbers or elegant rules of thumb you have.
  • 4. Pause
    After you deliver your Tweetable soundbite, the most important thing to do is to shut up for a few moments. Let it sink into your audience, let them feel the "AHA" and give them some time to actually Tweet it for you. Many survey takers said that they didn't Tweet about presentations they really liked because they were too busy trying to focus. Give your audience time so they don't feel like they're missing something else great.

[Note: the above graphs were compiled from 400 survey respondents and a webinar with 13,000 registrants, 5,700 attendees and 3,900 tweets.]


More Twitter Resources from Mashable:


- 5 Terrific Twitter Mapping Tools
- 5 Fab Twitter Follower Visualization Tools
- 10 Free and Fun Twitter Bird Icons for your Website
- 5 Free Ways to Never Miss a Twitter @Reply
- The Origin of Twitter's "Fail Whale"

Image courtesy of iStockphoto, Sean_Warren


Reviews: Twitter, iStockphoto

More About: List, Lists, moment, presentations, priming, tweetable, twitter

For more Social Media coverage:


10 Super Social Media Songs [VIDEOS]

Posted: 12 Aug 2010 01:02 AM PDT


We’ve already brought you one round-up of social songs, a great selection of Facebook songs and some Twitter ditties, but now we’re back with more topical tunes.

Within this new list you’ll find spoofs, parodies, comical raps and even some earnest love songs all themed around social networking, the online world, and the companies within it.

So, clear your throat, get your air guitar sound checked, and get your drumstick pencils ready, then go singalong through the video gallery below and let us know your favorite social songs in the comments…


1. A Social Network for Two: A Modern Love Song


Who wouldn't want to be serenaded with this short and sweet ditty from Zefrank?


2. My Mom's on Facebook


Blood of TigerCat adds some metal, and a considerable amount of hair, to the question we've all had to ask ourselves -- should I accept my mom's friend request on Facebook?


3. Welcome To YouTube


Comedic singer-songwriter Bo Burnham turns his satirical sights to the YouTube platform, managing to rhyme "frolic" with "alcoholic" which we'd guess must be some kind of first.


8. The New Dork - Entrepreneur State of Mind


We're big fans of this spoof song -- and that's not just because of the Mashable name-check.


5. I Follow You


This slightly bittersweet tune will ring true with any one who has had a special friend -- on the other side of the world.


7. LOLcats Song


Made with "many many apologies to The Cure" LOLcats get their own theme tune. Or theme out-of-tune might be more accurate.


9. Web Site Story


CollegeHumor gives West Side Story (itself based on Romeo and Juliet) a Web 2.0 makeover in this social song. (Unfortunately, embedding has been disabled for this video, so you'll have to click through to watch.)


4. The Foursquare Rap - Badges Like Us


The location-based social networking service du jour gets the rap treatment with the valuable advice -- don't check in to your house. That's just lame. Word.


10. Everybody Tweet


We think is a parody, but we're not entirely certain that it's not serious. Please let it be a parody...


6. Chatroulette Song (Slightly NSFW)


The always amusing Jon Lajoie manages to capture the entire essence of Chatroulette in one catchy little song.


NSFW BONUS: Sit on My Facebook (Internet Love Song)


The Scribes and the Pantless Knights teamed up for this hilarious but definitely NSFW track which brings all kinds of sexual innuendos to the social space. Again, not something to be watching at work.


More Web Video Resources from Mashable:


- 10 Best "Worst" Infomercials on YouTube [VIDEOS]
-
The 10 Most Innovative Viral Video Ads of 2009
- 5 Best YouTube Sports Moments of 2009
- Top 10 Video Sharing Sites Judged by Mashable Readers
- 5 Important Web Video Lessons for Small Business Owners
- 7 of the Most Inspiring Videos on the Web

More About: chatroulette, facebook, foursquare, Lists, lolcats, music, music videos, parodies, parody, spoof, spoofs, twitter, videos, viral videos, youtube

For more Web Video coverage:


TweetDeck Arrives on Android

Posted: 12 Aug 2010 12:14 AM PDT


Starting this Thursday, popular social media management tool TweetDeck will be available as an Android app. The company is opening its beta program in the morning, and we were lucky enough to get our hands on a copy tonight.

We’ve tried other Android apps that have promised varying degrees of functionality and features for social media work and play; we’ve experienced varying degrees of satisfaction so far with all of them.

The TweetDeck app for Android is still “very beta,” a.k.a. lacking the polish you’d expect from a completely finished application. We tried playing around with it a bit tonight; while we’ll be delighted when more mature builds are available, we still think the app has breathtaking potential.

It integrates Facebook, Twitter, Buzz and Foursquare accounts into a single application. Updates are color-coded and presented in a single, blended column. There’s also a “Me” column for reviewing all your Twitter @replies and comments and like for your Facebook posts.

To give you an idea of what the app will look like, here are the signin and Home screens:

And here’s what a Foursquare venue screen and Twitter profile page look like:

Overall, the UI is clean and optimized for mobile displays — and the way updates are pulled is easier on battery life than having a constantly running, real-time stream of data.

And we’ve got to hand it to the developers and designers at TweetDeck for giving Android users even more fun and useful features than are currently available on the iPhone version of TweetDeck, which doesn’t yet support Foursquare or Buzz. But this Android app is a clear signal of where the company’s Apple-focused applications will be headed.

In future iterations of the app, TweetDeck hopes to add improved map performance, better handling for multiple Twitter accounts, video upload capabilities and better integration with Android hardware.

Check the company’s website in a few more hours for details on how you can be part of its Android beta program, and definitely let us know what you think of the app in the comments.


Reviews: Android, Facebook, Foursquare, TweetDeck, Twitter

More About: android, App, buzz, facebook, foursquare, Mobile 2.0, tweetdeck, twitter

For more Social Media coverage:


Flurry’s AppCircle Makes Android Apps Easier to Find

Posted: 11 Aug 2010 11:23 PM PDT


Flurry, a mobile analytics and monetization company, has released an Android version of AppCircle, an app discovery tool.

AppCircle, we’re told by a Flurry rep, is basically a “massive cross-selling network among participating apps that use Flurry Analytics.” It’s also an intelligent recommendation engine similar to the one used by Netflix, iTunes Genius or Amazon.com. The recommendations come from within the app as the user is using it.

Briefly, AppCircle just might help Android device users find truly useful, entertaining and relevant apps and also help developers make money from their Android applications.

AppCircle started off as a tool for iPhone apps. As such, it was used by around 600 companies whose apps were distributed among 22 million iOS devices.

As the Android platform and the Android Market both experience rapid grow, Flurry CEO Simon Khalaf says that developers and users alike struggle to bring quality apps to the top of the heap. "With more than 100,000 applications in the Android Market and limited promotional services beyond rankings” he said in a release, “quality applications are struggling to rise above the noise.”

Khalaf and his team hope their recommendation engine will make sure the right apps find their way to the best-qualified users, creating a more efficient discovery process with less frustration for Android users and lower promotional costs for developers.

[img credit:laihiu]


Reviews: Android, Android Market

More About: android, apps, flurry, Mobile 2.0

For more Mobile coverage:


“The Ballad of Steven Slater” Immortalizes Rogue Flight Attendant

Posted: 11 Aug 2010 10:49 PM PDT


By now, most of us have heard the story of the jetBlue flight attendant who, shall we say, had a hard day at work and dramatically quit.

On the off chance you haven’t heard, here’s the breakdown: On Tuesday, Steven Slater was working aboard a jetBlue plane at John F. Kennedy International Airport when an apparently rude passenger caused Slater to be hit in the head with her luggage. Slater then swore at said passenger over the intercom, grabbed two beers, and departed the airplane via the inflatable slide emergency exit.

