Mashable: Latest 11 News Updates - including “Facebook for iPhone Fixes Login Issues for Jailbroken Devices” |  |
- Facebook for iPhone Fixes Login Issues for Jailbroken Devices
- Seth Godin Gives Up on Traditional Book Publishing
- WikiLeaks Founder Calls Rape Accusations a “Smear Campaign”
- HOW TO: Undo “Send” in Gmail
- Chatroulette Down: New Version Launches Tomorrow
- Facebook Questions: A New Opportunity for Small Business?
- You Can’t Block Mark Zuckerberg on Facebook
- Beyond Foursquare: 5 Location-Based Apps for Your Small Business
- Posterous Redesign Highlights Ways to Share Beyond E-mail
- Apple Files for Patent to Disable Jailbroken iPhones
- 26 Essential Social Media Resources You May Have Missed
- Thanks to Mashable’s Socially Savvy Supporters
| Facebook for iPhone Fixes Login Issues for Jailbroken Devices Posted: 23 Aug 2010 03:27 AM PDT      Facebook for iPhone has a new version out – 3.2.2 – and it fixes login issues for owners of jailbroken iPhones. A couple of days ago, the developers of the app posted about the issue on the app’s official Facebook page. The new version of the app is available via the Updates tab in your iPhone’s App Store application. In addition to the login fix, the update description warns users that Places for iPhone is currently available only for users in the U.S. “We’re working on making this available in other countries soon,” the update says. Interestingly enough, Places was initially available for users outside of the U.S., but users were only able to view other users’ checkins. Now, the icon is still available, but clicking it merely produces a message saying that “this feature will be available in your region soon.” Reviews: App Store, Facebook More About: apple, facebook, iphone, jailbreak, social networking For more Mobile coverage:
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| Seth Godin Gives Up on Traditional Book Publishing Posted: 23 Aug 2010 01:19 AM PDT   Writer and marketing guru Seth Godin doesn’t plan to publish any more books – at least not in the traditional sense. After writing 12 books, he doesn’t think the traditional publishing process is “worth the effort,” he revealed in an interview with Mediabistro. Godin, the author of bestsellers such as “Purple Cow” and “The Dip,” has quite a bleak view on the paper book and the way we consume it. One bit from the interview is particularly revealing. “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging to get people to go to a store they don’t usually visit to buy something they don’t usually buy, to get them to pay for an idea in a form that’s hard to spread,” says Godin. I still like to visit a bookstore. But in general, I can’t shake the feeling that Godin is right: paper books aren’t a particularly elegant way to spread an idea in the age of blogs, e-readers, and social media. “I really don’t think the process is worth the effort that it now takes to make it work. I can reach 10 or 50 times as many people electronically,” says Godin. Do you agree? Is traditional book publishing really a thing of the past? Please share your opinion in the comments. [img source: Wikipedia] Reviews: Wikipedia More About: book, seth godin, social media For more Social Media coverage:
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| WikiLeaks Founder Calls Rape Accusations a “Smear Campaign” Posted: 22 Aug 2010 07:27 PM PDT   On Friday, controversial WikiLeaks founder Julian Assange was accused of rape. Only hours later the charges were dropped, and now Al-Jazeera has quoted Assange saying that the accusations were part of “a smear campaign.” Assange and WikiLeaks said on Twitter that some enemy of the site was using the rape accusations as “dirty tricks.” According to The New York Times, Assange claims that even though the charges were dropped, damage has already been done because enemies of the site can use the rumors in a war of public opinion and perception. WikiLeaks drew fire from the Pengaton and other governmental organizations for releasing more than 70,000 secret military documents about NATO’s Afghan War, and it’s clear from its Twitter updates that WikiLeaks believes those organizations are trying to prevent the site from releasing 15,000 more documents that Assange calls even “more explosive.” Assange was reluctant to directly name the Pentagon or any other specific government or intelligence organization as the instigator of the rape charges. He has simply said, “We can have some suspicions about who would benefit, but without direct evidence I would not be willing to make a direct allegation.” Assange was in Sweden to arrange for some of WikiLeaks’ operations to be hosted there. The country is known as a safe haven for radical freedom-of-information types like Assange and the founders of The Pirate Bay. In fact, The Pirate Bay and its loosely associated political party The Pirate Party will host some of WikiLeaks’ servers moving forward. The Pirate Bay has spent years fending off legal actions that have threatened to take it down or control the data sharing that it facilitates with varying degrees of success and failure, so it seems to be a natural ally to WikiLeaks. Reviews: Twitter More About: crime, julian assange, Rape, wikileaks For more Tech coverage:
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| Posted: 22 Aug 2010 06:25 PM PDT   Did you know you can undo a sent e-mail in Gmail? It’s a lesser known feature, but Google just made it even better than it was before. When it first launched, you were given a 5-second window during which you could hit “undo.” Now that’s up to 30 seconds, Google Operating System discovered. The feature is hidden from most users who don’t know where to look, so here’s a quick guide to avoiding social and workplace faux pas with the click of a button. Be aware that the feature is part of Gmail Labs, though. That means it’s still in testing and it might not always work as intended. Go to Gmail Labs Since the Undo Send feature is part of Gmail Labs, you’ll have to navigate to the Gmail Labs page to activate it. Load up Gmail and look in the top-right corner of the page. Between your e-mail address and Settings you’ll see the green Labs icon. Give it a click. Enable “Undo Send” and Save Your Changes You’ll be presented with a list of features Google is testing in Gmail. Some are very useful and some are just fun. We’ve gone into more depth on all Gmail Labs has to offer in previous articles, but this time we’re here just for the Undo Send feature. You’ll usually find it close to the bottom of the list. We’ve included a picture of it above so you know what you’re looking for. Just select Enable then scroll down and save your changes. Customize Undo Send’s Duration By default, Gmail gives you a 10-second window of time in which you may undo a sent e-mail. You can change that to five, 20 or 30 seconds by going to Settings (in the top right corner of the main Gmail page, right next to the Labs icon) and finding the Undo Send section inside the “General” tab. There you can enable or disable Undo Send and change the duration with a drop-down selection box as pictured above. Write and Send Your E-mail Now that Undo Send is enabled, it works each time you send a new e-mail. You don’t have to do anything unusual beforehand to make it possible to use Undo Send with that e-mail. Click the “Undo” Button After You Send Now you have either five, 10, 20 or 30 seconds to undo your sent e-mail, depending on what you selected under Settings. As soon as you hit Send, a subtle line of text will appear above your Inbox saying “Your message has been sent.” It will be accompanied by a few extra options. Among them is “Undo.” Click that within the allotted time and your faux pas will be prevented. Note that you can hit “Z” on your keyboard, the Gmail shortcut for undo. Just don’t navigate away from or close this page, because once you do, you’ll lose the opportunity to undo your sent message forever. “Sending Has Been Undone” You’ll immediately be taken back to the e-mail composition page, and your e-mail will be in draft form, unsent and ready for further editing — or deletion, if writing it was ill-advised to begin with! Image courtesy of iStockphoto, budgetstockphoto Reviews: Gmail, Google, iStockphoto More About: email, gmail, gmail labs, Google, google labs, Guide, how to, labs, send, trending, undo send, webmail For more Social Media coverage:
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| Chatroulette Down: New Version Launches Tomorrow Posted: 22 Aug 2010 05:08 PM PDT   Chatroulette, the random video chat website that became a minor pop culture phenomenon, has been shut down. The site now hosts a message saying “experiment #1 is over” and that a “renewed and updated version” will launch tomorrow. But what will change? Probably a lot. Sean Parker (founder of Napster and founding president of Facebook) was working in some capacity with teen-aged Chatroulette founder Andrey Ternovskiy to work out the site’s long-term potential. However, TechCrunch has just reported an unconfirmed rumor that Parker is no longer working on the project. Whether he’s working on it now or not, though, his original comments about the site might tell us what to expect. Parker said he believed the site could be made more interesting (and that it could avoid the incessant penis problem) by automatically directing users to people who are “nexted” the least. In theory, that could reduce the hit-and-miss nature of the experience, but it would be challenging to execute it right. How would the site’s algorithms decide who gets the interesting users and who gets the less interesting ones? Would the site be divided into ghettos of interesting and uninteresting people, kind of like the dating site OkCupid invisibly matches users by attractiveness? We might find out tomorrow when Chatroulette relaunches. Up to this point, only very small updates have been made to the site as it originally appeared, including channels and local matching. That hasn’t stopped it from birthing numerous viral sensations like Merton the piano guy.  Reviews: Facebook More About: chat, chatroulette, down, downtime, relaunch, updates, video, video chat, web For more Web Video coverage:
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| Facebook Questions: A New Opportunity for Small Business? Posted: 22 Aug 2010 03:54 PM PDT   This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook has joined the likes of Yahoo and LinkedIn with the rollout of a new Q&A product called Facebook Questions. While the Q&A format is nothing new on the web, Facebook's more than 500 million users add an interesting twist to the space, and potentially, create an opportunity for small businesses as the feature evolves. Questions is still in beta, but if you have it enabled, you can see that Facebook wants to make it a major part of the site. "Ask Question" is now a feature of the Publisher, meaning Facebook places it on the same level as status updates, posting photos and sharing links. It's also integrated on Facebook Pages, where a new "Questions" tab lets users ask questions directly on the Page that can be answered by Page admins or fans. Much like LinkedIn Answers, where providing answers to questions that are relevant to your business can be a great way to connect with new people, Facebook Questions also has the makings of a killer networking and lead generation tool. Click on the "Questions" link that now appears in the left-hand navigation of Facebook and you'll see questions relating to your interests as well as those asked by friends and friends of friends.  Once you find questions that are of interest, it's important to note that you can answer them as a business. In other words, if you have created a Facebook Page for Acme, Inc., you can respond to Facebook Questions as Acme, Inc. instead of as John Doe. This lets the person who asked the question – and anyone else who stumbles upon it – visit your Facebook Page instead of your personal profile. As a Page admin, you can also ask questions that are visible both on your Page and in your fans’ News Feeds on Facebook. This creates a new way to communicate with your fans aside from status updates and news links that you're probably already used to sharing. These questions also get indexed by Facebook (Questions are visible to everyone on the site), which means other users could find them and in turn find your business. Unfortunately, these Questions don't show up on your Wall as of yet – one of a handful of usability issues that Facebook still needs to address with the product. It's too early to tell how widely used Facebook Questions will be. A huge user base doesn't guarantee that users will embrace using the product in completely new ways; a great example of that is Google Buzz, which had tens of millions of Gmail users at its disposal but has largely gone quiet in the months since its launch. Still, Q&A offers some interesting possibilities to both engage current customers and potentially reach new ones, so keep an eye on Facebook Questions for future opportunities. Has your small business tested the waters with Facebook Questions yet? If so, let us know how you’re experimenting with the new feature in the comments below. More Business Resources from Mashable:
Reviews: Facebook, Gmail, LinkedIn, Yahoo! More About: business, facebook, Facebook Questions, small business, smb, social networking For more Business coverage:
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| You Can’t Block Mark Zuckerberg on Facebook Posted: 22 Aug 2010 02:25 PM PDT   You can’t block CEO Mark Zuckerberg on Facebook. Try it. You’ll get an error message that says, “General Block failed error: Block failed.” We don’t know whether it’s a bug or an intentional inside joke, but Facebook’s developers have created jokes and pranks in the past, so we wouldn’t put it past them. Of course, we’re also not sure why you’d want to block him; it’s not likely that he’s spamming your wall with unwanted FarmVille invitations. Nevertheless, there’s a website called Block Zuck that acts as a sort of catharsis for people fed up with some of Facebook’s recent choices, such as allowing your friends to location-tag you in Facebook Places by default with no confirmation from you. Maybe you’ll want to block Zuckerberg after you see the fictionalization of his early years at Facebook in the upcoming movie The Social Network just for the principle of the thing. Or maybe you’ll just laugh a little at this easter egg or bug and move on with your life. Either way, you can verify this by going to Zuckerberg’s Facebook profile, scrolling down near the button of the left panel and clicking “Report/Block this person,” then checking “Block this person” and clicking “Submit.” Assuming this isn’t just a bug, is it a funny easter egg, or a joke in bad taste? Let us know in the comments. [via TechCrunch]  Reviews: Facebook More About: block, ceo, facebook, humor, mark zuckerberg, social media, social networking For more Social Media coverage:
