Mashable: Latest 22 News Updates - including “MTV Displaces Vevo as the Top Music Site Online” |  |
- MTV Displaces Vevo as the Top Music Site Online
- POLL: Google Instant Wins Popular Vote from Mashable Readers
- Google Hints at New Directions for Android Tablets
- WordPress Rolls Out Subscriptions, a Simplified RSS Feature
- GetGlue Smashes Onto the iPad
- GoDaddy Eyeing $1 Billion Sale [REPORT]
- YouTube CEO Offers “YouTube Instant” Creator a Job via Twitter
- Apple Looks to Officially Close Antennagate on September 30
- Our Favorite YouTube Videos This Week: The Childhood Edition
- “Here You Have” E-mail Virus Clogs Corporate Inboxes
- Washington Redskins Tackle Foursquare
- Mashable Giveaway: Win A Pass to Blog World
- HOW TO: Get the Most from Fashion’s Night Out with Social Media
- Catch Important Tweets You May Have Missed with Cadmus
- Android Might Be Top Mobile OS Globally By 2014 [REPORT]
- Following the Money in the Social Media Advertising Boom
- National Telethon Accepting Facebook Credits as Donations to Cancer Research
- FarmVille vs. Real Farms [INFOGRAPHIC]
- Google Instant Is Cool, But Check Out YouTube Instant
- Morning Brief: Stories We’re Tracking Today in Tech and Social Media
- Web Users Now Spend More Time on Facebook Than Google
- HOW TO: Follow New York Fashion Week Online
- Thanks to Mashable’s Socially Savvy Supporters
| MTV Displaces Vevo as the Top Music Site Online Posted: 10 Sep 2010 09:56 PM PDT      Internet killed the music video star, but then the music video star “killed” the Internet. In other words, MTV has apparently made a successful transition to the web and has recently become the number one website for viewing music-related content, bumping YouTube’s Vevo from the top position. According to data just released from comScore, MTV had more than 53 million unique visitors last month, while Vevo’s uniques totaled 49 million. The third-place site, MySpace Music, wasn’t even close to competing with just 26 million uniques in August. This news comes just one month after Universal Music Group and Vevo both pulled their music video content from MTV over licensing disputes. Apparently, failing to reach agreements with these entities hasn’t harmed the site’s traffic at all. MTV’s Director of Communications, Kurt Patat, wrote in an email, “Music is a vital part of MTV Music Group's DNA and touches everything we do. In a way, our offering is different that Vevo's. While Vevo is singularly focused streaming music videos, MTV Music Group provides music fans with multiple ways to engage with artists… Unlike Vevo, MTV Music Group also serves as a curator of music through franchises… which help fans discover new artists. These franchises actually help artists and their labels sell singles and albums.” While MTV’s execs might be engaging in some celebratory fist-pumping right about now, the folks at Vevo aren’t too concerned. After all, Vevo is entirely and only for music videos; no other kind of content is showcased on the site. MTV, on the other hand, has become somewhat frowned upon over the past decade for largely leaving pure music-video programming behind in favor of more tangential content. So, are comScore’s numbers relevant for comparing a music-videos-only website with one that contains all kinds of content? Or did comScore only examine certain parts of MTV when gathering data? If you wanted to do a straight URL-to-URL comparison, MTVMusic.com might be the best site to look at in terms of content that competes with Vevo’s. MTVMusic.com is what it sounds like: An MTV-flavored music video destination. Still, non-music content creeps onto the site; for example, you’ll find clips of “Kristin Cavallari’s best moments from Laguna Beach.” Nevertheless, this type of video is definitely in the minority on the site, and we can’t say for sure that 5 million unique users tuned in to MTVMusic.com to watch reality show clips.
Then again, we can’t say the opposite is true, either. Again Patat noted that most music sites are made of various content providers and websites, saying, “For instance, AOL Music is a consortium of sites including AOL Radio, Spinner, NoiseCreep, TheBoot, TheBoombox, etc., and almost half of VEVO's traffic comes their YouTube site as well as artist sites like LadyGaga.com. The MTV Music Group includes the MTV brands, as well as VH1 and CMT, and other rollup sites like WMG.” If you consider all those sites as bundles, which comScore may or may not have done, 5 million uniques seems like an even less significant margin. In the end, these two properties are still neck-and-neck to capture the market. Expect the “music video war” to carry on for some time. Where do you go to watch music videos online? Let us know your thoughts in the comments. Reviews: YouTube More About: mtv, music, music videos, vevo, youtube For more Web Video coverage:
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| POLL: Google Instant Wins Popular Vote from Mashable Readers Posted: 10 Sep 2010 09:53 PM PDT   It’s official: Mashable readers rather like Google Instant. Of the 5,135 of you who voted in this week’s poll on the subject, 53.2% said you did like the search giant’s latest real-time features and functionality. Thirty percent of those who voted said they disliked Google Instant, and around 16.7% said they were as yet uncertain what to make of the new set of features. Google Instant was the talk of the tech village throughout the week. The feature launched on Wednesday morning and was immediately rolled out to all Google web search users. In essence, the point of Google Instant is to make searches faster by instantly predicting text you might be about to type into the search box and quickly loading results for those queries. It’s dynamic, a bit frenetic and, some say, quite a bit faster than searching the web in the traditional fashion involving an “Enter” keystroke.
Those of our readers who like Google Instant were fairly evenly split as to why they like it. Half stated the new search experience was delivering good search results — a pragmatic reason for liking any new feature from a tech company — while around 45% said the new features were simply entertaining to use and watch. (We have to admit, we had some fun with Google Instant, ourselves.)
When it came to those of you who disliked Google Instant, the majority (67.2%) said your discontent stemmed from a sense of information overload. Indeed, there’s a lot going on in the Google Instant UI, and if you already know what you’re searching for, the sudden and ever-changing plethora of data and options can be overwhelming. Only 4% of those who disliked the feature said you didn’t like Google Instant because you didn’t use Google for web search. And 28.8% of those who are not Google Instant fans said they dislike it for another reason altogether.