Much like the adorable but fake Jenny, Slater has embodied working-class rage for many an Internet user, and the Internet is an enthusiastic if fickle mistress.

Yesterday, the Internet lauded Slater with a rash of Facebook fan pages. Today, the Internet has honored Slater in song.

“The Ballad of Steven Slater” is the title of at least three musical offerings we saw today on YouTube. We’ll embed the one with the least profanity here:

For those of you less offended by the f-bomb, the Mashable staff also recommends this ditty by Jonathan Mann.

Not only has Slater seen a wave of support from his newfound web-based following; he’s also caused a huge spike of online attention for his erstwhile employer, jetBlue.

As analytics blog Buzz Study notes, “The incident has created a tricky situation for jetBlue, one of the first companies to use social media to be transparent and address customers' concerns and compliments via the Web.” In other words, while there are exponentially more mentions of the airline this week than there were in days and weeks past, a significant chunk of those mentions are less positive than jetBlue might like.

The airline responded with a tongue-in-cheek blog post today, saying, “While we can't discuss the details of what is an ongoing investigation, plenty of others have already formed opinions on the matter. Like, the entire Internet… While this episode may feed your inner Office Space, we just want to take this space to recognize our 2,300 fantastic, awesome and professional Inflight Crewmembers for delivering the JetBlue Experience you've come to expect of us.”

What’s your take on the Steven Slater saga? Working class hero or 15-minutes-of-famer whose time is just about up?

[img credit: doistrakh]


Reviews: Facebook, Internet, Mashable, YouTube

More About: airline, flight attendant, jetblue, steven-slater, youtube

For more Web Video coverage:


How Starbucks Plans to Capitalize on Free Wi-Fi

Posted: 11 Aug 2010 09:03 PM PDT


Starbucks stores nationwide now have free Wi-Fi, but details around the second piece to the coffee retailer’s digital strategy — the Starbucks Digital Network — have been slim. Here’s how Starbucks plans to cater to digital consumers and premium content providers through its Digital Network.

The Starbucks Digital Network (SDN) will be available to customers at company-operated stores beginning this fall. With SDN, Starbucks hopes to engineer an in-store, third-place experience like no other by offering exclusive and premium content from hand-picked content providers, including Apple, The New York Times and leading health publisher Rodale.

In an interview with Mashable, Starbucks’ Vice President of Digital Ventures Adam Brotman revealed intimate details around the vision behind SDN and the various entities participating in the network.


The Bigger Picture


For Starbucks, the in-store experience is paramount.

The company already knows that computer users spend about one hour per visit on Wi-Fi while mobile users stick around for 15 minutes per web session. Plus, Starbucks has a history of curating music and pop culture content with in-store selections. SDN is the realization that nationwide free Wi-Fi offers Starbucks more access to its customers; it is a marriage of digital convenience and curatorial prowess.

“We know that people would pay us for this opportunity. But instead of asking them to pay us, we thought, ‘Let’s aggregate and compile the best content that [Starbucks customers] can’t get any where else’,” explains Brotman.

In fact, when it comes to SDN, there’s no money changing hands between Starbucks and the content providers. Content providers are giving away restricted access in the hopes of attracting new business, and Starbucks wins by having something completely unique and customers benefit from by getting something of value at no cost. Brotman says, “It’s a win-win for everyone.”

Starbucks does plan to upsell SDN users, and there will be a revenue share between the coffee retailer and its content providers should customers go on to purchase while browsing.


The Network


Brotman describes SDN as a localized five channel network with curated content from the best sources in the following categories: News, Entertainment, Wellness, Business & Careers and My Neighborhood.

In the News channel, customers will have unfettered access to the Wall Street Journal, USA Today and The New York Times. Brotman explained that access to the latter of the two will be the paid versions not available for free to readers anywhere else.

When it comes to entertainment, Starbucks will offer free Apple iTunes downloads. Brotman promises even “more exciting Apple stuff” in the future, noting that the two brands have a strong relationship. Nickelodeon is offering free access to Nick Jr. Boost via SDN. The offering should appeal to parents trying to entertain their kids by giving unrestricted access to educational games that aren’t usually free.

Starbucks has selected Rodale — publisher of health and wellness magazines such as Runner’s World and Women’s Health — for its Wellness channel. The premium content offered will be tailored to Starbucks customers and will include recipes, videos and articles, all of which will be updated regularly. Rodale will also let users create their own maps, running routes and biking routes with Starbucks stores identified as pit stops.

The Business & Career channel will feature content from Yahoo, a network-wide partner, as well other to-be-announced partners.

Just as it sounds, My Neighborhood will be populated with local information and will even include access to compete Zagat ratings for local eateries. This section will allow users to locate and learn more about the nearest schools using DonorsChoose.org for classroom funding.

“This is just the beginning of how we plan to leverage this channel,” says Brotman. He imagines a future filled with more Apple goodies, exclusive e-book downloads and eventually the opportunity to digitally connect patrons to other patrons through games or other social activities.

[img credits: Gubatron, Scotts Picts]


Reviews: Mashable, Yahoo!, news

More About: free wifi, MARKETING, premium content, starbucks, starbucks digital network, trending

For more Business coverage:


HootSuite Goes Freemium

Posted: 11 Aug 2010 07:18 PM PDT


HootSuite has just joined the ranks of websites like Flickr, Vimeo and Pandora: It’s unveiled a freemium business model that’s tiered and tailored for all kinds of users.

As of today, all new users will have to select a plan during signup. Next week, all current users will have to migrate to one of the new packages, as well.

Starting out, all customers (except Enterprise customers) will get a free 30-day trial option for the service’s Pro Plans, which offer such premium features as an ad-free UI, enhanced stats, ans multiple RSS feeds, social networks, and team members. Stats packages include additional reporting tools such as Google Analytics integration and custom URL features. And the highest tier of service gives users the ability to add custom vanity web addresses shortening services from Ow.ly Pro.

Pro Plans range in price from $5 to $100 per month and are targeted toward power users, small or medium-sized businesses, smaller agencies and others who are heavy social media users and need control and analytics for their online activity.

The company’s Enterprise Package (Star Trek reference intended) weighs in at around $1,500 per month, or $2,000 per month if you want to use a vanity URL shortener. This service is as deluxe as its pricetag and includes geo-segmented social network monitoring, a full-featured analytics package, Zendesk integration, “HootSuite University” training and a great deal more.

However, HootSuite said it will still keep a free version of its service available to all users; based on surveys it has conducted, the company predicts around 95% of its userbase will use the free option.

Disclosure: As part of the 5% who might fit the Pro Plan profile, your friendly social media junkies here at Mashable do use HootSuite professionally; as daily users, we can tell you it fits the bill for organizations that have teams of very active social media pros.

What do you think of HootSuite’s new freemium model? Do you think it will bring in enough cash to qualify as a significant revenue stream? If you’re a power user or business, would you consider paying for one of the Pro Plans or Enterprise Package? Tell us why or why not in the comments.


Reviews: Google Analytics, HootSuite, Mashable

More About: business, freemium, hootsuite, social media

For more Social Media coverage:


Facebook Enters the Google-Verizon Net Neutrality Debate

Posted: 11 Aug 2010 06:18 PM PDT


Facebook has entered the net neutrality debate with a statement critical of the key provisions of Google and Verizon’s net neutrality proposal.