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| Beyond Foursquare: 5 Location-Based Apps for Your Small Business Posted: 22 Aug 2010 12:33 PM PDT   This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Foursquare is blowing up with megabrands like Starbucks and Jimmy Choo, but smaller businesses can find a niche with smaller location-based services, as well. Working with location-based apps will help prepare your business for the day when checkin apps are mainstream — and given that Facebook has rolled out its own checkin features, that day could be sooner than you think. Location-based apps help you reach out to consumers in your neighborhood. They let you offer timed and targeted special offers to the people who are best-suited to respond to them. And when conducted at a small scale as part of a larger marketing mix, location-based campaigns can offer valuable insights and even some decent ROI for the bottom line-minded small business owner. Check out these five location-based applications, and be sure to let us know in the comments about other apps you use or that you’ve noticed. We’d also love to hear how your small or medium-sized business has integrated location-based marketing. 1. Whrrl Tagline: Are you in? Check in, unlock Societies, unleash your Footstream. The Drill-Down: Whrrl’s main feature is Societies, real-world groups that revolve around specific passions or interests. There are Societies for gourmands, bicycle enthusiasts, parents — just about anything you can imagine. Users make recommendations to one another, and they earn points when other members take their suggestions. The more points a users earns, the more influential he or she is, and the more likely he or she is to win rewards. Whrrl also uses checkins, but as noted, these aren’t the main part of the application. How Businesses Can Play: Because of Whrrl’s system of recommendations and influence, word-of-mouth marketing and real-world activation of special offers are already baked into this app. Brands can offer promotions called "Society Rewards." Essentially, these rewards constitute a loyalty program that starts with online interactions with likely fans and ends in real-world physical presence at your business. Society owners can set up prizes and a time frame for the program’s duration. For example, if you own a restaurant and a related Society, you can set up a prize of dinner for two to be awarded by the end of the week. Users then check in to get a chance at winning the prize. 2. Brightkite Tagline: The simple way to keep up with friends and places. The Drill-Down: Brightkite lets users check in and post comments from just about any location. It also gives its users access to a wide range of features including photo-posting, messaging, comments, tips, tiered rewards, and group chat capabilities. It’s a perfect choice for users who want a more interactive, social experience than Foursquare. This app’s broader set of features also makes for an interesting gamut of possibilities for creative-minded marketers. How Businesses Can Play: No stranger to business and brand partnerships, Brightkite specializes in highly targeted, relevant, and effective media placement. The app can target consumers by precise geography, by behavior and within a given time frame. You can choose to find people in your city or within a given radius of your business. You can choose to reach out to people in a type of location, such as a bar or a hair salon. You can target consumers who are hanging out in groups of two or more, who belong to a certain age group or who speak a certain language. And you can limit your campaign to a given week, weekend, day or even time of day. In other words, you can drill down to reach the exact people you want to find based on just about any variable Brightkite has. The company can also help you reach out to your friends and neighbors locally, letting nearby Brightkite users know about special deals and promotions. 3. Gowalla Tagline: Discover, capture and share places and events with your friends. The Drill-Down: Gowalla is a checkin app that lets users leave tips and complete multi-stop trips to earn virtual items. The app has a travel/adventure theme and features passport stamps as its main currency. Some of the app’s virtual goods can be redeemed for real-world items. This app started gaining traction around SXSW 2010 and is considered to be one of the top contenders up against Foursquare. How Businesses Can Play: Creating Gowalla trips in your neighborhood or city is a great way to start using Gowalla and encourage interaction from local users. Many brands have also worked with Gowalla to create in-game virtual items. For example, Missouri’s Springfield Regional Arts Council created trips around local theaters and art galleries; users earned special items by completing them. Vail Resorts in Colorado has created several trips; one highlights local attractions, and another points out specific points of interest and fun things to do at the resort. The Washington Post has made several local trips and tours around their readers’ interests, such as dancing or burgers. A Gowalla trip or branded virtual good could be a fun way to bring more Gowalla users into your store or restaurant, especially if your business is linked to other local businesses. You can also contact Gowalla to arrange for a special promotion for your business. 