Mashable: Latest 13 News Updates - including “Web Prank Tries to Send Justin Bieber to North Korea” |  |
- Web Prank Tries to Send Justin Bieber to North Korea
- Get a Diamond-Encrusted iPhone 4 for Just $20,000
- Prince: “The Internet Is Over”
- U.S. Will Invest $2 Billion in Solar Power
- 10 Social Media Travel Resources You May Have Missed
- Create Digital Tribute Sites for Important Events
- LeBron James is Twitter’s Latest Sponsored Trending Topic
- 5 Social Media Trends to Watch Right Now
- 25+ Upcoming Social Media & Tech Events
- LG to Launch Android-Powered Tablet
- 10 Fun Facebook Accessories
- David Beckham Jumps onto Yahoo Answers
- Google Employees Explain What It’s Like Working at Google
- The Apple Effect: Ads That Have Launched Music Careers [VIDEOS]
| Web Prank Tries to Send Justin Bieber to North Korea Posted: 06 Jul 2010 12:57 AM PDT      You can never be too careful with internet polls. Time magazine learned that the hard way when their “Time 100″ poll got completely wrecked by pranksters from the internet forum 4chan, and now something similar has happened to the Justin Bieber My World Contest. In the contest, users were called to vote which country should Justin Bieber visit next. Currently, courtesy of the folks from 4chan, that country is North Korea. Since most people in North Korea don’t even have (free) internet access, it’s obvious that the contest was hacked, but with only 21 hours left, it’s likely that North Korea will stay on top. Currently, North Korea has 552000 votes, followed by Israel with 546000 votes and Poland with 509000 votes. Will Justin Bieber really go to North Korea? We doubt. The Canadian teen sensation should tread carefully in Internet waters, though, as he’s recently been the target of another 4chan attack. Who knows what they’re planning for him next?
Reviews: Internet, justin bieber More About: 4chan, justin bieber, North Korea For more Social Media coverage:
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| Get a Diamond-Encrusted iPhone 4 for Just $20,000 Posted: 05 Jul 2010 10:10 PM PDT   We’ll take two, thanks! These gaudy gadgets come unlocked “for worldwide use” and absolutely sparkling with 6.5 carats of VVS quality, F-color diamonds and a complimentary carrying case made of ostrich foot. The back of the device features a solid platinum and diamond version of the Apple logo. You can order one now from jeweler/gadget-monger Stuart Hughes — but order quickly, as only 50 of these devices will be made. This latest foray into luxury goods of indubitable opulence and questionable taste calls to mind a similarly bedecked iPad which surfaced in March. This device features 11.43 carats of hand-set, micro-pave diamonds and retails for a mere $19,999. If diamonds alone aren’t your thing, you could also go for this gold-covered iPad, which we found back in May. Or, you could spring for the $3 million jewel-sprinkled, solid gold 3GS Stuart Hughes rolled out last fall. As humble journalists, we find that the Stuart Hughes version of the iPhone 4 is just outside the realm of our summer toys fund; we can, however, recommend an excellent gadget for those who would have bling on a budget. It’s called a Bedazzler, and it’s iPhone and Android compatible. You’re welcome.
What do you think: Is this take on the iPhone 4 a bit much — in terms of aesthetics, price, or both? Reviews: Android More About: diamond, gadgets, Gold, ipad, iphone, iphone 4, luxury For more Apple coverage:
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| Prince: “The Internet Is Over” Posted: 05 Jul 2010 09:03 PM PDT   “I really believe in finding new ways to distribute my music,” pop legend Prince told the Daily Mirror in an exclusive interview today. Puzzling, then, that the musical icon also said he deplores online and other digital means of music distribution. “The Internet’s completely over,” he said. “I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it, and then they get angry when they can’t get it.” Prince’s famous and longstanding battle against the web gained steam in 2007, when Prince declared his intention to file lawsuits against YouTube, eBay and the Pirate Bay for users’ appropriation of his music. He’s banned such sites from using his music, and he’s also refused to work with legal, legitimate outlets such as eMusic and iTunes. And don’t try to find his official site; it’s been shut down, as well. “The Internet’s like MTV,” the star said to the Mirror’s correspondent. “At one time, MTV was hip, and suddenly it became outdated.” “Suddenly,” a.k.a. around the time the Internet started taking off, perhaps? Not only is Prince down on the web; he also is decidedly not a fan of consumer electronics. “All these computers and digital gadgets are no good. They just fill your head with numbers and that can’t be good for you.” Prince’s new album, 20TEN, will be released as a CD to Mirror readers and the readers of various other print publications in Europe. It might be distributed via Warner Bros. in the U.S. This will be the artist’s twenty-seventh release. Clearly, we at Mashable take a radically different view, both about the Internet and about the utility and integrity of web-based music distribution models. We’re of the opinion that musicians need more (and better) online tools, not fewer. Keeping in mind Prince’s amazing contributions to music’s past, we’re not sure he’s in touch with its present or accurately forecasting its future. So-called experts have been predicting the death of the Internet at least since 1995, and we’ve yet to see anything come of these proclamations of doom. What do you think? Is Prince missing out on something by withdrawing himself from the web? Or could he be correct; is the Internet just a fad, after all? [img src nostri-imago] Reviews: Internet, Mashable, YouTube More About: 20TEN, internet, itunes, music, prince, trending, youtube For more Entertainment coverage:
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| U.S. Will Invest $2 Billion in Solar Power Posted: 05 Jul 2010 07:58 PM PDT   Over the weekend, President Obama announced the Department of Energy would be giving almost $2 billion in conditional funding to two solar energy companies, Abengoa Solar and Abound Solar Manufacturing. Money will come from the $863 billion economic stimulus package. Projects funded by this move are expected to create more than 5,000 construction and permanent jobs. One of these initiatives is the Solana project, which Abengoa says will be the largest concentrating solar power plant in the world when it’s completed. The Arizona-based plant will produce enough energy to power 70,000 households and will save the environment from about 475,000 tons of CO2 each year. Most of the development and permitting for Solana is already complete, and the project has a green light from the Department of Energy (DOE), as well. “These are just two of the many clean energy investments in the Recovery Act,” the President said. “Already, I've seen the payoff from these investments. I've seen once-shuttered factories humming with new workers who are building solar panels and wind turbines; rolling up their sleeves to help America win the race for the clean energy economy.” Here’s the entirety of President Obama’s address on YouTube: Solar power has become an increasingly interesting alternative for providing energy for all kinds of purposes, from our homes to our gadgets, from airplanes to spaceships. Green and clean tech in general have been surfacing as exciting areas of investment recently; Google recently invested $38 million in wind farms. What do you think: Is clean energy a topic that interests you? Do you think more people should be investing in and working on greener sources of power? Let us know your thoughts in the comments. [img credit Rusty Russ] Reviews: Gadgets Blog, Google, YouTube More About: clean energy, green, green tech, obama, solar, sustainable For more Tech coverage:
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| 10 Social Media Travel Resources You May Have Missed Posted: 05 Jul 2010 06:22 PM PDT   90 degree heat? Check. Sunscreen, sandals and sunglasses? Check, check, check. You are officially ready for the hot winds and bright rays of summer days. With summer already upon us, you’re probably planning your next great getaway. No matter if you’re a backpacking adventure-seeker or just looking for some places off the beaten path, we’ve rounded up a bunch of great travel posts to help you plan your next trip. If you’re looking for a travel buddy, maps to help you explore, or ways to record your memories then read on. Let us know in the comments which resources were most useful, and when you’re planning to go on your summer vacation.
Image courtesy of iStockphoto, gisele Reviews: Gowalla, iStockphoto More About: adventure, check.in, geek, gowalla, iphone, maps, Planning, resorts, social media, space, travel, travel buddy, travel mate, vacation For more Social Media coverage:
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| Create Digital Tribute Sites for Important Events Posted: 05 Jul 2010 04:48 PM PDT   Mashable's Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark.