Ever since we found out Google and Verizon were in talks over net neutrality’s future, the web has been awash with an endless stream of opinions, most of them expressing outrage. The Federal Communications Commission (FCC) is not happy, and neither is the Electronic Frontier Foundation (EFF).

Facebook, it seems, isn’t a fan of the Google-Verizon proposal as it’s currently written. Here is the company’s statement (emphasis ours):

"Facebook continues to support principles of net neutrality for both landline and wireless networks. Preserving an open Internet that is accessible to innovators — regardless of their size or wealth — will promote a vibrant and competitive marketplace where consumers have ultimate control over the content and services delivered through their Internet connections."

There are several sections of the proposal that trouble a lot of people, but the biggest sticking point is the exclusion of wireless networks from net neutrality regulations. Verizon and Google exclude it from their proposal for wired connections because “imposition of too many rules up front would not allow us to optimize this network in a fashion that would supercharge the growth we've seen in the past.” Critics say that Google and Verizon are trying to protect their own interests, especially their highly profitable Android partnership.

Facebook’s statement doesn’t surprise us; the Google and Facebook are now at war, and allowing Google to define net neutrality on its own terms presents a grave threat to the social network’s business.

For now, expect more of these nuanced statements from all of the parties involved — that is, until the Google-Verizon proposal makes its way to Congress. That’s where you’ll find the real fireworks.


Reviews: Android, Facebook, Google, Internet

More About: facebook, fcc, Google, net neutrality, verizon

For more Tech coverage:


A PlayStation Phone is Coming, and It’s Powered By Android [RUMOR]

Posted: 11 Aug 2010 05:21 PM PDT


If rumors are true, the mobile and gaming markets are about to get a big surprise from Sony Ericsson: a PlayStation-branded gaming phone, powered by Android 3.0.

According to Engadget, Sony Ericsson is working on a hybrid mobile phone and gaming device that is a “cross between the Samsung Captivate and the PSP Go.” It supposedly includes a landscape slider complete with PSP-like controls, a touchpad in place of the joystick, a 3.7″-4.1″ screen, a 5 megapixel camera and a 1GHz Snapdragon processor. The phone will carry both the Xperia and PlayStation brands.

This is not the first time rumors have surfaced about a PlayStation phone. We first heard industry back-fence talk about such a device in March. It was supposed to be the result of collaboration between Sony’s PlayStation brand and its Sony Ericsson phone division. However, this is the first time we’ve heard that it would run on Google’s Android OS.

Engadget’s sources say that the device will run the 3.0 operating system, codename Gingerbread. It will run standard Android apps and will also include a marketplace just for Android-based games, especially ones that use the phone’s PSP-like controls. We could see classic PSP and PSX games being ported to the device via Android apps, similar to what Square-Enix have done on the iPhone. The device could be announced later this year.

For now, file this story under the “credible rumor” category. Given Apple’s domination of the mobile gaming market, it only seems logical for Sony to respond. Google would also be more than willing to help; turning Android into a legitimate gaming platform would make the OS far more competitive against Apple’s iOS and its impressive array of gaming apps.

What do you think of a PlayStation/Android phone? Is it crazy enough to work, or will it fall flat on its face? Let us know what you think.

[Img credit: Engadget]


Reviews: Android, Google

More About: android, android 3.0, gingerbread, Google, playstation, playstation network, PSP, PSP Go, sony, Sony Ericsson, Xperia

For more Mobile coverage:


Watch #SummerMash Interviews From Chicago [LIVE]

Posted: 11 Aug 2010 03:50 PM PDT

The Mashable team is hosting its final stop on the U.S. Summer Tour in Chicago tonight. In case you can’t make it, you can still participate in the event via our live video and chat stream. We’ll be joined by Sarah Evans, who will be interviewing attendees on our Watchitoo live stream.

We encourage you to participate by suggesting questions for Evans to ask in her interviews with members of the local social and tech community attending the event. Feel free to submit questions in the comments section below or on Twitter using the #summermash hashtag.

For those attending the Summer Tour stop in Chicago, here are different ways you can socialize:

Thanks to our Local Sponsors:


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You can’t control social media. You can be confident that we will protect and secure your brand. So sit back, relax and take a load off… We’ve got you covered.


A Special Thanks to Our Tour Sponsors


Join Gotelo.com and choose where you want to be found, anytime, in one easy step.  It's fast, free, and launching this summer. Gotelo simplifies the way you connect with people you know and businesses you like by directing you to their most current web page.

The Intel® Atom™ Developer Program provides software developers with everything you need to easily develop and sell applications for Intel® Atom™ processor-based products starting with netbooks, and eventually supporting tablets, smartphones, consumer electronics and more. Program features include: Powerful tools—including an SDK, easy deployment and validation, Revenue and marketing opportunities, Developer Catalog to buy and sell application components, Application Labs in addition to a vibrant online community for support.

Weber Shandwick is a leading global public relations agency with offices in 76 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates – engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world.


A Special Thanks to Our Multi-Streaming Partner


Watchitoo is an embeddable, live multi-streaming platform that allows 10+ participants to communicate via a web-cam in real time, while collaborating around a custom designed rich media playlist. A passive audience of thousands can view the show online. Any viewer can be added into a show via a virtual green room, where a moderator can adjust their microphone, have a private one-on-one chat, and vet their overall suitability to participate. Streams can be inserted, removed, re-arranged and re-sized in real time. Watchitoo has a rich feature set that includes Twitter and Facebook integration, chat, questioning, recording, screen-sharing and white-boarding.


Thanks to Our Official Ticketing Partner


Eventbrite is the world's largest self-service online ticketing site. Eventbrite makes it easy for anyone to sell-out an event.


Reviews: Brightkite, Facebook, Twitter

More About: Chicago, Events, mashable summer tour, summermash

For more Social Media coverage:


HOW TO: Visualize All Your Foursquare Check-ins

Posted: 11 Aug 2010 03:36 PM PDT


Since Foursquare launched its API late last year, developers have been utilizing the service’s massive store of geodata to create a variety of elegant apps.

Weeplaces takes Foursquare data to a whole new level, though. The app, built by the Movity team in one weekend, is a data visualization tool; once you log into Weeplaces with your Foursquare account, the app loads your geodata and plots all of your check-ins on a greyscale map of the world.

What makes Weeplaces a killer app though is the timeline feature. When you first load it up, Weeplaces will plot out your check-ins from your very first update to your most recent dining location. After it plots a check-in on the map, a yellow line fires off to the next location, continuing until all of the geodata points have been marked on the map.

The result looks something like this:

If you want to check it out for yourself, you can visit my Weeplaces place or you can make your own. Once you try it, you’ll get an immediate sense for your habits, what neighborhoods you like to visit and even when you were checking-in the most. Oh, and if you’re uncomfortable with this data out in the public domain, Weeplaces offers the option to make your map private.

What do you think of Weeplaces? What’s your favorite Foursquare app? Let us know in the comments.


Reviews: Foursquare

More About: apps, data visualization, Foursqaure, geolocation, lbs, visualization, WeePlaces

For more Social Media coverage:


The Future of Apple TV: iOS Apps, 720p and an ‘i’ Name [RUMOR]

Posted: 11 Aug 2010 02:24 PM PDT


New rumors suggest that an upcoming refresh of the Apple TV will bring iOS app support, as well as a new name for the device.

According to Engadget, the next version of the Apple set-top box will be called the iTV. Mac history buffs will recall that this was the original name Apple announced for the device back in October of 2006; we can only assume the company has settled the trademark disputes over that name if it intends to go forward with a change.