Let us know what you think of these results in the comments, and stay tuned for more Google Instant-related updates; remember, Google Instant for mobile is coming soon, too. Reviews: Google, poll More About: Google, Google Instant, poll, Search, vote For more Tech coverage:
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| Google Hints at New Directions for Android Tablets Posted: 10 Sep 2010 08:50 PM PDT   Froyo might be the last word for Android smartphones, but Google denies it’s meant as a tablet OS, adding fuel to rumors that we’ll be seeing Honeycomb or Gingerbread-enabled tablets competing against the iPad sometime soon. At least one Google executive has been saying publicly that the company doesn’t see the most recent iteration of the Android operating system or the Android Market as entirely appropriate for tablets, suggesting that tablet-specific OSes might be forking from the Android family in the near future. Hugo Barra is Google’s director of products for mobile. In recent comments to TechRadar, he said that while the company has seen Android 2.2 (which, like the rest of Android’s distributions, is open-sourced and free for anyone to download) running on tablets, that isn’t one of the OS’s intended purposes. “Froyo is not optimised for use on tablets,” said Barra. “The way Android Market works is not going to be available on devices that don’t allow applications to run correctly. Which devices do and which don’t will be unit-specific… If you want Android Market on that platform [a tablet running Froyo], the apps just wouldn’t run, it is just not designed for that form factor.” He continued to say that Google is working on a different UX for a tablet-friendly Android Market. We would infer that, unlike the less-than experience of the first Android devices via-a-vis the iPhone, many of the first Android tablets could be more competitive with the currently market-leading iPad, thanks in large part to an operating system that’s optimized for the full breadth of tablet hardware functionality. So, what could these mysterious operating systems be, and how soon could we see them? Will they be available on the already-released Dell Streak (which ships with Android 1.6) and Samsung Tab (which ships with Android 2.2)? While most of what we “know” about Android-for-tablets operating systems is shrouded in rumor, we are fairly certain that the fork will begin with Gingerbread, a.k.a. Android 3.0, which may be released as soon as this fall. And Honeycomb is thought to be the next iteration of the same fork. We can also safely speculate these OSes won’t run on any but the highest-powered mobile devices, such as the Google/Verizon tablet that we expect to see around the holiday season. What’s your opinion on the future of Android-powered tablets? How do you think Android 3.X OSes might compare with other tablet operating systems currently on the market? Let us know what you think in the comments. Reviews: Android, Android Market, Google More About: android, Froyo, gingerbread, Google, honeycomb, tablets For more Mobile coverage:
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| WordPress Rolls Out Subscriptions, a Simplified RSS Feature Posted: 10 Sep 2010 07:30 PM PDT   WordPress has introduces a brand-new subscription feature today. WordPress Subscriptions appear as a tab in the top menu bar when logged in and browsing around WordPress.com blogs and as a tab on a user’s WordPress.com homepage. The top menu tab can be used to instantly subscribe to any WordPress.com blog, and when managing your subscriptions, you can also add RSS-enabled blogs from around the web simply by typing the blog or site’s URL in a field. New post notifications are available via e-mail and IM, but they aren’t sent to new subscribers by default. Billing the tool as a sort of RSS reader for the digitally challenged among us, WordPress Social Engineer Andy Peatling wrote, “You may use RSS feeds to keep track, but those can be tricky to manage for a non-technical person.” If you’re well-versed in the ways of the web, this might sound like a bit of a head-scratcher at first. After all, who in the world would need a subscription feature simpler than RSS, which stands for Really Simple Syndication? Are tools such as Google Reader and FeedDemon truly too difficult for the average Internet user to understand? “Yes,” said a reader who responded to an informal Twitter poll. She noted that most RSS readers are “too easy to load it up, too hard to wade through when I remember to try. Hate RSS.” WordPress Sucscriptions solve this problem by keeping subscriptions as simple as a Facebook News Feed. See the most recent blog posts first; like or reblog at will. It’s a familiar approach, thanks to Facebook’s introduction of similar-looking UIs years ago.