Quick Pitch: Your Tribute helps you celebrate life's significant events online. Genius Idea: Your Tribute offers free hosting and customized design templates for those who would like to create a commemorative website quickly and effortlessly. It’s perfect for those who are savvy enough to upload digital photos or send e-invitations but don’t want to expend the effort to learn a platform like WordPress. Your Tribute offers customized templates for six different event types: anniversaries, graduations, weddings, births, birthdays and memorials. Anyone can create a free site with separate tabs for a story, guestbook, virtual gifts, photos and videos, an event calendar and additional “notes” pages. You can also pull address book information from your e-mail accounts and social networks and send online invitations with Facebook integration. There is, of course, a premium option (the site has to make money somehow). For a one-time fee of $50, anyone who visits the page can upload unlimited, full-size photos and videos, and Your Tribute guarantees that the site will remain online “for life.” We may design tribute or event pages to serve a temporary purpose, but it might be nice for a child to be able to visit his site to read guestbook comments and browse photos when he’s older (it’s also amusing to think how archaic the site would look in 20 years — remember GeoCities?). So while we aren’t necessarily recommending Your Tribute as the next must-have tool for our digitally fluent readers, we think it’s certainly a resource you could recommend to your mother, for example, when she tells you she wants to create a website to celebrate your son’s graduation. For those who want to create pages for weddings specifically, we would instead recommend mywedding.com or The Knot’s wedding web page builder; the former allows you to order matching wedding invitations from premiere stationary companies, while the latter allows users to share their gift registries, among other, more customizable options. What do you think of Your Tribute? Would you recommend the platform to create a quick commemorative site, or would you suggest something else?  Sponsored by Microsoft BizSpark
Reviews: Facebook, WordPress More About: bizspark, spark-of-genius, your tribute For more Social Media coverage:
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| LeBron James is Twitter’s Latest Sponsored Trending Topic Posted: 05 Jul 2010 02:27 PM PDT   The NBA appears to be the latest big brand trying out Twitter's new "promoted trends" feature that lets a company bump a given topic onto Twitter's trending topic list. The league has promoted the term "LeBron James," meaning when users click on the basketball superstar's name (which is accompanied by a “promoted” icon), they'll see both tweets about him from regular Twitter users and a promoted tweet from the NBA. The promoted tweet directs users to a special section of NBA.com that has been setup to cover free agency. For those that have been following the NBA offseason, you'll recognize how timely a move that is by the organization. With James, Dwyane Wade, Chris Bosh and some of the league's other biggest stars all exploring their options for where they’ll play next season and beyond, there's already a ton of conversation happening organically as news leaks about where players are likely to end up. By sponsoring the trending topic, the NBA is hoping to direct some of that interest to their own website as opposed to other news organizations. We think that makes a lot of sense, though ultimately the biggest prize (in terms of traffic) will probably go to the site that is first to break the news of James' (and the other stars) decision. Other companies experimenting with promoted trends include Pixar (for Toy Story 3) and Coca-Cola.  Reviews: Twitter More About: advertising, lebron james, MARKETING, NBA, promoted trends, Promoted Tweets, sports, twitter For more Business coverage:
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| 5 Social Media Trends to Watch Right Now Posted: 05 Jul 2010 12:56 PM PDT   This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon. Whether or not particular individual services succeed, the following trends are likely to stick around in the near-term future. Some may not be immediately relevant to your company or industry, but being aware of oncoming movements in the social media landscape can help keep you and your business out ahead of the curve when a new trend holds promise for your organization’s growth. 1. Location, Location, Location It’s always been true of real estate, but increasingly so it’s true of almost everything online. Sites like Twitter now allow you to attach location information about where a tweet is sent from, and Facebook has announced intentions to support location information as well — even if they don’t quite know what that will entail just yet. In the mobile space, a number of standalone apps exist primarily to let users “check in” and broadcast their current location to their friends. From Foursquare to Gowalla, new startups are racing to amass “location mindshare” and be the world’s go-to application for sharing your whereabouts. Established players such as Google are also getting into the game with services like Google Latitude, which allows your location to be updated automatically if you’re comfortable with that level of privacy setting. Overall, the focus on location is great news for a lot of small businesses, many of whom have vested interest in catering to a local clientele. Even Yelp, one of the gold standards of local recommendations, has added a checkin feature similar to what apps such as Foursquare and Gowalla provide. 2. Group Buying Group buying is a system in which consumers can “gang up” to get deals or discounts on services or products. The focus here too is fairly local, with a number of sites such as Groupon and LivingSocial offering daily deals to users in specific cities. If enough users sign on for that day’s deal, everyone gets to participate; conversely if the minimum number of signups isn’t met, no one gets a chance to take advantage of the deal. Not too long ago we took a look at the group buying trend through the lens of whether or not small businesses should care yet. Essentially it’s opportunity but not obligation — nevertheless, particularly for local retail establishments it’s probably a great development to keep an eye on. Think of it as an opportunity to both reward your most loyal customers as well as attract new clientele who may discover you through a daily deal. 3. Mobile Ads
Less than a year ago, Google acquired AdMob, a mobile ad platform large enough to attract scrutiny from the FTC over the deal — which was eventually approved at the end of May. Apple’s new iAd platform brings new swagger to the playing field, with an ambitious goal of improving the mobile ad experience to the end user by avoiding making them leave whatever app experience they are currently in. With Google’s Android and Apple’s iPhone OS (now simply dubbed iOS) two of the most dominant smartphone operating systems in terms of mindshare and increasingly install base, the mobile advertising space is set for a serious jolt in the near future. 4. Mobile Payments
Existing major players in the finance space such as Visa are getting into the game too, with stated intentions to continue pushing forward aggressively in the mobile payment arena. PayPal too has a popular mobile payments app for the iPhone, Android and BlackBerry platforms. And while all of the above is just starting to trend in the United States, the developing world has been driving rapid adoption of mobile payment services for some time already. Add to all that the ability to make microtransaction purchases within a wide variety of mobile applications beyond specifically payment-oriented apps, and we’ve got an emerging ecosystem small businesses are going to want to pay close attention to. 5. Having a Social Media Policy
Official social media policies may vary as widely as company cultures do, but no matter what the nature of your business, it might be good practice to consider if you’re wading into social media waters in any strategic manner. Many of the guidelines might sound like common sense, from “exercise good judgment” to “be responsible,” but those sentiments can still be powerful reminders to staff, along with any more concrete rules about what is acceptable especially when representing the company via social media. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookReviews: Android, Facebook, Foursquare, Google, Gowalla, Twitter, Yelp More About: business, Google, google latitude, group buying, location, location networking, location-based, location-based social network, mobile advertising, mobile payments, social media, social media policy, trends