In addition to supporting iOS applications and a long-rumored streaming iTunes service, Engadget also reports that Apple will be downgrading the video output on the device to 720p. Previous reports indicated that playback would be in 1080p, but Engadget’s sources claim the version of the A4 chip being used in iTV isn’t powerful enough to push full HD video.

On the one hand, that’s a blow to videophiles (who aren’t the target market anyway), on the other, it makes sense if only from a streaming and downloadable content perspective. The new device is rumored to only have 16GB of flash media storage, which indicates that movies and TV shows will be designed to be streamed off of other computers or Apple’s servers. While some companies are successfully pushing out 1080p streaming video (like Vudu), it’s still not the most scalable solution.

Right now it isn’t clear if the new set-top box will support current iOS apps built for the iPhone or iPad or if developers will need to specifically target the new device. With any luck, companies that already have apps on the iPad, like Netflix, Hulu Plus, and ABC, will be able to quickly bring that experience to the television screen.

We expect that Apple will be announcing the new device this fall at the company’s annual iPod event. We’ll keep you posted.

What do you think of the rumored new direction of Apple TV? Let us know!

More About: apple, Apple TV, internet tv, iptv, itv

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Firefox 4 Beta Adds Multi-touch Support [VIDEOS]

Posted: 11 Aug 2010 02:12 PM PDT


Mozilla has released the newest version of the Firefox 4 Beta, which not only includes hundreds of bug fixes, but also adds long-awaited multi-touch functionality to the browser.

Firefox 4 Beta Version 3 comes with three main updates from its predecessor. First, it addresses several hundred bugs and exploits. Second, it includes a JavaScript update that allows Firefox to execute graphics and animations (heavy in numeric code) with more efficiency. Finally, it allows web authors to monitor and accept touch events (aka, it enables multi-touch functionality).

It’s not as if Firefox 4 magically turns your monitor into a touchscreen, though. This is just the addition of support for multi-touch functionality; it’s up to developers and web companies to implement touch events on their websites. It’s also only available for Windows 7 for now; sorry Mac users.

Despite these restrictions, there’s a lot to be excited about when it comes to multi-touch in Firefox 4. Firefox’s Felipe Gomes and Paul Rouget have produced some videos that demonstrate just what you can do with the new multi-touch API:

As more monitors support multi-touch and more web pages implement the functionality on their own webpages, we can see this feature gaining traction. Let us know what you think of multi-touch in Firefox 4 in the comments.


Reviews: Firefox, Windows

More About: Firefox, Firefox 4, Firefox 4.0, Firefox beta, mozilla, multitouch, web browsers, Windows 7

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What Types of People Raise Money for Web Startups? [INFOGRAPHIC]

Posted: 11 Aug 2010 01:44 PM PDT

money image

Alexander Hotz is a freelance multimedia journalist and public radio junkie based in New York City. Currently he teaches digital media at Columbia University’s Graduate School of Journalism. Follow Alex on Twitter at @hotzington.

In the United States, venture capital investment can be crucial for getting a company off the ground. But who are the entrepreneurs that receive funding for their startups? CB Insights, a corporate information and research firm, released a report this week examining the age, race, gender and education of founders who have received funding this year, and the results may surprise you.

When many of us think of an Internet company we might think of a Michael Cera type character holed away in his parents' basement but the stats from the report show some interesting trends. Entrepreneurs in 2010 are a relatively homogeneous lot: Most are older than you think and yet only a fraction are black (1%) or female (8%). Still there is some hope that good-old smarts wins the day; 98% have an undergrad degree or higher.

If you’re interested, look our infographic or the documents for more interesting facts like which racial compositions received the highest funding or which job backgrounds generated the most founders.


Who’s Getting the Money?


Graphic by @lisawaananen.

The CB Insights Venture Capital Human Capital Report is based off of information collected during the first six months of 2010. The firm tracked 165 early-stage internet companies that raised their first round of venture capital funding.


More Business Resources From Mashable:


- Why Games Are the Killer App for Social Networks
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- How Online Retailers Can Leverage Facebook's Open Graph
- How Small Businesses Will Use Social Media In The Future
- 11 Free Services for Scheduling Social Media Updates

Image courtesy of iStockphoto, RBFried


Reviews: Internet, iStockphoto

More About: angel investor, business, cb insights, entrepeneurs, infographic, startup, venture capitalist

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Old Spice Guy Swan Dives into Two New Movie Roles

Posted: 11 Aug 2010 01:19 PM PDT


Apparently Old Spice Body Wash not only gives you the ability to swan dive onto motorcycles and turn objects into diamonds, but it can also kickstart your movie career.

By now you’re probably familiar with the Old Spice Guy. He has become a phenomenon ever since Old Spice aired two TV commercials with his near-perfect physique and likable demeanor. His fame was kicked up another notch by a social media campaign involving custom YouTube videos. It turned out to be one of the most successful social campaigns the web has ever seen.

Now 36-year-old Isaiah Mustafa, the actor behind the Old Spice Guy and a former NFL wide receiver, is getting his shot at the big screen. “The Man Your Man Could Smell Like” already has nabbed a talent deal with NBC, but now he’s landed not one, but two movie roles.

The first is a leading role in Madea’s Big Happy Family, the newest installment in Tyler Perry’s Madea franchise. The lucrative series, which started with Diary of a Mad Black Woman, will now star Mustafa as Calvin, “who is struggling with his marriage and family relationships,” according to ABC News. He will share the screen with Loretta Devine and Bow Wow.

His second film is Horrible Bosses, which stars Jennifer Aniston, Jason Bateman, Charlie Day, Colin Farrell, Kevin Spacey, Jason Sudeikis and Jamie Foxx in a comedy where three friends (Bateman, Day, Sudeikis) are so frustrated with their bosses (Aniston, Spacey, Farrell) that they decide to kill them. According to E!, Mustafa will have a smaller role as a cop.

In just a few months, Old Spice Guy has gone from commercial pitchman to sought-after actor. We bet these two movie roles are just the beginning of a blossoming career.

Silverfish Hand Catch! Here’s an Old Spice Guy video to keep you occupied:

What’s your favorite Old Spice guy moment? Let us know in the comments.


Reviews: YouTube

More About: celebrity, Film, Isaiah Mustafa, old spice, old spice guy, social media

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Facebook Pages Become Customer Support Centers

Posted: 11 Aug 2010 12:45 PM PDT


As Facebook continues to balloon in size, so too do the audiences that find, “like” and engage with brands via their Facebook Pages. Tomorrow, customer service software maker Parature will release a Facebook application that will help brands enhance the quality of customer service they can provide via Facebook.

Parature for Facebook is designed to make a company’s Facebook Page double as a full-featured customer support center.

Parature joins the likes of Get Satisfaction and its Social Engagement Hub in bringing customer service software to businesses living inside the world’s biggest social network.


Customer Service Inside Facebook


Once installed, Parature for Facebook becomes integrated into the whole Facebook experience. Page visitors can access the help center via the support tab, but all conversations posted to the wall will be monitored for pre-defined keywords as determined by the company.

Parature for Facebook includes four key modules: Find an Answer, Ask a Question, Chat with Live Agent and Monitor. Find an Answer is the self-service knowledge base sub-tab in the support section where customers can search for answers to their queries. Customers can also submit a ticket via the Ask a Question form, or click to start a live chat with a company representative. Monitor is the admin-only section of the app where company representatives can view tickets and flagged wall posts.

Facebook support items are also pulled into the company’s Parature Service Desk software, where they can respond, delegate and handle as needed.