4. Loopt Tagline: Go places. Find friends. Get stuff. The Drill-Down: Loopt actually encompasses a suite of applications, including Loopt, Loopt Mix, Loopt Pulse for the iPad, and Loopt Star, a Facebook game with special rewards and achievement perks. It uses a checkin mechanism that shares a user’s location, and helps friends connect and discover new locations. It also integrates with many other web apps and information services, including Zagat, Citysearch, Bing, TastingTable, Zvents, Metromix and SonicLiving, to give its users a really broad array of functions and features. How Businesses Can Play: Through Loopt Star, you can create customizable rewards, both virtual and real-world. Your promos can range from free products, coupons, and upgrades to virtual goods that still help to create more foot traffic to your business. Loopt also gives businesses access to highly targeted advertising opportunities with special offers that can be directed at specific locations or venues. 5. SCVNGR Tagline: SCVNGR is a game about doing challenges at places. The Drill-Down: SCVNGR is a location-based social game. Users earn badges and points for checkins. Each location in SCVNGR contains a list of “challenges” and associated points: check in, snap a photo and leave a comment are among some of the most common challenges. Additionally, owners of a location or “regulars” at that location can also create their own challenges and pursuant points. In addition to points, users earn rewards for checkins, challenge completions, and other actions. How Businesses Can Play: This app’s rewards program is sophisticated and will help you reward customers based on progressive actions. You get to decide how many rewards to offer at your business location or locations, how many points your customers will need to earn to unlock a reward, and whether or not that reward can be redeemed more than once. You can also set expiration dates on rewards. In addition to challenges and rewards, you can also build “treks” to connect multiple places; an example would be the Minnesota Vikings’ promo trek to get fans pumped during off-season training. These five apps are great options for small business owners looking to explore location-based marketing. Which apps would you add to the list? Let us know in the comments below, and include some details about how small businesses can get involved. More Business Resources from Mashable:
Reviews: Bing, Brightkite, Facebook, Foursquare, Gowalla, Zvents, society More About: brightkite, geolocation, gowalla, lbs, location, loopt, MARKETING, mobile app, scvngr, small business, smb, whrrl For more Business coverage:
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| Posterous Redesign Highlights Ways to Share Beyond E-mail Posted: 22 Aug 2010 11:23 AM PDT   “Dead simple” blogging platform Posterous — which has built up a loyal following of users by allowing them to quickly and efficiently e-mail in their blog posts, no formatting required — has released a redesign highlighting the many ways users can share multimedia content on the platform besides e-mail. At the top of the page, a new header features a rotating roster of blogs, each of which take advantage of the service in a unique way. The Chief Tshirt Officer, for instance, uses the platform to promote its products, while TheWhiteFamily finds that that Posterous is the best way for family members to keep in touch with one another. The header helps first-time visitors to the site envision ways they could utilize the platform, and existing users expand their use of it in interesting new ways — perhaps with additional kinds of media besides text — as well as “relate to [other] existing users on a very human level,” in the words of User Experience Lead Jack Wilkinson. Beneath the header is a prominent brown bar with a simple, three-part line illustration that shows just how easy it is to upload content from the web, e-mail or mobile devices, have it formatted and share it with the world. Together, the new features “help [visitors] not only get a good feel for how the product works, but actually allows them to place themselves and their experiences into the scene, letting them feel how Posterous might fit into their lives,” Wilkinson explained. The signup on the right is also new. Previously, new visitors were asked to send an e-mail to sign up; now they can do so directly on the front page with a simple web registration form, in addition to the e-mail option. The problem, Wilkinson disclosed, is that many people were hesitant to sign up via e-mail because they were used to signing up through web-based registration forms. “We still love it when people send us an e-mail to register, but if we can remove a barrier of unfamiliarity from the process, everyone wins,” he said. The new design changes, while minor, are evidence of Posterous’s continued commitment to providing the simplest, easiest user experience possible, including options for those who would rather use a web-based application than e-mail to sign up and blog. Earlier efforts in this vein include upgrades to its web-based Post Editor and the roll-out of “dead simple” domain name registration. What do you think of the new changes? What blogging platform do you prefer, or do you utilize several? Reviews: Posterous More About: blogging, posterous, web design For more Dev & Design coverage:
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| Apple Files for Patent to Disable Jailbroken iPhones Posted: 22 Aug 2010 09:57 AM PDT   Apple has applied for a patent covering various methods for identifying and disabling unauthorized use — including jailbreaking and other hacks — of electronic devices, such as its popular iPhone and iPad products. Although the U.S. government has legally authorized the jailbreaking (i.e. running code that gives users access to extensions and themes that Apple has not approved, as well as use carriers that are not supported by Apple) of iPhones and other electronic devices for “educational purposes,” it seems that Apple is determined to gain further control over said devices. Currently, the Cupertino, California-based tech company automatically revokes its warranty on all iPhones that have been subject to jailbreaking and other hacks. The patent, which was filed in February and published on Thursday, primarily focuses on measures for identifying stolen devices and protecting the kinds of sensitive information, such as credit card numbers and passwords, stored on those devices. Upon learning that a customer’s iPhone has been stolen, for instance, sensitive data stored on that customer’s device could be sent to one of Apple’s remote storage servers and then erased entirely from the phone. However, the patent also covers methods for identifying devices that have been hacked, jailbroken, unlocked or had their SIM cards removed, such as monitoring sudden increases in memory usage that could “indicate that a hacking program is being run and that an unauthorized user may be using the electronic device.” Theoretically, Apple could then wipe personal data from these devices and then alert AT&T to “shutdown any telephone service to the electronic device, shutdown the electronic device itself, or otherwise suitably extract the functions of the electronic device.” In other words, the system described in the patent allow Apple to effectively kill jailbroken devices under the guise of protecting customers from theft, since it may not be able to determine whether a device has been stolen or if it is being willingly jailbroken by users. [img credit: magerleagues] [via The Register] More About: apple, iOS4, iphone, jailbreaking, patent, trending For more Apple coverage:
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| 26 Essential Social Media Resources You May Have Missed Posted: 22 Aug 2010 07:18 AM PDT   It’s been a busy week here at Mashable HQ with the launch of Facebook Places. This round-up of resources from the past week or so comes jam-packed with tips and analysis, including a field guide to using (or disabling) Facebook’s new tool. As always, there are some interesting entries across all of our coverage areas. In Social Media, check out five of the biggest emerging trends, some geeky web comics, and seven services for reserving your favorite username across the web. Tech and Mobile offers 10 essential e-books for designers, some keyboard shortcuts for your iPhone, and an infographic on the rise of text messaging. Business closes the round-up with a list of corporate blogs to learn from and great tips for aspiring copywriters and art directors. Looking for even more social media resources? You can find this guide every weekend, where you can check out all of the lists-gone-by. Social Media
For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook. Tech & Mobile
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook. Business
For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook. Reviews: Facebook, Foursquare, Internet, Mashable, Twitter, iPhone More About: business, facebook, Facebook Places, Features Week In Review, List, Lists, Mobile 2.0, small business, social media, tech, technology, trend, trending, twitter, youtube For more Social Media coverage:
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| Thanks to Mashable’s Socially Savvy Supporters Posted: 21 Aug 2010 07:44 PM PDT
Advertise with us and get noticed.Mashable is seeking out site sponsors for our large, diverse audience — social media users, venture capitalists, early adopters, developers, bloggers and many more. You’ll receive hundreds of thousands of views per day in addition to weekly recognition as part of our “thank you” to our premium sponsors. Are you interested? Contact us for more information and to receive our media kit and rate card. This week, our valued sponsors are: Gist, BlackBerry Torch, Ben & Jerry's Joe, IDG, Yield Software, Clickatell, Microsoft BizSpark, MailChimp, MaxCDN, and Eventbrite.  Gist keeps you better informed with less effort by giving you a full view of your professional network in one place bringing together information from across the web for all your contacts giving you the right information at the right moment to get a meeting, deliver an amazing pitch, or just find a better way to make a connection.  Discover the new BlackBerry Torch. With a touch screen, a slide out keyboard, and the new BlackBerry 6 OS — not to mention BlackBerry Messenger, integrated social feeds and improved web browsing — the BlackBerry Torch helps you do what you love. Join the BlackBerry Facebook Community and stay up-to-date with all the latest BlackBerry news.  