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| 25+ Upcoming Social Media & Tech Events Posted: 05 Jul 2010 12:41 PM PDT   It’s Monday, which means it’s time for Mashable's guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section. This summer, don’t forget to check out the Mashable U.S. Summer Tour that’s making stops at Seattle, San Francisco, Washington D.C, New York and Chicago! Tickets are now available! Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. Here are some tips on how to network, share your information and/or promote your event using social media: – HOW TO: Plan and Promote Events with Social Media Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace.  July 6, 2010, New York, NY: Game Dynamics and Marketing. Learn how to increase user engagement, promote viral adoption and make your app fun through game dynamics. Foursquare motivates people to share their location by offering badges and mayorships. On Facebook, LinkedIn and Twitter users are obsessed with their connection counts. On Q&A sites people spend hours sharing their expertise for free — just for the prize of being seen as an expert to their peers. Learn the secrets to make your site into a game that is both fun and promotes the behavior you’re after. Mashable readers can receive 25% off registration with promo code mashable.  July 7, 2010, Melbourne, Australia: Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Featuring leaders in Australian sport and digital media – including Australian Football League star, Harry O'Brien – there is something for everyone. Mashable readers get $20 off the ticket price with the code dssmash.  July 8, 2010, San Francisco, CA: Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the power of social networks.  July 12, 2010, Washington, D.C.: Online Marketing Summit (OMS) is coming to D.C. with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and an exclusive “Social Media and Content Marketing Workshop and Breakfast," brought to you by the Online Marketing Institute and Wharton Interactive Media Initiative. Learn search, social media and integrated marketing from the leading experts at Kodak, ExactTarget and HubSpot. Register now with promo code MASH20 for 20% off.  July 12-13 & 15-16, 2010, Singapore and Hong Kong: Join us at this Media Relations conference. This two-day event will see leading PR practioners gather to share more about the integration of social media and traditional media. PR professionals can look forward to discussing strategies that help you achieve your communication objectives and enhance your media relations and positive coverage. Learn how top B2B and B2C companies integrate new media tools for a well-rounded approach. Register today. Save 10% when you enter Mashable under “Additional Info.”  July 12-13, San Francisco, CA: MobileBeat 2010, VentureBeat's third annual executive conference on the future of mobile, has expanded this year to a new two-day format. The theme: The Year of The Superphone and Who Will Profit. We’re assembling the major players in the industry to discuss, debate and explore who’ll win in the midst of the superphone revolution and why. Join 500 mobile industry leaders — from the major U.S. and international carriers, to the top device makers, developers, startups, marketers and investors — for two packed days of exciting content, breakaway sessions, power networking and deal-making. For all events details, click here. Register with promo code VB_Mashable and save 15%.  July 12-15, 2010, Washington, D.C.: Attend the Advanced Learning Institute's 19th Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to incorporate social media into your communications and marketing plans and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals. Hear practical advice, firsthand, from leading organizations such as: Army Corps of Engineers; National Wildlife Federation; USDA; City of Raleigh, NC; University of Georgia Libraries; CDC; U.S. Department of Defense; U.S. Navy; Social Security Administration; U.S. General Services Administration; Transportation Security Administration; and more. Mention Mashable when registering to save $200.  July 13, 2010, London, UK: This senior level forum offers SVPs, VPs, Directors & Heads of eCommerce, Online, Marketing, Digital and Customer Experience the opportunity to discuss strategies, solutions and best practice for enhancing the customer experience and delivering competitive differentiation by effectively managing and integration online, social and mobile channels. Offering a unique mix of keynote briefings, interactive discussions and one-to-one meetings Customer Experience Online will provide you with a unique opportunity to propel your online initiatives to success and position yourself at the forefront of the industry. Spaces are limited and by invitation only, click here to find out if you qualify. When booking your place, please use discount code MASH_BAN for a 10% discount.  July 14, 2010 London, UK: Just what does all this chatter mean and how do you use it to further steer your comms? To manage brand perception? To measure success? And how do you build on success? Strengthen customer relationships? React to negative sentiment? Well, we’ve persuaded a whole raft of whizzes to tackle those issues and many more besides at IAB HQ in central London. There’ll be Pecha Kucha-style presentations aplenty, a heavyweight panel discussion, plus a networking and drinks session where the conversations can flow. Register today for £10 off the full price of £95 at http://www.brand-e.biz/buzzmashable.html  July 14, 2010, New York, NY: Internet Is People (IIP) is a bi-monthly panel series, in partnership with Pace University, that focuses on the people who have found personal and professional success by using the Internet to bring their product, service or cause to the masses. Our first panel topic is “Women In Entrepreneurship” and includes Lindsay Ronga, CEO of Cork'd, Alexa Van Tobel, Founder and CEO of LearnVest, Melanie Notkin, CEO and Founder of SavvyAuntie and Christine Lemke, COO and Co-Founder of Sense Networks. The event will take place on July 14th at starting 6pm at the 92Y Tribeca at 200 Hudson Street in New York, NY. A networking hour will proceed the panel which will start at 7pm and be moderated by Kate Miltner. Tickets are $12 and are available at http://bit.ly/internetisppl1. All proceeds go to supporting 92Y  July 19-20, 2010, Marina del Rey, CA: BlueGlass LA, the widely anticipated follow-on conference to the Search & Social Spring Summit, is brought to you by an industry first: a special collaboration between firms Search & Social and 10e20, online marketing industry leaders. The speaker lineup includes leading technologists and entrepreneurs like Ben Huh from ICanHasCheezburger, Neil Patel from KissMetrics, Dave McClure from FF Angel and Brent Csutoras, social media expert whose company was recently acquired by 10e20. These experts will huddle with attendees to personally help them brainstorm digital marketing opportunities. Save 15% with discount code: mashablebg.  July 19-23, 2010, Portland, OR: OSCON takes place at the Oregon Convention Center in Portland, Oregon. In its 12th year, OSCON continues to be the premier meeting ground for everyone using open source. At OSCON, you’ll participate in hundreds of sessions covering open source languages and platforms, practical tutorials that go deep into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products, fun networking events and activities and the best “hallway track” around. No matter the economic climate, a strong technology foundation is the key for moving your business and projects forward. In just five information-packed days (and nights) OSCON gives you the tools you need to succeed. Join over 2,500 people passionate about open source and register now and save 15%. Use discount code os10mash when registering at: http://www.oscon.com/oscon2010.  July 20, 2010, New York, NY: Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies and six brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program and earn amazing word of mouth. Save $75 off registration by using the code ILoveMashableWOM.  July 21, 2010, New York, NY: Social Convergence & The Enterprise: Case Studies & Roundtables. The conference will demonstrate how leading consumer and B2B brands are embracing social media and networking across the enterprise. The case studies will be followed by moderated interactive roundtables. Use promo code MASH for a discounted rate of $155.  July 21, 2010, Toronto, Ontario: Building on the success of a sold-out NYC event, Cross Media Toronto will bring together leaders from all key media industries to discuss, demonstrate and debate cross media integration and partnerships. This is not your ordinary listen-to-talking-heads gabfest. One jam-packed panel with five executives from key sectors that will act as the bridge between four technology demos and two cross-media case studies, as well as what's sure to be a heated debate on a pressing current issue. The event will move quickly with some company introductions from the floor allowing everyone to know who is there and what they do. We want something big to come out of this. Mashable readers save 15% off using the discount code MASH2010.  July 21-23, 2010, Sydney, Australia: KM & Collaboration Australia will feature renowned and respected international keynote presenters and Australian industry practitioners who will explore prospects and challenges in networking and collaboration, social media and Web 2.0, sustainability and profitability, and will outline and explain best practice tools, techniques and advancements in these critical areas. The event will provide you with useful, practical and timely lessons that you'll be able to implement within your organization as soon as you return to the office! Save 15% when using code KMAusMash at http://www.kmaustralia.com/registration.htm.  July 22, 2010, London, UK: Brightlemon Drupal Training – Introducing Drupal (London): This Drupal course quickly gets you up to speed with building dynamic database-driven websites with Drupal. It begins with a basic introduction into the main concepts behind Content Management Systems (CMS) and the types of websites they are meant to help create. A running theme throughout the course is to illustrate how one can map general requirements to specific Drupal concepts. Buy tickets here.  July 23, 2010, London, UK: Brightlemon Drupal Training – Advanced Drupal (London): This Drupal training course gives you a head-start and walks you through all the methods used in more advanced dynamic websites. Create complex content types, sophisticated displays of content and its filtering, advanced community features. Learn how to handle multiple types of media from audio podcast to video and present content with attractive effects. Buy tickets here.  July 26-28, 2010 Chicago, IL: Celebrate the 5th Anniversary of the eduWeb Conference, a premier annual event for higher education. We have 4 tracks, 46 presentations, 4 pre-conference workshops, 2 receptions and a dynamite program. Professionals in marketing, PR, alumni, admissions, advancement, student affairs, IT, athletics and other HE departments attend eduWeb to learn how to strategically communicate through their online presence. Register now and save an additional $50; use discount code: 10eduWebMash.  July 27, 2010, New York, NY: The Future of Jewish Nonprofit Summit (#FOJNP) gathers handpicked professionals, volunteers and lay leaders to candidly interact in a laid back setting to unlock the full value of moving this vital industry forward. Some of the most respected nonprofit professionals, social media experts, marketers and online fundraisers are coming together to share their best practices, ideas and case studies. Sponsorship opportunities are available. Visit http://www.fojnp.com for complete details. Use registration code mashable for 15% off.  