Thursday morning, Rosetta Stone will be the first company to launch with the Parature for Facebook customer service features. "We put incredible focus on our learners' success; and providing a superior overall experience. This will encourage our learners to socialize with Rosetta Stone at any time, from anywhere, in multiple languages, and in a manner that fits in well with their communications style. Parature for Facebook is another strategic channel to help us accomplish this goal,” said Jay Topper, senior vice president of customer success.

Do you think Facebook Pages can serve as an effective way to provide customer support? Let us know in the comments.

Image courtesy of iStockphoto, GodfriedEdelman

Disclosure: Parature was a sponsor of Mashable’s Summer Tour event in Washington D.C.


Reviews: Facebook, Get Satisfaction, iStockphoto

More About: facebook, MARKETING, parature, software, support

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iPhone and iPad Software Update Addresses Security Exploit

Posted: 11 Aug 2010 12:44 PM PDT


Apple has just released iOS 4.0.2 for the iPhone and iOS 3.2.2 for the iPad, officially addressing the security exploit that was uncovered by the userland iOS jailbreak.

Aside from the security patches, it appears as if no other changes have been pushed out to either version of iOS. Apple’s security documents for the iPhone and iPad further detail the changes.

When the web-based iOS 4 jailbreak was released earlier this month, hackers and security experts were both impressed and distressed by the results. On the one hand, the work that went into developing the web-based jailbreak was extremely impressive. On the other hand, publication of the exploit created the potential for malware developers to exploit a user’s phone using the PDF-based stack buffer overflow.

If you have jailbroken your iPad or iPhone and want to install the upgrade, be aware that you will lose your jailbreak, unlock and any other non-authorized modifications after installing the update.


Reviews: iPhone

More About: apple, iOS, ios 4.0.2, ipad, pdf exploit, security

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Facebook Simplifies Photo Browsing

Posted: 11 Aug 2010 11:46 AM PDT


It’s official: Facebook has a new interface for browsing photo albums that features bigger photos and a single page of pictures.

In the past, photo albums were organized by pages with 20 photos each. While it kept photos organized and load times at a minimum, clicking the “next” button over and over again was simply a chore that annoyed most users. Different photo sizes also made the albums look messy.

The new changes, which many users have had as a beta test for the last week or two, focus on cleaning up the album page as well as fixing the user experience. There is no longer any pagination for photo albums; simply scroll down the page and more photos will automatically load. Pictures on album pages have also been enlarged and standardized, making browsing your recent trip to Florida a much more pleasurable experience.

Here’s a before and after comparison:

The new albums are part of a recent push by Facebook to upgrade its Photos product. Recently the site added face detection technology and increased the maximum photo size to 720 pixels. Many of these new features stem from Facebook’s acquisition of group photo-sharing service Divvyshot.

Our next request: please bring this new photo interface to the Photos tab on our profiles. We can’t stand pressing the “Next” button anymore.


Reviews: Facebook

More About: facebook, facebook photos, Photos

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The Bike Share System of the Future is Powered by Wireless Technology

Posted: 11 Aug 2010 11:21 AM PDT


This Fall, New York City denizens will have the opportunity to test an experimental public bike share system. SoBi, the Social Bicycle System, presents an alternative to traditional public transportation and will allow riders the freedom to find and unlock nearby available communal bikes using an Andriod or iPhone application.

SoBi is the first public bike share system to rely entirely on wireless technology for tracking, locating and unlocking bikes. The system is compromised of three elements: the social cyclist, the central server and the social bicycle.

Here’s how it will work: after creating a SoBi account — via web, mobile phone or street kiosk — a cyclist will have unlimited access to bicycles in the bike share system, which will be equipped with GPS, a secure lock and wireless communications. Once the cyclist locates an available bike, he can use a pin code to unlock it. The central server will approve and track the transaction.

SoBi’s technology accommodates bikers who plan to make short stops on their ride. Riders can hit the hold button on the lock panel to ensure that no other public bike share riders swipe their bike. The hold, however, only lasts ten minutes. For those commuters looking to track down a bike in advance, the SoBi system is also setup to allow them to request a bike via text message or mobile application.

SoBi is designed with both the cyclist and the city in mind. Riders have their own SoBi profile which tracks their rides and even calculates calories burned. Users can also view a map of their travel habits, share their trips and see if friends are biking nearby.

Those managing the SoBi system will have access to a wealth of data on all bicycles in the fleet. Fleet management tools include inventory stats, status alerts and bike density data so that staffers can keep an eye on the fleet and redistribute bikes as needed.

SoBi creators claim that the their solution is cheaper to deploy and easier to manage than other city-share programs being tested elsewhere. If executed as planned, the SoBi system would also present commuters with a convenient alternative to city transportation.

Founder Ryan Rzepecki is an Urban Planner and former New York Department of Transportation. He expects a prototype of the system to be ready in four to six weeks. Until then, you can watch him explain the SoBi system in the video below:

More About: andriod, iphone, public bike share, SoBi, software

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5 Cross-Platform Mobile Development Tools You Should Try

Posted: 11 Aug 2010 10:48 AM PDT


This series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace’s hosting solutions here.

As mobile OSes — especially iPhone and Android — wax and wane, the pressing question remains: How do you choose which mobile devices to develop for and which devices to omit from your roadmap?

Cross-OS platforms for mobile development on the whole are not yet a completely perfect, have-your-cake-and-eat-it-too solution, but many of them offer an excellent alternative to ignoring one mobile OS in favor of another or, perhaps worse, burning serious resources to develop for two or three platforms at once.

Here are a few cross-platform development tools that were recommended to us by sources we trust. If you know of others or if you have any helpful tips about the frameworks we’re mentioning here, please let us know about them in the comments.


1. RhoMobile


The tagline “one codebase, every smartphone” pretty much says it all. RhoMobile offers Rhodes, an open source, Ruby-based framework that allows for development of native apps for a wide range of smartphone devices and operating systems. OSes covered include iPhone, Android, Windows Mobile, RIM and Symbian.

The framework lets you write your code once and use it to quickly build apps for every major smartphone. Native apps are said to take full advantage of available hardware, including GPS and camera, as well as location data.

In addition to Rhodes, currently in its 2.0 iteration, RhoMobile offers RhoHub, a hosted development environment, and RhoSync, a standalone server that keeps app data current on users' mobile devices.


2. Appcelerator


When we polled Twitter followers for recommended cross-platform tools, Appcelerator stood out as a fan favorite.

Another FOSS offering, Appcelerator’s Titanium Development Platform allows for the development of native mobile, tablet and desktop applications through typical web dev languages such as JavaScript, PHP, Python, Ruby and HTML. Titanium also gives its users access to more than 300 social and other APIs and location information.

Appcelerator’s offerings also include customizable metrics for actions and events. App data can be stored in the cloud or on the device, and apps can take full advantage of hardware, particularly camera and video camera capability.


3. WidgetPad


WidgetPad is a collaborative, open-source mobile development environment for creating smartphone apps using standard web technologies, including CSS3, HTML5 and JavaScript.

This platform includes project management, source code editing, debugging, collaboration, versioning and distribution. It can be used to create apps for OSes such as iOS, Android and WebOS.

WidgetPad is currently in private beta; you can contact the creators for access.


4. PhoneGap


PhoneGap, the recipient of the winning pitch at Web 2.0 Expo San Francisco’s 2009 Launch Pad event, is a FOSS framework that helps you develop apps for iPhone, iTouch, iPad, Android, Palm, Symbian and BlackBerry devices using web development languages such as JavaScript and HTML. It also allows for access to hardware features including GPS/location data, accelerometer, camera, sound and more.

The company offers a cross-platform simulator (an Adobe AIR app), as well as online training sessions to help you access native APIs and build functioning mobile apps on the PhoneGap platform.