Ben & Jerry's Joe is Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. From Iced Joe (iced coffee the Ben & Jerry’s way) to The Pourover (a low-fat frozen treat) to the indulgent Frozen Latte (topped with fresh whipped cream), Ben & Jerry’s has a drink to meet every coffee lovers’ needs.  IDG’s Strategic Marketing Services group works with tech marketers to deliver services that include integrated multimedia marketing programs, program consulting and IDG Amplify social media advertising.  Yield Software's Yield Web Marketing Suite optimizes paid search (PPC) natural search (SEO) and landing pages, all in one easy-to-use Web-based system. A simple, intuitive interface together with sophisticated algorithms work seamlessly to optimize SEM campaigns every minute of every day, enabling growing businesses and their agencies to lower costs, improve performance and increase profitability. Yield also offers a free SEO Analyzer, which delivers a report covering how well a site is optimized and suggestions for improvement. Yield Software — Web Marketing Made Easy.  Clickatell offers mobile social networks the opportunity to measure their return on investment. Not only does Clickatell offer an Interactive Campaign Manager tool that allows you to monitor and intervene in your customer campaigns in real time, it also generates and manages database integration and comes with additional marketing tools. Track the delivery status of your text messages and the responses; take the guesswork out of campaigning. Your valuable messages will always be delivered as our products allow for message escalation to alternative delivery gateways. Social networks are also, through the account management package, given control over network channels and connectivity options. All necessary tasks have been automated and our central interface allows you to manage multiple connections and projects at the same time. Which leading social networking companies have chosen Clickatell as a mobile messaging partner? Read our success stories here.  BizSpark is a program which offers new software businesses and entrepreneurs access to Microsoft design, development and production tools with no upfront costs for up to three years. Members can also connect with a nationwide community of Network Partners – investors, incubators, service providers and entrepreneurial organizations – who are keen to help. For more information or to connect with a Microsoft BizSpark advisor, please visit MicrosoftStartupZone.com/BizSpark.  MailChimp is a powerful, easy-to-use e-mail marketing service. You design, me deliver.  MaxCDN – Content Delivery Network. MaxCDN makes it easy and affordable to get maximum global performance from your site and enable your visitors to get the most out of their visit! MaxCDN offers: resistance to the Digg effect, SSL Integration, No Setup Fee, US-based customer service, No Commitments. Get 1 TeraByte for just $39.95 today!
Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Additionally, thanks to the following partners for making Mashable happen: Since 2007 W3 EDGE has assisted with creative, web development and search / social media marketing Mashable.com and its numerous projects and other web properties. Day-to-day maintenance and support is also handled by Frederick Townes and his W3 EDGE team.  Rackspace is the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. Learn why.  iStockphoto offers easy, affordable inspiration with millions of safe, royalty-free photos, illustrations, video, audio and Flash® files. Using the most accurate search in the business, customers download a file at least every second from a collection of more than five million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out approximately $1.2 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada and is a wholly-owned subsidiary of Getty Images. Mashable readers save 10%.  Founded in 1998 as a free service, Dynamic Network Services Incorporated (Dyn Inc.) now operates two extremely reliable, “rock solid,” global DNS platforms; DynDNS.com for home/SMB users and the Dynect Platform for corporations and enterprises. As a leading provider of managed DNS services, Dyn Inc. plays a key role in keeping the Internet’s DNS infrastructure running smoothly, handling trillions of queries per day and servicing nearly four million active users. With a range of innovative solutions, from domain name and e-mail services on DynDNS.com, to failover, load balancing, traffic management and CDN balancing services with the Dynect Platform, Dyn Inc. remains committed to world class customer service and engineering excellence. Uptime is the Bottom Line. For more information about Dyn Inc., visit www.dyn.com, e-mail hello@dyn.com or call +1-603-668-4998.  ConcentricSky offers web development and strategic consulting services with a focus on emerging technologies such as Social Media and iPhone Apps. From simple websites to integrated web applications, we deliver innovative solutions that exceed your expectations – not your budget. We can get your name out there.Contact us for more information about supporting Mashable’s growth and development. Alternatively, visit our advertise section for more details about:
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