July 28-29, 2010, Kuala Lumpur, Malaysia: Asian Bloggers and Social Media Conference 2010 will bring together top prominent speakers from the Asia region to introduce and educate individuals and business on how to adopt and effectively take advantage of social media. The event will also introduce the concepts and tools of social media and how they can assists individuals and business to gain profit. Keynote address will be delivered by Tun Dr. Mahathir Mohamad, the 4th Prime Minister of Malaysia, a visionary global leader and blogger of our time. Just to name a few of the notable guest speakers are Dato' Sri Tony Fernandes (CEO of Air Asia), Thomas Crampton (Asia Pacific Director, Ogilvy Public Relations Worldwide) and Paul Moss (General Manager of Alt Media). For a 10% discount, please use the code ABSM-MAS at registration.  July 29, 2010, Atlanta, GA: There’s nothing quite like a college campus to spark the learning juices, especially if there’s no final to pass. That’s why Communitelligence is taking the ESSENTIAL SOCIAL MEDIA SKILLS PRACTICUM to some of the world’s best universities, starting at Georgia Tech. It will be an intense day of challenging interactive discussions, illustrative case studies and hands-on tutorials (bring your laptop). You’ll leave armed with the knowledge, inspiration — and a social network — to help you start hitting some social media home runs for your organization. Register with promo code mashable10 to receive $100 off registration. Isn’t it time you went back to the CLASSROOM?  July 29, 2010, Santa Monica, CA: Back by popular demand, Schmoozd 3 is scheduled to make another go-around at the Wokcano. The last event had over 300 people from a variety of fields: entertainment, tech, medical, marketing, venture capitalists, the press and many more. Schmoozd is an exclusive social mixer bringing together professionals in marketing, advertising, technology, social media and startups. The event is designed to facilitate knowledge sharing, relationship building and deal making. For more information, please visit www.schmoozd.com. Mashable readers get 50% off when registering via this link.  July 29-30, Philadelphia, PA: For nine years, Supernova has anticipated the major business, technology and policy trends of the Network Age. Supernova Forum 2010: Perestroika will combine the best aspects of executive, academic and participant-organized conferences. Produced with the Wharton School of the University of Pennsylvania, it features compelling innovators, leaders, intellectuals and policymakers in a dynamic networking environment. Hear Beth Noveck (U.S. Deputy CTO), David Cohen (Comcast), Jeff Jarvis (BuzzMachine), Danah Boyd (Microsoft Research), John Borthwick (Betaworks), faculty from the world's top business school, and other thought leaders. Save 25% with discount code mash10 at http://www.supernovahub.com  August 2 – 3 & 5 – 6, 2010, Singapore & Hong Kong: The Mobile Marketing with Social Media Conference is a 2-day conference that will provide you with the latest trends, strategies and techniques for engaging new-age customers through mobile and social media (SM). Be updated with the mobile adoption pattern in Asia. Hear how global brands such as Starbucks, Microsoft, Lufthansa, Adidas, Virgin, Air Asia, Swire, Hong Kong International Airport etc. developed holistic marketing approaches. Understand how location based advertising allows greater engagement. Discover measurement analytics and tools to help quantify the performance of your mobile SM campaigns. Register today and save 10% when you enter the code Mashable under' Additional Info'.  August 3, 2010, Mountain View, CA: See Elon Musk, CEO of Tesla Motors and SpaceX, and Jason Calacanis, CEO of Mahalo.com, speak at the The Founder Showcase. This quarterly startup pitch and networking event brings together over 275 investors, founders, and members of the press in Silicon Valley to hear talks from leading CEOs and pitches from 10 hot technology startups. Over $1MM has been raised by presenting companies at previous Founder Showcase events. Tickets start at just $40 — to register or enter the free Pitch Competition, go to foundershowcase.com. Mashable readers get 15% off by using discount code mashable_15.  August 5, 2010, New York, NY: Web Design for Startups. Web design is one of the most important determinants of a startup’s success. A well-designed website increases user engagement, virality and conversions. A poorly designed site can turn off prospective users and leave a lasting negative impression. This event will provide an overview of the essential web design skills (interactive design, information architecture, usability testing, graphic/visual design, logo/identity design, etc.) and show you how to find and hire cost-effective designers to make your application usable and keep people coming back. Mashable readers can receive 25% off registration with promo code mashable.  August 10-11, 2010, Rosemont, IL: The InterACT! Conference is a two-day event focusing on how video, print, social, web, e-mail and mobile work together interactively to drive your business. Join your fellow marketers and brand managers at the Crowne Plaza Chicago O’Hare for this unique two-day program featuring experts, in-depth case studies and hands-on teaching labs for a roll-up-your-sleeves conference that will change your business. Learn more and register now. Please use the discount code Interact_Mashable to receive $100 off the standard package.  August 11-13, 2010, Washington, D.C.: Whether you’re a researcher, a system administrator, or a policy wonk, come to USENIX Security ‘10 to find out how changes in computer security are going to affect you. The 3-day program includes an innovative technical program, starting with a keynote address by Roger G. Johnston of the Vulnerability Assessment Team at Argonne National Laboratory; invited talks, including “Toward an Open and Secure Platform for Using the Web,” by Will Drewry, Google; a refereed papers track, including 30 papers presenting the newest advances; and a Poster session displaying the latest preliminary research. Gain valuable knowledge on a variety of subject areas, including detection of network attacks, privacy, Internet security, Web security and more. Learn more at http://www.usenix.org/sec10/mash. Receive $100 discount by entering SEC10MASH upon registration.  August 13, 2010, Nashville, TN: At Big South Social Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino's as well as social media loving celebrities who will speak directly on how they drive ROI through social media. Speakers will share real-world success stories, pit falls and case studies to demonstrate the true value of social media. This summit will allow business leaders to finally understand how social media can propel their business and how to produce real results. More than the mechanics, this is a relatable summit that will open eyes to the power of social media in business. Get 15% off the ticket price by using the vacomash discount code.  August 13-15, 2010 – Boston, MA: The 6th Annual Second Life Community Convention 2010 brings Residents of the Second Life community together to network, build friendships and to discuss Second Life in a common forum. This year’s convention will be held at the Boston Park Plaza Hotel and Towers, with a new organizing committee at the helm. In addition to new programming and content, AvaCon, Inc. has also launched a new website at http://www.slconvention.org which has all the details for the convention. SLCC is the largest virtual world convention combining art, business, community events, education, music, non-profit and the technical aspects of Second Life, other virtual worlds and related technologies in one location. Register Now & save an additional 10% using the discount code Mashable2010 at http://slcc2010.eventbrite.com/?discount=Mashable2010.  August 15-17, 2010, New York, NY: Affiliate Summit East, the premier affiliate marketing conference, is taking place August 15-17, 2010 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Use discount code mashable for 10% off any pass type.  August 16-17, 2010, Las Vegas, NV: Join us for the Restaurant & Hospitality Social Media Marketing Bootcamp. This event provides the practical knowledge and insights required by restaurant and hotel operators to establish objectives and strategies for your market, properly select the social media platforms to engage guests and monitor and measure the results of these efforts for a greater ROI. This event is presented by RestaurantWorx Consulting and Inside Hospitality. Use the Code “MASHABLE” (all caps) when registering and receive VIP pricing on “Day 1″ or “Day 1 & 2 Attendance” tickets. See complete event details on the event website at RestaurantSocialMedia.com.  August 16-20, 2010, San Francisco, CA: Discover the tools of engagement at this year's SES San Francisco. No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media and video in even basic ways will transform both your site’s visibility and profitability. Packed with sessions on PPC management, information architecture, social media, local search, mobile application development, video optimization and other advanced topics, we have created an educational and networking environment designed for both beginners and veterans in digital marketing. Register by July 30th and SAVE up to $554 with code MHNY15.  August 17-19, 2010, Seattle, WA: Taking place during Seattle Geek Week, pii2010 (privacy identity innovation) will explore how emerging technologies and business models are impacting the way data is created, shared and aggregated and how to strike a balance between protecting sensitive information and enabling innovation. The conference will also serve as the official launch pad for pii Labs, an open forum for brainstorming and collaborating that will be held at the Space Needle building. Tickets start at $345 and Mashable readers save 20% when they register with this Discount Code: 4MASH. Sign up today at http://www.pii2010.com!  