Another reader highlighted RSS’s PR problem among non-technophiles when he wrote, “I never found a compelling reason for RSS.” Without cohesive, unified marketing, branding and positioning, RSS has slipped through the cracks for many whose lives don’t revolve (at least in part) around reading and writing blogs. But for WordPress.com users, the new feature is a simple and unified with the rest of the experience as a new button on an already-familiar menu, and WordPress is able to market and promote it as part of their already-popular platform. The company even has a support page just for subscription questions. Subscriptions are also a great move for WordPress as a business, as the feature’s button in the WordPress.com menu bar will keep more users reading more WordPress blogs and help strengthen the community of WordPress blogs. Give subscriptions a try, and let us know what you think of the feature in the comments. Reviews: Facebook, Google Reader, Internet, Twitter, WordPress More About: blogging, BLOGS, reader, subscriptions, Wordpress For more Tech coverage:
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| Posted: 10 Sep 2010 04:55 PM PDT   Social sharing and recommendation service GetGlue has just released its iPad app. Get Glue for iPad comes just two months after GetGlue was released for the iPhone and a few weeks after GetGlue for Android. Like the other apps, GetGlue for iPad lets users check in to their favorite TV shows, movies and music; share their check-ins with friends; and get personalized suggestions based on their interests. The app also lets users earn points and stickers from GetGlue and its brand sponsors. This video gives you an idea of what all the GetGlue mobile apps are about: In addition to the new iPad app, GetGlue has also signed a new partnership with Fox for the fall TV season; users can earn stickers for current hits Glee and Bones and new shows Raising Hope and Lone Star.  HBO and Showtime are also branching out their partnerships to include Boardwalk Empire, Eastbound and Down and Dexter. For Boardwalk Empire, HBO will be doing special stickers and rewards for users who engage with GetGlue and watch the show each week. Although we’ve always loved the recommendation engine that is built into GetGlue, the website isn’t always conducive to checkins or recommendations because unless you’re viewing all your content in a web browser, you probably aren’t at your computer when sitting down to watch a movie or TV show. That’s why we think the mobile apps have added such a cool element to GetGlue. It makes sharing what you like and what you are watching much easier while also making it easier to get recommendations from others. GetGlue for iPad puts recommendations front and center, and we think it’s a great couch companion when trying to decide what to watch or rent. The social element of the gaming aspect of GetGlue is great on mobile apps too. We’re not the only ones that think mobile has given GetGlue a new dimension. GetGlue tells us that usage and user sign-ups are way up since the release of the first iPhone app, and it’s a cycle that continues to grow. Today, 24 hours after the iPad app’s release, GetGlue is second only to Twitter in the Social Networking category in the App Store. GetGlue tells us they expect this to be one of their biggest days ever. Have you used GetGlue on the web or on a mobile device? What do you think of the way the service has been able to transform itself? Let us know in the comments. Reviews: App Store, Twitter, iPhone More About: getglue, getglue ipad, ipad apps, social recommendation services For more Social Media coverage:
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| GoDaddy Eyeing $1 Billion Sale [REPORT] Posted: 10 Sep 2010 03:55 PM PDT   Popular domain registrar and hosting company GoDaddy has put itself up for sale according to The Wall Street Journal. Sources familiar with the matter believe the company, known for its provocative advertising campaigns, could attract upwards of $1 billion during the auction process. Go Daddy Group Inc. has hired Qatalyst Partners — an investment banking firm started by industry veteran Frank Quattrone in 2008 — to manage the auction, according to the WSJ’s report. Neither party has gone on the record to detail the reasons behind the sale, but GoDaddy is likely venturing down this path in lieu of filing to become a publicly traded company — a process the company started and aborted once before. In 2006, GoDaddy registered with the SEC to go public but later withdrew its filing. At the time, CEO and Founder Bob Parsons penned a personal blog post detailing the company’s growth and “significant operating cash flow,” while claiming that uncertain market conditions influenced the decision to backtrack on an IPO. Sources estimate that GoDaddy brought in between $750 million and $800 million in revenue in 2009. Those numbers would certainly support estimates of a $1 billion sale price. Who do you think will buy GoDaddy? Share your predictions in the comments. Image courtesy of iStockphoto, Graffizone Reviews: iStockphoto More About: for sale by owner, godaddy, qatalyst partners For more Business coverage:
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| YouTube CEO Offers “YouTube Instant” Creator a Job via Twitter Posted: 10 Sep 2010 03:37 PM PDT   If you build an awesome web app, the job offers will come. At least that’s the story for one computer science student at Stanford University. Earlier today, Feross Aboukhadijeh launched a fun little app called YouTube Instant. It’s his take on Google Instant, the search engine’s real-time suggestion and prediction search upgrade. YouTube Instant is a relatively simple app that brings up different YouTube videos while you type. It “predicts” what you’re going to search for and brings up the latest or most popular video related to that subject. YouTube Instant quickly went viral on Hacker News, Twitter and the blogosphere. It also happened to catch the attention of Chad Hurley, the co-founder and CEO of YouTube. In fact, he was so impressed that he offered Aboukhadijeh a job. It started with a tweet from Hurley to Aboukhadijeh:  Aboukhadijeh was quick to respond, asking whether it was a legitimate job offer:  Hurley then made it clear that he’s serious:  We can only imagine the back-and-forth DM conversations the two have had since. The moral of the story is this, though: if you build something cool, people will take notice. You could even get a job out or some funding out of it — who knows? Images courtesy of iStockphoto, sandoclr Reviews: Hacker News, Twitter, YouTube, iStockphoto More About: Chad Hurley, Google, trending, twitter, youtube, YouTube Instant For more Social Media coverage:
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| Apple Looks to Officially Close Antennagate on September 30 Posted: 10 Sep 2010 03:29 PM PDT   Apple has announced that it will stop sending out free iPhone 4 bumper cases on September 30, though it’s not stopping the program altogether. In a message posted to its website on Friday, the company says “We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought.” Those qualifying for the iPhone 4 Case Program can currently use an app [iTunes link] to request a bumper. The iPhone must have been purchased after July 23 to acquire a case through the app. After September 30, it seems that the iPhone 4 Case app will be discontinued for new purchases. If you plan on purchasing an iPhone 4 after September 30, you can still get a free bumper — you just have to call AppleCare. Apple is still conceding that some users experience antenna problems and deserve a free bumper, but they’re no longer handing them out to just anyone. This doesn’t change much, but it is Cupertino’s way of saying that Antennagate is closed. More About: Antennagate, apple, bumper, iphone 4, mobile phones For more Tech coverage:
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| Our Favorite YouTube Videos This Week: The Childhood Edition Posted: 10 Sep 2010 02:43 PM PDT   Who regresses to a childlike state after a few whiskey cokes on a Saturday night? Hands? No… Just me? OK, how about after a grueling work week during which your boss yelled at you and someone stole your sandwich from the office fridge. Yup. Thought so. In honor of the simpering mess the last seven days have rendered you, the theme of this week’s YouTube roundup is: Childhood. The below assemblage of terrifying nostalgia is enough to make you go running to Mommy — for real. The prize for most disturbing contribution goes to Mashable Editor in Chief Adam Ostrow, though, for his inclusion of Care Bears. We’re not even gonna ask, Ostrow… We’re not even gonna ask… Saber Rider OpeningZachary Sniderman: Ah, poorly dubbed, highly stereotyped, borderline-offensive Japanese cartoon ports. We all knew Voltron, but who remembers Saber Rider? World's Scariest LaughJay Irani: Remember when you were four and went through that awkward demon phase? "The Diarrhea Song" from the movie ParenthoodBrett Petersel: Here's a clip from one of my favorite movies, Parenthood. My sister and I would make up random songs (we still do) and sing them anywhere we went. My parents would look at each other, then us, in dishonor (but they would sometimes join in the fun). Your Childhood in 94 SecondsBen Parr: It's the entire summary of my childhood...in 94 seconds. Care Bears IntroAdam Ostrow: Care Bears. It was a phase. I grew out of it, honest. Sesame Street - "How Crayons Are Made"Christina Warren: Sesame Street pretty much defined my childhood (and Follow That Bird, the first movie I ever saw in the theater is directly responsible for my lifelong love of all things film) and this clip of how crayons are made sums up why. Salute Your ShortsRadhika Marya: Sometimes the theme song to this classic Nickelodeon show gets stuck in my head for no reason. ABC TGIF PromoJosh Catone: Clearly, TV defined the childhood of everyone at Mashable. Nickelodeon Gak AdSarah Kessler: Remember when you wanted this? Rainbow BriteJenn Van Grove: Rainbow Brite was so bad-ass in my book that I stripped my Cabbage Patch-sized doll of her Rainbow Brite outfit and tried to stuff one my mom's cats into it. I was pretty bummed out by the failed experience. David Bowie in Labyrinth - Magic DanceBrenna Ehrlich: I saw Labyrinth at age 6, thereby spurring a wholly inappropriate love for David Bowie. This soundtrack is legit good, though. I still have it. Image courtesy of iStockphoto, ptaxa Reviews: YouTube, iStockphoto More About: favorite-youtube-videos, Film, music, television, viral-view, youtube For more Web Video coverage:
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| “Here You Have” E-mail Virus Clogs Corporate Inboxes Posted: 10 Sep 2010 01:49 PM PDT   An e-mail virus, dubbed “Here You Have” because of its subject line, has reportedly infected corporate networks of major companies like AIG, Procter & Gamble, Comcast, Disney and even Google since Thursday. The virus is actually a mass-mailing worm reminiscent of old-school attacks from the early 2000s. It targets corporate networks and then lures users into clicking on a link to a purported PDF file or WMV movie. Instead of a work file, the worm is actually malware that attempts to gain access of your computer and send itself to everyone in your address book. Stewart says he found the username “iraq_resistance” referenced in the code of the malware and that the handle has links to Libya. It has purportedly been involved in minor website attacks over the last few years. It appears that this user’s group, “Brigades of Tariq ibn Ziyad,” wants to engage in some sort of electronic jihad. Despite the speed at which the virus has spread across corporate networks, the unsophisticated nature of the attack lessens the likelihood of any extensive damage. Sophos is reporting that the files linked in the original e-mails no longer exist, but variations of this worm may still be active. What this really underscores is just how bad even basic security policies are at even large corporations. Beyond anti-virus, heuristics and firewalls, this attack has ultimately spread as fast as it has because users have clicked on the files. Have we learned nothing from the “Anna Kournikova” and “love letter” attacks from yesteryear? If a file looks strange or it is something you aren’t expecting, contact the sender before opening it up. Especially if you are on a corporate network. More About: email virus, here you have, malware, security, spam, viruses, worms For more Tech coverage:
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| Washington Redskins Tackle Foursquare Posted: 10 Sep 2010 01:17 PM PDT   Football season is here, and while NFL teams take to the field and battle it out each Sunday in the hopes of becoming the next Super Bowl champion, another battle is brewing off the field — the location app battle for fan checkins. While the Minnesota Vikings and New England Patriots employ SCVNGR for fan challenges, the Washington Redskins are siding with Foursquare. The team just launched a location-based campaign designed to encourage fans to check in and unlock an official Redskins badge. Redskins fans can opt to unlock the badge by either checking in to FedExField or checking in on three separate occasions at featured Redskins bars in the Washington D.C. area. Fans that play the Foursquare game will also uncover tips from the team. Fans not lured to Foursquare by the promise of a new badge may change their mind once they find about the grand prize — two loge tickets and pre-game field passes. Also included is a tailgate party with the GEICO Caveman. Who doesn’t want to party with that guy? Looking at the bigger picture, it’s interesting to see NFL teams embrace new social platforms so quickly. The obvious benefits include social exposure and the chance to convert more fans into ticket buyers. This season should shed light on whether or not location-sharing applications can be powerful recruiting tools. The service of choice for each individual team could also influence fan adoption of a particular app and possibly level the playing field.  Image courtesy of Flickr, Kevin Coles Reviews: Flickr, Foursquare More About: football, foursquare, MARKETING, nfl, washington redskins For more Business coverage:
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| Mashable Giveaway: Win A Pass to Blog World Posted: 10 Sep 2010 12:32 PM PDT   Mashable will be hosting MashBash BlogWorld, the opening party for this year’s BlogWorld & New Media Expo in Las Vegas on October 14 to 16, and we want you to join us. Last week, we had held a comment contest giving away five full-access passes to BlogWorld for answers to the question, “What is the future of blogging?” And now, we’re going to do it again by giving away five weekend passes to Blog World, which means you’ll be able to join us for MashBash! Also, check out the excerpts from last week’s winners below. Date: Friday, October 15. How To Win Tickets