5. MoSync


MoSync is another FOSS cross-platform mobile application development SDK based on common programming standards. The SDK includes tightly integrated compilers, runtimes, libraries, device profiles, tools and utilities. MoSync features an Eclipse-based IDE for C/C++ programming. Support for JavaScript, Ruby, PHP, Python and other languages is planned.

The framework supports a large number of OSes, including Android, Symbian, Windows Mobile and even Moblin, a mobile Linux distro. Currently, support for iPhone is present in the nightly builds and will be integrated in early Q3 with the release of MoSync 2.4. BlackBerry support is coming later this year, as well.


Bonus Round: Whoop


If you’re not a mobile developer and you’ve made it this far, first of all, bless your heart. Second, you might be able to enjoy the same cross-platform publishing benefits as your coding buddies with this tool. We can almost guarantee your efforts won’t be nearly as polished, bug-free, customized or functional as something you could create with one of the five platforms above, but Whoop just might be worth a try.

The Whoop Creative Suite is a WYSIWYG web editor that allows you to drag and drop mobile app elements to your heart’s content. Once you’re done, you can export your app in formats for several devices and operating systems, including iPhone, Android, RIM, Windows Mobile and other OSes.


Series supported by Rackspace


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Rackspace is the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. Learn why.


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[img credit: blakespot]


Reviews: Android, Eclipse, Linux, PHP, Python, Twitter, adobe AIR

More About: android, blackberry, cross-platform, developers, development, iphone, Mobile 2.0, mobile development, mobile OS, web development series

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MySpace Launches a Revamped User Homepage [EXCLUSIVE]

Posted: 11 Aug 2010 09:32 AM PDT


MySpace is rolling out a complete redesign of the user homepage (the page users see when they log in), with a focus on content discovery through the stream and more prominent sharing tools.

The revamp, which will roll out as a “sneak peek” to some users today and to all users on August 16, is part of MySpace’s new effort to showcase its value. Christina Wodtke, General Manager of Social Networking at MySpace, told me that they have a lot of loyal users that have been with MySpace for a long time, but they haven’t really discovered all that MySpace has to offer. The new homepage is an attempt to show users, especially younger ones, what’s cool and interesting on the MySpace network.

The first thing that should pop out at you is the MySpace Stream — just like MySpace’s recent profile redesign, the Stream is front and center, delivering a newsfeed of information about friends directly to the user. There are also a slew of new modules on the right-hand column complete with friend and event recommendations, birthdays and a “My Stuff” module, which gives you quick access to your events, profile, music, photos, video, blog and games — core components of the new MySpace platform. Alerts have also been moved to the top right of the page.

The redesigned homepage is part of a complete overhaul of the MySpace interface. Last month, the company launch a profile redesign to some of its users, again with a focus on the stream and sharing content. The company has also been experimenting with an updated header. According to Wodtke, it’s all part of a “learning to skydive strategy.” The company wants to get a few core elements of the redesign right, specifically profiles and the homepage, before jumping out of the airplane and launching the complete overhaul.

We’ve got more pictures of the redesign below. What do you think of MySpace’s new look? Let us know in the comments.


Pics: MySpace’s New User Homepage



Reviews: MySpace

More About: myspace, social networking, User homepage

For more Social Media coverage:


What Happens When You Run Out of Storage Space in Gmail? [PIC]

Posted: 11 Aug 2010 09:01 AM PDT


It turns out that bottomless bucket of Gmail storage actually does have a bottom. Just ask Mike Monteiro, the most recent person to break Gmail’s usage cap.

So much for, “never delete an e-mail again.” When Gmail first launched in 2004, its massive storage space (then 1GB) was a highly touted feature. Over time, the amount of space made available to users has grown — by our count, it looks like standard Gmail and Google Apps users have about 7.3GB at their disposal today. However, users also now send larger e-mail attachments and archive more messages. Still, for non-corporate e-mail users, racking up more than 7GB in e-mail archives is a pretty impressive feat.

A few years ago, when some users first started to hit the ceiling for Gmail storage space, Google rolled out the ability to buy more storage. Nonetheless, it’s a problem Google doesn’t expect many users to ever encounter.

If we could offer one tip to the big G, it might be to remove that “Who needs to delete when you have so much storage?!” line from the Gmail Trash folder.

How close are you to “beating” Gmail? Mashable’s Adam Ostrow is at 94% — let us know your “score” in the comments!

[via Daring Fireball]

[img credit: Mike Monteiro]


Reviews: Gmail, Google

More About: email storage, gmail, Google, humor, trending

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HOW TO: Pick the Right Social Media Engagement Style

Posted: 11 Aug 2010 08:39 AM PDT

Social Media Service Image

Matthew Latkiewicz works at Zendesk.com, customer support software. He writes for and edits Zengage, Zendesk's blog about customer engagement. He also writes about wine for McSweeney's and imagines stuff at his own website, youwillnotbelieve.us.

What's your customer engagement style? It's a question reminiscent of those light-hearted quizzes that proliferate magazines: Are you strong or sassy? Independent or group-focused? When someone @-replies you on Twitter, do you respond immediately or wait a couple days?

These questions are actually important to consider. Why? Because customer engagement encompasses your company's customer service, support, and marketing. It also deals with your company’s forums, Twitter accounts, blogs and meetups. How various companies use Twitter, YouTube, Facebook, and its ilk, goes a long way to define the long-term relationship consumers have with that brand.

There are some amazing success stories. Old Spice, using both Twitter and YouTube, recently ran a customer engagement masterclass that created a much-needed mania around the brand. Yet, for every success story, there are plenty of flops. When a Domino's Pizza employee uploaded a disastrous video about the company's hygiene standards to YouTube, a widespread negative viral campaign ensued.

The lesson: Ensure that your engagement style matches your company's brand, goals, and general attitude. We took a look at the top five engagement styles that currently dominate the social web. Which are you?


1. The Game Show Host


virgin image

Your message: Winning is sometimes the only thing. We've all seen things like this before: "RT – FREE STUFF OVER HERE LINK #welovefreestuff." This social media personality knows that contests and special offers generate a lot of activity and set up a very clear (if slightly old-fashioned) relationship with the consumer. The consumer follows whatever steps you've laid out: Retweeting something, sending in a picture of yourself with company swag, or signing up for a newsletter. Then they are rewarded for taking these steps. Dialogue or community isn't as important as having consumers hanging around hoping they'll win something or get a special deal.

How you say it: Giving stuff away or offering deals works well only if you've got some trust built up. There are a lot of scams out there and acting like a wacko Twitter user doesn't instill much confidence that this offer is trustworthy and/or legit.

Who's it good for? Big companies with big pockets wanting to speak from the perspective of the corporation.

Example: Virgin America. Nearly all of Virgin's Twitter stream is devoted to special deals and contests.

The bottom line: They keep the voice friendly and light, but also faceless. The brand itself is speaking here.


2. Your Friendly Neighborhood Service Rep


staples image

Your message: Like a good neighbor, you listen to your customers and engage them on an individual level, mostly to solve customer support issues or to capitalize on sales opportunities. You monitor social network channels because "that's where the customers are," and if conversations are happening about your brand, you want to be there to participate.

In this engagement style, Twitter is an extension of your customer service reps (albeit in a limited, loose way). Businesses following this style don't so much start the conversation as they react to the ones that have already started – whether that's a customer complaining about your brand or a consumer asking a question that your business is well-equipped to answer. You live by co-tweet, the @-reply and direct message.