August 26-27, 2010, Windsor, CT: This seminar will help financial services firms develop and implement a cohesive social media strategy that drives distribution and grows market share. Social media experts and trend-setting industry practitioners will review strategy elements and key information to 1) Uncover opportunities for enhancing sales and service 2) Identify hurdles to implementation 3) Reveal how companies are clearing those hurdles and 4) Provide concrete takeaways for crafting and implementing your firm's strategy. Register with promo code 100MASHDIS to receive a $100 discount until August 6, 2010.  August 26, 2010, Galway, Ireland: Attend BlogTalk 2010: the 7th International Conference on Social Software. Join developers, researchers, practitioners and others who share, analyze and enjoy the benefits of social software and social media. Keynote speakers including Stowe Boyd, Dan Gillmor and Don Thibeau will share insights and discuss future developments. There will also be a one-day workshop on microblogging as part of the event. The cost is €200 for early birds and €250 for regular registrants. Use the mashtalk promotional code when registering to save 10%. We will also have a medieval banquet, but space is limited so register early.  August 30-31 & September 2-3, 2010, Singapore & Hong Kong: Join us at the Integrated Marketing Communications in a Social Media Age Conference. Through a showcase of best practices from global brands, this two-day conference will equip marketers with strategies and insights to funnel core messages with conviction and consistency. Find out how you can capitalize on social media and integrate it seamlessly with offline channels to engage consumers and combat message dissonance. Register now and save 10% when you enter Mashable under "Additional info".  September 6 – 7 & 9 – 10, 2010, Singapore & Hong Kong: Join us at the Social Media Marketing & Measurement Workshop. Through hands-on exercises, interactive discussions and case studies analysis, expand your knowledge in Social Media (SM) Marketing strategy development and implementation techniques and pick up skills in measuring social media efforts in financial and non-financial terms. Marketers can look forward to hearing how to design and integrate social media with existing marketing platforms and how to measure and monitor social media campaigns using free and paid tools. Register today and save 10% when you enter the code Mashable under 'Additional Info'.  September 7-9, 2010, Las Vegas, NV: The Global App Show is focused on delivering the optimum network environment for app developers, mobile manufacturers, businessmen and users alike. If you are serious about your app, if you want to increase your downloads, users and audience growth rate, improve your development skills, quality or functionality of your app, if you want to influence decision makers, find experts, sell a product or service, if you want to promote yourself as an industry expert, or build your brand, then you cannot afford to miss the Global App Show. Go to GlobalAppShow.com, mention MASH and receive $25.00 off your show pass. Early pricing ends June 15th.  September 13-14, 2010, Charlotte, NC: Social Media 4 Responders is the first hands-on social media conference specifically designed with responders in mind. Law enforcement; fire service, emergency management, public health, disaster and crisis aid, emergency medical services, public utilities and the list goes on! Seven hands-on workshops and four power packed sessions over two-days that will provide you with the knowledge & skill you need to get your organization engaged in the fastest growing means of communication in the world. Follow us on Twitter hashtag #sm4r. Use promo code Mashablesm4r to save 10% on your registration fee.  September 15, 2010, Los Angeles, CA: Announcing our 2nd annual Digital Media Pipeline conference which will offer the only industry event that has as its primary focus – the distribution pipeline that helps connect the world's leading digital media content providers with the end user. Digital Media Pipeline offers an opportunity for digital retailers, Hollywood studios and aggregators, technology and service providers to share learnings and experiences in the business of retailing digital entertainment. Join us; register now and use the discount code MASH45 to receive $45 off.  September 15-16, 2010. Cologne, Germany: The dmexco is the leading European exposition for digital marketing & advertising. The exposition covers among others the theme areas online marketing, targeting, tracking, digital contents (moving images, audio advertising), social, mobile, performance marketing, affiliate, email marketing, search engine marketing and in-game advertising and offers agencies (media agencies, creative agencies, full-service agencies) a presentation platform. The dmexco is organised by the Koelnmesse, its industry partners are the BVDW (Federal Association of the Digital Industry) and the OVK (Online Marketers Circle).  September 15-17, 2010, San Francisco, CA: GSMI presents the Social Media Strategies Summit. We have researched the social media buzz to develop and present to you a top of the line marketing conference that you can't afford to miss. With in depth case studies from the nuts and bolts to microblogging and sustaining online communities, you leave with a refreshed vision to take your marketing plan to the next level for 2010 and beyond. Please use the code “MikeSM” for a discount.  September 16-17, 2010, Dallas, TX: This year's 2nd Social Media Optimization Summits event, presented by Multifamilypro, brings together small to mid-sized business owners with an interest in putting social media to work successfully within their organizations. The event offers two full days of intensive, hands-on workshops from the intermediate to advanced level, led by top social media experts including Brian Solis of FutureWorks, Jason Falls of SocialMediaExplorer.com, Shama Kabani of The Marketing Zen Group and Shama.TV, Geno Church of Brains on Fire and more. The unique "See it. Hear it. Do it." approach allows attendees to learn by doing and begin applying newly-acquired skills and knowledge while the event is underway. Register now and save $125 at: http://optimizationsummits.com/. Use discount code Mashable.  September 21–22, 2010, London, UK: ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital innovators and marketers. Mashable readers can take 20% off their conference ticket price – call John Corrick on + 44 (0) 203 180 6595 and quote Mash10. Register online now at www.ad-techlondon.co.uk.  September 21, 2010, London, UK: Join us at this topical event to ensure that you are fully aware of all the legal and regulatory requirements surrounding data protection, as well as to hear how other organizations are handling these challenges. Speakers include Rosa Barcelo, Senior Legal Adviser to the EUROPEAN DATA PROTECTION SUPERVISOR, and Martin Hoskins of everything everywhere (the company that manage T-Mobile and Orange), who will discuss the lessons learnt from T-Mobile's data breach experience. Plus, don’t miss out on our post-conference workshop on Cloud Computing. Mashable readers save 10% with the following code: KW8112MASH. For more info or to register, go to http://www.ibclegal.com/dataprotectionmash.  September 21, 2010, Chicago, IL: The New Marketing Labs team will be invading Chicago to hold our New Marketing Experience event. Imagine a world where you can take your One Big Idea and tap over 100 other participating conference attendees and experts and each of their One Big Ideas. All of this in a structured, fast-paced and highly interactive one-day program under the direction of Chris Brogan, Justin Levy and the team from New Marketing Labs. New Marketing Experience is that world. Through six key discussion sessions this program will help you analyze and draw the best of what you need form these Big Ideas. For more information, visit us at: http://nmlevents.com. Use the code “MASH50” for a 50% off discount.  September 21, 2010, New York, NY: NY Games Conference — A Day of Power Networking with Leaders in the Exploding Games and Connected Entertainment Industries! NY Games features a lively and fun debate on timely cutting-edge business topics and demos, as well unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. We invite you to join us at the event and take part in the discussion with executives, creators, investors, analysts, press and gamers who will be instrumental in shaping the future of this booming business. Mashable readers can receive 10% off registration with promo code MASH10.  September 22-23, 2010, Singapore, Asia: At Social Media World Forum Asia, become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities. learn from social networks, brands, advertisers and analysts. Mention you are a Mashable reader to receive 15% discount  September 27, 2010, Miami, FL: Calling all Affiliates, Merchants, Advertisers and Social Media Strategists looking to CONNECT to the right people, LEARN from the experts, increasing their EARNING potential and GROW their business! The Performance Marketing Expo is the premier event for best-in-class educational sessions (become an expert at Landing Page Optimization, Search, Social Media Strategies and Relationship Management), highly effective facilitated networking (in the Tune-Up Shop, Idea Factory, Masters of the Universe Roundtable sessions) and access to the leading Super Affiliates (Stephanie Nelson, Coupon Mom – Zac Johnson, MoneyReign, – Todd Martini, Alex’s Coupons – plus, eCoupons, MarketAmerica, TrialPay, Parent Media and more). Save 15% when using code PME2010MASH at www.iirusa.com/performancemarketingexpo.  September 28-30 2010, London, UK: IIR's Mobile Broadband World is an absolute must for all those involved in the MBB ecosystem, including Mobile Operators, Content Developers, Financial Investors, Press and Media, Consultants, Technology Partners, Handset Developers and more. To claim your 10% discount courtesy of Mashable, please quote I2GS2MASH when registering.  