Please use your real identity so that we may contact you via e-mail, Twitter or Facebook to let you know that you’ve won and how to redeem your prize. Last Week’s Winners
About the Blog World Expo BlogWorld & New Media Expo in Las Vegas on October 14-16: “Join us at the World's Largest New Media event and learn about Content Creation, Distribution and Monetization strategies, step-by-step techniques and bleeding-edge tools from the most successful Bloggers, Podcasters, Social Media Pro's, Internet TV and Radio Content Generators and New Media Marketing Pro’s! From the premier educational sessions at the Social Media Business Summit and BlogWorld Conference, to the resource-rich New Media Expo, to Amazing Networking events…it's One economical trip, One weekend, One Big Show you can't afford to miss!” Reviews: Facebook, Posterous, Tumblr, Twitter More About: blog world, contest, las vegas, mashable, MashBash For more Social Media coverage:
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| HOW TO: Get the Most from Fashion’s Night Out with Social Media Posted: 10 Sep 2010 12:05 PM PDT   Get ready to don your highest heels, and your most envy-inducing outfit, because tonight we are going shopping. As part of New York Fashion Week, Fashion’s Night Out, the late-night shopping extravaganza (initially meant to give New York City’s economy a boost), is back for a second year, with more parties, celebrity shoulders to rub up against, music, charity tie-ins, sales, deals, and of course — fashion. With more than 1,000 events happening in New York alone, as well as across the U.S. and in other cities all over the world, figuring out what you want to do on this special evening can be tough — so many shops and parties, so little time. You know your favorite brands and artists, but if you need to choose, we’ve come up with a list of some of the more innovative events integrating social media to really put you ahead of the crowd. If you plan on making your way around New York this evening, check out the guide below. Map Your Night There are over 1,000 retailers across all five boroughs of New York taking part in FNO. What you want to do and see and buy can be easily determined by visiting the event’s official site and checking out the event listings. Here you’ll find an interactive map, where you can search for specific neighborhoods, retail categories and specific event types. So if you want to hit a block party with celebrity DJs, giveaways and other projects in Greenwich Village, you’ll find the Teen Vogue and ASOS.com event, which you can then add to your night out. Once you’ve figured out where you want to roam, you can share your map on Facebook and Twitter or e-mail your plans to specific friends, and hope that your different tastes in fashion won’t keep you from meeting up. Mobile Fashion For iPhone users, FNO gets a little easier to navigate after downloading LUSTR, the official app for Fashion’s Night Out. The app gives you access to event information and allows you to search for events the same way the official site’s interactive map does. Once you’ve chosen your destination, you can check in and post your whereabouts to Facebook, Twitter and Foursquare. Tag the app’s official partnered retailers — DVF, Jimmy Choo, Tory Burch, J. Mendel, Henri Bendel and Judith Ripka — as a favorite, and be entered to win various fashionable goodies. The app will also give you a list of sales and deals that are close to you when you allow it to find your location, making it much easier to decide what events to attend and which you might want to skip.  Max Mara is launching its first iPhone/iPad app for the ‘S Max Mara Cube collection called Decode the Cube. Fashion’s Night Out is the launch date for the app, with iPad terminals set up for guests to try the app and enter to win a Cube jacket. Guests will also be asked to try on the actual clothes and mix and match and style it their own personal way. Max Mara hopes that guests will share photos of themselves dressed from head to toe in the designs on Facebook and Twitter. Multimedia Integrated EventsFashion and tech mix once again as Diane von Furstenberg offers the DVF and HP Experience Lounge — a multimedia event that will transform the Washington Street store into an “interactive fashion playground.” Hosted by fashion blog Refinery29, you’ll see fashion installations and a “Fall Favorites” photo booth featuring DVF items handpicked by Refinery29 editors and displayed for shoppers to use while browsing their favorite looks. The photos can be printed and then posted to Facebook or streamed live into the lounge on social feed monitors which will allow guests to interact with each other, the fashion community and DVF. Plus, you might see celebs Olivia Palmero and Molly Sims, and listen to beats by DJ Elisa Sendaoui. Tonight from 6 to 9 p.m., hair salon Frederik Fekkai at Henri Bendel’s presents an interactive red carpet. Guests become the celebs by selecting from five award-winning Marchesa designs. The hair team at Fekkai will recreate these looks and a personal stylist will dress you to the nines. For $75, you get a red carpet keepsake photo print and a digital photo sent via e-mail or text ready to be uploaded to Facebook and Twitter so you can show off your look. Bonus — all proceeds go to the NYC AIDS Fund in The New York Community Trust. Yves Saint Laurent has partnered with online style community Polyvore to launch YSL’s latest Edition 24 Collection. FNO marks the beginning of the YSL sponsored Polyvore “Community Challenge.” The contest asks members to “employ virtual styling to explore the art of travel using the Edition 24 Collection.” The network of trendsetters have already created more than 20 million “sets” of digital collages of clothing, accessories and other products. They are shared between members on the site, as well as on the big social networks and the Internet at large. The challenge is to do the same with YSL’s new collection. The contest lasts for eight days and is open to Polyvore members as well as the public. The winning set of photos, chosen by YSL, will be handed YSL’s new fall bag, the Multy. Can’t Make It? Livestream It You won’t make it to every event; it’s just not possible. Or maybe you can’t make it at all. If so, don’t despair. Livestream is bringing you three different events, allowing you to enjoy FNO from the comfort of your laptop screen. At Nine West you can check out a musical performance by Joss Stone. On Juicy Couture’s channel, follow designer Erin Fetherston as she offers shoppers style tips. Then, tune in for a live performance by Janelle Monae over at Ralph Lauren. There are many more events offering awesome sales, performances and exciting chances to see the latest fashions. Make sure to head over to the Fashion’s Night Out site, or follow along on Twitter with the hashtag #FNO to get the real-time scoop on the evening. Let us know in the comments below about your favorite FNO event. More Fashion Resources from Mashable:
Reviews: Facebook, Foursquare, Internet, Twitter, iPhone More About: celebrities, designers, Events, fashion week, fashion's night out, FNO, foursquare, geolocation, livestream, LUSTR, Maxara, nyfw, parties, polyvore, style, YSL For more Entertainment coverage:
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| Catch Important Tweets You May Have Missed with Cadmus Posted: 10 Sep 2010 11:33 AM PDT   This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: Cadmus is a real time filtering service that manages your stream (Twitter, FriendFeed and RSS) by displaying the most relevant content since the last time you checked in. Genius Idea: Any avid Twitter user can speak to the challenge of information overload. Cadmus is here to help. The service takes your Twitter stream, plucks out the most important tweets and organizes them by relevance. Cadmus is conversation management at its best, giving you access to the most significant content since your last login — it’s almost akin to Priority Inbox for your Twitter stream. To use Cadmus, simply login using Twitter OAuth. Cadmus will process your tweets and present you with a page of posts, sorted by relevance since your last login. Cadmus groups tweets into conversations, filtered around similar posts, and places the most important conversations at the top. You can then dig deeper in to your most important missed conversations, and filter around time, Twitter Lists and personal trending topics, via the left-hand column. The feature allowing Cadmus to pick out relevant conversations from Twitter Lists is quite impressive. The same holds true for Cadmus’s ability to scour the tweets trending in your own social sphere. If you’ve ever been displeased with the quality of tweets that show up for trending topics on Twitter, try looking at the tweets for a personal trending topic. Much better — if only because the conversations happening around the particular topic are more relevant given your relationship to the Twitter users. Cadmus’s secret sauce is its ability to accurately determine relevance. We may never know what the exact ingredients are that make up the sauce — the startup believes its relevance algorithm is second to none. Still, Cadmus does disclose that it tracks relationships, ranks the importance of the source and determines the importance of each post. Cadmus is capable of filtering more than just tweets. FriendFeed hangers-on can connect their accounts to auto-sort conversations by relevance. Users can also add their favorite RSS feeds and zero in on buzz-worthy articles. Cadmus has even released an API, which means the company’s filtering technology can be utilized inside other applications. Seesmic Desktop 2 users, for instance, can install the Cadmus plugin for fast access to their stream of relevant tweets and conversations. Cadmus, an application made by Anomaly Innovations, is one of the very first projects to hail from i/o Ventures, a four month long incubator program for early stage startups.  Image courtesy of Mykl Roventine, Flickr Sponsored by Microsoft BizSpark
Reviews: Flickr, FriendFeed, Twitter More About: cadmus, i/o ventures, twitter For more Social Media coverage:
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| Android Might Be Top Mobile OS Globally By 2014 [REPORT] Posted: 10 Sep 2010 11:17 AM PDT   Gartner has released a report predicting that by 2014, Android will be second only to Symbian in mobile operating system marketshare worldwide, with the two platforms accounting for nearly 60% of the mobile OS market within the next four years. The news follows numerous recent bullish reports on the state of Android in the U.S. We don’t see many devices running on Nokia’s Symbian platform in the U.S., save a few feature phones here and there. In the rest of the world, however, Symbian remains the dominant mobile OS, in part because it is open source and can be used on devices at various price points. Gartner expects manufacturers to take a similar approach with Android, with budget Android-based devices coming to market from manufacturers like Sony Ericsson, LG and Motorola. In other words, in addition to the Droid X and Galaxy S devices we see today, manufacturers will also be releasing low-cost Android devices that are probably more similar to feature phones than smartphones. On its face, Gartner’s predictions make a lot of sense. We agree that open source platforms are likely to dominate the global mobile landscape, especially as more and more phone makers shift to a smartphone OS of some type.  However, we do question Gartner’s prediction that even in 2014, Symbian will be at 30.2% market share. As it stands, Nokia is moving away from Symbian on most of its flagship phones, focusing on MeeGo instead. As a platform, Symbian may retain a huge userbase but developer interest and innovation in the space just isn’t there. Additionally, while there will still be markets where offering a fully featured smartphone isn’t economically viable, consumers and users from all over the world are demanding more from their devices, not less. It’s hard to imagine that in four years time, the Symbian platform will still exist in its current form and that device makers will want to use it. We’d place our bets on a highly customized low-end Android stack taking over the bottom of the world market, with the higher tier smartphone market still at play amongst the big players like iOS, Android, RIM and the upcoming Windows Phone 7. Four years is a long time in mobile phone years; we’ll just have to see how accurate these predictions prove to be in the future. Reviews: Android More About: android, iOS, Mobile 2.0, mobile market share, Nokia, Symbian For more Mobile coverage:
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| Following the Money in the Social Media Advertising Boom Posted: 10 Sep 2010 10:21 AM PDT   This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology. Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically. Within the social media world, however, a number of trends are dictating how, why and where money gets spent — trends that will push the industry past the $2 billion mark in 2011, according to eMarketer's projections. A Snowball Effect at FacebookNot surprisingly, the biggest beneficiary of the current euphoria around social is Facebook, with several estimates now pegging the company's 2010 revenue at better than $1 billion. That growth is being fueled in part by what some advertisers see as competition to scoring prime advertising space on the site. "Most of our clients see a real need to spend a lot on Facebook ads … the amount of dollars other brands have spent has forced spends up overall," says Andrea Wolinetz, a partner at MEC Global, which represents the likes of Ikea, AT&T, and Citi. "There’s so much noise and clutter on Facebook now, that spending a good deal has become important in order to be heard." There's also a growing sense that social media advertising can deliver a return on investment. Neil Kleiner, head of social media at Havas Media UK, says "We’ve found advertising on social networks to be very effective, but mainly as a part of a larger piece of activity that involved more ‘traditional’ social media techniques … ads on social media work best when they drive interaction and engagement. Interaction and engagement can then drive purchase." Kleiner, whose firm does work for brands ranging from McDonalds to Warner Brothers, adds that Facebook advertising has become a "default for most brands as a part of their media spend." Twitter's Experimental Phase After years of fielding questions about how it plans to make money, Twitter has launched