How you say it: With one friendly "individual" voice. This engagement style calls for a business to officially anoint someone or selected people from within the company to be the official Tweet-voice. Their personality is allowed to come through on some level within company boundaries. Customers need to feel as if they are being handled by an actual human being who is personable, but not too edgy.

Who's it good for? Larger, consumer-centric businesses, especially service and retail outlets, that have the resources to monitor multiple channels of customer feedback.

Example: Staples. Staples' Twitter stream is full of @-replies asking for DMs. And they even use little illustrations of the actual people who are sending out those tweets as the background of their Twitter page.

The bottom line: Staples chooses to engage customers on a somewhat personal level; each tweet is "signed" by the person who tweeted.


3.The Beehive


ibm image

The message: We're all in this together people. Everyone who works for you can be your social network identity. Instead of having an official company account, you encourage all employees to participate in social media networks. Work identities collapse into personal social identities.

In this engagement style, the focus is not so much the direct relationship between consumer and business. Instead, it's a distributed relationship whereby the business benefits by all the small relationships between its employees and the wider world. This is a radical way of thinking about customer engagement because it's about cultivating a culture of engagement throughout your entire company.

How you say it: In a wacky, edgy, at times out-of-control voice. Often a company in this style will have a social media policy setting some ground rules and expectations; but the real thing holding this strategy together is a philosophy of engagement.

Who's it good for? Idea-based companies, large or small. If your business is based on innovation, networking and generating buzz, this is the style for you.

Example: Any number of small software companies, but IBM is one of the most interesting examples of this style. They have an extensive and thoughtful approach to social networking (and computing). They encourage each of their employees to identify themselves on social networks as IBMers.


4. The Community Builder


timberland image

Your message: Always an acquaintance but never a friend. You think of your customers as like-minded folks, and so you build spaces on the social web for them to hang out and share in their like-mindedness. You use Twitter to share non-business related links and quotes that you think your customers will like, but you also keep a slight distance from them in an attempt to let them drive the conversation. You probably use the word 'movement' in your Twitter bio.

Oftentimes, a business who follows this style will integrate their Twitter use within other social technologies – blogs (but for strictly non-business news), forums, and even entire websites devoted to the things your community cares about.

The community builder's goal is to create conversation around things the company cares about and then link that conversation to the brand.

How you say it: With a balanced combination of passion and detachment. You want to encourage your customers to join your movement but you don't want to either dominate the conversation or make the whole thing feel like it was cooked up by your marketing department. You are going for what people actually care about and so a little humility — making the brand ride shotgun or even in the back — works best.

Who's it Good For? Businesses whose products and services already target a community with a definable set of values. If your customers and you would have a lot to talk about at a dinner party, this is a good bet for you.

Example: Timberland. They run a community effort called Earthkeepers, a set of initiatives (including social media) devoted to environmental action. As described on its site:

“When you're an Earthkeeper, you're part of a community of like-minded people from all over the world intent on doing the little things and doing bigger things, like replanting eroded areas and retrofitting their engines to run on bio fuel. Earthkeepers learn from and support one another through original and inspiring ideas of making the world a more sustainable and livable place. And the more of us there are, the better.”

Note that while the Timberland logo is on the top of the page, it's not mentioned here. In their tweets they take a more anonymous tone and almost always include a link to something the community might care about (often linking back to the Earthkeeper blog).


5. The Friend


foodcart image

Your message: Every customer interaction is like one amazing high-five. You are the business owner who knows all your customers by name and hangs out with them on the weekends. Your business Twitter account is way more important to you than your personal account (in fact you may not even have a separate personal account – it's all the same to you).

Businesses in this style will share relevant info like menu updates, new products and event information but will also mix in personal thoughts, jokes and pictures of themselves at work. They tweet about things that have nothing to do with the business per se. These businesses want to their relationship with their customer base to be fluid and up-to-date.

How you say it: Just as you would say something to a pal. Pretty much anything goes, though the more personal the voice the better. Because your engagement with your customer is based on the friendliness of the relationship, the more natural and true to the voice of the person communicating, the better.

Who's it good For? Smaller, local businesses. This is best when your social media presence mostly extends your face-to-face relationship.

Example: Choose any local restaurant and look at their Twitter account. There are a lot of food carts here in San Francisco like The Creme Brulee Cart which use Twitter to update their customer base as to where they'll be that day, but you'll also see messages to customers, friends, and other business owners.

The bottom line: They engage with their customers as friends.


What's Your Style?


It is important that you think through how you want to engage your customers on Twitter and elsewhere on the social web. It's important to stay true to your brand but also to make clear the ways in which your customer engagement style furthers the type of relationship you want with your customers and potential customers.


More Business Resources From Mashable:


- Cubicle Spy: At Work with David Berkowitz of 360i [PICS]
- How Online Retailers Can Leverage Facebook's Open Graph
- How Small Businesses Will Use Social Media In The Future
- 11 Free Services for Scheduling Social Media Updates
- 6 Online Tools for Expanding Your Video Strategy

Image courtesy of iStockphoto, AndyL


Reviews: Facebook, Twitter, YouTube, iStockphoto, timberland

More About: customer engagement, earthkeepers, IBM, List, Lists, staples, timberland, twitter, virgin america

For more Business coverage:


Automatically Organize Your Travel Plans with Gmail and TripIt

Posted: 11 Aug 2010 08:09 AM PDT


Online travel service TripIt has just added a new feature that will automatically import itinerary and travel confirmation plans from a user’s Gmail or Google Apps account to the service’s web and mobile apps.

TripIt links accounts using OAuth. All you have to do is login to your TripIt account and go to this page and enter in our Gmail or Google Apps e-mail address.

Once you grant permission to the service, confirmation e-mails from an airline, travel website or hotel will be automatically imported into your account. When you set-up the import link, you can choose to go back and grab older e-mails or just start fresh from today.

We think this is a great feature, especially for frequent travelers. TripIt is a really great service because all you have to do is forward your travel confirmation e-mail to TripIt and it automatically parses the information and makes it easy to view and access. Having a truly autonomous solution like auto-import from Gmail makes an already great system even better; it even lets you sync mulitple accounts if you have more than one Gmail or Google Apps address.

Pro Tip: Subscribe to your TripIt CalDAV feed in Google Calendar or iCal and you can have constant access to all of your upcoming trips in your favorite desktop or mobile calendar app.

Do you use TripIt or another service to manage your travel plans online? Let us know!


Reviews: Gmail, Google Calendar, TripIt

More About: gmail, google apps, online travel, travel, tripit

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Mashable & 92Y Social Good Summit Call for Sponsors

Posted: 11 Aug 2010 07:24 AM PDT


Every September the world’s leaders come together in New York City for high-level discussions at the United Nations. This year, Mashable, 92Y and the UN Foundation have come together to broaden the conversation to include YOU.

On Monday, September 20, the Social Good Summit will be one of the only major public UN Week events. Kicking off a week of many questions, this innovative Summit is all about solutions. Every speaker will bring to the stage a new way that big, innovative ideas and new media are finding ways to achieve the Millennium Development Goals (MDGs), the UN’s framework for making the world a safer and healthier world for us all. With a 900-strong influential live audience, global livestream, committed media partners, and an aggressive PR campaign, we’ll share these solutions with the goal of encouraging even more.


Limited Tickets on Sale Now


Date: Monday, September 20, 2010
Time: 1:00 – 6:00 p.m. ET
Location: 92nd Street Y, New York City
Tickets: On sale for $85 through 92Y! 92Y is a nonprofit partner and will receive 100% of the ticket sales.

Sponsorships are available; please e-mail sponsorships@mashable.com.