September 28, 2010, London, UK: Brands are frequently companies’ most valuable asset. The threats to this valuable asset are increasingly coming through online channels. This event will provide practical solutions and risk mitigation strategies for brand owners to combat these critical risks. Join experts from companies including Abercrombie and Vodafone to benefit from the practical advice and guidance they can provide. Not only will they share their own experience of preventing brand abuse, but will explain how they derive real ROI from their brand protection activities. Mashable readers save 10% on the event with the code KW8079MASH. For more info or to register, please go to http://www.ibclegal.com/obpmash.  September 29-30, 2010, Singapore: The Customer Show Asia 2010 is providing a unique platform that links loyalty and experience strategies with the latest technological tools and media. This conference will gather the world's largest brands, major stakeholders and leading solution providers in the customer care industry to learn, network, establish partnerships and seal profitable business opportunities. For more information, please visit website at http://www.terrapinn.com/2010/customerasia/index.stm . Register with promo code CSAMAS01 and enjoy 10% discounts.  September 30, 2010, London, UK: Bringing together collective thoughts on Social Media for 2011. We know its going to be much more than an introduction to Social, we're looking forward into the bigger picture about how we communicate within the platforms and how we measure and integrate Social Media into our strategies. We're bringing together some of the leading authorities in Social Media, from app developers to word of mouth evangelists to discuss where and how the industry is evolving! – 'A forward thinking social media conference'. For more information, please visit http://www.social-collective.com. Mashable readers can receive 25% off ticket prices at registration with promo code MASH25 September 30, 2010, London, UK: Get the latest on the attempts to increase regulation surrounding the moderation of UGC. What qualifies as illegal and inappropriate content and how should it be dealt with? This year Luisa Edwards, Head of Commercial, Google Legal EMEA, will share with you her expertise on the interactive online environment, based on experience managing the legal challenges facing Youtube. Plus attend the workshop Social Networking and the Law: Challenges, Risk & Opportunities; a fully interactive guide on protecting your organisation and maximising on the opportunities that social networking presents. Mashable readers save 10% on the event with this code: KW8094MASH. For more info or to register, go to http://www.ibclegal.com/ugcmash.  October 4-6, 2010, New York, NY: At Search Marketing Expo – SMX East, you'll learn to maximize ROI from paid search advertising, optimize your website content for superior organic search results, expand your skills with local and mobile advertising expertise, master social media marketing on Twitter, Facebook and other SMM networks, boost conversions… and increase sales. Use code "smx100mashable" and save $100 off your registration. For more info visit http://www.smxeast.com.  October 4-7, 2010, Atlanta, GA: FutureMedia Fest 2010 – Explore new paradigms in how Content is Created, Distributed and Consumed with FutureMedia at Georgia Tech. Join our mash-up of talent, ideas, trends and technology. Hear directly from top industry execs and visionaries. Talk with investors. Meet interactive marketing experts. Network with potential partners. Experiment real-time with open innovation. Industry leaders, academics, entrepreneurs and VC's will inspire and challenge attendees with provocative panel discussions, facilitated small discussion groups, and hands-on demos of next generation technology. Register today at http://www.futuremediaglobal.com and use the code FutureMedia 2010.  October 4-8, 2010, Boston, MA: FutureMis the first ever week-long, collaborative, multi-location conference in Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. Leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage and measure.  October 5-6, 2010, Prague: EyeforTravel's Online Marketing & Social Media in Travel Summit brings together top travel brands to share key insights on how to maximize the impact of your online marketing and social media initiatives. The 2 days are packed full of case studies, presentations and networking opportunities. Speakers hail from across Europe and include Lufthansa, Lonely Planet, Expedia, TripAdvisor, P&O Cruises and many more. Use the code MASHABLE to claim your €100 discount on the price to attend.  October 6-7, 2010, Boston, MA: The Inbound Marketing Summit is where the online marketing community gathers to solve today’s marketing and business communications challenges. This event features the brightest minds in the business, including world-renowned authors and practitioners, as well as leaders from some of the companies already using the new tools and strategies. This fast-paced and information-packed event is your check-up on your existing business communications strategies and your prescription for the coming months. On October 6 and 7 join Chris Brogan, Justin Levy and the entire New Marketing Labs team along with hundreds of marketers like yourself and 60+ speakers and sponsors at Gillette Stadium for two days of fast-paced, highly interactive, actionable content. For more information, visit us at: Inbound Marketing Summit. Use the code “MASH50” for a 50% discount.  October 6-7, 2010, Los Angeles, CA: Digital Music Forum West: Over 300 of the most influential decision-makers in the music industry gather in Los Angeles each year for this incredible two-day dealmakers’ forum to network, do deals and share ideas about the business. Digital Music Forum West -– now in its fifth year –- features a lively and fun debate on timely cutting-edge business topics and demos, as well as unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. Mashable readers can receive 10% off registration with promo code MASH10.  October 13-14, Princeton, NJ: Brought to you by the producer of the sold-out ePharma Summit, the Multi Channel Pharma Marketing Event brings together product managers and marketing operations under one roof to discuss cross-channel media plans for building brand value and elevating top line sales. Join us at the ONLY industry event focused on breaking down internal silos to achieve channel integration and maximize return on engagement. Visit www.multichannelevent.com for more information. Register with Priority Code XP1515MASH to save 15% off standard registration!  October 14-15, 2010, London, UK: Creating and distributing video online? Join us at Online Video Strategies this October in London and learn how to choose the online video solutions that meet your needs, increase audience engagement with interactivity, use video for marketing, promotion and branding, deliver video to the iPad, iPhone and other mobile devices, leverage video for internal and external corporate communications, make sure your video gets seen by viewers and search engines, and measure the ROI of your video projects. In addition, Online Video Strategies is a featured event at Streaming Media Europe and all delegates enjoy unlimited access to the Streaming Media Expo as part of their registration. Register at www.streamingmediaglobal.com/ovs. Quote priority code MASHABLE20 for a 20% discount.  October 14-16, 2010, Las Vegas, NV: BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media including all forms of blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. The BlogWorld conference features more than 120 educational sessions, panel discussions and keynote presentations, while the New Media Expo features the only industry-wide new media marketplace where thousands converge to network and find all of their online business and marketing resources. Running concurrent with the BlogWorld conference, the Social Media Business Summit is the world's largest social media business conference where marketing executives, business owners and world-renowned companies send their teams to learn the strategies, tactics, tools and technologies they need to build their brands and grow their businesses with social media. Register today!  October 17-19, 2010. New York, NY: Pivot Conference is the only industry conference to explore and evaluate the attitudes, technologies and preferences of the “always on” 18-34 year old consumer. Attend Pivot Conference and hear from those successfully engaging with today’s emerging consumer and create your own action plan for success. Register today with code MASH101 and save 20%.  October 17-20, 2010, Scottsdale, AZ: agencyside presents one of the only digital marketing conferences exclusively developed for agencies. BOLO 2010 brings new ideas, new knowledge and actionable next-steps to both help your bottom line and achieve the goals of your clients. We realize time and money are both tight. That's why we've designed a conference that'll expand how you think and at the same time teach you hands-on how to manage digital more efficiently. You'll hear from industry thought leaders through keynotes, panel discussions and one-on-one meetings. agencyside has a proven track record for helping agencies become experts in the digital space. Build a team of subject matter experts. Fine tune operations to sustainable profitability. Generate new business for digital marketing services. This event will show you how. Early Bird of $699/person through June 18th. Use discount code mashable to save 15% off registration at any time.  October 18 – 20, 2010, Washington, D.C.: As Social Media quickly emerges as more than a communication tool, the U.S. Government must proactively leverage this new "environment" to achieve organizational goals. IDGA's 3rd Social Media for Defense and Government provides a forum for senior Government and Military officials, industry partners and academic communities to align shared goals, showcase new technology and define the way forward. This conference will present advanced social media strategies that not only improve communication but actually utilize the tools to improve effectiveness. Register with code MASH4GOV and receive 20% off the standard three-day event fee!  