numerous experimental business models over the past several months. At the forefront is Promoted Tweets, a program that inserts a brand-sponsored topic into Twitter's "trending topics" list and presents a tweet from that sponsor to users, in hopes of generating retweets, replies and other forms of engagement. Early testers of the program include Virgin America and Coca-Cola, the latter of which reported 86 million impressions and an "engagement rate" of 6% back when it used the program in June during the World Cup. More recently, the online brokerage firm Zecco reported that engagement on its promoted tweets was 50% higher than its regular tweets, with "200 to 300% increases in some cases." Case studies are still limited, though. Kleiner says, "Promoted Tweets have not seen that much traction [with my clients]," though he sees an opportunity to "add real value to a long tail of advertisers." For the moment though, that long tail is mostly left out of Promoted Tweets, as the program remains in limited beta. As the program sees public rollout later this year, the results could be significant for Twitter and advertisers. In its report, eMarketer wrote that it expects "spending on the microblogging service [to] be low in 2010," but adds that, "the potential for 2011 and beyond could be dramatic if it proves that its 'resonance' model of measuring advertising effectiveness works." Location Excites Marketers, Maybe More than Consumers The latest extension of social — knowing not just what your friends are doing but where they're doing it — is one of the hottest trends of the year. The field collectively referred to as "location" has marketers from Starbucks to Best Buy excited about the possibilities of increasing foot traffic through programs that reward customers for "checking in" and sharing their location and brand affinity with their friends. That said, such programs are largely experimental, and many of the startups in the space lack the critical mass to significantly move the needle for big brands. "Foursquare is the buzz word on a lot of people's lips," says Kleiner, "but it has such a comparatively small audience that are niche to the point of incestuous. It’s mainly used by people that work in marketing, not ‘normal’ people." Still, getting started in the location realm requires less of an investment than competing for space on Facebook, says Wolinetz. "We spend a lot of our time testing and focusing interest in location-based services and Twitter, as our clients are eager to 'master' these emerging platforms, and [they] generally require less of a paid media investment than Facebook does." Kleiner concedes that he's bullish on the potential of Facebook getting into location with the recent launch of Places, though the tools aren't yet there for advertisers. "We will have some real mass to play with when Facebook allows advertisers to buy against location," he said. Social No Longer Sits at the Kids' TableWhile the market sorts out the winners and losers from a platform perspective, one thing that's becoming clear is that social — which eMarketer estimates will account for 6.7% of total online ad spend this year — is being thought of in a much broader light than even the increasingly optimistic projections show. "Social campaigns used to be more siloed from the rest of the communications and marketing strategies," says Wolinetz, "but now we’re seeing social as either an extension of an overall activation idea that occurs throughout other media outlets, or conversely, the marketing/communication strategy is at its heart and inception social, and we’re using other media outlets to drive awareness and scale." And while that might mean social's share of ad dollars is still relatively small, its importance within organizations is as high as it has ever been. "The biggest shift for us is that we are now seeing brands move away from pure campaign planning altogether and are allowing social media to be the bedrock for a 24-7, 365 days a year chance to engage their customers," says Kleiner. With increasing interest in social media marketing among advertisers, we're excited to see where the industry will go in the next year. Let us know your thoughts on the topic in the comments below. More Business Resources from Mashable:
Image courtesy of iStockphoto, briancweed Reviews: Facebook, Twitter, iStockphoto More About: advertising, business, facebook, Facebook Places, MARKETING, Promoted Tweets, social media, social media advertising, social media marketing, twitter For more Business coverage:
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| National Telethon Accepting Facebook Credits as Donations to Cancer Research Posted: 10 Sep 2010 09:39 AM PDT   Facebook members can now put the virtual currency known as Facebook Credits toward a more charitable purpose, using them to donate to the Stand Up To Cancer cause. Stand Up To Cancer is a program of the Entertainment Industry Foundation, a non-profit organization. Tonight, dozens of celebrities will participate in a live telethon event to be broadcast across all major networks to fundraise for cutting-edge cancer research. For the first time ever, viewers can pick up Facebook instead of the phone, and use credits — with 100% of donations going to the program — as an alternative way to donate to the cause. Facebook Credits is a virtual currency that site members can use to purchase digital goods in more than 150 social games inside Facebook. Facebook members can visit Stand Up To Cancer’s Facebook Page to make a donation. The page is already accepting Facebook Credits donations, and will also host a live stream of tonight’s Stand Up To Cancer pre-show and broadcast event. The 2008 Stand Up To Cancer telethon raised more than $100 million. With Facebook Credits, this year’s event could raise even more by tapping into the world’s largest social network for social good. Donors who choose to give through Facebook can share their donations through wall posts, spreading the word about Stand Up To Cancer with their friends. Donations and Facebook Credits seem to go hand in hand. Earlier this year, the Red Cross raised millions for Haiti relief by soliciting text message donations. The success of that initiative confirms consumer interest in simple, alternative donation options. It should be interesting to see if Facebook’s 500 million + members will respond to the option of making donations through Facebook Credits.  Reviews: Facebook More About: facebook credits, social good, stand up to cancer For more Social Media coverage:
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| FarmVille vs. Real Farms [INFOGRAPHIC] Posted: 10 Sep 2010 08:38 AM PDT With all those millions of Facebook and iPhone users tending to virtual crops and sharing them with friends, have you ever wondered how their toils stack up against actual real-life farmers? How does our output of digital (and decidedly less tasty) tomatoes compare with our worldwide production of real tomatoes? And perhaps most importantly, who are these casual croppers, and are they anything like their plow-toting counterparts? We broke it down by the numbers and put some of these FarmVille trends in perspective for you.   What do you think? Does FarmVille ignite our romance with all things pastoral? Are digital crops poised to overtake real ones in terms of GDP? What does all this mean for the fate of humanity? Share your wisdom in the comments. More Gaming Resources from Mashable:
Reviews: Harvest More About: facebook, farmville, games, gaming, infographic, infographics, iphone, social games, social media, stats, trending, Zynga For more Entertainment coverage:
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| Google Instant Is Cool, But Check Out YouTube Instant Posted: 10 Sep 2010 07:45 AM PDT   You’ve heard of Google Instant, well, how about YouTube Instant? Yes, this is a novelty toy built by a college student (Feross Aboukhadijeh of Stanford University), but it’s a pretty fun way to pass a lazy Friday morning. Google Instant –which allows you to search as you type — burst onto the scene earlier this week, and in its wake it has left a few cool spinoffs, notably a video featuring Bob Dylan’s “Subterranean Homesick Blues” (made by Google) and another playing off of Tom Lehrer’s “Elements Song,” but there hasn’t been quite enough foolishness to come up with an awesome gallery or roundup. Therefore, it is with some joy that we thank Mr. Aboukhadijeh for his humble contribution, which doesn’t exactly mimic the functionality of Google Instant so much as it entertains. Have at it, cubicle commandos. Reviews: Google More About: Google, humor, video, web app, youtube For more Web Video coverage:
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| Morning Brief: Stories We’re Tracking Today in Tech and Social Media Posted: 10 Sep 2010 07:36 AM PDT This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology.   Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today. Froyo isn’t Optimized for Tablets At IFA last week, tons of new Android tablets cropped up, many running Android 2.2, code-named Froyo. According to Google, however, Froyo hasn’t been optimized for the tablet form factor. This doesn’t mean that you can’t still find these devices in stores — but it does mean that the overall experience isn’t optimized and that for most of the devices, the Android Market won’t be available. There are indications that the next Android release, Gingerbread, will be more tablet friendly. Panasonic Adds Netflix Support to HDTVs and Blu-ray Players Joining the ranks of LG, Sony, Roku, Samsung, Xbox 360, Wii, PS3 and the new Apple TV, Panasonic is adding Netflix support to its VIERA CAST-enabled HDTV and Blu-ray players. VIERA CAST devices already support Twitter, Skype and Pandora and will now support Netflix too. Foxconn Plant Makes 90 iPhones a Minute BusinessWeek has an in-depth look at Terry Gou, the founder of Foxconn. In the article (which is a great read), this anecdote stood out to us: Foxconn’s Longhua plant produces 137,000 iPhones per day, which equals 90 a minute. That’s pretty impressive — and that’s just from one plant. However, if Steve Jobs’ estimates of 230,000 iOS activations per day are accurate, it’s no wonder the iPhone 4 is still in short supply in some areas. Further News
Series supported by HTC EVO 4G This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology. Reviews: Android, Android Market, Blu, Google, Pandora, Skype, Twitter More About: android tablets, first to know series, Froyo, iphone, netflix For more Social Media coverage:
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| Web Users Now Spend More Time on Facebook Than Google Posted: 10 Sep 2010 07:03 AM PDT   We already know that Facebook is the web’s biggest time sink. If you look at the average amount of time (according to Nielsen) users spend on the social network, Facebook is a clear winner over sites such as Google or Yahoo. Now, according to comScore, Facebook is also first when it comes to the total amount of time users are spending on the site. In August, U.S. web users spent 41.1 million minutes on Facebook, which was about 9.9% of their entire web-surfing time in that month. In this same period, people spent 39.8 million minutes on all of Google’s sites, and those include another huge online timesink – YouTube. comScore puts Yahoo in third place, with U.S. web users spending 37.7 million minutes on its sites, which was about 9.1% of their web surfing time in August. The numbers are even more impressive when you consider that Facebook had just overtaken Yahoo in July, and in August last year U.S. web surfers had spent less than 5% of their online time on the social networking service. Still, it hardly comes as a surprise: Facebook has been growing steadily in the last couple of years, and in July it announced it had more than 500 million active users. If Facebook keeps growing, a year from now Google may find itself far behind Facebook when it comes to web users’ minutes. But does Facebook have room for growth? Mark Zuckerberg predicts the site’s userbase might even reach one billion. The number doesn’t sound too far-fetched, given that Facebook still has room for international growth — for example in China and Russia. Of course, comScore only counts users from the U.S., so the global picture is still blurry. But the facts show that Facebook users spend a huge amount of time on the site, and it’s a worrying stat for Google. Google’s many online properties (Gmail, Search and YouTube, to name a few) have vast influence and reach. But right now, without a large social networking property (Orkut doesn’t count as serious competition to Facebook anymore), Google will have a hard time snatching users’ time from Facebook’s hands. Images courtesy of Flickr, Thomas Hawk Reviews: Facebook, Flickr, Gmail, Google, Orkut, YouTube More About: ComScore, facebook, Google, Search, social media, trending For more Social Media coverage:
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| HOW TO: Follow New York Fashion Week Online Posted: 10 Sep 2010 06:37 AM PDT   New York Fashion Week kicked off Thursday, September 9, with more than 90 of the world’s best known and up-and-coming designers ready to display their Spring 2011 Collections. It’s an exciting time for industry heavyweights and fashion lovers alike, as there have been some big changes to this year's event. For the first time since 1993, Bryant Park will not be home to the glamorous white tents, as the runways are now located at Lincoln Center on the Upper West Side of Manhattan. What’s more, Fashion Week, now branded as Mercedes-Benz Fashion Week, is embracing technology — keeping the event as innovative as the clothes gracing the runway. The chaos and drama associated with fashion shows may be mitigated this year by Fashion GPS, a 6-year-old startup that is managing 184 shows during the event’s week long run. The company provides a hi-tech approach to managing registration, credentials, and seating systems and also offers real-time online invitations and RSVPs. The digital checkin system means it’s going to be a lot harder bypass security if you're not on the list. And while Fashion Week was moved to its new location to accommodate its expansion and grant access to more press, you, the fashion-minded civilian probably didn’t score an invite. Not to worry. As Fashion Week goes hi-tech, they’ve also opened up and become more social, making it easier than ever keep track of the schedule, find photo and video coverage, and snag some commentary to help you put it all in perspective. Fashion Sites and Blogs
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| Thanks to Mashable’s Socially Savvy Supporters Posted: 10 Sep 2010 06:00 AM PDT
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