Goals of the Summit include:

  • Raise awareness for the Millennium Development Goals (MDGs)
  • Discover and encourage solutions for the MDGs
  • Create opportunities for public engagement
  • Showcase solutions and innovative approaches

Confirmed agenda includes:

  • Ted Turner, chairman of Turner Enterprises, Inc. in an interview by Pete Cashmore, CEO of Mashable
  • Susan Smith Ellis, CEO of (RED)
  • Jessica Jackley, Founder/CEO of ProFounder and Founder/Former CMO Kiva
  • Adam Conner, Associate Manager, Public Policy of Facebook
  • Oren Jacob, Executive Producer, “Ready, Set, Bag!” – Ensemble Pictures; Chief Technical Officer and Director, Studio Tools – Pixar Animation Studios
  • Further details and major speaker announcements to be released shortly.

We always welcome feedback early from our readers and would love to hear your suggestions for a company or person (whether you are connected to them or not) who you feel represents Social Good and is providing innovative solutions through the power of new media and technology. Feel free to share your ideas in the comments.


Reviews: Facebook, Mashable

More About: 92y, MDGs, social good, social good summit, ted turner

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Morning Brief: HPOA Girl a Hoax, EFF Analyzes Google, Samsung Tablet on the Way

Posted: 11 Aug 2010 06:15 AM PDT

This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology.


Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today:

HPOA Jenny Was a Fake!

Yesterday, we fell in love with “Jenny,” a young woman who quit her job through a series of amusing whiteboard messages. Alas, this one was too good to be true. “Jenny” is really Elyse Porterfield, an aspiring actress from Glendale, California.

The prank was created by brothers John and Leo Resig for their humor site, theCHIVE.com. Peter Kafka from AllThingsD grew suspicious of the story yesterday and did some digging. Porterfield has also tweeted confirmation of her role in the stunt.

The EFF Analyzes the Google/Verizon Net Neutrality Proposal

The Electronic Frontier Foundation (EFF) has published its legislative analysis of the new framework proposed jointly by Google and Verizon. Its verdict? The calls for limited FCC jurisdiction and standard-setting bodies have the potential to be interesting and positive, but calls for reasonable network management and wireless exclusions are deeply troubling.

Samsung Tablet Will be Announced Next Month

Samsung Electronics is poised to unveil its first tablet PC offering at the IFA electronics show in Berlin, Germany early next month.

The rumored nickname for the new device is the “Galaxy Tab,” a la the company’s new Galaxy S smartphone series.

Further News

  • Twitter is preparing to launch official tweet buttons later this week. These buttons will make it easy to tweet articles and count shares across the web.
  • Amazon’s hardware plans may extend beyond the Kindle, if recent rumors are to be believed. The company is actively looking to expand its hardware division and sources have commented to The New York Times that other potential offerings could include a music or general media player.
  • Dell and AT&T released pricing information on the upcoming Dell Streak tablet. The 5-inch Android-based device will be $299.99 with a 2-year contract with AT&T and $549.99 as an unlocked device.

Series supported by HTC EVO 4G


This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology.


Reviews: Android, Google, Twitter

More About: EFF, first to know series, Google, hpoa girl, pranks, samsung tablet, verizon

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50+ Great Social Media, Web Development, and Interactive Job Openings

Posted: 11 Aug 2010 04:49 AM PDT


If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter.

But we’d like to help in a more direct way, too. Mashable's job boards are a place for socially savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space and beyond. Have a look at what's good and new on our job boards:


Jobs at Mashable


Mobile Editor at Mashable in New York, NY.


Tech Editor at Mashable in San Francisco, CA.


Social Media Editor at Mashable in New York, NY.


News Editorial Assistant at Mashable in New York, NY.


Community Assistant at Mashable in New York, NY.


Mashable Job Board Listings


Digital Marketing/Social Media Manager at Culture Jam, Inc. in Los Angeles, CA.


Marketing Outreach Coordinator at FORA.tv in San Francisco, CA.


Digital Strategist at Wake Forest University in Winston Salem, NC.


Interactive Producer at Mr. Youth in New York, NY.


System Administrator, Email Operations at Synacor in Buffalo, NY.


Email Engineer at Synacor in Los Angeles, CA.


Social Engagement Manager at Sears in Hoffman Estates, IL.


Company Journalist/Copywriter at Fusionapps in Secaucus, NJ.


Product Manager, Mobile Applications at Audible, Inc. in Newark, NJ.


User Experience Designer at The Motley Fool in Alexandria, VA.


Social Media Manager/Community Manager at Publicis Modern in San Francisco, CA.


Sr. Designer at Digitas in Boston, MA.


Director of Social Media at GNC in Pittsburgh, PA.


Social Media Sales Consultant at Meltwater Buzz in Mountain View, CA.


Engagement Manager at Big Fuel Communications, LLC in New York, NY.


Senior Account Executive at Conversation, LLC in New York, NY.


Digital Designer at Wieden + Kennedy, Amsterdam in Amsterdam, Netherlands.


Interactive Developer at Discovery Communications in Silver Spring, MD.


Marketing Director at GoodNews.com in Vancouver, Canada.


Vice President Customer Success at GoodNews.com in Vancouver, Canada.


Affiliate Manager at Chegg.com in Santa Clara, CA.


Marketing/Sales Coordinator at a startup in New York, NY.


Flash Media Server Developer at Jetset Studios in Los Angeles, CA.


Interactive Project Manager at Digitas Health in Philadelphia, PA.


Associate Project Manager at CafeMom in New York, NY.


Director, Social Media and Interactive Solutions at RF|Binder in New York, NY.


Social Media Marketer and Community Manager at Mob Mobile in Los Angeles, CA.


Social Media Freelancer at Hearst Digital Media in New York, NY.


Director, Interactive Marketing – Healthcare at Digitas in Philadelphia, PA.


Senior Digital Services Account Executive at Kaplow Communications in New York, NY.


Customer Technical Support Engineer at Phreesia in New York, NY.


Social Media Intern at All Wet Beachwear in Hollywood, FL.


Online Communications and Emerging Media Specialist at Washington University in St. Louis, MO.


Social Media Games/Facebook Apps, Vice President at a confidential company in Scottsdale, AZ.


Front End Developer at NJI New Media in Alexandria, VA.


Account/Project Manager at Big Fuel Communications, LLC in New York, NY.


Account Director at Big Fuel Communications, LLC in New York, NY.


Interactive Production Manager at Big Fuel Communications, LLC in New York, NY.


Social Media Marketing for Real Estate at RealSupport, Inc. in Palatine, IL.


Junior Social Media Specialist at Practice Fusion in San Francisco, CA.


Interactive Art Director at Sony Music Entertainment in New York, NY.


SEM Analyst at Terra Matrix Media in Santa Monica, CA.


Meetup Everywhere Evangelist at Meetup in New York, NY.


Technical Lead Engineer at Verndale Corporation in Boston, MA.


Social Community Manager at Publicis in Seattle, WA.


Social Media Coordinator at Publicis in Seattle, WA.


Account Director at Cole & Weber United in Seattle, WA.


Social Marketing Program Manager at IMRE, LLC in MD.


Social Marketing Specialist at IMRE, LLC in MD.


Website Designer – Social Justice Experience at National Nurses United in Oakland, CA.


Mashable’s Job Board has a variety of web 2.0, application development, business development and social networking job opportunities available. Check them out at here.

Find a Web 2.0 Job with Mashable

Got a job posting to share with our readers? Post a job to Mashable today ($99 for a 30 day listing) and get it highlighted every week on Mashable.com (in addition to exposure all day every day in the Mashable marketplace).


Reviews: Mashable

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