October 18, 2010, San Francisco, CA: Join us for the third annual i-stage startup competition, featuring debuts from game-changing apps, products and services. Presented by CEA, i-stage gives tech startups the opportunity to compete for a share of $50,000 in prize money and a free booth at the 2011 International CES. Audience members get the first look at the industry's newest visionaries and network with high profile investors, media and industry leaders. Past winners include Boxee and Regen Inc's ReNu solar charging system. There is no entry fee for competing start-ups. Mashable readers save 10% on attendee tickets. Register now and use discount code IMASH.  October 22-23, 2010, Petaluma, Sonoma County, CA: SocialBizWorld is a 2-day Social Media and Web 2.0 business conference for private and public-sector business executives, leaders, managers, employees and consultants looking for insightful speakers, hands-on workshops, in-depth discussions and real-world examples to move their business forward with new media. With Basic, Intermediate and Advanced tracks, attendees will have full access to multiple sessions on both days, have numerous networking opportunities, attend the Friday evening Awards and Business Networking reception (with Special Guest “The TwitchHiker”) and have access to experts gathering in Northern California from all over the country. Join us for this fantastic event in beautiful Sonoma County, at the foot of wine country, minutes from Sonoma and Napa, and just 30 minutes north of San Francisco. Mashable readers receive 15% off conference registration with promo code MASHED. Please visit http://www.socialbizworld.com for more information.  October 26, 2010, San Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can't make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10!  October 27-29, 2010, Washington, DC: This event will showcase 15 federal perspectives on different strategies government agencies can implement to comply with the Obama Administration's Open Government Directive. The social media realm will be a prevailing topic of discussion as it has been the prime means federal agencies have taken to achieve compliance, but problems with its use still persist. This event will provide ADVANCED solutions and ideas to the policy, security, monitoring and measuring struggles that many agencies face on a daily-basis. Mashable subscribers will enjoy a 10% discount when they mention MASHABLE in their follow-up email to the event contact listed here: http://www.marcusevansch.com/mmp  November 1-2, 2010, New York, NY: Are you a health marketing and communications professional? Please join us at unNiched 2010, a unique collaborative boot camp where you will actively learn and use collaboration, strategic marketing and communications skills. Using our unNiched Innovation Model, gain the tools to create and drive marketing communications success within (and without) your organization. In addition, you’ll have access to a private online group and learn from a range of experts from the Centers for Disease Control and Prevention, AIDS.gov, Edelman, Vertex Pharmaceuticals and the Stanford University Persuasive Technology Lab. Use the discount code Mashable and get 10% off.  November 8-11, 2010, Las Vegas, NV: PubCon, the premier search and social media conference, features the industry’s biggest names and key players shaping the future of the Web. PubCon holds cutting edge panel sessions exploring tracks dedicated to search, social media and affiliate marketing, an intensive professional search and social media training program and some of the world's top keynote speakers. PubCon Las Vegas will also hold a one day two-track slate of intensive educational training programs led by some of the industry’s most respected search professionals. PubCon makes all of this available at some of the most affordable registration rates in the industry. Please use the code ma-8201210 for 10% off the registration price.  November 30, 2010 – December 2, 2010, London, UK: Online Information is the largest UK event dedicated to the information industry. Taking place in the Grand Hall at London's Olympia, the exhibition attracts more than 9,000 visitors each year from around the world. This unique, free to attend event consists of an exhibition with more than 200 international exhibitors alongside an extensive seminar programme. Online Information covers 6 core segments: Content Resources, ePublishing Solutions, Library Management, Content Management, Search Solutions and Social Media, providing an annual meeting place for this global industry. Mashable readers may register to attend here.  November 30, 2010, London, UK: Social Recruiting Conference will gather together leading employers and recruitment industry professionals, to passionately discuss and practically demonstrate the power of Social Recruiting. The conference will be unlike any other Social Media Recruiting conferences you have attended. Our aim is to take the talk from theory to practice; and shift conversations from hype and hope to reality and results. #SRCONF will focus on Social Recruiting case studies, with measurable ROIs. Save 10% when you register with the code MASH10 at http://www.srconf.com.  April 13-15, 2011, Singapore: The Internet Show Asia 2011 is a series of seminars and a large end-to-end showcase of the latest internet technologies and solutions. More than 10,000 attendees will be at the exhibition and conference to find new ways of doing internet business and enhancing product offerings through the internet – through case study presentations and speaking directly with solution partners. The show will aim to increase your ROI, it's all about business, not a technology show. For more details and registrations, please visit www.theinternetshows.com/2010/Singapore.  The Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace. Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Reviews: Australia, Boxee, Drupal, Facebook, Forum, Foursquare, Google, Internet, LinkedIn, Mashable, Twitter, YouTube, awards, social media More About: Events For more Social Media coverage:
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| LG to Launch Android-Powered Tablet Posted: 05 Jul 2010 12:09 PM PDT   Yet another electronics manufacturer has announced plans to launch a tablet computer powered by Google's Android operating system: LG. According to The Wall Street Journal, the device will launch in the fourth quarter of this year, though no other details were immediately available. Seemingly everyone is now racing to get into the tablet game in the wake of iPad (and its strong early sales numbers) and a computer market that some analysts see shifting dramatically over the next few years. Just last week saw the introduction of the Cisco Cius, which runs on Android, with other recent headlines suggesting we'll soon see tablets from HP (running on webOS) and RIM, in addition to Windows 7-powered tablets (LG showed one off last month). Also looming large in the tablet competition is the data deals that manufacturers strike with wireless carriers. Back in May, Google was said to be bringing a tablet to market with Verizon Wireless, though no official announcement has yet materialized. In any event, it appears the second half of this year will be when we start to find out if there’s going to be some viable competition for the iPad. Stay tuned. Reviews: Android, Google, Windows More About: android, LG, Tablet, tablets For more Tech coverage:
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| Posted: 05 Jul 2010 09:40 AM PDT   The Internet’s love affair with Facebook might hit a rough patch from time to time, but there’s no denying that it’s the social networking giant that keeps us connected to everyone and everything we like in one easy online platform. So, to celebrate all things FB, we’ve rounded up a selection of Facebook-themed real-life products, from witty tees to cool stationery (because someone is still sending snail mail) that you can nab now to show your love for online social networking in the offline world. 1. Facebook Reminder Birthday Card You probably shouldn’t send this to your significant other (unless they have a great sense of humor), but you can’t beat this witty birthday greeting card, especially for a fellow social networking enthusiast. This high quality card pokes fun at Facebook’s handy highlighting of forthcoming birthdays. Cost: $3.50 2. Bonaroo Facebook/Movie T-Shirts We love these tees that offer something different from the “you like this” message, which is so last year. Bonaroo has taken characters from popular movies and imagined their “likes.” The example above is from The Goonies, but over on the site you’ll find fun with Predator, Back to the Future, Anchorman and more. Cost: £12.99 (approx $19.50) 3. Facebook Status Mug No doubt we’ve all commented on our need for, or love of, caffeine in the Facebook status bar at one time or another, making this mug a great option for coffee-loving Facebookers. Cost: From $13.95 4. Facebook Like and Dislike Stamps Just genius, we love these Like and Dislike stamps that bring Facebook feelings into the real world. You can buy the stamps separately or as a set, with the guys behind the design stating: “The Like/Dislike set combines everything you need to silently judge everything that surrounds you with nothing more than a flick of your wrist.” Cost: From £9.99 (approx $15) 5. Facebook Ruined My Life Watch You have to rock a certain type of style to pull off this Facebook-blue, talking-point timepiece with the pithy message “Facebook ruined my life.” Strap it on as you bemoan the hours you’ve lost thanks to the addictive nature of social networking (Or maybe Facebook did actually ruin your life?). Put your sob stories in the comments box below. Cost: $7.99 6. Facebook Wall Decal Although we’re not convinced most people would want it decorating their living room walls, we suppose this decal could add some Facebook fun to your office. You can personalize the word shown above the “You like this” text, and share your preference for a company, brand, person or website (hint, hint) with everyone. Cost: $13.99 for one word, but custom orders are also available 7. Personalized Facebook Stationery We adore this stationery set with its clean, Facebook-esque design that comprises 14 personalized cards and envelopes. For special missives, you can go old school and actually send a note via snail mail, rather than write on someone’s wall, but still keep that Facebook look and feel. Cost: $10 8. Book of Fame You can personalize this blank hardback notebook with your — and any other Facebook friends who boast a witty turn of phrase — status updates, which are printed randomly on the bottom of the inside pages, making it unique to you. Cost: $18 9. Facebook Mousepad Promising a “precise and consistent glide,” this mousepad is just what you’d expect from the Meninos team — a witty take on a techie topic. Asking “what’s on your mousepad?” the Facebook wall icons are lovingly recreated for an FB-themed accessory any fan would be happy to have. 10. Anti-Farmville T-Shirt Tell it like it is with this anti-Farmville tee. Cost: $20.25 from MySoti More Accessory Resources from Mashable:
Reviews: Facebook, Twitter More About: accessories, Cards, facebook, gift guide, gift guides, List, Lists, shopping, stamps, t-shirts, trending, wrist watch For more Social Media coverage:
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| David Beckham Jumps onto Yahoo Answers Posted: 05 Jul 2010 09:39 AM PDT   Football star David Beckham is set to answer questions from fans using Yahoo Answers, part of his new role as the company's "Global Sports Ambassador" -– a deal that also requires Beckham to contribute commentary to Yahoo Sports during the World Cup. The live Q&A event takes place on July 14; until then, users are encouraged to ask their questions over on Yahoo Answers, where some 250+ answers to the query "what would you ask and why?" have already been submitted. The most interesting part, perhaps, is that the selected questions will come from 20 different countries. The fans that came up with the questions will ask them over live video via Cisco TelePresence. Additional questions can be submitted during the live event via Yahoo Mail, Beckham's Facebook Page and Twitter. It would make sense for Yahoo to continue to add such events to Answers -– it's one of their more successful social offerings. Meanwhile, YouTube has been ramping up its own live video offerings, with recent Q&A style events featuring White House Press Secretary Robert Gibbs and a BP executive responding to questions about the oil spill and cleanup efforts. Reviews: Twitter, YouTube More About: david beckham, football, soccer, world cup, Yahoo, yahoo answers For more Web Video coverage:
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| Google Employees Explain What It’s Like Working at Google Posted: 05 Jul 2010 05:30 AM PDT   There’s an interesting thread today over at social news site Reddit, in which Google employees are asked to describe their experiences working for the Internet giant. The replies are anonymous, and should thus be taken with a grain of salt. But some seem genuine, revealing some fascinating tidbits about Google’s corporate culture, strategy and the day-to-day life of a Google employee. The experiences are vastly positive, but some of them describe the downsides of being a Googler, too. Here are some interesting snippets from the thread:
[via Google Blogoscoped] Reviews: Google More About: Google, reddit, social media, trending For more Social Media coverage:
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| The Apple Effect: Ads That Have Launched Music Careers [VIDEOS] Posted: 05 Jul 2010 05:28 AM PDT   Apple has propelled many bands and artists up the charts simply by featuring their tunes in its commercials. Summed up nicely in the witty words of BuzzFeed writer Taylor Magenheim: “Apple has proven that every time an iPod is created, an indie band gets their wings.” With an interest in the “Apple effect” on a song, we took a look at five great examples of artists being carefully chosen from (relative) obscurity by Apple’s ad pros. Which one made the biggest impression on you? Share your thoughts in the comments! 1. “Are You Gonna Be My Girl?” by Jet – iPod, 2003/2004Brash Aussie rockers Jet were one of the first acts to benefit from Apple ad inclusion, with their track “Are You Gonna Be My Girl?” The tune provided the audio for one of Apple’s infamous (and improbable — how do those ear buds stay in?) dancing-silhouettes-with-iPods commercials. On the back of the exposure, the band sold 3.5 million copies of their album Get Born, an astounding amount for a little-known band from Down Under, and the song has since been used in movies, TV shows and even computer games, including the Rock Band and Guitar Hero franchises. 2. “1234″ by Feist – iPod Nano, 2007Canadian singer-songwriter Feist (or “Leslie” as her mom is more likely to call her) was chosen as the face of the nano. It was her sparkly blue jumpsuited moves and catchy vocals that helped introduce the player’s new form factor to the wider world. Likewise, the ad launched her big-time career. After it was aired, nearly half a million people hit Google to find out what the song was. YouTube plays of the video jumped more than 1,000% compared to the previous month, and digital sales of the song doubled. 3. “Music is My Hot, Hot Sex” by CSS – iPod Touch, 2007In one of our favorite Apple anecdotes, 18 year-old British student Nick Haley created a homemade fan-ad for the iPod touch using then little-known Brazilian group CSS’s song “Music is My Hot, Hot Sex.” Apple execs saw the ad, liked it, and subsequently flew Haley out to the States to work with their ad agency on making an official version of the commercial (below) which stayed remarkably similar to the original (above.) You know the drill by now — after the ad was aired, searches for “iPod touch ad music” and “music is my boyfriend” went through the roof. CSS sold a boatload of singles and Apple had another successful ad on its hands. It’s interesting to note that the use of exactly the same track a year earlier in a Zune ad did not have the same effect. 4. “New Soul” by Yael Naim – MacBook Air, 2008When Israeli artist Yael Naim wrote and recorded this track in her Parisian apartment, she likely had no idea of the success it would later see as the soundtrack of the MacBook Air’s debut to the consumer masses. In fact, rumor has it that Steve Jobs himself chose the song that sunnily accompanied the much-parodied envelope-themed ad. Because of the ad’s success, Naim’s album was released early in the U.S. in the hopes of capitalizing on the exposure. She soon became the first Israeli solo artist to have a top ten hit, and the song reached the dizzying height of number seven on the Billboard Hit 100. 5. “Shut Up and Let Me Go” by The Ting Tings – iPod, 2008Quirky British pop duo The Ting Tings were already enjoying U.K. success when Apple picked “Shut Up and Let Me Go” as the song for a next-gen “dancing silhouettes” iPod advert. It gave the band its U.S. break and got them to number one on Billboard’s Hot Dance Club Songs chart after a hasty release of the single, which, in the words of the band, was not actually the best from their album, We Started Nothing. “We don’t even see that as our strongest song,” a confident Ting Ting-er told USA Today. “We love that song, but we have bigger songs on the album which people probably haven’t even heard yet.” BONUS: “Fly Me Away” by Annie Little – Amazon Kindle, 2010Just to show that Apple isn’t the only consumer electronics/music company that can give artists a friendly career boost, here’s Annie Little in the cool stop motion Kindle advert that won the Amazon and audience vote in a recent video contest and is currently airing on national TV. The song has gone down so well in fact, that Little has since released an EP (an Amazon exclusive, of course) with this tune and two others, suggesting that while Apple has traditionally been seen as the musical kingmaker, perhaps there’s room in the market for other influencers. More Apple Resources From Mashable:
Reviews: Google, YouTube More About: advertising, adverts, amazon, amazon kindle, annie little, apple, bands, commercials, CSS, feist, ipod, jet, List, Lists, music, music videos, the ting tings, videos, Yael Naim For more Apple coverage:
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Dovetailing with the location trend, advertisers are finally able to take advantage of mobile ad platforms that let them reach consumers at critical junctures, such as the moment just before they make an in-store purchase. Being able to reach a customer on the go or near the point of sale can be a very powerful mechanism for brands looking to connect with potential audiences.
Yet another trend in the naturally social world of mobile is the ability to both make and take payments right from the phone. A startup dubbed Square, a project of one of Twitter’s founders Jack Dorsey, has developed a dongle that attaches to the iPhone’s headphone jack that allows credit card transactions to be processed right on the spot.
As more and more businesses dive head-first into the raging waters of social media, having an official company policy surrounding individual tools and services is becoming increasingly more commonplace. Whether it’s a simple one-page set of guidelines or full-blown documentation regarding what is and is not acceptable employee behavior surrounding social media, that information is something many companies are going to want to provide to existing staff as well as new employees and contractors coming on board.
). That’s not a lot of time for interaction. As a result, managers aren’t empwered [sic] to participate in technical decision, they don’t have very much vote in performance reviews (these are done by committee), and not even hiring (which is also done by committee). I’ve asked older Googlers what the managers did there, and they universally said “I don’t know”. Almost all managerial decisions that I witnessed at Google (mostly around resourcing the new projects) were not great, and the only way I could explain them was by some sort of internal political struggles between different players in the management game. The good thing was that, as I said above, they don’t have very much role in day to day operations of the company. But if you LIKE being a technical manager, if that’s how you see your career, Google is definitely not for you.”| You are subscribed to email updates from Mashable! To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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